Dallas Culture Mapping 2011

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2011


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INDEX: What is culture mapping.............................................................4 Where do respondents live and work.........................................6 How transient is the cultural economy of Dallas.......................10 Who makes up the cultural economy of Dallas...........................................................12 Who makes their main source of income from the culture economy.........................13 Will culture producers spend more or less time in their creative industry..................15 Who connects the culture producers and creative industries.....................................16 What does this mean for Dallas...................................................................................20 How does Dallas compare nationally..........................................................................21 Appendix......................................................................................................................22

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What is Culture Mapping? The City of Dallas is embarking on a new project to map the cultural economy within its borders. A process that will identify and help create new opportunities that add to Dallas’ cultural richness. The process, known as culture mapping, has been done in only a few major cities in the US. Dallas is one of the first Cities to spotlight its cultural economy in this method. This process will identify where the cultural economy coalesces and how they stay connected to their communities. Mapping the cultural economy in Dallas highlights new opportunity for the City, creative industries, local organizations and culture producers in that economy. The City, its businesses and citizens, can best locate, advertise, and utilize the skills of the local cultural economy only if they know who and where they are. Culture mapping informs industries, who only adjust and grow if they know where their markets and institutions are, by mapping those locations on a macro scale of the city. Organizations can better interconnect, grow their member base, and expand their project loads by better understanding the relationship of where their members live and work. Culture Mapping locates where people live and work, identify organizations involvement with each other and how to contact new partners. Culture producers can learn if there is a market to be tapped, an area of like-minded individuals, and organizations to help them bring their ideas to fruition. All these opportunities for growth and strengthening the City of Dallas come from this process. Culture mapping as a process is new for the City of Dallas. The historical standard uses North American Industry Classification System generated by the Federal Statistical agencies. These NAICS numbers identify the number of people in each industry. The flaws of such a standard have been that not everyone who produces in the cultural economy is a full time worker or makes the majority of their income from that industry. This process involves citizens identifying themselves in an industry based on it being their primary source of income and/or time. Those who work multiple jobs only count one, and those who only work partial time are not counted. Most culture mapping projects have relied on the historical standard, however Dallas’ methodology follows a different track, which more recently, cities have been using. The City of Dallas created a survey which was distributed through organizations to allow culture producers to self identify themselves. Each time the survey was sent out new organizations were identified by respondents. Those newly identified organizations were then sent the survey to distribute among their members. The final collection identified on hundred and ninety one organizations as participating in the culture mapping process. The data from respondents of this survey were analyzed to develop the information in this book. In total three hundred and forty one respondents answered our survey over the course of one month. This book helps illuminate the current state of the cultural economy within the City of Dallas. The process should be repeated annually to grew in respondent size, catalogue the change in the cultural economy, and to continue to highlight opportunities for an important portion of the economy that makes Dallas unique and vibrant.

Culture Mapping Methodology

City of Dallas Collects Survey & Collect New Dallas Cultural/ Professional Organizations

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Sends Survey

Dallas Based Distribute Survey Cultural/ Professional Organizations

Organization Members/ Respondents


Zip Code Map Data collected through the culture mapping process was aggregated geographically by zip codes. Zip codes allow for a regional view inside Dallas without compromising privacy of each individual.

Enlarged Above

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Where do respondents live? Respondents identified where they live and work through zip codes. This map illustrates where respondents live within Dallas. There is a trend of people living in east Dallas near White Rock Lake (75206, 75214, 75218), just south of 635 (75229, 75230, 75243), near the downtown core (75219,75201,75215). There is also a percentage of respondents who live outside the city limits but contribute by working inside the city limits. A trend of culture producers moving towards the urban core is evident when looking at both this map and the Length of Time map on page 8.

Where 1% to 3% of culture economy contributors live Where 3% to 6% of culture economy contributors live Where 6% to 9% of culture economy contributors live Where 9% to 12%of culture economy contributors live Where 12% or more of culture economy contributors live Data collected from Dallas’2011 Culture Mapping.

15% 15% of respondents who work in Dallas do not live in Dallas

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Where do respondents work? Respondents identified where they live and work through zip codes. This map illustrates where respondents work within Dallas. There is a trend of people working in and around the urban downtown core (75201, 75219, 75226, 75202) and in east Dallas near White Rock Lake (75206, 75214,75218). There is also a percentage of respondents who work outside the city limits but contribute by living inside the city limits. Areas with the larger percentages of culture producers tend to have had large shifts in development towards more urban forms. Specifically Downtown, Uptown, Design District, Knox/Henderson, Southside, and Oakcliff.

Where 1% to 3% of culture economy contributors work Where 3% to 6% of culture economy contributors work Where 6% to 9% of culture economy contributors work Where 9% to 12%of culture economy contributors work Where 12% or more of culture economy contributors work Data collected from Dallas’2011 Culture Mapping.

10% 10% of respondents who live in Dallas do not work in Dallas

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How long have respondents lived at this zip code? The culture economy is never a static object. To best understand the health and condition of the cultural economy within a city we look at many indicators. The time frame of living within a city shows us that there is a strong connection to a place. The majority of zip codes within Dallas demonstrate that respondents have chosen to live in the same places for seven or more years. In areas such as Downtown (75201, 75202), Deep Ellum (75204) and Southside (75215) new housing and commercial development has led to new residential growth. We see a migration of culture producers towards the urban and urbanizing regions of Dallas.

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Majority of respondents have lived in this zip code for less than a year Majority of respondents have lived in this zip code between one and three years Majority of respondents have lived in this zip code between three and seven years Majority of respondents have lived in this zip code for longer than seven years Data collected from Dallas’2011 Culture Mapping.


Area lived in for less than one year.

Area lived in for three to seven years

Area lived in for one to three years

Area lived in have lived for more than seven years

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How long do respondents expect to live at this zip code? The previous page showed how long respondents have lived in a location by showing new growth and population shifts. This map displays neighborhood stability by showing how long respondents expect to live where they are. This map shows the transient nature of culture producers in Southwest Dallas as compared to the long term tenure of culture producers who live in both North and Southeast Dallas.

Majority of respondents expect to live in this zip code for less than a year Majority of respondents expect to live in this zip code between one and three more years Majority of respondents expect to live in this zip code between three and seven more years Majority of respondents expect to live in this zip code for seven or more years Data collected from Dallas’2011 Culture Mapping.

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Areas respondents expect to live for less than one additional year

Areas respondents expect to live for an additional one to three years

Areas respondents expect to live for an additional three to seven years

Areas respondents expect to live for an additional seven or more years

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What are the fields that make up the Culture Economy of Dallas? A collection of creative industries make up the cultural economy. These industries were originally settled on by John Howkins* in the earliest part of this century. The industries were advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, research, development, software, games, and tv and radio. Over time new industries have formed, web development, while others have merged, research and development. The most current standard of what industries comprise the cultural economy are reflected in culture mapping in other cities, New York. For this first Culture Mapping undertaking within the City of Dallas the following cultural industries have been chosen to represent the total cultural economy: actor, architect, art director, craft, artist, culinary, cultural administrator, dancers, choreographers, directors, producers, managers, theater, stage, fashion, apparel, film, tv, video artists, graphic designer, illustrator, industrial design, multi-media artists, animators, musicians, performing arts, photography,visual arts, web design, writers, authors, and editors. The City of Dallas’ highest concentration of respondents identified themselves in the categories of “Graphic Design or Illustration”, “Visual Arts”, “Web Designers, and “Writers, Authors, or Editors.” While we see the lowest number of respondents identified themselves in the categories, “Culinary”, “Dancers, Choreographers,” and “Directors, Producers, or Managers in Theater or Stage.”

Population of Creative Industries in the Culture Economy of Dallas Data collected from Dallas’2011 Culture Mapping.

* Howkins, John: The Creative Economy: How People Make Money From Ideas, 2001 Pg 88-117

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esig ners

10.2%

3.5%

Writ er

Edit ors s, or

s, Au thor

l Art

Web D

Visu a

phe rs

Pho

g Ar

togr a

ts

2.0%

rmin

1.6%

4.2%

s

0.8%

3.7%

3.2%

Culi nary Cult ural Adm Dire ctor inist Dan s, Pr rato cers odu r or C cers hore , or Man ogra age phe rs in rs The ater or S tage Fash ion or A ppa Film rel , TV, or V ideo Grap Arti hic D sts esig ner or Il lust rato r Indu Mul stria ti-M l De sign edia Arti sts o r An ima tors

Craf t Ar tist

irect or Art D

ct Arch ite

Acto r

1.6%

3.2%

Perf o

4.0%

ician

3.8% 2.4%

10%

8.7%

7.7%

Mus

7.3%

10%

s

11.7%


Is the work you do in this field your main source of income? As noted in the introduction, not all people in the cultural economy are counted in the United States Census for a variety of reasons. Those most likely to be underrepresented are those whose primary income is earned in a field outside of the cultural economy. The graphs below show that nearly one out of three respondents do not make their main source of income from the creative industry they are engaged in. The highest of these creative industries are those in the craft arts, culinary arts, photography, and visual arts. Identified is that a majority, over two thirds, or respondent’s main source of income comes from their field. Only those who identify themselves as Craft Artists express receiving most their income from outside that field.

My creative industry is not my main source of income My creative industry is my main source of income Data collected from Dallas’2011 Culture Mapping.

28% 72%

Actors Architects

18% 82%

Art Directors

14% 86% 54%

Craft Artists

42%

Culinary Cultural Administrators

13% 87%

Dancers or Choreographers

17% 83%

46% 58%

25% 75%

Directors, Producers, Managers in Theater or Stage My field is my main source of income My field is not my main source of income Fashion or Apparel

28% 72%

Film, TV, or Video Artists

16% 84%

Graphic Designer or Illustrators

16% 84%

69%

19% 81%

Industrial Design

My field is my main source of income

31%

21% 79%

Multi-Media Artists or Animators

69%

My field is not my main source of income

Musicians

Performing Arts

Percentage of people who make their main source of income from their field in Dallas Data collected from Dallas’2011 Culture Mapping.

34% 66% 26% 74%

Photographer

41%

59%

Visual Arts

41%

59%

Web Designers Writers, Authors or Editors

16% 84% 29% 71%

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For those who do not make the main source of income in their field, how much time do you spend in your field? The culture economy is not simply made up of full time workers. Many culture producers contribute as a secondary job or part time. The bar graphs below depict the average amount of time spent in each of the creative industries by those who do not use it as their main source of income.

Full Time (31 hours - 60 hours a week) Part Times (15 hours - 30 hours a week) Less Than Part Times (less than 14 hours a week) Data collected from Dallas’2011 Culture Mapping.

Eighty five percent of those who don’t make the majority of their income Actors from their field work less than full time (forty five percent part time and forty percent less than part time.) Only fifteen percent of these respondents (five Architects percent of all respondents) work full time and do not make the majority of Art Directors their income from their field.

50%

50%

60%

40% 52%

Craft Artists 10%

31%

50%

50%

Cultural Administrators

50%

50% no data gathered

Percentage of people who do not make their main Directors, Producers, Managers in Theater or Stage source of income from their field in Dallas

50%

Data collected from Dallas’ 2011 Culture Full Time PartMapping. Time Less Than

Fashion or Apparel

33%

67%

Film, TV, or Video Artists

33%

67%

5%

15% 40%

Graphic Designer or Illustrators 17%

Display of the percentages for each time commitment respondents spend in their creative industry. The entire pie represents the 31 percent of respondents who do not make their main income from their field

Data collected from Dallas’2011 Culture Mapping.

50%

33% 100%

Multi-Media Artists or Animators

100%

Musicians 12%

38%

Performing Arts 17% Full Time

5%

50%

Industrial Design

45%

14

38%

Culinary

Dancers or Choreographers

0%

25%

25%

50%

Part Time

50%

50%

33%

Less Than

Photographer 12% Visual Arts

Web Designers 12% Writers, Authors or Editors 7%

38%

50%

19%

50%

31% 25% 61%

63% 33%


Do respondents feel the amount of time they spend in their creative industry will change in coming year?

Respondents were asked whether they expect to increase, decrease, or remain at the same number of hours spent on their creative industry in the coming year.

Time Increase over the coming year Time will stay the same over the coming year Time decrease over the coming year

Even as the economy as a whole is suffering, we see a resounding number of respondents who expect to put more hours into their field next year than this Actors year. Only five percent of respondents are expecting to decrease the amount of Architects time spent in their field next year. Those who responded as Multi-Media Artists and Animators identified as the highest group expecting to work Art Directors more hours next year.

47%

47%

6%

42%

50%

8%

74%

22%

4% 4%

Craft Artists

60%

36%

Culinary

67%

33%

Cultural Administrators

50%

43%

Dancers or Choreographers

40%

60%

Directors, Producers, Managers in Theater or Stage

45%

55%

Fashion or Apparel

68%

27%

Film, TV, or Video Artists

65%

35%

Graphic Designer or Illustrators

69%

30%

Industrial Design

62%

38%

Multi-Media Artists or Animators

80%

Musicians

48%

48%

4%

Performing Arts

38%

50%

12%

Photographer

71%

27%

2%

Visual Arts

67%

30%

3%

Web Designers

75%

23%

2%

Writers, Authors or Editors

68%

28%

4%

Increase Decrease Stay

38% 57% 57%

5% Respondent identified percentages for expected time commitment to grow, shrink, or stay the same in the coming year. Data collected from Dallas’2011 Culture Mapping.

Data collected from Dallas’2011 Culture Mapping.

Increase

Decrease

Stay

7%

5%

1%

16% 4%

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Organizations Organizations play a critical role of facilitating information and identifying trends and concerns within specific fields. They also foster the cross-over of different perspectives and disciplines. During the culture mapping process organizations were used as the platforms to which we extended out and identified culture producers in each of their respected industries. Provided here is a list of the 191 connecting organizations. There numbers correspond to their web on page 58-79. 186, 171, 147, 7, 47, 155, 8, 1, 9, 48, 49, 2, 10, 123, 108, 50, 167, 124, 109, 51, 76, 77, 172, 173, 156, 125, 3, 52, 78, 53, 11, 54, 79, 55, 56, 187, 191, 174, 80, 177, 178, 126, 179, 81, 109,

American Advertising Federation American Institute of Graphic Art American Institute of Wine and Food Dallas American Planning Association American Society of Interior Designers American Society of Media Photographers American Society of Training and Development Apple Corps of Dallas Art conspiracy Artfire ArtGroupsDFW Arts District Chorale Arts Fighting Cancer Arts Magnet HIgh School Asian Film Festival of Dallas Big D Button Club Big Thought Booker T. Washington High School Bootstrap Dallas Boy Scouts of America Briarwood Neighborhood Association Brookhaven College - DCCCD Business Council for the Arts Captain Hope’s Kids Cedars Neighborhood Association Cedars Open Studio Children’s Chorus of Greater Dallas Church in the Cliff CiviCRM Users Group CLICKS meetup group Commercial Photographers International Contemporary Art Dealers of Dallas Contemporary Handweavers of Texas Continental Gin Artist Studios Cowtown Bazzar Creative Arts Center Creatives DFW Crow Collection Dallas Ad League Dallas AIA Dallas Architecture Forum Dallas Area Cultural Advocacy Dallas Area Fiber Artist Dallas Art Dealers Association Dallas Art Salon

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4, 127, 12, 111, 13, 112, 14, 168, 82, 169, 57, 15, 16, 128, 83, 148, 129, 84, 17, 190, 130, 85, 131, 18, 19, 86, 87, 88, 188, 159, 157, 20, 182, 180, 184, 160, 161, 21, 183, 58, 89, 132, 59, 149, 22, 23, 185, 150, 5, 90, 133, 60, 24, 134, 91,

Dallas Artists Association Dallas ASLA Dallas Bead Society Dallas Business Club Dallas Cake Club Dallas Camera Club Dallas Casa Dallas Center for Architecture Dallas Children’s Theater Dallas Contemporary Dallas Craft Guild Dallas Engaged Professionals Dallas Film Society Dallas Furniture Bank Dallas Hand Knitters Guild Dallas Hand Weavers and Spinners Guild Dallas Institute for Culture and Humanities Dallas Makerspace Dallas Modern Quilt Guild Dallas Museum of Art Dallas Music Teacher’s Association Dallas Observer Dallas Opera Dallas Personal Robotics Group Dallas Photography Club Dallas Press Club Dallas Producers Association Dallas Public Relation Society of America Dallas Society of Visual Communications Dallas Symphony Orchestra Dallas Theater Center Dallas Wind Symphony Dead Photographers Society Deep Ellum Outdoor Market DFW American Marketing Association DFW Interactive Marketing Association DFW Search Engine Marketing Association DFW Usability Professionals Association Digital Dallas Dragon Street Association Drupal Users Group Dwell With Dignity East Dallas Networking East Lake Pet Orphanage Echo Theatre Emergency Artists Support League Etsy Ferguson Road Initiative First United Methodist Church, Dallas Four Seasons Markets Friends of Dallas Farmers Market Funky Finds Glass Art Society Go Oak Cliff Grace United Methodist Church


113, 25, 92, 26, 175, 162, 176, 27, 61, 135, 28, 136, 137, 29, 30, 158, 31, 138, 62, 139, 32, 93, 140, 33, 114, 34, 189, 63, 35, 64, 94, 115, 151, 65, 163, 95, 36, 6, 96, 116, 37, 66, 164, 67, 68, 97, 165, 170, 38, 39, 141, 98, 181, 40,

Greater Dallas Youth Orchestra Holy Trinity Catholic Church Hope Works Human Factors and Ergonomics Society IgniteDallas IndieGenius International Association of Business Communicators International Furnishings and Design Association Texas Chapter International Interior Design Association Invest Creative Jewish Community Center of Dallas Junior League of Dallas Junior Players kitchen dog theater Knit Wits La Reunion TX Lakewood Hills Neighborhood association Le Theatre de Marionette Lead Change Leadership Arts Institute Life in Deep Ellum Lonestar PHP Madi Museum Mckinney Avenue Contemporary Meals on Wheels Mountain View College Nasher Sculpture Center National Association of Watch and Clock Collectors National Association of Women Business Owners National Council on Education for the Ceramic Arts Netweavers Referral Team North Texas Food Bank North Texas Polymer Clay Guild Northaven United Methodist Church Oil and Cotton Oil Painters of America Old Lake Highland’s Neighborhood Assoc. Parents for Educating Texas Park Cities Netweavers Pecha Kucha Dallas Photographic Society of America Potters Council Preservation Dallas Prison Entrepreneurship Program Professional Photographers of America Promotional Products Association International Public Relations Society of America Quilt Guild of Dallas Quilters Guild of Plano Richland College DCCCD Sammons Center for the Arts Shakespeare Dallas Social Media Club of Dallas Society for Children’s Book Writers & Illustrators

152, 69, 166, 41, 70, 99, 153, 154, 100, 142, 71, 42, 143, 101, 117, 118, 102, 43, 44, 144, 103, 119, 120, 121, 72, 45, 104, 73, 105, 74, 46, 75, 106, 145, 122, 146, 107,

Society for the Prevention of Cruelty to Animals of Texas Society of Professional Journalists Sons of Hermann South Dallas Cultural Center Southwestern Watercolor Society Studio Art and Soul Studio Art Quilts Association Surface Design Association Texas Art Education Association Texas Arts Marketing Texas Ballet Theater Texas Motion Pictures Alliance Texas Non Profit Theatres Texas Photographic Society Texas Sculpture Association Texas Visual Arts Association Texas Young Professionals The Arts Community Alliance The Stew Pot Theatre Three Thursday Therapy Trinity River Audubon Center Turtle Creek Chorale Undermain Theatre University of Texas at Arlington University of Texas at Dallas Uptown Netweavers US green building council Video Association of Dallas Visual Arts Guild of Frisco White Rock Local Market Women in Film - Dallas Women in the Home Furnishings Industry Women’s Council of Dallas County World Affairs Council DFW Young Audiences Young Texans Against Cancer

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ilt Guild Dallas Captain Hope's Kids

urface Design ociationDallas Theater

Creative Arts Center

Sammons Center for the Arts

Dallas Ad League

How interconnect are members of Dallas’ Cultural Organizations?

Center

Theater

International Association of Business Communicators

Church in the Cliff

Dallas Society of Visual Communications 188

University of Texas at Arlington 72

East Lake Pet Orphanage

Dallas Institute for Culture and Humanities

American Society of Media

Within all economies are a series of highly utilized organizations. Organizations supply the forum for educating, connecting, and illuminating community needs. Photographers Within these series of organizations is a hierarchy of connections. The more connections an organization has the more resources it has available in the form of American Public Relations Creative Arts institutional knowledge and local man power. Through the culture mapping process, we identified how organizations connects to one another through their Adevertising Society of Center America members. The most interconnected of these organizations are called hubs. Hubs can be utilized to help connectFederation not just members to new organizations but one organization to another. Below we have highlighted some of the key hubs identified by Dead Dallas, American Creatives in institute of Organization(s) Connected toPhotographers respondents.Architecture To see all organization webs see DFWpage 58. Through the culture mapping Society NAME highlighted organization process we identified whether each organization was also a physical institution, such as a museum, or a market space for multiple culture producers to sell their goods. Color depicts type of organization

NAME #

Organization Studio or Market Physical Institution

Name of highlighted organization Number corresponds with organization list on page 58

Society for the Prevention of Cruelty to Animals of Texas

Captain Hope's Kids

American Institute of Wine and Food Dallas

Women's Council of Dallas County

DFW Search Engine Marketing Association

Thursday Therapy

Dallas Furniture Bank

Professional Photographers of America

International Association of Business Communicators

Friends of Dallas Farmers Market

Promotional Products Association International

Dallas Public Relation Society of America

American Institute of Grpahic Art

CiviCRM Users Group

Invest Creative

Meals on Wheels

Park Cities Netweavers

Sammons Center for the Arts

Junior League of Dallas

Drupal Users Group

Jewish Community Center of Dallas

Dwell With Dignity

Hope Works

Creatives in DFW 191

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World Affairs Council DFW

Women in Film, Dallas

Society of Professional Journalists

DFW Interactive Marketing Association

American Society of Media Photographers

Women in the Home Furnishings Industry

Dallas Public Relation Society of America

Digital Dallas

Dallas Producers Association

Dallas Press Club

Social Media Club of Dallas

Dallas Society of Visual Communications

Netweavers Referral Team

Texas Young Professionals

Public Relations Society of America

National Association of Women Business Owners

DFW American Marketing Association

Dallas Business Club

American Adevertising Federation

Uptown Netweavers

East Lake Pet Orphanage


Big Thought

Artfire

Dallas Photography Club

Captain Hope's Kids

North Texas Polymer Clay Guild

Dallas Engaged Professionals

Dallas Observer

Oil and Cotton

Dallas Center for Architecture

Dead IndieGenius Photographers Society

Dallas Architecture Forum

Dallas Institute for Culture and Humanities

Nasher Sculpture Center

Creative Arts Center

Four Seasons Markets

Quilt Guild of Dallas

Cedars Open Studio

ETSY 185

Dallas Area Fiber Artist

Trinity River Dallas Modern Audubon Dallas Art Salon Quilt Guild Center

La Reunion, Texas Chapter

Asian Film Festival of Dallas

Deep Ellum Outdoor market

Knit Wits

North Texas Food Bank

Richland College

East Dallas Networking

Dallas Society of Visual Communications

Undermain Theater

Studio Art Quilts Association

DFW American Marketing Association

Surface Design Association

Dallas Museum of Art 190

Booker T. Washington High School

Go Oak Cliff

Big Thought

Cedars Neighborhood Association

Oil and Cotton

Crow Collection

Le Theatre de Marionette

Sons of Hermann

Dallas Music Teacher's Association

Junior Players

Dallas Opera

IndieGenius

Preservation Dallas

Business Council for the Arts

Dallas Contemporary

Dallas, American Society of Landscape Architects

Dallas Symphony Orchestra

Madi Museum

Dallas Theater Center

Creative Arts Center

Business Council for the Arts

Dallas Museum of Art

Dallas Center for Architecture

Sons of Hermann

Cedars Neighborhood Association

Dallas, American Institute of Architects

Dallas Architecture Forum

Big Thought

Cedars Open Studio

Preservation Dallas

Junior Players

Le Theatre de Marionette

Dallas Area Fiber Artist

Nasher Sculpture Center 189

Quilt Guild of Dallas

Dallas Society of Visual Communications

East Dallas Networking

Surface Design Association

Crow Collection

Dallas Opera

Studio Art Quilts Association

DFW American Marketing Association

Booker T. Washington High School

Dallas Art Salon

Dallas Contemporary

Leadership Arts Institute

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What do we see in Dallas? The City of Dallas has a strong foundation for its cultural economy, with a majority of the respondents making their income from their field. Only five percent of respondents work full time in their field and do not make a majority of their income. Two thirds of those in Dallas’ largest categories (graphic designer and illustrator, photographer, visual arts, writers, authors, and editors) and more than half (57%) those in all fields believe they will increase time spent working in those field in the coming year. Only five percent of the respondents expect their time spent in their field to diminish. As important to the amount of time being spent within a field is the need for diversity of these creative industries. Having multiple creative industries functioning as top employers protects the economy in case one should falter. In addition, by having identified top creative industry employers nodes of secondary industries, which serve the primary, will relocate to the City. Four fields make up the largest creative industries: graphic designer and illustrator, photographer, visual arts, writers, authors, and editors. It is important to take note that dancers, choreographers, and industrial designers together only make up 3% of the cultural economy. While not all fields can be the largest it is important to take notice and understand the obstacles to smaller portions of the culture economy. When looking at how transient the population is, it is impressive that nearly half of respondents expect to live in their current location for seven or more years. When asked “what amenities would make your neighborhood more desirable?”There was a surprisingly high response of respondents who believe their neighborhood was wonderful as is, or that it already was on its way there. 1 in 4 respondents volunteer with local neighborhood associations, community improvements, and local markets. 1 in 3 respondents who were not involved in neighborhood associations or volunteering locally noted they simply were unaware of any organizations or could not find a way to contact the group. Culture mapping has identified which organizations work in your area, page 26. Dallas’ organizations have a nodal relationship in which some are massive hubs and others are unengaged. In this first Culture Mapping project we see how Creatives in DFW is the most interconnected organization on our list, yet it only connects to 44 of the 191 organizations listed. The ability to have an individual connect from one organization to the other allows for a transference of skills and knowledge that exponentially increases level of accessibility with efficiency. The fractured nature of the organizations in Dallas are a noted opportunity that can be resolved and strengthen the cultural economy at the some time as bettering the City. This first attempt at Culture Mapping Dallas has provided a high level look at the City as a whole in respect to its cultural economy. In future Culture Mapping Studies more detail will focus on what each creative industry’s obstacles to growth are and how to get in contact with each of the organizations on our still growing list.

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Where do we fit nationally? Dallas’ continual growth in business and residents has made us an economically desirable city. There are a number of ways to measure a city and this particular process measures the size and connectivity of its culture economy. Having that number alone doesn’t show us the full picture of how we are doing in comparison to other great cities. Below is a graphic which depicts the number of culture producers per 1000 residents in a city. Cities around the United States were selected based on either their size in comparison or their recognition as existing great culture centers of the country. These numbers, collected through NAICS, demonstrate that Dallas is on par with other major cities in the United States.

Houston 9 per 1000

Phoenix 10 per 1000

Chicago 16 per 1000

Dallas 19 per 1000

Atlanta 51 per 1000

Los Angeles 26 per 1000

New York 24 per 1000

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APPENDIX 23

Methodology in Depth

24

Survey and Tabbed Data

26

Zip Code Breakdown

48

Location by Field

58

Mapping Organizations

22


Methodology Dallas City Design Studio staff developed an online survey through the online tool, Survey Monkey ©. The survey was modeled after a segment of questions within the Creative New York Report by the Center for an Urban Future and the Mt. Auburn Associates. A twelve question survey was adapted and tested in house with a “mini-survey” approach of 22 people, ensuring the questions were comprehended. A list was compiled by staff of local and professional organizations within the creative economy. This list was gathered through research over three days to ensure every field was adequately represented. The first list was: Ackerman-McQueen Actors; ACA Dallas; AD Cetera Actors; Advantage Marketing Group; Apple Corps of Dallas; AIA Dallas; AIGA Dallas; American Litho; Anita n. Martinez Ballet Folklorico; Associated Creative Artists; Architectural Forum; Art after 5; Art Conspiracy; Art Directors Club; Art Educators of NCT; Art Focus XC; Arts of Collin County; Art House America; Dallas, ArtLoveMagic; Art News DFW; Artisan’s Studio-Gallery; ArtReach Dallas; Artists’ round Texas; ArtsGenY; AT&T Performing arts center; Ballet Follorico of Dallas; Bath House Cultural Center; Beckles Dancing Company; Cedars Open Studio; Chamberlain Performing Arts; Class Act Dallas; Clipse Management Inc.;Centre for Dance; Craft Guild of Dallas; Colin College Dance Department; Conte de Loyo; Contemporary Art Dealers of Dallas; Contemporary Ballet of Dallas; Contemporary Theater of Dallas; Core Performance Theater; CPSA; Craft Guild of Dallas; Creatives in Dallas; Dallas Actor Handbook; Dallas Actor Network; Dallas Area Fiber Artists; Dallas art Dealers Association; Dallas Arts District, The; Dallas Arts Revue; Dallas Arts Salon; Dallas Ballet Center; Dallas Children Center; Dallas Black Dance Theater; Dallas Conservatory for the Arts; Dallas Dance Council Site; Dallas Handweavers and Spinners; Dallas Center for Contemporary Art; Dallas Metroplex Musician Association; Dallas Museum of Art; Dallas Musician Meetup; Dallas Needlework and textile guild; Dallas Opera; Dallas Samba Nation; Dallas Society of visual communications; Dallas Stampers; Dallas Symphony Orchestra; Dallas Theater Center; DFW Actors give back; DFW Professional Musicians; D.A.N.G.; Deep Ellum Artists Collection; Echo Theater; Emboiderers’ Guild of America, South Central Region; Emergency Artists Survival League; Electronic Graphic Artists of Dallas; ETSY Dallas; FiveHundred INC; Fivehundred X; Hello Dallas; International Museum of Cultures; Junior Players; Kaligrafos; KERA art and seek; Kitchen Dog Theater; La Reunion; Lakewood Theaterll; Latinos in Architecture; Le Theatre de marionette; Mexican Culture Center; Mary Collins Agency; Music at Fair Park; National League of American Pen Women, Dallas; NEFTAA; North Texas Middle Eastern Dance Association; North Texas Polymer Clay Guild; North Dallas Artist Studio Tour; Oak Cliff Artisans; Pegasus Theater; Pocket Sandwich Theater; Porcelain Arts Guild of Dallas; Preston Center for the Arts; Preservation Dallas; Quilter’s guild of Dallas; Screen Actors Guild; Signature Chefs of Dallas; SMU Dance Department; Society of American Mosaic Artists; STAGE; Studio 109 Fine Arts; TeatroDallas; Texans for the arts; Texas Clay Arts Association; Texas Association of Teachers of Dancing; Texas Chef Association; Texas Commission on the Arts; Texas Photographic Society; Texas Sculpture Association; Texas society of Sculptors; Texas Visual Arts Association; Texas Wax Blog; Texas Women’s University, Department of Visual Arts; Trinity Arts Guild; Undermain Theater; United Dance Academy; Video League; Visual Arts Coalition of Dallas; Watertower Theater; White Rock Weaving Center; Winspear Opera House; Young Actors;

Each of the above organizations and institutions were contacted and asked to distribute the survey to their members or post the link for access by their member base. The organizations and institutions were contacted on or about July 6th, 2011 at which point the survey was opened to the public. Every seven days staff would collect responses and note organizations listed by respondents. Those new organizations to appear to contacted by staff and asked to distribute survey among members. The survey was officially closed to the public on September 6th, 2011. 335 respondents finished the survey in its entirety. 296 Respondents were analyzed as 39 respondents both lived and worked outside the City of Dallas therefore were outside the bounds of this current process. From these respondents the final list of 191 organizations were shown to have active members. The data collected was analyzed and mapped through zip codes on a Geographic Information System to develop all graphics within this document. There are limitations to the research as organizations are constantly invented and disbanded along with many organizations who wished not to participate, and those simply not identified on this first Culture Mapping process. The size of zip code blocks were selected to address privacy concerns but in so doing also limited the precise geography of the mapping process.

23


Survey 1) What is the zip code you live in? 2) What is the zip code you work in? 3) How long have you lived within your current zip code? Less than 1 year Between 1 year and 3 years Between 3 years and 7 years 7 or more years 4) How long do you expect to live in your current zip code? Less than 1 year Between 1 year and 3 years Between 3 years and 7 years 7 or more years 5) In which of these fields do you produce work? Actors Architects Art Directors Craft Artists Culinary Cultural Administrator Dancers or Choreographers Directors, Producers, or Managers in Theater or Stage Fashion or Apparel Film, TV, or Video Artists Graphic Designer or Illustrator Industrial Design Multi-Media Artists or Animators Musicians Performing Arts Photographers Visual Arts Web Designers Writers, Authors, or Editors

24

6) Is this field your main source of income? Yes NO = 6b 6b) How much time do you spend on your craft? Full Time (31 – 60 hours per week) Part Times (15 – 30 hours per week) Less than part time (14 hours or less a week) 7) In the next year do you feel your time working in this field will; Increase Decrease 8) Please list organizations you are involved in: (Please include the organization you received this survey from.) 10) What amenities would make your neighborhood more desirable? 11) Are you involved with an organization or group that is addressing neighborhood improvement? Yes = 11b no = 11c 11b) If so please describe where or how? 11c) If not, please describe what would help you to address these concerns. 12) Before you go, We would like to know what industry you are currently employed by. Accommodations Administrative Agriculture Armed Forces Arts Construction Education Entertainment Finance Food Services Health Information Manufacturing Mining Public Administration Retail Trade Scientific Transportation and Warehousing Utilities Wholesale Trade Other (please specify)


Survey Data 1) What is the zip code you live in? 335 respondents 39 respondents out of scope 296 respondents in final field 44 respondents live in zip codes outside of Dallas 2) What is the zip code you work in? 335 respondents 39 respondents out of scope 296 respondents in final field 30 respondents work in zip codes outside of Dallas 3) How long have you lived within your current zip code? 31 - Less than 1 year 62 - Between 1 year and 3 years 75 - Between 3 years and 7 years 128 - 7 or more years 4) How long do you expect to live in your current zip code? 21 - Less than 1 year 76 - Between 1 year and 3 years 68 - Between 3 years and 7 years 131 - 7 or more years

5) In which of these fields do you produce work? 18 - Actors 29 - Architects 56 - Art Directors 59 - Craft Artists 12 - Culinary 31 - Cultural Administrator 6 - Dancers or Choreographers 12 - Directors, Producers, or Managers in Theater or Stage 25 - Fashion or Apparel 25 - Film, TV, or Video Artists 89 - Graphic Designer or Illustrator 16 - Industrial Design 28 - Multi-Media Artists or Animators 32 - Musicians 27 - Performing Arts 66 - Photographers 77 - Visual Arts 77 - Web Designers 78 - Writers, Authors, or Editors 763 - Total entries 6) Is this field your main source of income? 213 - Yes 97 - NO = 6b 6b) How much time do you spend on your craft? 13 -Full Time (31 – 60 hours per week) 40 - Part Times (15 – 30 hours per week) 35 - Less than part time (14 hours or less a week) 7) In the next year do you feel your time working in this field will; 161 - Increase 14 - Decrease 105 - Stay the Same 8) Please list organizations you are involved in: Full list Available on Page 16-17

25


75051

List of Organizations Creatives in DFW Dallas Press Club Society of Professional Journalists

Top Creative Industries Web Designer Writers, Authors, or Editors

100%

75104

List of Organizations Creatives in DFW IndieGenius Oil and Cotton Professional Photographers of America

Top Creative Industries Craft Arts Photography Visual Arts

100%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas.

26

Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75201

List of Organizations

Dallas Museum of Art Dallas Opera Dallas Photography Club American Advertising Federation Dallas Society of Visual Communications American Society of Interior Designers American Society of Media Photographers Dallas Symphony Orchestra Dallas Theater Center Arts Magnet High School Dead Photographers Society Big Thought Deep Ellum Outdoor Market Business Council for the Art ETSY Cedars Neighborhood Association First United Methodist Church, Dallas Children’s Chorus of Greater Dallas Habitat for Humanity Continental Gin Artists Studio International Interior Design Association Creatives in DFW Junior Players Crow Collection Le Theatre de Marionette Dallas Ad League Nasher Sculpture Museum Dallas, American Institutes of Architects Northaven United Methodist Church Dallas Architecture Forum Preservation Dallas Dallas Area Cultural Advocacy Public Relations Society of America Dallas Art Salon Texas Arts Marketing Dallas Center for Architecture Texas Ballet Theater Dallas Contemporary Texas Non-Profit Theatres Dallas Engaged Professionals

Texas Photographic Society Texas Visual Arts Association The Arts Community Alliance Theatre Three Turtle Creek Chorale Young Audiences Young Texans Against Cancer

Top Creative Industries

Cultural Administrator Visual Arts Writers, Authors, or Editors

77%

6%

75202

8%

6%

List of Organizations American Institute of Graphic Artists Creatives in DFW Dallas, American Institute of Architects Dallas Center for Architecture Dallas Opera DFW American Marketing Association DFW Search Engine Marketing Association Digital Dallas IgniteDallas IndieGenius Lakewood Hills Neighborhood Association Oil and Cotton Social Media Club of Dallas Texas Ballet Theater

11%

Top Creative Industries Graphic Designer or Illustrator Architects Web Designer

75%

17%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

27


75203

List of Organizations Children’s Chorus of Greater Dallas Boxcar Creative The Campbell Agency

Top Creative Industries Actors Film, TV, or Video Artists Musicians Writers, Authors, or Editors

100%

75204

List of Organizations Dallas Architecture Forum Turtle Creek Chorale Creatives in DFW Dallas Arts District Video Association of Dallas Dallas Museum of Art Holy Trinity Catholic Church Social Media Dallas Contemporary Madi Museum American Society of Landscape Architects Nasher Sculpture Center Business Council for the Arts

Top Creative Industries Graphic Designer or Illustrator

71%

29%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

28

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75205

American Institute of Architects Human Factors and Ergonomic Society Creatives in DFW Arts District Chorale Theatre Three Dallas Architectural Forum Dallas Center for Architecture DFW Usability Professional Association American Advertising Federation Dallas Area Cultural Advocacy Dallas Institute for Culture and Humanities US Green Building Council Young Audiences Dead Photographers Society Toastmasters International Arts Magnet High School Dallas Center for Visual Communication Texas Arts Marketing Texas Non-Profit Theatres Dallas Museum of Art

Top Creative Industries Graphic Designer or Illustrator

74%

13%

75206

39%

List of Organizations

13%

List of Organizations Leadership Arts Institute Creatives in DFW Dallas Center for Visual Communications Dallas, American Institute of Architects Nasher Sculpture Center American Institute of Graphic Art Dallas Museum of Art Business Council for the Arts Dallas Digital McKinney Avenue Contemporary ETSY Top Creative Industries Dallas Architecture Forum Graphic Designer or Illustrator Dallas Producers Association DFW Interactive Marketing Association Photographers American Advertising Federation Web Designers Creative Arts Center Dallas Institute for culture and humanities Women in Film, Dallas DFW American Marketing Association Texas Young Professionals Booker T. Washington School for the Visual and Performing Arts Dead Photographers Society International Association of Business Communicators

52%

9%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

29


75207

13%

List of Organizations Dallas Society of Visual Communications Creatives in DFW DFW American Marketing Association Dallas, American Institute of Architects Digital Dallas Contemporary Art Dealers of Dallas International Association of Business Communicators International Furnishing Design Association Dragon Street Association Dallas Contemporary Social Media Club of Dallas World Affairs Council DFW Dallas Business Club

38%

50%

75208

36%

Top Creative Industries Graphic Designer or Illustrator Web Designer

List of Organizations Dallas. American Institute of Architects Oil and Cotton Dallas Society of Visual Communications Creatives in DFW Turtle Creek Chorale Dallas Hand weavers and spinners US Green Building Council Dallas Music Teacher’s Association Dallas Ad League Dallas Art Dealers Association Dallas Area Fiber Artist Dallas Museum of Art La Reunion, TX Public Relations Society of America Big D Button Club Crow Collection Video Association of Dallas East Lake Poet Orphanage

Go Oak Cliff Society for the prevention of cruelty to animals of Texas Grace United Methodist Church Captain Hope’s Kids American Advertising Federation

Top Creative Industries Musicians Visual Arts Writers, Authors, or Editors

9%

55%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

30

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75209

List of Organizations Dallas, American Institute of Architects Dallas Makerspace Dallas Center For Architecture US Green Building Council

Top Creative Industries Writers, Authors, or Editors

33%

75210

67%

List of Organizations Dallas Wind Symphony Dallas Area Fiber Artists Greater Dallas youth orchestra ETSY

Top Creative Industries Culinary Cultural Administrator Musicians Performing Arts

50%

50%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

31


75211

List of Organizations Cedars Open Studio Tour ETSY La Reunion, TX

Top Creative Industries Craft Artists

83%

75214

39%

17%

List of Organizations Deep Ellum Outdoor Market Ignite Dallas Dallas, American Institute of Architects Dallas Society of Visual Communications Parents for educating Texas Creatives in DFW ETSY Dallas Wind Symphony Glass art society Undermain Theatre La Reunion, TX Texas Visual Arts Association White rock lake local Market American Advertising Federation Richland College Greater Dallas Youth Orchestra Texas Sculpture Association Dallas Museum of Art

Continental Gin Artists Studios Lakewood hill neighborhood association oil and cotton Knit Wits Asian Film Festival of Dallas Sons of Hermann `

Top Creative Industries Performing Arts Cultural Administrator Photographers Visual Arts

50%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

32

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

11%


75215

List of Organizations Cedars open studio tour ETSY Studio Art and Soul Creative Arts Center Dallas Society of Visual Communications Cedars Neighborhood Association Texas Sculpture Association Oil Painters of America American Institute of Graphic Art National Council on education of ceramic arts Texas Visual Arts Association Potters Council Dallas Museum of Art Nasher Sculpture Museum Sons of Hermann

Top Creative Industries Visual Arts Craft Artists

46%

47%

75216

List of Organizations Oil and Cotton Dallas Area Fiber Artists Church in the Cliff North Texas Polymer Clay Guild Creative Arts Center Quilter’s Guild of Dallas University of Texas at Arlington Briarwood Neighborhood Association

7%

Top Creative Industries Craft Artists Cultural Administrator Visual Arts Writers, Authors, or Editors

100%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

33


75218

31%

List of Organizations Dallas Bead Society Dead Photographer’s society Dallas, American Institute of Architects Echo Theatre Studio Art and Soul Creatives in DFW American Institute of Graphic Art Old Lake Highland’s Neighborhood Association Mountain View College DFW Search Engine Marketing Dallas Society of Visual Communications Promotional Products Association International

Top Creative Industries Web Designers Writers, Authors, or Editors

53%

75219

35%

8%

List of Organizations

Women in Film North Texas Photography Club Dallas Center for Architecture Shakespeare Dallas Turtle Creek Chorale Pecha Kucha Dallas Creatives in DFW American Advertising Federation Texas Young Professionals Dallas Society of Visual Communications Dallas Film Society Digital Dallas Deep Ellum Outdoor Market Dallas Children’s Theater Dallas Museum of Art Dallas, American Institute of Architects Preservation Dallas DFW American Marketing Association Holy Trinity Catholic Church Invest Creative Young Texans Against Cancer Nasher Sculpture Museum Sammons Center for the Arts Dwell with Dignity Dallas Producers Association Top Creative Industries Social Media Club of Dallas Greater Dallas Youth Orchestra Art Directors Public Relations society of America Graphic Designer or Illustrator Arts Fighting Cancer Booker T. Washington Musicians Dallas Architecture Forum American Institute of Graphic Art

53%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

34

8%

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

12%


75220

Top Creative Industries Web Designers Writers, Authors, or Editors Craft Artists

List of Organizations Nasher Sculpture Center Dallas Makerspace Creatives in DFW ETSY Dallas Center for Architecture Dallas Press Club Society of Professional Journalists Dallas Museum of Art The Arts Community Alliance Dallas Contemporary

40%

20%

75223

60%

40%

Top Creative Industries Graphic Designer or Illustrator Cultural Administrator Film, TV, or Video Artists Photographers Web Designers

List of Organizations Dallas Society of Visual Communications Dallas Museum of Art Crow Collection Nasher Sculpture Museum Dallas Opera Dallas Theater Center

40%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

35


75224

List of Organizations

Top Creative Industries Musicians Craft Artists Visual Arts

Oil and Cotton Dallas Music Teacher’s Association Dallas Museum of Art Crow Collection Go Oak Cliff

100%

75225

Top Creative Industries Graphic Designer or Illustrator Photographers Writers, Authors, or Editors

List of Organizations American Society of Media Photographers IgniteDallas Texas Young Professionals ETSY Dallas Society of Visual Communications Bootstrap Dallas Public Relations Society of America Boy Scouts of America American Advertising Federation Social Media Club of Dallas Meals on Wheels Creatives in Dallas American Institute of graphic design

20%

60%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

36

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

20%


75226

List of Organizations Deep Ellum Outdoor Market Creatives in DFW Dallas Society of Visual Communications Dallas Personal Robotics Group Dallas Makerspace Life in Deep Ellum Dallas Camera Club Dallas Museum of Art Continental Gin Artist Studio Brookhaven Community College La Reunion, TX Dead Photographers Society Asian Film Festival of Dallas Sons of Hermann

Top Creative Industries Photographers Graphic Designer or Illustrator

49%

13%

38%

75228

33%

List of Organizations Briarwood Neighborhood Association Art Conspiracy Dallas Museum of Art Dead Photographers Society Nasher Sculpture Museum Ignite Dallas Top Creative Industries Crow Collection University of Texas at Dallas Graphic Designer or Illustrator Dallas Society of Visual Communications Web Designer Creatives in DFW Dallas Area Fiber Artists Kitchen Dog Theater American Society of Media Photographers Prison Entrepreneurship Program DFW American Marketing Association Texas Photographic Society Ferguson Road Initiative Promotional Products Association International Quilter’s Guild of Dallas Southwestern Watercolor Society American Society of Interior Designers

56%

11%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

37


75229

Creatives in DFW Turtle Creek Chorale Crow Collection Business Council for the Art DFW Interactive Marketing Association Dallas Art Salon Dallas Ad League Junior League of Dallas Dallas Museum of Art Nasher Sculpture Museum Dallas Contemporary Creative arts center of Dallas

Top Creative Industries Visual Arts Performing Arts Writers, Authors, or Editors

71%

29%

75230

50%

List of Organizations

List of Organizations Dallas, American Institute of Architects Dallas Area Fiber Artist ETSY International Interior Design Association Quilt Guild of Dallas Northaven United Methodist Church Surface Design Association Studio Art Quilts Association Nasher Sculpture Museum Dallas Museum of Art

Top Creative Industries Architects Craft Artists

50%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

38

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75231

Deep Ellum Outdoor Market Dallas, American Institute of Architects Dallas Camera Club Dallas Center for Architecture Dead Photographers Society US Green Building Council

Top Creative Industries Architects Photographers

57%

29%

75233

50%

List of Organizations

14%

List of Organizations Oil and Cotton Creatives in DFW Jewish Community Center of Dallas

Top Creative Industries Graphic Designer or Illustrator Musicians

50%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

39


75234

List of Organizations Dallas Society of Visual Communications Dallas Center for Architecture DFW American Marketing Association ETSY Creatives in DFW Church in the Cliff Southwestern Watercolor Society Dallas Modern Quilt Guild Dallas, American Institute of Architects Creative Arts Center of Dallas Texas Visual Arts Association University of Texas at Arlington

33%

17%

50%

75238

25%

Top Creative Industries Craft Artists

List of Organizations Dallas, American Institute of Architects Dallas Producers Association Studio Art and Soul Texas Motion Pictures Alliance Oil Painters of America Dallas creative Arts Center Texas Visual Art Association Cedars Open Studio Tour

Top Creative Industries Architects Film, TV, or Video Artists Visual Arts Web Designers

75%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

40

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75240

List of Organizations Emergency Artists Support League Business Council for the arts Creative Arts Center Booker T. Washington High School Leadership Arts Institute Nasher Sculpture Museum Dallas Museum of Art

Top Creative Industries Cultural Administrator Film, TV, or Video Artists Visual Arts Web Designers Writers, Authors, or Editors

100%

75243

List of Organizations Deep Ellum Outdoor Market Echo Theatre Dallas Press Club American Institute of Graphic Art Dallas Handweavers and Spinners Guild Apple Corps of Dallas White rock local market University of Texas at Dallas Mountain View College DFW Search Engine Marketing Association DFW American Marketing Association Contemporary Handweavers of Texas Ignite Dallas Social Media Club Dallas American Advertising Federation Texas Art Education Association Promotional Product Association International Dallas Area Fiber Artists

Top Creative Industries Graphic Designer or Illustrator, Web Designers

64%

27%

9%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

41


75244

29%

List of Organizations Creatives in DFW Dallas Camera Club Ignite Dallas Dallas Makerspace DFW Interactive Marketing Association Photographic Society of America Digital Dallas Southwestern Watercolor Society Bootstrap Dallas Brookhaven Community College Dead Photographers Society Texas Visual Arts Association

Top Creative Industries Web Designers Photographers

42%

75246

29%

List of Organizations Deep Ellum Outdoor Market Dallas, American Institute of Architects Life in Deep Ellum Dallas Society of Visual Communications Continental Gin Artist Studios American Planning Association

Top Creative Industries Architects Graphic Designer or Illustrator Visual Arts Web Designers

50%

50%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

42

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75247

List of Organizations Ignite Dallas

Top Creative Industries Cultural Administrator Photographers

100%

75248

42%

List of Organizations Ignite Dallas Creatives in dFW DFW Search Engine Marketing Association ETSY Emergency artist support league Dallas Area Fiber Artists Digital Dallas DFW American Marketing As so cia it on Dallas Society of Visual Communications South Dallas Culture Center Quilter’s Guild of Dallas Dallas Furniture Bank American Society of Media Photographers Women’s council of Dallas county Friends of Dallas Farmers Market American Institute of wine and food Junior League

Top Creative Industries Writers, Authors, or Editors Web Designers

50%

8%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

43


75249

List of Organizations Crow Collection

Top Creative Industries Photographers

100%

75251

List of Organizations ETSY

Top Creative Industries Craft Artists Fashion or Apparel Graphic Designer or Illustrator Writers, Authors, or Editors

100%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

44

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


75252

List of Organizations Creatives in DFW Dallas press club DFW American Marketing Association American Advertising Federation Promotional Products Association International

50%

75254

33.3%

Top Creative Industries Art Directors Writers, Authors, or Editors

50%

List of Organizations American Advertising Federation Dallas Camera Club Creatives in DFW Dead Photographer’s Society DFW Search Engine Marketing Association Brookhaven College Social Media Club of Dallas

Top Creative Industries Graphic Designer or Illustrator Photographers Web Designers Writers, Authors, or Editors

33.3%

33.3%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code. Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.

45


75287

33.3%

List of Organizations Dallas craft guild Deep Ellum outdoor market University of Texas at Dallas National Association of Watch and Clock Collectors Ignite Dallas

Top Creative Industries Graphic Designer or Illustrator Web Designers

33.3%

33.3%

Percent of respondents who live and work in this zip code. Percent of respondents who live and work in Dallas, but not in their zip code.

46

Percent of respondents who live in Dallas but work outside of Dallas. Percent of respondents who work in Dallas but live outside of Dallas. Data collected from Dallas’2011 Culture Mapping.


47


Where is Dallas do creative industries congregate? Respondents have identified where they work by zip code. The following graphs locate where the respondents in each creative industry are working.

ACTOR

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

48


ARCHITECT

ART DIRECTOR

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

49


CRAFT ARTIST

CULINARY

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

50


CULTURAL ADMINISTRATOR

DANCERS OR CHOREOGRAPHERS 1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

51


DIRECTORS, PRODUCERS, OR MANAGERS IN THEATER OR STAGE

FASHION OR APPAREL

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

52


FILM, TV, OR VIDEO ARTISTS

GRAPHIC DESIGNER OR ILLUSTRATOR

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

53


INDUSTRIAL DESIGN

MULTI-MEDIA ARTISTS AND ANIMATORS 1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

54


MUSICIANS

PERFORMING ARTS

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

55


PHOTOGRAPHERS

VISUAL ARTIST

1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

56


WEB DESIGNERS

WRITERS, AUTHORS, OR EDITORS 1% to 5% of the industry are here 5% to 10% of the industry are here 10% to 15% of the industry are here 15% or more of the industry are here Data collected from Dallas’2011 Culture Mapping.

57


Dallas Theater Center

Theater

ts n

Creative Arts Center

How interconnect are members of Dallas’ Cultural Organizations? Church in the Cliff

University of Texas at Arlington 72

Within all economies are a series of highly utilized organizations. The following pages contained detailed organization webs. These webs identify how each organization connects to one another through their members. The more connections an organization has the more resources it has available in the form of institutional knowledge and connections. This organization tree may be undiscovered to the organization itself as most organizations do not take inventory of the additional organizations their members belong to. Organization(s) Connected to highlighted organization

NAME

Color depicts type of organization

Apple Apple Corps Corpsof ofDallas Dallas NAME # 11

Name of highlighted organization 22

Number corresponds with organization list on page XX

Dallas American Institute of Architects

AmercanPlanning Planning Amercan Amercan Planning Association Association Association Art ArtFighting Fighting 777 Cancer Cancer

gnitchen Dog Kitchen DogDog ater Theater Theater

Deep Ellum

7

Art acy spiracy Conspiracy Conspiracy 9 9

l p

ArtsArts Fighting Arts Fighting Arts Fighting Cancer Fighting Cancer Cancer Cancer 10 10 10 10

DallasWind Wind Club Dallas Dallas Wind Symphony 19 Symphony Symphony 20 20 Art ArtConspiracy Conspiracy 20 Deep Ellum

Commercial Commercial Commercial Commercial Photographers Photographers Photographers Photographers Internatoinal Internatoinal Internatoinal Internatoinal Human Factors 11 11 Wind 11 11 and Ergonomics Dallas Society

DFW Usability Symphony DFW DFWUsability Usability Professionals Association 20 Professionals Association Professionals21 Association 21 RichlandCollege College 21 Richland

Outdoor Market

ography b

Human Factors Dallas DallasModern Modern Quilt Quilt and Ergonomics Mountain View Guild Guild Mountain View Society Mountain View College College 17 17 College

and Ergonomics and Ergonomics Society Society Society

Greater Dallas YouthPhotography Orchestra Dallas

Dallas Wind

TexasTexas Sculpture Texas Sculpture Texas Sculpture Sculpture Symphony Association Association Association Association

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Professional Photographers of America

International Association of Business Communicators

Friends of Dallas Farmers Market

Promotional Products Association International

Dallas Public Relation Society of America

American Institute of Grpahic Art

CiviCRM Users Group

Invest Creative

Meals on Wheels

Park Cities Netweavers

Sammons Center for the Arts

Junior League of Dallas

Drupal Users Group

Jewish Community Center of Dallas

Dwell With Dignity

Hope Works

Creatives in DFW 191

World Affairs Council DFW

Women in Film, Dallas

Society of Professional Journalists

DFW Interactive Marketing Association

American Society of Media Photographers

Women in the Home Furnishings Industry

Dallas Public Relation Society of America

Digital Dallas

Dallas Producers Association

Dallas Press Club

Social Media Club of Dallas

Dallas Society of Visual Communications

Netweavers Referral Team

Texas Young Professionals

Public Relations Society of America

National Association of Women Business Owners

DFW American Marketing Association

Dallas Business Club

American Adevertising Federation

Uptown Netweavers

East Lake Pet Orphanage

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