Way Magazine No.19

Way

The JSong Way Magazine No. 19

FRESH START ISSUE Spring/Summer 2014

JSong and ...Way Collections The World’s Most Beautiful Embroidered Fashion

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Way Magazine Way Magazine is published by JSong International Inc. 149B West 36th Street Ground Floor New York, NY 10018 T: 212-736-1189 F: 212-736-1686 E: jsongjsi@aol.com www.jsongcollection.com ISSN 1554-8171 PUBLISHER: Hon Pan Siu EDITOR: Way Zen MANAGING DIRECTOR: Edward Kwang PRODUCTION DIRECTOR: Kari Young DEPUTY EDITOR: Kenton Siu COPY CHIEF: Linda Frances JUNIOR COPY EDITOR: Alice Chin SALES AGENT: Charles Martin T: 804-346-0766 Dallas Apparel Mart Showroom Manager Susanne Hilou CONTRIBUTORS: Rawlins Gilliland, Lily Pinker, Jeannette Josue, Lea Marie Marra PHOTOGRAPHER: Gerado Somoza T: 212-868-0612 STYLIST: Rashida Meggett 1

GRAPHIC DESIGN: Renny Lewis MAKE-UP (Runway): Ferruccio Nevio Ragazzini HAIR STYLIST (Runway): Doreen Guarneri for Pure NV BKT MAKE-UP/HAIR (Photoshoot): Jennifer Wobito JEWELRY (Photoshoot): Rock Star Jewelry by Tents of kedar MUSIC: Geoff Ryan VIDEO: Steven Yip SPECIAL THANKS TO: Amy Rosi of Aros Communications Jean Meek-Barker Marylou Luther Patricia M. Maffei AsianInNY.com Intern Priscilla Opoku-Asamoa The Fashion Group International Volunteers of High School of Fashion Industries To carry Way Magazine in your store, please call 866-736-1188 or write to JSong International Inc. Subscription T: 212-736-1189 Advertising T: 866-736-1188 Š 2014 by Way Magazine No part of this publication may be reproduced without the prior written permission of the publisher.

JSong and Way are registered in

The JSong Way Magazine

Way Magazine - No.19: Fresh Start Issue 1 3 12 12

Contributors Editor’s Letter Way Mail My ...Way

FASHION 4 31 13 19 21 32 35 38

Way - Harmony of the Four Elements

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Ellen Ma Jacqueline Pereira Shirley Hau

Steal of the Season 30 Days 30 Ways Great Looks of the Season JSong Collection Subscriptions Way Gallery Event and Trade Show Calendar

Way Interview

EXPERT’S Way

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Way Beauty Suits your Way

ARTS AND CRAFTS 37

Handicrafts with Kari Young

Fresh Color Way

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Editor’s Letter “. . . many facets of fashion will create the unlimited power of fashion in the future.”

I am writing to you from our new JSong New York City. We moved here after ending 17 years in our showroom at 499 Seventh Avenue.

Looking back, many fashion legends graced our Seventh Avenue Showroom including Ruth Finley of Fashion Calendar, Marylou Luther of International Fashion Syndicate and Bill Cunningham of the New York Times. We supported more than 200 craftswomen and embroiderers from our partner factory in China. We enjoyed hundreds of letters from customers including actresses, ambassadors and dedicated fans. We even published some of the letters in our Way Mail column.

We also built a strong JSong team that is always enthusiastic and committed

ensure that our customers’ orders were shipped on time. Nothing can stop them from getting the job done – not even locating JSong pieces in the dark.

A few minutes ago, Kari Young, our Arts and Crafts Editor, showed me her new idea of wrapping wooden beads with hand woven colored threads. Her many threads reminded me of the many facets of fashion that will create the unlimited power of fashion in the future. With gratitude for all of your support, my team and I will use our experience to grow and contribute in our JSong way to make the world a better place.

In the past, we designed our collections in New York City and sold them wholesale in New York City. We didn’t worry about production because the partner factory in China handled that process. Now, the world has changed and the Chinese economic boom has given the factory workers many other choices of employment. Our partner factory has found it hard to maintain staff and so the challenge of JSong production has come to New York.

There is a Chinese saying: Every danger conceives a big opportunity. We are now building a sustainable JSong business structure. Our fresh business model will include a storefront for testing ideas and sharing our inspirations with customers. We will design, manufacture and distribute our collection right here in New York City.

Our new operation model brings a new visual merchandise talent: Cerome McNaughton, who joined us in December. Of course, there will be more like-minded joyful people coming to JSong in the future.

Now, let us welcome you to our exciting fresh JSong world of fashion with our exquisite JSong and . . . Way Spring/Summer 2014 collections. There is a lot more to come in the future.

Best wishes for a sustainable prosperous New Year!

-Way Zen

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A Tale of Shirts

Panel Pintuck Blouse 1733 $113 Pintuck Skirt 1732 $113 White Size 4-20 100% Linen

Line Pintuck Shirt 1731 $104 White Geometric Classic Pants 1722 $136 Navy/Ice Blue Size 4-20 100% Linen

1735 $104 White Geometric Fit and Flare Skirt 1724 $136 Khaki/Beige Size 4-20 100% Linen

. . .Way - Harmony of the Four Elements

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. . . Air Romantic Lace

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Pillow Case Style Tunic 1297 $136 White, Black, Natural Size 4-20 Lace Geometric Classic Pants 1722 $136 Khaki/Ivory, Navy/Ice Blue Size 4-20 100% Linen

Left: Pleated Bodice Slip Dress 1296 $205 White, Black, Natural Size 4-20 Lace Right: Wear Over Anything Cardigan 1295 $113 Pleated Bodice Slip Dress 1296 $205 White, Black, Natural Size 4-20 Lace

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. . . Earth Graphic Nature

Geometric Camp Shirt Jacket 1721 $136 Geometric Classic Pants 1722 $136 Khaki/Ivory, Navy/Ice Blue Size 4-20 100% Linen

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Geometric Car Coat Jacket 1723 $159 Geometric Fit and Flare Skirt 1724 $136 Khaki/Ivory, Navy/Ice Blue Size 4-20 100% Linen

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. . . Water Sweet Pastels

Two Tone Surplice Top 1711 $90 Citrus Green, Rose Pink Size 6-20 Poly Chiffon Classic Pants 1150 $85 Green, White, Orange Size 6-20 100% Linen

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Two Tone Surplice Top 1711 $90 Citrus Green, Rose Pink Size 6-20 Poly Chiffon Classic Pants 1150 $85 Green, White, Orange Size 6-20 100% Linen

Sequin Pullover #1253 $80 #1254 $113 Black/Gold, Ivory Size 4-20 Cotton Jersey

Four-Tier Dress 1279 $274 Lilac, Maize, Black Size 4-20 Georgette 100% Poly

Four-Tier Dress 1279 $274 Maize, Black, Lilac Size 4-20 Georgette 100% Poly

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. . . Fire Show-off Lace

Columbia University Fashion Show

My ...Way

Graciela Boutique, San An

Olivia Aiken Owner of L&S Boutique Kansas City, MO

NV-US Boutique San Antonio, TX

Quintessential Lace 1298 $297 Red, Beige, Black, White Size 6-20 100% Cotton

Raquel Switzer, Coral Gable, FL

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Raquel Switzer, Coral Gable, FL

Way Mail Dear Way, Thank you for making me your friend and for keeping me so well-dressed. I am very active and thanks to you I look good on every occasion.

Raquel Switzer Coral Gables, FL ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Raq uel

tzeR

Dear Way: I love your clothes and so does everyone in my family.

Elaine Wauchope Grand Prairie, TX

, San Antonio, TX

The other day when my daughter and I were shopping, a beautiful lace dress in the display window caught my eye. When we went in to check it out, guess what? We found you and Edward hosting a JSong pop-up store. You had moved and we still found you. What a coincidence!

Thank you, Way, and keep giving us your timeless fashions and your unique designs.

Love, Rode Valme Brooklyn, NY ************************************************************************ Dear Way: Since I discovered your line in Atlanta Apparel Mart 10 years ago, I have upgraded my store.

Most of the well-known women in Savannah are aware that I offer some of the best apparel, hats and accessories from head to toe. Even though I carry some more expensive lines, JSong has the most unique fashions and the best quality. Also I can always rely on your good customer service.

Photo from Graciela Creations San Antonio, TX

I am a lifetime retailer and surely believe we will be together forever and ever because I love your designs.

Dallas Fashion Center, Fashion Show

onio, TX

L

& Buddy Swi

Love, Odessa Grant A Touch of Africa Savannah, GA *********************************************************************** Dear Way and Edward: It was nice seeing you last week. When asked why JSong? My answer is why not? The clothing is timeless. The quality is second to none. JSong is like music to my ears because the clothing meets my lifestyle for day, evening and in between.

JSong takes me back to that period. I am very often asked, who made your clothes and the answer is always the same: JSong, of course.

Thanks!

Vivian Finney, New Jersey

Francisca Culley New York, NY

Zhang Meifang of The Consulate General of the People’s Republic of China in New York.

Send Mail: Way Magazine 499 Seventh Avenue 2nd Floor South New York, NY 10018 email us at: jsongjsi@aol.com

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30DAYS30WAYS Photography by Reynoir Lewis. Models: Cheyenne, Olayinka, and Cindy of Fenton Moon Agency. Make-Up by Abigail Tolud. Hair by GuslĂŠne Bubak. Styling by Rashida Meggett. Styling Assistant: Julio Frias.

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Layer beige lace tunic over plain camisole and pair with lace shorts in citrus. So fresh.

Wear lace tunic with indigo linen crop pants for an understated elegant look.

Bring out your sporty side: lace tunic matched with green track pants.

Wear lace tunic over cream lotus embroidered t-shirt with green classic pants to start your work day.

Wear lace tunic over a long white cotton shirt and white long cotton pants and feel like a super stylist.

Layer lace tunic over cream cotton jersey tank dress for day or night look.

Wear lace tunic with peach linen shorts for unexpected fun.

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Long brown/beige cotton jersey vest over lace slip dress; great way to transition from day to night.

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17 slip dress with brown/ beige linen crop jacket.

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Layer natural linen shirt over lace slip dress for an everyday look.

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Add a fuchsia blazer to a lace slip dress for

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For an elegant and wear lace slip dress with matching lace cardigan.

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Layer versatile beige lace cardigan over blue cap sleeve blue crepe dress.

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For a dressy-casual look, layer lace cardigan over indigo linen shirt and blue shorts.

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For a ladylike look, pair lace tunic with lace skirt.

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Beige lace cardigan with ice blue camisole and classic blue pants are so right together.

Dress #1296

Cardigan #1295

Tunic #1297

Multiplying Fashion See how 3 separate pieces = 30 smashing looks.

See beige lace pieces on pages 5-6.

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9 Layer lace tunic with beige/brown cotton fab.

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Layer lace cardigan over light yellow off-the-shoulder tiered dress.

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Play with graphic art.

Wear lace tunic with geometric brown/ beige wide leg pants.

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Style it up with our pastel chiffon top and white cotton pants.

Cool pleated bodice with lace slip dress.

Go glam with gold necklace.

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A pretty fairy look: layer lace cardigan over white linen camisole with white petal skirt.

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Slip a citrus vest over a lace slip dress and cinch it with a skinny belt.

Layer multicolor block jacket over lace slip dress for a fun and sophisticated look.

Wear beige lace vest unbuttoned over lace slip dress. Easy bliss.

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Layer lace cardigan over white linen camisole and embroidered panel skirt.

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Layer lace cardigan over beige multicolor circle embroidered dress.

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For laid back beauty, layer lace cardigan over beige/brown pants. Leave shirt untucked.

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Lace cardigan over green camisole and pants.

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Introducing Fresh Talent in New York City

by Edward Kwang

Ellen Ma was born and raised in New York City. She is an actor, singer, model, songwriter, screenwriter and martial artist for onscreen combat. Ellen has worked hard to perfect her many skills. Her long term goal is to have a life career that allows use of all of her talants.

Her screenplays and songs are slowly coming to life. She is also currently shooting several action series. She has been writing her own screenplays and songs that are slowly coming to life. She is also in the middle of shooting a few action series.

On opposite page: Jacqueline Pereira in JSong Black Crepe Jacket #1123, Black/White Cotton Wrapped Tank Top #1267, Black/White Ankle Length Pants #1276 Shirley Hau in JSong Floral Black/White Cotton Wrapped Dress #1274

Ellen Ma in JSong Red Lace Shirt #1231, Black/Gold

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Jacqueline Pereira was born on March 10, 1995, and raised in Queens, New York. Jacqueline is Argentinean/Mexican. She has been modeling for only one year but has and photographers and made many industry connections. She loves modeling because it takes her to a place where she can express herself. was younger and would dress up in her mother’s clothing and walk in her mother’s heels. Jacqueline is also a full time college student majoring in accounting. In her free time, she loves to dance the Tango. Jacqueline plans to use her experiences and her education to become very successful in the future. She wants to continue modeling in New York while expanding her horizons to different countries. She has always dreamed about being a cover girl. Hopefully someday her dream will become reality.

Shirley Hau was born in the U.S. and began her modeling career after participating in the Miss Chinese New York 2012 pageant. Later, she

Photography by Reynoir Lewis in JSong Track Suit #1239P

with Asian in New York. Besides modeling, Shirley is a skilled hula hoop dancer and enjoys writing on her blog (http://atypicaljanedoe.blogspot. com). She recently graduated from Hunter College with a double major in Childhood Education and English teacher. Currently she is focusing her energy on becoming a children’s yoga instructor and she aspires to entrepreneur.

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GREAT LOOKS of

the

Graphic Art

Lace Romance

SEASON

Pleats-a-Plenty

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Cool Pleats

Color Block

Pastels in Full Bloom

Handkerchief Hems

“Musings about a Spring replete with pleats, lace and embroidery came to life at the JSong and…Way spring 2014 Collection. Way Zen’s latest offering affords women versatility and choice.”

-Kenyatta D. Pious, www.fashionledge.com Visit JSong Runway at: http://www.youtube.com/jsongway

Show-Off Embroidery

Red Hot 18

JSong collection

Pleats and Fold Surplice Top and A-Line Panel Skirt 1705S $297 Sky Blue, Rose Pink, White Size 4-20 100% Linen

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V-Neck Jacket and Dirndl Skirt 1707S $274 Navy, Red, White Size 6-20 100% Linen

Lace Cape Jacket & Skirt #1243S $297 Ember Orange, Ivory Size 6-22 Poly Shantung

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Cool Pants

Mandarin Jacket and Pants 1713P $182 Citrus, Natural, White Size 6-20 100% Linen

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Vest and Capri Pants 1719P $156 Heather Aqua, Heather Lavender.

Heather Red Size 6-20 100% Linen

Pin-Tuck Jacket and Culottes 1709P $228 Mini Petal Jacket & Skirt Orange, Indigo, Natural #10971S $320 Size 8-20Blue/Purple, Bronze, Gray/Black 100% Linen Size 6-20 Poly Shantung

Dot Embroidery Jacket and Culottes with Handkerchief Hemline 1281P $205 Aqua, Orange, Taupe Size 6-20 100% Linen

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Snow White

Embroidered Jacket and Skirt Set 1701S $297 White, Beige, Coral, Mint Size 6-20 100% Linen

. . .To Greenpoint Lace Track Suit #1239P $202 Green, Black/White Size 4-20 Cotton Jersey

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Lace Jacket and Dress Set 1285D $297 White, Blue, Cantaloupe Size 8-22 Linen & Lace 24

Tribal Color

Color-Block Jacket and Classic Pants 1265P $228 Red Forest Carpet atMulti, the Tony’s Green Maize Multi Size 8-20 Bolero 100% JacketLinen Camisole Pant Suit #7599CP $320 Red, Ivory, Black Size 6-20 Poly Crepe

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Luxe Lace Suit #1355S $297 Red, Beige, Black, White Size 6-20 Cotton Lace

Graphic Embroidered Slip Dress and Jacket 1125D $297 Khaki Multi, White Multi Size 8-20 100% Linen

1293S $274 Gold Multi, Citrus Multi, Orange Multi Size 6-20 100% Linen

Princess Line Jacket and Trumpet Skirt 1287S $274 Coco/Beige, Pink/Lavender Size 6-20 100% Linen

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Our Legendary Embroidery

Poncho Jacket and Skirt with Handkerchief Hem 1277S $251 Lime, Pink, Taupe Size 6-20 100% Linen

Jeannette in JSong Spring 2014 Lace Tunic

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Eyelet Embroidered Jacket, Camisole and Skirt 1291CS $297 Blueberry, Apple Green, White Size 6-22 100% Linen

Asymmetrical Hemline Dress 1703 $205 Khaki, Citrus, white Size 8-20 100% Linen

Water Lily Dress 1152 $297 Citrus, Almond Size 8-22 100% Linen

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Lace Effect

Lace Shawl Collar Dress 1260 $274 Peacock, Butter, White SIZE 6-20 100% Linen

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Shawl sleeve Jacket and Panel Skirt 1283S $297 Orange, Beige, White Size 6-20 Linen & Lace

Lace jacket and Skirt 1289S $297 Citrus, Red, White Size 8-22 Linen & Lace

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Steal of the Season

Abstract Flora Shirt 1255 $45 Abstract Flora Wrap Pants 1262 $49 Beige/Brown, Black/White Size 6-20 Cotton Gauze 31 31

Abstract Flora V-Neck Shirt 1261 $45 Abstract Flora A-Line Skirt 1268 $49 Biege/Brown, Black/White Size 6-20 Cotton Gauze

Abstract Flora Tunic 1269 $49 Abstract Flora Ankle Pants 1276 $45 Beige/Brown, Black/White Size 6-20 Cotton Gauze

www.jsongcollection.com

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The Simple Chic Bungee Braid

by Doreen Guarneri

JSong showed their Spring/Summer 2014 collection, a line of easy going styles embellished with lace embroidery, pleats and light linen textures in pretty pastel hues, during New York Fashion Week.

Doreen Guarneri, for pure NV BKT, to complement the collection. The bungee braid, which contains an element to represent the pleat, is a side low ponytail that is tousled on the ends. This effortless hairstyle is easy to create.

STEP 1: Wave the hair with a wand halfway down the shaft using 2-inch sections. No need for too much curl.

Use pure NV BKT Humidity Defense Styling Spray (aerosol) to set the texture as you wand.

STEP 2: Brush through, creating a wave pattern.

STEP 3: Grab the hair low and slightly to the left back shoulder. Complete a three section braid with one section that is thinner than the other two sections. Braid halfway down.

STEP 4: Hold the thinnest section and “bungee� push upwards the other two sections, creating a bungee braid. Secure with a hair tie. Leave ends frayed and tossed in appearance by not pulling the hair completely through the tie.

STEP 5: Leave two loose pieces around the frame of the face to create softness around the eyes. Groom with a humidity defense spray and pomade.

Complete the look with luster by lightly spraying pure NV BKT KerArgan Shine Spray on to hair.

Contact info: abenza@americanculturehair.com

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Pure NV BKT sponsored Hair and Artistic Director Doreen Guarneri created the stunning hairstyles for the JSong and ... Way Spring/Summer 2014 Runway Show.

Way Beauty

Way Style Fyi

Rashida Meggett www.iamstyles.com

Suits your Way

Suits as separates. Pleats show in front. Pleats show in back.

by Rashida Meggett

The suit is a staple of any wardrobe and certainly a quintessential piece in every women’s closet. Investing in a great tailored suit is necessary to all women from Wall Street power moguls to Fashion Avenue fashionistas to Uptown college students.

Suits are versatile and can be worn for many occasions. It is important to have a suit that can be worn professionally, in a business casual setting or even as evening wear. A key feature of JSong suits is that most pieces can be worn separately.

Adding a seasonal color is an easy way to add a little feminine appeal to your suit. JSong showcases color in the ice blue two piece pleated linen skirt suit. The top of the suit looks handsome whether the pleats are worn in the front or the back.

The top can be worn over the skirt to showcase the beautiful crisscross opening line. The top can be belted, or tucked into the skirt to show off the high waisted skirt and a more with a nude or beige pump for the strappy sandal for the evening. To complete a perfect for a day to night look. Add earrings and a statement necklace and you are all set!

This next suit is something that our modern day suit lover must have.

Because emphasizing your waist

Season’s happiest color is orange.

Suits as separates.

Tuck the jacket in the skirt to give a one piece look.

and creating feminine curves is so essential, you must have a suit such as this one with a slightly cropped top the knee.

The burnt orange suit is a must for the modern day suit skirt emphasize the waist and create feminine curves.

The textured fabric also adds richness to the suit. If the top is untucked, it is the classic two piece suit. If tucked in, it has a one piece mermaid style look. For the fall season, wear it over a turtleneck or paired with long gloves, a hat and booties. For an edgier look, use an animal print shoe, belt or handbag and add a chunky necklace. If you are in need of easily wearable, perfectly cut, stylish suits, check out the JSong Collection

where fashion and comfort are never compromised!

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Way Gallery 1.1110 $274 Lavender, Champagne, Green, Polyester Size 6-20 2.1158 $250 Purple Multi, 100% Linen Size 6-20 3.1157p $250 Orange Multi, Purple Multi, 100% Linen Size 6-20 4.1129P $189 Orange, Green, White, 100% Linen Size S-XXL 5.1195S $297 Beige, White, Pink, Cotton Lace Size 6-20 6.1233 Vest $104 1224 Skirt $136 White, Black, Citrus, Linen and Cotton Size 4-20 7.1231 Shirt $136 1232 Short $104 White, Black, Citrus, Linen and Cotton Size 4-20 8.1181CS $320 Yellow, Lilac, White, 100% Linen Size 6-20 9.1139 $274 Gold, Black, Iris Blue, White, Poly Crepe Size 4-20 10.1145D $320 Mint, Citrus, Pink, White, 100% Linen Size 6-20 11.1187CS $320 Pink, Beige, Citrus, White, Linen and Lace Size 8-22 12.1245D $320 Purple, Gold, Ivory, Poly Shantung Size 6-20

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13.1243S $297 Ember Orange, Ivory, Poly Shantung Size 6-22

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Arts and Crafts Handicrafts with Kari Young

Fantasy tHREaD WRaPPED bEaDs

Supplies: Embroidery Threads (2 different colors, use unexpected contrasting colors for a fun and unique look) 10 mm Wood Beads (number of your choosing) Round Rubber Cord for bracelet 16” or 18” Chain with small clasp for necklace

Steps: 1. Create underlying color with vertical thread. Cut 24” of the embroidery thread. Tie a knot at one end of the thread.

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2. Use needle to thread the bead and pass through the middle of the end knot.

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3. Wrap thread around bead an odd number of times we wrapped 13 times. Tie a knot at the end.

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W L L B F

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4. For horizontal thread, cut 42” of embroidery thread. Secure end of horizontal thread to vertical thread using a knot. Hide the knot inside the bead.

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5. Starting at the top of the bead, weave the horizontal thread until the whole bead is covered.

Make as many beads as you like using different colors to create necklaces and bracelets.

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Event and Trade Show Calendar

Fashion Center Dallas World Trade Center Dallas, TX Room #14212 January 23-26, 2014

WWD Magic Las Vegas Convention Center Las Vegas, NV Booth #61216 February 18-20, 2014

Atlanta Apparel Mart AmericasMart Building 3 Atlanta, GA Booth #3-425 3rd Floor April 3-6, 2014

Atlanta Apparel Mart AmericasMart Building 3 Atlanta, GA Booth #3-425 3rd Floor January 30-February 2, 2014

New York Market Week Breakfast at JSong 149B West 36th Street New York, NY February 24-25, 2014 Time TBD

Fashion Center Dallas World Trade Center Dallas, TX Room #14212 May 28-31, 2014

Runway Presentation Fall 2014 149B West 36th Street New York, NY February 5, 2014 1:00 P.M.

Fashion Center Dallas World Trade Center Dallas, TX Room #14212 March 26-29, 2014

Atlanta Apparel Mart AmericasMart Building 3 Atlanta, GA Booth #3-425 3rd Floor June 5-8, 2014

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JSong

JSong International, Inc. 149B West 36th Street Ground Floor New York, NY 10018 T: 212-736-1189 E: jsongjsi@aol.com www.jsongcollection.com

ISSN 1554 8171

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