MORADA

Page 1

MORADA

III.Catastro system

II.Informality

I.Housing urgency

Produced in largest cities

+50% STOCK

+25% POPULATION

+75% GDP Are low-quality Needs housing today

+40% Housing demand in Mexico is social housing

+55% social housing demanders are up to buy a house in less than 6 months; cash-ready buyers.

$30k is the price of social housing

MORADA
MEXICO CASE

Castro systems drives unaffordable real estate

One Morada unit is a shelter for buyers and a security for mortgage markets.

What? Centralize soft costs: Design and Logistics

A 3-sided marketplace platform to pick a MORADA unit.

Descentralize production: local suppliers

MORADA
Hardcost Landcost Softcost $30k 5% 45% $60k 8% 27% 65%
housing price in Mexico
MORADA
Average
-Mexico City: $120k-
Due diligence Lenders Suppliers and designers MORADA On-site assembling Shipping Production Offer Input= liabilities 10 days 15 days 70 days 3 days 5 days

One system, hundreds of models

Service Service : e.g ( bathroom kitchen ) Service wall
Water recycling system Solar : water and electricity Prefab bathroom Prefab dry toilet system On-site assembling Morada system MORADA 180-600 sqft
Independent operation

Why?

Collateralized,-higher rates

Lender

3% Deal (+Carbon Credits)

Supplier and Designers

5% Price

Why?

Margins 25% vs 15%, larger market share

Buyer

Baseline Plus

MVP + Customization

Why?

Budget-adjusted security

MORADA

Market.Yearly basis

Beachhead (units/year) LATAM TAM (units/year) Hospitality Refugee camps Local communities Mexico City Mexico Colombia Brazil/Chile/Arg LATAM TAM (sqm/year) 1,700,000 25,000,000 635 Xochimilco municipality Retail 20 years pipeline. $51 B $19 B $19
M
MORADA
MORADA
1st YEAR
Digital Platform $50,000.00 Plans, Rendering, Due diligence $30,000.00 Machinery $15,000.00 Vehicles $50,000.00 Leasing $24,000.00 $24,000.00 People $216,000.00 $216,000.00 Other $50,000.00 $75,000.00 Total expenses $435,000.00 $315,000.00 Suppliers $952,363.64 $952,363.64 Leasing $190,472.73 Customized elements $190,472.73 Carbon credits $95,236.36 Total revenues $952,363.64 $1,428,545.45 Minimum Beachhead market absorpotion 46% 22% Units to be sold per year 290 140 Units to be sold per month 24 12
MORADA
STABILIZED

Collaborators

Mentorship

MORADA’s future Finance Operations Growth
MORADA

MSRED

Strategic Partnerships Comité MIT Mexico Alumni

Construction Director. Four Seasons

HKS MPAID Latam Caucus Cochair Head of Exchange Balances. Central Bank of Mexico

Juan Huicochea Mason Sergio Herrera Carranza

Q&A

MORADA

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.