2014 Media Kit
Why choose Lexington Horse Connection? Why wouldn’t you choose LHC? We are based out of the Horse Capitol of the world! Our format is unique and unlike many magazines, you can reach thousands of readers at a low cost! LHC focuses on the lifestyle of equestrians, whether it’s competeing moms to college students learning to juggle riding and school. We feature newsworthy stories that take place here in the heart of Horse Country, and feature top-notch photography from all photographers. The result? A equestrain publication suited for everyone. We invite you to discover LHC for yourself.
Our Readership LHC readership includes riders, owners, trainers, spectators and others associated with the broad sport that horses star in. LHC Magazine is published online - this allows us to reach readers all over the nation. LHC covers the spectrum of all things equestrian - competition, training, horse sales, farms, professional individuals, even racing!
Distribution 3 ISSUES IN 2014 (starting in August)
6 ISSUES IN 2015
MORE
MORE
distribution.... local and national, more horse shows, more dressage shows, more races & special equestrian events.
exposure to everything equestrian, people, places, travel, lifestyle, new products, art, equestrian properties, inverviews, and PHOTOS.
MORE
horses and the people who love and compete with them. More HUNTERS, JUMPERS, DRESSAGE, POLO, EVENTING, RACING AND LIFESTYLE.
KENTUCKY IS HOME TO
242,400 HORSES
TOTAL VALUE OF KENTUCKYS EQUINE SALES AND INCOME IS
$1.1 BILLION
OVER $839 MILLION WAS SPENT IN KENTUCKY
OVER 100,000 HORSES ARE FOR OPERATING EXPENDITURES IN CENTRAL KY AND
1.1 MILLION ACRES ARE
APPROXIMATELY
DEVOTED TO EQUINE USE
35,000
$491 MILLION
EQUINE OPERATIONS IN KY
IS GATHERED IN INCOME FROM EQUINE-RELATED SERVICES
A DVE R T ISI N G S P E C I F I C AT I ONS FULL PAGE - design for bleed: 8.5”w x 11”h - design for non-bleed: 7.25”w x 9.75”h - trim size: 8.25”w x 10.75”h - safe area: 7.75”w x 10.25”h
1/2 PAGE HORIZONTAL
1/3 PAGE SQUARE 4.75”w x 4.75”h
AD DESIGN Design and production services are billed at $75 per hour. Design an Production Services for any other publication besides LHC is $125 per hour.
AD DESIGN FEES 1/4 PAGE 3.45”w x 4.75”h
7.25”w x 4.75”h
FULL PAGE - $100 per issue 1/2 PAGE - $50 per issue 1/3 PAGE - $33 per issue 1/3 PAGE SQUARE - $35 per issue 1/4 PAGE - $25 per issue BUSINESS CARD - $15 per issue
DIGITAL DATA
1/3 PAGE HORIZONTAL
BUSINESS CARD 3.55”w x 2.3”h
All submitted ads must be 300 DPI, CMYK, 4/C process, no spot colors. PDF/X-la is preferred file format. CMYK PDFs are also acceptable. Make sure all fonts are embedded in PDF. Ads saved as JPEGS are not recommended.
7.25”w x 3”h
Do not send Microsoft Word, GIFF files, 72 DPI JPEG files, EPS files without fonts outlined, InDesign files, Quark files or Microsoft Publisher files.
Trim size for the magazine is 8.25w x 10.75h. The safe area is 1/4” inside the edge on all four sides. Do not use trim size as ad size. Full page ads need to have a 1/8” bleed on all sides. Documents WITHOUT proper BLEED will be shrunk to fit in the safe area, which will cause white area all around the ad.
Lexington Horse Connection is responsible for accurate output of the electronic file submitted when they meet our specified requirements and cannot be held responsible for digitally submitted ads that do not meet technical specification. LHC is not responsible for colorcorrecting bad scans, copy fitting, typos, etc.
AD DESIGN FEES ISSUE DATE
SPACE RESERVATION
ART DUE
DISTRIBUTED
- 2014 AUGUST SEPT/OCT NOV/DEC
JULY 10 AUGUST 10 OCTOBER 10
JULY 15 AUGUST 15 OCTOBER 15
JULY 25 AUGUST 25 OCTOBER 25
- 2015 JAN/FEB MAR/APRIL MAY/JUNE JULY/AUG SEPT/OCT NOV/DEC
DECEMBER 10 FEBRUARY 10 APRIL 10 JUNE 10 AUGUST 10 OCTOBER 10
DECEMBER 15 FEBRUARY 15 APRIL 15 JUNE 15 AUGUST 15 OCTOBER 15
DECEMBER 25 FEBRUARY 25 APRIL 25 JUNE 25 AUGUST 25 OCTOBER 25
BLU E R I B B O N D I R EC TORY
We’ve turned our editorial eye to the world of equestrian vendors by recommending the best the Bluegrass has to offer to our amazing readers. If you’re devoted to the client experience, produce exemplary work, and have a love for horses, you could be just the type of vendor we are looking for. Broken down by category, each listing features a gallery, contact information, and a fun getting-to-know-you (and your work!) Q&A section. Listings can be purchased in more than one category. $100 FOR 6 MONTHS | $175 FOR 12 MONTHS OUR BR DIRECTORY IS BY APPLICATION ONLY, SO BE SURE TO ASK HOW TO JOIN!
We’d be honored to have you join the family! Email us anytime for any questions, to purchase ad space, or for contribution ideas! JENRETTE ROMBERG advertising@lexingtonhorseconnection.com