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2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME) (2
OF 2) Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**
4. EXPAND PRODUCT OFFERING
a) LADIES- (+ XXS, Maternity items?) b) MENS- (Specific Mens items or keep Unisex?) c) KIDS- 2T-14 (+ infant onesie? kid socks) d) ACCESSORIES-
leather belted sling bag/new fanny pack
leather baseball cap
Beanies- new colors e) DOG? Hoodie/Collar
Jewelry- private label or collab w/ Icelink?
Sunglasses- private label or collab w/ Desi?
5. INNOVATE/DESIGN/R&D a) NEW FABRICS- b) GRAPHICS-
Neoprene- new EDGY Terry updateput sweatshirt into work for review (matte printed elements, zips, etc.)
Band/Concert Tee Graphics/ World Tour/ Etc.
BACKSTAGE PASS- tag or Card
Garment tag/ card included with purchase/ ticket for the event, etc.
Graphic for Sweats- keep old English? finalize/ revise
ICON! - competition? -1. concepts
2. graphic design