JSong Way Magazine - Future Fashion Issue #20

Way The JSong Way Magazine No. 20

JSong and ...Way Collections On Demand: Now Available Customized or Ready-Made

Fall/Winter 2014

#FUTURE FASHION ISSUE 1

Way Magazine Way Magazine is published by JSong International Inc. 149B West 36th Street Ground Floor New York, NY 10018 T: 212-736-1189 F: 212-736-1686 E: jsongjsi@aol.com www.jsongcollection.com ISSN 1554-8171 PUBLISHER: Hon Pan Siu EDITOR: Way Zen MANAGING DIRECTOR: Edward Kwang PRODUCTION DIRECTOR: Kari Young DEPUTY EDITOR: Kenton Siu COPY CHIEF: Linda Frances JUNIOR COPY EDITOR: Alice Chin SALES AGENT: Charles Martin | T: 804-346-0766 Dallas Apparel Mart Showroom Manager Susanne Hilou CONTRIBUTORS: Rawlins Gilliland, Lily Pinker, Jeannette Josue, Lea Marie Marra PHOTOGRAPHER: Gerado Somoza | T: 212-868-0612 STYLIST: Rashida Meggett STYLIST ASSISTANT 1 Woods Jayi

GRAPHIC DESIGN: Renny Lewis MAKE-UP (Runway): Sabrina Ziomi HAIR STYLIST (Runway): Corey Tuttle MAKE-UP/HAIR (Photoshoot): Theo A. Faulkner JEWELRY (Photoshoot): Rock Star Jewelry by Tents of Kedar MUSIC: Geoff Ryan VIDEO: Steven Yap SPECIAL THANKS TO: Amy Rosi of Aros Communications Jean Meek-Barker Marylou Luther Patricia M. Maffei AsianInNY.com Intern Priscilla Opoku-Asamoa The Fashion Group International Volunteers of High School of Fashion Industries To carry Way Magazine in your store, please call 866-736-1188 or write to JSong International Inc. Subscription T: 212-736-1189 Advertising T: 866-736-1188 Š 2014 by Way Magazine No part of this publication may be reproduced without the prior written permission of the publisher.

JSong and Way are registered in the U.S. Patent and Trademark Office.

The JSong Way Magazine

Way Magazine - No.20: Future Fashion Issue 1 3 12 12

Contributors Editor’s Letter Way Mail My . . .Way

FASHION

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Way - Harmony of the Four Elements

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Gina Stern Three Future Questions

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30 Days 30 Ways Way Coat Story Great Looks of the Season JSong Collection Shirt’s Tale Subscriptions Steal of the Season Way Gallery Event and Trade Show Calendar

Way Interview

EXPERT’S Way

Style FYI

green Way

JSong Way Earth Friend Party

Future This Way

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Editor’s Letter OD

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elcome to the #Future Fashion Issue!

The future is here and now. Everyday we experience disruptive changes. To get a sense of direction in this new world, we interviewed three leading thinkers: Constance White, fashion journalist; Belinda David, fashion school educator; and Renee Palmer, fashion industry web developer. See Three Future Questions.

Their words shine a bright light on the future and inspire us to see infinite possibilities. We are excited by powerful technology such as social media. Our friends and customers now share photos and ideas on Facebook at JSong International Inc. Recently, we joyfully discovered the photo of Alessia Newton Harrell who wore a JSong suit to meet First Lady Michelle Obama.

We are excited to see the social mood shifting to a climate of care and more purposeful living. This new climate offers more wholesome options to design, create and distribute fashions. Our vision at JSong is always to create beautiful fashions to bring Joy and Song to the world. This season, besides our JSong and . . .

Way Ready-to-Wear Collections, we are introducing On Demand. On Demand provides customized colors, fabrics and details. Now styles can be truly special for different stores. Store owners can now focus on customer service and the true expression of personal style.

We believe in the power of fashion. In this fastchanging world, fashion has a gigantic role to play. It can inspire the wearer to a more beautiful and kind future. Are we ready? Let’s go!

We hope you have a successful bright future!

-Way Zen facebook.com/jsonginternationalinc twitter.com/jsongway

JSong ton Harrell in Alessia New g First tin ee m it su s orange pant ith Gayna lle Obama w Lady Miche . Hardiman D le el ch d Ra Jefferson an

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All . . .Way ON DEMAND styles available in custom colors and fabrics for additional $50 plus difference of fabric cost.

. . . Air

Asymmetric Poetic Shirt 107 $290 Tailored Pants 106 $220 Navy, Ivory Sizes 4-20 100% Polyester ON DEMAND

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. . .Way - Harmony of the Four Elements

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. . .Water

Chic Tunic 102 $349 Navy, Ivory Sizes 4-20 100% Polyester ON DEMAND

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Four Pocket Shirt 101 $290 Tailored Pants 106 $220 Navy, Ivory Sizes 4-20 100% Polyester ON DEMAND

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. . . Earth

Contrast T-Shirt 103 $149 Black/Gold, Black/White Sizes S-XL 95% Poly 5% Spandex ON DEMAND Lace Shorts 1232 $104 Black, Citrus, White Sizes 4-20 OD 100% Cotton

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Best Friend Jacket 105 $359 Tailored Pants 106 $220 Navy, Ivory Sizes 4-20 100% Polyester ON DEMAND

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. . . Fire

Fashion Sequin Pullover 1253 $80 Black/Gold, Ivory Wide-Leg Pants 1252 $90 Black/Gold Sizes 6-20 Cotton Jersey and Poly Crepe

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Rock Star Crop Jacket Color Changes with Swipe 1023 $320 Green Multi Tailored Pants 106 $220 Navy, Ivory Sizes 4-20 100% Polyester ON DEMAND

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MY . . .W

Gina Stern

Founder, d_parture spa With a strong belief that everyone is entitled to the experiences they want, not just the ones they are dealt, Gina Stern founded d_parture spa to give travelers a better airport experience. She opened her first location in November 2000 at Newark Liberty International Airport Terminal C and, 14 years later, the response has been overwhelming. Her future project is writing a book to empower women to succeed.

RAQUEL SWITZER

*Gina Stern in Way Style #103 Contrast T-Shirt

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mary awe

LOUISE RICHARDSON

Erika Alvarado

STERN GINA

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EARLINE DEVAUG

Yolanda Caro

Way Mail

Way Hi Ed and Way,

Just came back from three weeks in France, five days in Paris and 16 days cruising France on two ships. All my outfits were your designs. I was the best dressed lady on the cruise thanks to JSong.

I can’t wait to see your “made on demand” line.

I will certainly be one of your clients in the new line. I might use it for wedding anniversaries, luncheons, showers and even for Bridal Fashion Week in New York. I have to look good for the bridal store owners that come to the show.

Thank you, JSong!

Alva robinson

LUCY My ...Way BAKER

Raquel Switzer Coral Gables, FL

Rose Arthur

++++++++++++++++++++++++++++++++++ Dear Way, I was invited to speak to an audience of 30,000 at An Evening of Chinese Culture hosted by the New York Mets. I appeared on the big screen at Citi Field Baseball Stadium in Flushing, NYC, and the annual event was also broadcast live on television. I wore your beautiful red lace dress to receive my community award from the Mets.

Hope you like it!

Olivia Aiken

princess jenkins

DONNA SWIFT

PAT PAGE

Love, Meifang Zhang Deputy Consul General of People’s Republic of China in New York

kiesha devaughn

E GHN

FARAH mathieu

PEGGY MCBRIDE

Send Mail: Way Magazine 149B West 36 Street Ground Floor New York, NY 10018 email us at: jsongjsi@aol.com 12

30DAYS 30WAYS

Photography by Reynoir Lewis. Models: Otilia Aionesei (Major Model Agency),Yasmine Payton, Akiko Saito. Makeup: Danica Britton. Makeup Assistant: Shauna Samuels.

Styling: AliceinQueens.com. Styling Assistants: Akela Moore, Darien M. Stone.

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For a great trendy look: layer JSong jacket over white tunic shirt and slim pants.

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Be ladylike: gold citrus chiffon blouse with built-in scarf.

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Jacket paired with pretty peach 3D flora camisole. Perfect for work or play.

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Black and white is always classic.

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Layer JSong jacket over bronze embroidered satin eyelet camisole and wear with slim pants to an elegant dinner.

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For a refreshing look, add this citrus lace blouse to JSong lace skirt.

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An elegant look: dark navy jacket layered over royal blue pleated dress.

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Fitted and flared embroidered skirt with grey fabric feather jacket. Beautiful!

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So good with different shades of greens.

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Flattering on everyone: long white shirt and slim pants. Add belt.

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Mix it up with orange shirt and fringed shorts. Be subtly sexy.

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Slim pants with red v-neck lace t-shirt for an office party.

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Go day to night with jacket over 3D fabric feather dress.

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Go monochromatic with indigo blue on navy.

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Jacket over hoody and fringed shorts = instacool.

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Stand out with an ivory asymmetrical shirt.

Multiplying Fashion

See how a jacket, a skirt and a pair of pants help to create 30 smashing looks.

See the jacket and pants on page 8 and the skirt on page 29.

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JSong jacket looks great with red tank dress. Accessorize with belt.

Layer JSong jacket over a pleated summer dress. Cinch the waist with two tone belt; a great transseasonal style.

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Pair slim pants with fabric feather dress.

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Citrus lace shirt belted over ivory camisole.

Perfect for work and everything else after.

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Layer jacket over tan camisole and pair with burnt orange skirt. Nice!

Fitted and flared lace embroidered skirt with ivory camisole.

Add this amber necklace handmade

by Selina Chen.

Pair black separates to make an outfit: fitted and flared lace embroidered skirt with an embellished camisole.

Keep it office ready with an indigo shirt.

Stay fresh with an ice blue camisole.

Rock the pants with a grey embroidered cape over ivory camisole.

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Look polished with indigo blue graphic jacket and slim pants.

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Go metallic for a night out: bronze eyelet embroidered camisole paired with slim pants.

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Of course, white shirt and slim pants are always classic.

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Black embroidered vest and slim pants accessorized with a precious lavender stone necklace and bracelet handmade by Selina Chen.

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Way Coat Story Flower Passion

Lotus Coat 10818 $228 Purple, Blue, Fuchsia, Gold, Gray Sizes 6-20 100% Poly

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Embroidered Flower Coat 10979 $297 Black/Gold Sizes S-XXL Waffle and Crepe 100% Poly

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Tweed Texture

New Victorian Coat 9288 $205 Brown Herringbone, Gray Herringbone Sizes 4-20 50% Wool 50% Viscose

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Classic Big Coat 9293 $205 Gray Herringbone, Brown Herringbone Sizes M-XXL 50% Wool 50% Viscose

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GREAT LOOKS of

Shirt’s Tale

the

Season

Go Gold

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Coat Jackets

New Black and White

Luxe Embroidery Visit JSong Runway at: http://www.youtube.com/jsongway 20

JSong Collection Well Suited

Abstract Flora Embroidered 2PC Suit 1741S $297 Olive, Black, Cocoa, Denim, Red Sizes 6-20 Shantung 100% Poly

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Abstract Flora Embroidered 3PC Pants Suit 1743CP $320 Gold, Denim, Ice Blue, Green Sizes 6-20 Shantung 100% Poly

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Lacy Lady

Quintessential Lace Dress 1298 $297 Beige, Black, Olive Green, Red Sizes 4-20 100% Cotton

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Ladylike Jacket and Dress 1737D $318 Beige, Maize, Red, White Sizes 6-20 100% Cotton

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3D Embroidery

Embroidered Flora Dress and Jacket 11513D $320 Red/Black, Black/White Sizes 6-20 Crepe 100% Poly

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Rosetta Embroidered Tunic Dress 1110 $274 Green, Champagne, Lavender Sizes 6-20 100% Poly

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Denim Delights

Abstract Flora Embroidered 2PC Skirt Suit 1741S $297 Denim Lace Track Suit Sizes 6-20 #1239P $202 100% Cotton Green, Black/White Size 4-20 Cotton Jersey

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. . .To Greenpoint

Abstract Flora Embroidered 3PC Pants Suit 1743CP $320 Denim Sizes 6-20 100% Cotton

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way SHIRT’S TALE

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1. 8145 $113 White, Black, Hot Pink, 100% Cotton Sizes 6-20 2. 7883 $113 White, Black, Orange, 100% Linen Sizes 6-20 10828B Skirt $136 Black, Ivory, Red, 100% Polyester Sizes 6-20 3. 11183 $90 White, 100% Cotton Sizes S-XL 4. 7503 $113 White, Black, Shell Pink, 100% Linen Sizes 6-20 5. 11181 $90 White, 100% Cotton Sizes S-XL 6. 7493 $90 White/Black, Black/White, Cotton Jersey Sizes 6-20 7. 10811 $136 Ivory, Black, Red, Cotton Jersey & Lace Sizes 4-18 8. 8143 $104 White, Black, Hot Pink, 100% Cotton Sizes 6-20 9. 7723 $113 Natural, White, 100% Linen Sizes S-XXL 10.1129 $104 L. Blue, Green, Orange, Pink, White, 100% Linen Sizes S-XXL 11.7719 $113 White/Black, Natural, 100% Linen Sizes S-XXL 12.7959 $136 Natural, Black, White, 100% Linen Sizes 6-20 13

13.7569 $113 White, Black, Shell Pink, 100% Cotton Sizes 4-18

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www.jsongcollection.com

Way

Magazine

Subscribe to our Way Magazine

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Steal of the Season

Lotus T-Shirt 10833 $45 Brown, Ivory/Black, Purple Cotton Jersey Abstract Flora Wrap Pants 1262 $39 Beige/Brown, Black/White Cotton Gauze Sizes 4-20

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STYLEFYI

OD

Rashida Meggett

www.iamstyles.com

TUNIC Tunics have graced the pages of fashion magazines across the globe for decades.

Its recent revival has come from a woman’s desire to look and feel interesting and creative without being too masculine or overtly sexy. The tunic is the current go-to uniform for fashionable women who like comfort. It is a versatile and functional piece that can be layered over cropped or wide leg trousers. Tunics are great worn bare legged or over opaque tights with ankle booties as shown in the JSong Look Book.

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BLAZER The timeless blazer is ideal for the “Normcore” aesthetic that is trending this season: fashionable yet unpretentious and minimal.

Close attention to the construction and fit when selecting the perfect blazer is a must. The tailored blazer is a piece that offers multiple uses.

You can wear it with the matching pant or knee-length pencil skirt for full menswear look, as seen on the runways at Hermes, the Row and Hugo Boss’s Fall/Winter 2014 Shows; or soften it with a beautiful maxi dress or skirt which was so eloquently done by Zac Posen for his Resort 15 Zac Collection. The simplicity and chicness of the perfect tailored blazer never seems to get old.

EMBELLISHED T-SHIRT With a twist on the basic tee, the embellished t-shirt is instantly multifaceted. It can be worn to the office with a pencil skirt; on the weekend with classic denim or cutoffs; or even to yoga to add some true spice to your workout gear. My most sought after embellished tee this season is the JSong Contrast T-Shirt. It is available ready-made or customized in JSong’s new ON DEMAND line. This style offers even more advantage considering the fun you can have with sequins (see page 11) or bright colors (also on page 7).

Way Interview

Constance White

Three Questions oN Future Fashion for Three Leading Thinkers

by Edward Kwang

1. Today technology impacts fashion from designing to distribution.

How does that affect you? If technology was not an issue, what would you create?

2. Where do you see the fashion industry in five years?

3. For you personally, what is the most important fashion issue in the future?

1. As a fashion journalist and editorial consultant, I see technology changing the way I engage with the consumer. Furthermore, technology changes so quickly that companies need a constant stream of experts and information to remain current. Ideally, I would create a way for fashion companies to know what customers want in real time.

2. In five years, we’ll change the way fashion is sold.

3. I look forward to seeing how fashion information will be communicated. How will the landscape of fashion media look in five years?

Certainly less print and more web, but I’m eager to see what else technology will bring.

Renee Palmer

1. Fashion is a form of art - it existed before any kind of technology or the concept of distribution. In fact, I look at all designers as artists and craftsmen so I would do it exactly the way our ancestors did it - by hand! After all, the first sewing machine didn’t appear until the late 18th century yet history shows us some spectacular fashions, of course, for the upper classes only.

2. Without sounding too pessimistic, I think that aside from specific power brands that can maintain their standing in the market place, the expansion of global distribution retailers will leave very little room for small businesses to survive. All major cities in Europe have branches of the same stores we see in the US and the small independent stores I used to frequent are gone. All the merchandise is the same. The only way for a brand to distinguish itself today is to invest in heavy marketing.

3. Since it’s simply a reality of society that young women are the future for all fashion businesses, I would really like to see some more elements of class, elegance and taste and less sexualized apparel that make young women look almost obscene. We were all young once; we never dressed like what we see in the street today. Of course, there was no media exploitation at that time to teach women that the only way to stand out from the crowd is to dress like a clown. Personal accomplishment, self confidence and self respect come from inside.

Belinda David

1. As an educator, I teach students the traditional hands-on approach to developing their designs. Now I must also teach them fashion technology which includes using Adobe Illustrator and Photoshop, fashion blogs, and web design. I constantly balance both mediums to better prepare them for the work force. I would also like to teach them how to use sophisticated embroidery machines.

2. In five years, I see the fashion industry using technology in a broader more efficient way to customize

designs for all consumers at affordable prices.

3. My future fashion issue would have to be teaching customers how to recycle their clothing. Designers such as Eileen Fischer have this amazing program that encourages people to recycle the gently used clothing which would otherwise be thrown away. Proceeds from this program help to support women and girls. Fashion is so much bigger than a look and a fabric. Fashion is an art form that can be used to help those who are less advantaged.

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8 1. 1355S $297 Red, Beige, Citrus, Cotton Lace Sizes 8-20 2. 1187CS $320 Pink, Beige, Citrus, White, Cotton Lace Sizes 8-20 3. 1125D $297 Khaki Multi, White Multi, 100% Linen Sizes 6-20 4. 1260 $274 Peacock, Butter, White, 100% Linen Sizes 6-20 5. 1265P $228 Forest Green Multi, Maize Multi, 100% Linen Sizes 8-20 6. 1291CS $297 Blueberry, Apple Green, White, 100% Linen Sizes 8-22 7. 1298 $297 Red, Beige, Black, Olive Green, 100% Cotton Sizes 4-20 8. 1723P $295 Navy/Ice Blue, Khaki/Ivory, 100% Linen Sizes 6-20 9. 10971S $320 Blue/Purple, Gray/Black, Poly Shantung Sizes 6-20 10. 1233S $240 Citrus, Black, White, 100% Cotton Sizes 4-20 11. 11511D $366 Gray/Black, Blue/Purple, Poly Shantung Sizes 6-20 12. 1195S $297 Pink, Beige, White, 100% Cotton Sizes 6-20 13. 1701S $297 Coral, Beige, Mint, White, 100% Linen Sizes 8-22 14. 10913CS $320 Maize, Teal, 100% Linen Sizes 6-20 15. 1281P $205 Orange, Aqua, Taupe, 100% Linen Sizes 6-20

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Way Earth Friend Party

by Alice Chin

On April 22, 2014, JSong International held their annual Earth Day Party to celebrate Earth Day and the grand opening of their new location at 149B West 36th Street in New York City. Designer Way Zen introduced JSong’s new collection of jewelry and accessories handmade by Buddhist nuns from the DongGuanLianYuan Temple (東觀蓮院) in Taiwan. Thirty Earth Friends from various industries, including real estate, organic food, law, music, and fashion, gathered to discuss green living, while enjoying a delicious organic vegetarian

Organicake by Joyce | 609-865-5529

Mario Gallegos, Edward Kwang, Alice Chin, Way Zen, Marylou Luther and Meiling Chen

Nicole Lorde and Marylou Luther

JSong Way Earth Friend Group Celebration Michael Millis, Mario Gallegos, Edward Kwang, Jace, Donatella, Ann-Ni, Jessica Liu, Diana Lee, Meiling Chen, Rev. Rubing Shi, and Simeon Desir.

meal. Distinguished guests included legendary fashion writer Marylou Luther, the creative director of The Fashion Group International, editor of the International Fashion Syndicate, and writer of the award-winning Clotheslines column; Diana Lee, Editor-in-Chief of AsianinNY.com; Reverend Donna Swift and Buddhist Reverend Rubing Shi. Two special performances capped off the evening.

Janaki Patrik, who looked lovely in JSong’s lotus petal dress in almond, performed a classical Indian dance and Marcos Sola gave a powerful rendition of an aria from the opera Carmen while everyone joined in during the chorus to sing “Toreador!”.

Singer Marcos Sola

Rev. Donna Swift and Rev. Rubing Shi

Way Zen and models

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Janaki Patrik

Event and Trade Show Calendar

Atlanta Apparel Mart AmericasMart Building 3 Atlanta, GA Booth#3-370 October 16-20, 2014

WWD Magic Las Vegas Convention Center Las Vegas, NV Booth #TBA February 17-19, 2015

Runway Presentation Spring 2015 149B W 36th Street Ground Floor New York, NY 10018 February TBA, 2015

Atlanta Apparel Mart AmericasMart Building 3 Atlanta, GA Booth #3-370 January 29-February 1, 2015

Fashion Center Dallas World Trade Center Dallas, TX Room #14212 October 22-25, 2014

New York Market Week Presentation of Spring 2015 149B W 36th Street Ground Floor New York, NY 10018 September 15-16, 2014

Fashion Center Dallas World Trade Center Dallas, TX Room #14212 January 21-24, 2015

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JSong

JSong International, Inc. 149B West 36th Street Ground Floor New York, NY 10018

T: 212-736-1189 E: jsongjsi@aol.com www.jsongcollection.com

ISSN 1554 8171

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