2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME)

(1 OF 2)

Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**

A. CURRENT DEVELOPMENT (On-hold items/New Vendor items) a. Are we still planning to use? (French Terry/ Modal Rib/ Supima Jersey b. Resolve with Esstee to release fabric c. Fabric sent to new Vendor

1. FABRIC LIABILITY?

2. STYLE DEVELOPMENT (On-Hold items) a. Next round of samples b. Once base sz fit is approved- develop PLUS

 fit & approve- 1-2 fittings

3. 1st round KID samples with a new vendor a) Hoodie/Jogger/ BF Band tee/ Supima tops

 Review/ Fit

 2nd fit/approve/adjust

 Size run (once base size approved)

B. NEW DEVELOPMENT- FALL/HOL 2023

• MOMMY & ME WORLD TOUR? US TOUR - LA, DALLAS, NYC? Fall 2023- Launch Oct 2023

1. REWORK DESIGN CONCEPTS- CAPSULE COLLECTION- 2 concepts - Leather & French Terry (change fabric to be more innovative or utilize liability)

2. MOOD BOARDS- Research/ Compile/ Review/ Adjust a. Silhouettes/ Looks/ key items/ colors/ fabrics/ graphics

 Faux Leather: trouser/ oversized biker jacket/Jogger/ Legging/ etc.

3. SKETCH/ILLUSTRATE new concepts a. Review with Anna b. Create tech packs for ‘Winning” styles c. Create Fashion Illustrations- of approved looks (future social & PR content, BTS, etc.)