Ana Raluca Balbae - Christina Johantgen - Valeria Rey - Kildine de Saint Hilaire - Jasmyn Scaramella
THE VISUALS
INSIGHTS Levi’s always tries to adapt to people’s needs They stay true to themselves Pioneers Classic Europe may retaliate against Levi’s blue jeans
CLIENTS • Global • Digitally savvy
• Trending towards nontraditional, non-defined jobs and careers • Ages 16-27 years old • Primarily in Europe and SE Asia.
POSITIONING “Levi’s provides quality, reliable jeans for hardworking and authentic individuals around the world who wake up each
”
day with a purpose.
PROBLEM
Levi’s wants to maintain its brand pillars while disassociate itself from America to reach new audiences.
SOLUTION
Levi’s empowers today’s digital pioneers and hard-workers throughout the world by providing quality and reliable jeans.
BRAND PILL ARS Authenticity - Levi’s is true to its core values and enables the customer to be embrace their individuality. It chooses to be real by avoiding pretensions and defying trends.
Inspiring - Levi’s is committed to inspire individuals and give them confidence to go after what they want to achieve.
Hard-work - Levi’s supports high performers and ambitious achievers who are in the process of building a new world through their work.
Reliability - Times change but Levi’s stays the same. It is a brand that continuously provides high-quality denim wear that lasts a lifetime even as technology, culture, and politics evolve.
ARCHETYPE
THE DIGITAL ENTREPRENEUR
STRATEGY
IMAGE CONCEPTS
VAN LIFE
IMAGE CONCEPTS
DESK WORK
OUR PITCH “Digital pioneer’s” suitcase
REFERENCES
REFERENCES
MOODBOARD
SHOT PROPOSAL
THANK YOU