Levi's Advertising Campaign

Ana Raluca Balbae - Christina Johantgen - Valeria Rey - Kildine de Saint Hilaire - Jasmyn Scaramella

THE VISUALS

INSIGHTS Levi’s always tries to adapt to people’s needs They stay true to themselves Pioneers Classic Europe may retaliate against Levi’s blue jeans

CLIENTS • Global • Digitally savvy

• Trending towards nontraditional, non-defined jobs and careers • Ages 16-27 years old • Primarily in Europe and SE Asia.

POSITIONING “Levi’s provides quality, reliable jeans for hardworking and authentic individuals around the world who wake up each

”

day with a purpose.

PROBLEM

Levi’s wants to maintain its brand pillars while disassociate itself from America to reach new audiences.

SOLUTION

Levi’s empowers today’s digital pioneers and hard-workers throughout the world by providing quality and reliable jeans.

BRAND PILL ARS Authenticity - Levi’s is true to its core values and enables the customer to be embrace their individuality. It chooses to be real by avoiding pretensions and defying trends.

Inspiring - Levi’s is committed to inspire individuals and give them confidence to go after what they want to achieve.

Hard-work - Levi’s supports high performers and ambitious achievers who are in the process of building a new world through their work.

Reliability - Times change but Levi’s stays the same.

It is a brand that continuously provides high-quality denim wear that lasts a lifetime even as technology, culture, and politics evolve.

ARCHETYPE

THE DIGITAL ENTREPRENEUR

STRATEGY

IMAGE CONCEPTS

VAN LIFE

IMAGE CONCEPTS

DESK WORK

OUR PITCH “Digital pioneer’s” suitcase

REFERENCES

REFERENCES

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