The
WEINSTEIN COMPANY
THE COMPANY • Founded in 2005 by Bob and Harvey Weinstein • 140 movies produced • 341 Oscars nominations • 81 Oscars wins
THE PROBLEM OCT 2017
The New York Times reports that dozens of women accused Harvey Weinstein of sexual harassment, sexual assault or rape • Harvey Weinstein is fired • Four of the nine members of the BOD resign • 520$ million debt • Risk of bankruptcy
FEB 2018
Deal with group of female investors collapse after TWC reveals additional 50$ million in debt
RESEARCH • 5.2% of CEO posts are women • 21.2% of women are in the board seats • 55% of film audience are women
CORE MESSAGE
" THE WEINSTEIN COMPANY ELEVATES WOMEN IN EVERYTHING THEY DO "
VALUES TO COMMUNICATE Women's equality Female empowerment Leadership
TONE OF VOICE Dignified - taking ownership of the past while moving forward Inspirational - empowering and encouraging womenÂ
TOPICS Feminism Media industry
TARGET Primary target: women aged 16 - 30 Secondary target: men in the film industry
EDUCATIONAL CONTENT VIDEO TUTORIALS
MASTER CLASSES
How to edit a car chase action scene PODCASTS
How to write comedy taught by Tina Fey
Movie reviews Talks by female leaders
EMOTIONAL CONTENT SHORT FILMS Take inspiration from male-dominated films from TWC and reshoot scenes from the point of view of women i.e. Sin City
EMOTIONAL CONTENT BLOG POSTS Promote inspirational stories from women in the media industry
USER-GENERATED CONTENT ONLINE Support and promote female indie productions #WforWomen
CORE CHANNELS
SECONDARY CHANNELS
THANK YOU!