MORADA
III.Catastro system
II.Informality
I.Housing urgency
Produced in largest cities
+50% STOCK
+25% POPULATION
+75% GDP Are low-quality Needs housing today
+40% Housing demand in Mexico is social housing
+55% social housing demanders are up to buy a house in less than 6 months; cash-ready buyers.
$30k is the price of social housing
MORADA
MEXICO CASE
Castro systems drives unaffordable real estate
One Morada unit is a shelter for buyers and a security for mortgage markets.
What? Centralize soft costs: Design and Logistics
A 3-sided marketplace platform to pick a MORADA unit.
Descentralize production: local suppliers
MORADA
Hardcost Landcost Softcost $30k 5% 45% $60k 8% 27% 65%
housing price in Mexico
MORADA
Average
-Mexico City: $120k-
Due diligence Lenders Suppliers and designers MORADA On-site assembling Shipping Production Offer Input= liabilities 10 days 15 days 70 days 3 days 5 days
One system, hundreds of models
Service Service : e.g ( bathroom kitchen ) Service wall
Water recycling system Solar : water and electricity Prefab bathroom Prefab dry toilet system On-site assembling Morada system MORADA 180-600 sqft
Independent operation
Why?
Collateralized,-higher rates
Lender
3% Deal (+Carbon Credits)
Supplier and Designers
5% Price
Why?
Margins 25% vs 15%, larger market share
Buyer
Baseline Plus
MVP + Customization
Why?
Budget-adjusted security
MORADA
Market.Yearly basis
Beachhead (units/year) LATAM TAM (units/year) Hospitality Refugee camps Local communities Mexico City Mexico Colombia Brazil/Chile/Arg LATAM TAM (sqm/year) 1,700,000 25,000,000 635 Xochimilco municipality Retail 20 years pipeline. $51 B $19 B $19
M
MORADA
MORADA
1st YEAR
Digital Platform $50,000.00 Plans, Rendering, Due diligence $30,000.00 Machinery $15,000.00 Vehicles $50,000.00 Leasing $24,000.00 $24,000.00 People $216,000.00 $216,000.00 Other $50,000.00 $75,000.00 Total expenses $435,000.00 $315,000.00 Suppliers $952,363.64 $952,363.64 Leasing $190,472.73 Customized elements $190,472.73 Carbon credits $95,236.36 Total revenues $952,363.64 $1,428,545.45 Minimum Beachhead market absorpotion 46% 22% Units to be sold per year 290 140 Units to be sold per month 24 12
MORADA
STABILIZED
Collaborators
Mentorship
MORADA’s future Finance Operations Growth
MORADA
MSRED
Strategic Partnerships Comité MIT Mexico Alumni
Construction Director. Four Seasons
HKS MPAID Latam Caucus Cochair Head of Exchange Balances. Central Bank of Mexico
Juan Huicochea Mason
Sergio Herrera Carranza