2013 PASSOVER CAMPAIGN RESULTS
Haggadot.com
220
new pieces of Haggadah content uploaded in response to the #NeverendingHaggadah campaign. 2012
TOTAL PAGE VIEWS
77%
2013
increase of Haggadot.com page views over 2012
2011 & 2012
REGISTERED MEMBERS
10,200 total registered members since Haggadot.com inception
9,134
2013
270,000 477,229 4,500 5,700
Total visitors on erev Passover 05.25.13
total members
total members alone
YOUTUBE
27,625
(Drive awareness of CLSPN and Jewish Tradition through a fun, Passover video)
Views on YouTube
(Only 3% of all YouTube videos posted receive more than 25,000+ views.) 1 Passover campaign video viewed in 120 different countries On average, viewers watched 1.52 minutes of our video. Avg 30 seconds.2 8,000 views on Vimeo. Average view 1,0003
FACEBOOK STATS Our interaction rate was 12 times higher the average interaction rate for a fan page our size4
258,319 58,741
people who saw our CLSPN Passover activity in their Facebook newsfeed
total reach on one Passover post alone
Grew Facebook fans by 30% during 3 weeks of campaign
TWITTER STATS #Haggadad
14,340,800 11,090,279 3,250,521 489
Total Reach Passover Video Tweet Reach #NeverendingHaggadah
Twitter Reach Total Direct Retweets and Mentions
@judyblume Chag Semeach! Check out this #Passover video by @SchustermanFoun http:// bit.ly/108kTY0 @judyblume
@MaccabiHaifa Chag Semeach! Would you mind RT this #Passover video? http://bit. ly/108kTY0 @MaccabiHaifa Kids tell the Passover story-spoiler, there’s aliens. Watch video at #jspace http://www. jspace.com/news/articles/kidstell-passover... @Jspace_News Love it! RT @SchustermanFoun: @Kveller Chag Semeach! Enjoy the #Passover story retold in 3 min by kids. http://ow.ly/jkkME @Kveller
RT @SchustermanFoun: @ JewishNewsDet Crowdsourcing a #Haggadah in 3 steps: Upload. Download. Share. Contribute? http://ow.ly/iwa21
@RabbiJason
@EliKirshtein Let Bubby supply the food and you supply the content. Create your own #NeverendingHaggadah http:// ow.ly/iwa21 PLS RT
@EliKirshtein
2013: The year of the adorable #Passover video: http://www. youtube.com/watch… @ SchustermanFoun @tabletmag
There is still time to put a new school spin on an old school tradition. Create your own #Haggadah for #Passover.
@JewishTweets
New, creative Haggadah options for your Passover Seder table http://huff.to/13jOaFr @HuffPostRelig
2013 PASSOVER CAMPAIGN RESULTS
Haggadot.com
1 Robertson, Mark. “Average Number of YouTube Views in First Month.” REELSEO. Jan 2008. http://www.reelseo.com/average-number-youtube-views-month/ 2 Hanelly, Andrew. “101 Online Video Stats to Make Your Eyes Glaze Over.” engage the blog. April 1011. http://engage.tmgcustommedia.com/2011/04/101-onlinevideo-stats-to-make-your-eyes-glaze-over/ 3 “Vimeo Video Views.” Dondiva Social Media Services. http://dondivasocialmediaservices.bigcartel.com/product/vimeo-views 4 Jochemich, Max. “Infographic: Is Your Facebook Page Performing Above The Average for January 2013?” Quintly. Feb. 2013. http://www.quintly.com/ blog/2013/02/infographic-facebook-page-performance-2013-01/