Enron Rebranding | Engineering the Future | 04 Extensions Guide

EXTENSIONS GUIDE

ENGINEERING THE FUTURE

EXTENSIONS GUIDE

04

ENGINEERING THE FUTURE

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. —Sun Tzu | Chinese General, Military Strategist, and Philosopher.

LO G O VA R I AT I O N S 1 . 3

SUMMARY

In previous books It has been explored the foundation of this project and Its purpose; how Enron came to be, why It failed and how It portrayed Itself to the public, In other words what was Its soul, the pivot from which all their action would be based on.

Keeping the soul, the brand would be re launched on a hypothetic scenario where it could not only survive but excel. Avoiding previous mistakes, while taking advantage of new realistic alternatives from a different time period, such as a new social background and more advanced technologies.

As long as the brand remained attached to Its soul, It could expand itself to different markets and audiences. Determining this basic parameters was the beginning to reshape Enron into a stronger brand.

Subsequently a exploration of visuals took place, from sketches of symbols and different concepts, to colors, typefaces and an overall distinctive mood that would be more fitting.

The next step developed the boundaries from which the new brand would create a specific personality, along with rules to present Itself to the world. All this to create a cohesive identity that would be recognizable as Its own entity, thus creating a new brand.

But a brand is also recognized by the impact It has on peoples lives, not only by the way It looks. As a final step, the brand will present how It will impact society, what will It do for people, which products and services will offer among other crucial components to finalize the whole concept of a new Enron.

ENRON

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CONTENTS

EXTENSIONS

14 18

1.2 Government

22

1.3 Business

24

1.4 Society

26

CHAPTER

1.1 Projecting Enron

GOVERNMENT

30 32

2.2 Energy Grid

36

2.3 Enron Defense Expo

40

CHAPTER

2.1 Space Defense Alliance

44

BUSINESS

46

3.2 Enron Labs

50

3.3 Enron Enterprise Network

54

CHAPTER

3.1 Enron Security Network

SOCIET Y

58 60

4.2 Empower products Line

64

4.3 Immunization Control Program

70

CHAPTER

4.1 Enron Robotics Competition

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EXTENTIONS 1.1 PROJECTING ENRON 1.2 GOVERNMENT 1.3 BUSINESS 1.4 SOCIETY

ENRON WILL STRENGTHEN THE MAIN SECTORS OF SOCIETY, PROVIDING INNOVATIVE SOLUTIONS WITH THE MOST ADVANCED TECHNOLOGY SYSTEMS, PRODUCTS AND SERVICES.

ENRON

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PROJECTING ENRON

1.1

Enron will be supporting, empowering and pushing forward sectors of human civilization with the most innovative technology. This main sectors are: GOVERNMENT: ruling society, while protecting It from different threats.

BUSINESS: driving economic prosperity to keep communities growing.

SOCIETY: improving peoples lives by creating a stronger unity with

government and business.

PROJECTING ENRON 1.1

GOVERNMENT 19 MERCENARY FORCES DEPLOYMENT. ENRON SECRET SERVICE (ESS).

PERSONAL SAFET Y CHIP. E-XQUELETON. VIRTUAL REALIT Y TR AINING PACK AGE .

ADVANCED TR AINING SCHOOL .

UNMANNED COMBAT VEHICLES. ENRON WEAPON TESTING GROUNDS. SPACE DEFENCE ALLIANCE .

ENRON ENERGY GRID.

ENRON SECURIT Y NET WORK .

WATER PROTECTION INITIATIVE .

VETER AN RE-ADMITTANCE PROGR AM.

ENRON DEFENSE EXPO.

VACCINATION

ENRON DEFENSE

CONTROL PROGR AM.

TECHNOLOGY COMPLEX.

POWER

INTEGR ATED LIFE COACH.

ENRON INNOVATION CONFERENCES.

ENRON ROBOTICS COMPETITION. E-MPOWERING PRODUCT LINE .

THE E-XPEDITIONS. PROMISING ADEPTS SCHOL ARSHIPS. THE ZE GAMES. GENER ATION E

SOCIETY

ENRON BANKING. ENRON AUTOMATED SECURIT Y UNITS. ENRON HEADQUAR-

ENRON BUSINESS INNOVATION SCHOOL (E .B.I.S.).

TERS GUIDED TOUR .

E-NTERPRISE NET WORK .

ENRON L ABS.

ENRON CONSULTANCY. E-MERGENCE FINANCIAL ASSISTANCE .

BUSINESS

“The heaviest penalty for declining to rule is to be ruled by someone inferior to yourself.”

—Plato | Philosopher and the Founder of the Academy in Athens.

ENRON

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GOVERNMENT

1.2

Mercenary Forces Deployment

Enron Secret Service (ESS)

Enron provides nations worldwide with highly train mercenaries

The ESS are specially trained “black ops” units dispatched by Enron

for, rescue, assault and anti-terrorist operations ready for deploy-

for activities that need to remain secret or hidden.

ment at any conflict taking place, capable to take action across land, sea and air.

Personal Safety Chip In order to keep a peaceful and orderly society, Enron has created

Virtual Reality Training Package (VRTP)

a personal sensor to keep track on the ware-bouts of every civilian,

To enhance military training, virtual fields provide greater flexibil-

making much easier fighting crime and preventing tragedies. The

ity to expose soldiers to all sort of different situations of risk. While

sensor also notifies the user about deceases or certain conditions

real scenarios are still useful for that purpose, Enron’s VRTP allows

that he / she need to take care of to keep a balanced health. Utopia

realistic simulations to prepare soldiers for the worst, polishing

has never been closer.

their skills while being safe.

This package consist on light personal equipment that can recreate virtual scenarios from anywhere in the globe. Making new scenarios easy to purchase and download along with other features. There is no need of physically make use of specially design facilities. Contractors will find this very convenient and cost efficient. Our personal will personally give support until is not longer needed. This system, not only trains personnel for different missions, but also to learn to control different vehicles for land, sea, air and space.

Unmanned Combat Vehicles Technology has made direct human intervention less necessary, Enron has made unmanned vehicles, remotely controlled to avoid unnecessary casualties on the battlefield and reducing costs of soldier maintenance.

Enron Weapon Testing Grounds Considering the needs of our biggest contractors, Enron has acquired vast portions of land on Asia and Africa, to build facilities specially designed for testing our products. Contractors will have a clear assessment of what our technology is capable of.

Advanced Training School Enron will provide facilities and personnel to train elite soldiers around the world. For instance, Marine’s training would be supervised and aided by highly skilled Enron’s private militia.

En Exoskeleton Enron has successfully created the most advanced and versatile combat suit for the battlefield. The armor has two functions: provides protection for every part (including joints) of the body without sacrificing mobility and provides muscular support, enhancing muscle reaction and power.

Space Defense Alliance (NASA + Enron) NASA will cooperate with Enron to create the first space defense station. This facilities will be able to precisely hit big and small targets from space using the latest laser technology.

Enron Defense Technology Complex As new threats emerge, huge contracts are signed with nations across the world for defense. Enron manufactures the cutting edge conventional and bio weaponry, ground and sea vehicles, aircrafts, radars and more.

Enron Defense Expo Enron offers an International exhibition for defense, anti-terrorism and security, where high ranking officers from all over the world gather to make new defense contracts and get their hands in most powerful and innovative weapons. Invitees and clients will be able to see them in action in virtual advanced environments.

PROJECTING ENRON 1.2

23

Enron Energy Grid The new Enron has adapted to a completely different scenario as renewable energy has become the standard around the world. Now it stands as one of the biggest producers of solar, wind, nuclear and electrical power.

A complex network transfers all this different energy sources to feed a common electrical grid powering entire cities. Enron will be one of the most prominent participants in the ongoing expansion of this model around the world.

Enron Headquarters Guided Tour Enron offers a guided tour through their vast facilities, not only open to business partners but also to the public by presenting all the technological advances Enron constantly works on with exemptions on some confidential projects. The variety of industries where Enron has involvement makes of this tour a very delightful experience that boosts the whole company’s reputation.

ENRON

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BUSINESS

1.3

Enron Security Network From residences to large corporations, Enron provides goods and data protection. Our complex security network offers the surveillance to covers every aspect of a person’s life.

Enron Executive Training Center Enron’s most remarkable employees will be transfered to a different facility where a special training will take place.

For several months the next generation Enron’s management will

Enron Innovation Conferences

be selected from this group to make sure we always count with best

Targeting mostly entrepreneurs and big shots in the tech world,

of the best to lead this company.

Enron holds one of the biggest networking events in the world to share their new products, offer conferences on trends and provide

Human Engineering Program

spaces to connect with other industries.

At Enron’s Research Labs we work hard to comprehend and enhance

Enron Automated Security Units (EASU)

the human genome, modifying basic attributes with biotechnology, we firmly believe that transhumanism is the next step in evolution.

Not completely threatening, but with a degree of intimidation, the automated security units monitors corporate and college campuses,

Water Protection Initiative (America Water Works + Enron)

shopping malls, and schools.

In need of keeping a stable supply of drinkable water while population

Equipped with the right tools to handle different threats, it works in synchronization with other units to strategically protect premises and people.

Emergence Financial Assistance.

grows rapidly, Enron and America Water Works have started a partnership to regulate this valuable resource in the United States.

With this initiative we are able to keep strict control by regulating consumption from industries and individuals, applying reasonable fees when water is over expend and encouraging taking what is purely

People with great ideas can apply to Enron’s financial assistance

necessary. We are working hard to expand this initiative worldwide,

to kickstart their projects. The categories are limited to industries

while protecting water, we are protecting people’s future.

where Enron has expanded like robotics and pharmaceutics, but the winners will be rewarded with financial aid, a future in Enron as an employee and all the advertisement required while Enron

Veteran Re-Admittance Program Research has shown that many veterans struggle when getting back

will keep the rights of the product.

to a civilian life, depression increases as a sense of purpose is lost.

Enron Labs

after serving their countries. Opening positions as highly paid mer-

Enron has built throughout the world amazingly advanced research

cenaries, trainers or combat strategies.

facilities to carry out their operations. At Enron Labs, we count with the biggest minds on the planet to make breakthroughs in the fields

In Enron we still have use for those who want to reclaim their lives

Our program even provides with rehabilitation to the ones who have

of biotechnology, robotics and pharmaceuticals.

sustain aggravating injuries or amputations. At no cost the only

Enron Executive Training Center

agenda. With Enron’s technology, soldiers can get back to the bat-

Enron’s most remarkable employees will be transfered to a different facility where a special training will take place. For several months the next generation of Enron’s management will be selected from this group to lead this company.

requirement is to be willing to be part of Enron and further our tlefield stronger than before with new ambitions and a bright future.

PROJECTING ENRON 1.3

25

Enterprise Network Enron has created an online platform where serious entrepreneurs share their projects, find talent to hire and partner to boost their opportunities.

Enron Consultancy Many of Enron’s high executives share their expertise with businesses of all sizes on request. The same strategic thinking and right moves that will take Enron to the top once again will aid business owners to take their enterprise to the next level.

Enron Banking Enron provides a very exclusive banking service that only selected people and business can apply to. It provides many benefits that other financial institutions simply don’t match.

Enron Business Innovation School (E.B.I.S.) Enron also offers diplomas and degrees online and onsite in their headquarters for those who want grow professionally.

ENRON

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SOCIETY

1.4

Enron Robotics Competition

Vaccination Control Program

Divided in different categories, students of different ages and

Enron has developed the answer to fight most diseases to the point

professionals working on the field of robotics, are invited to partic-

of eradicating many of the conditions that in the past people died

ipate in a robots fight competition. An opportunity for Enron to find

for. In a partnership with governments around the world, It has been

new talents and propel their careers by inviting them to work for

established a mandatory participation from citizens to get vaccines

Enron and get funding for their projects.

from birth and every year from there.

Empower Product Line

Adepts for the Future Scholarships

The most advanced prosthetics are designed and developed by

For those who pursue careers that are in demand by Enron, the most

Enron and their cutting edge technology in robotics. After the

successful and brilliant students can apply to a full scholarship plus

attachment procedure, patients go through a adaptation program

an internship with the company, before and after graduating.

to sync the motor functions until they can go back to a normal life.

In case of patients being combatants, they will be ready and

The ZE Games (Zenith + Enron)

upgraded to go back to action in no time.

Zenith’s broad entertainment network and technology will be perfect

Additionally Enron has perfected the production of fully functional

to broadcast a new entertainment form for the masses, The ZE Games.

artificial organs to replace failing ones or in process of decay. The

This project intends to revive the Roman Colosseum in modern times

new tissue will interact in harmony with the rest of the body at the

by using criminals and homeless organized in teams and sponsored

same time that it becomes immune to biological threats.

by private entities in confrontations of different sorts.

The Expeditions Summer camps for children and teenagers where the y will learn about robotics and sustainable energy across different natural reserves in the world. With this strategy we are looking to position our brand to the young ones in a positive way. They will come back home loving Enron and thinking of a future being involved with us.

Enron Technology Summit Once a year, Enron host an event revealing the new technological advances that will be released to the public. Targeting mostly entrepreneurs and big shots in the tech world, we holds one of the biggest networking events in the world offering conferences on trends and provide spaces to connect with other industries.

En Vaults Custom made underground vaults, with all the necessary equipment to survive for long periods of time. Built inside our client’s premises to protect them and their families from all sorts of threats. On top of that, Enron will monitor everything from its headquarters.

Feeling the urge to get back to society Enron and Zenith have joined forces to create a vast amount of new jobs, entertainment and cleaner streets while reducing the overpopulated correctional system.

PROJECTING ENRON 1.4

27

ENRON

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GOVERNMENT

2.1 SPACE DEFENSE ALLIANCE 2.2 ENRON ENERGY GRID 2.3 ENRON DEFENSE EXPO

ENRON

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SPACE DEFENSE ALLIANCE

2.1

(NASA + ENRON)

Security and scientific research, taken to a whole new level.

Through relentless research and development, NASA and Enron have made space a much easier frontier to reach. With their new fast deployment spacecrafts, the costs for space travel have dropped tremendously.

With this partnership NASA will have a bigger budget to boost Its research while Enron will be able to position Itself above competition by being the first security, defense and aerospace company to reach space.

The Department of Defense and the National Defense Industrial Association recognize Enron as the right choice to provide the most innovative and efficient products. Now with the possibility to expand the industry to the orbital level, Enron will develop high-performance combat spacecrafts while escalating its research to a new field.

GOVERNMENT 2.1

33

Enron and NASA have built together a wide variety of spacecrafts and facilities for transportation, space research and global defense and security.

GOVERNMENT 2.1

ENRON

36

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ENRON ENERGY GRID

2.2

The biggest energy revolution is here.

The new Enron has adapted to a completely different scenario as renewable energy has become the standard around the world.

Now it stands as one of the biggest producers of solar, wind, nuclear and electrical power.

A complex network transfers all this different energy sources to feed a common electrical grid powering entire cities. Enron will be one of the most prominent participants in the ongoing expansion of this model around the world.

GOVERNMENT 2.2

37

The world faces a new energy scenario, where Enron will become one of the most influential companies working towards a completely sustainable world, a dream longed by many in previous decades as environmental concerns rose, but that is in the past.

GOVERNMENT 2.2

ENRON

40

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ENRON DEFENSE EXPO

2.3

At this International arms fair, there is no shortage of options for securing nations around the world.

Enron offers an International exhibition for defense, anti-terrorism and security equipment, where high ranking officers from all over the world gather to make new defense contracts and get their hands on the most powerful and innovative weapons.

Invitees and clients will be able to see them in action in virtual advanced environments.

GOVERNMENT 2.3

41

GOVERNMENT 2.3

Enron will lead the industry of defense equipment manufacturing in the entire world, supplying nations with the latest technology.

ENRON

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BUSINESS 3.1 ENRON SECURITY NETWORK 3.2 ENRON LABS 3.3 ENRON ENTERPRISE NETWORK

ENRON

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ENRON SECURITY NETWORK

The world has never been safer.

From residences to large corporations, Enron provides goods and data protection. Using our satellites and recently integrated orbital networks along with the Enron’s energy grid, security reaches a whole new level, creating a integrated system that interconnects entire cities, allowing absolute surveillance around the world.

Our services includes: Digital and Physical Vaults Security Personnel Security Software Bodyguard Services Automated Security Units Goods Transportation Armored Vehicles Corporate Risks Services Fraud and Investigation Systems Integrations Aerial Surveillance Data Base Analysis Biochemical Checking Tracking Chips Units

3.1

BUSINESS 3.1

47

BUSINESS 3.1

Our integrated security network offers surveillance to cover every aspect of a person’s life.

ENRON

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ENRON LABS

3.2

Our interdisciplinary unique research facilities allow us to develop solutions to complex problems

Enron has built throughout the world amazingly advanced research facilities to carry out their operations with main headquarters in Washington D.C. Working in cooperation between Enron’s security network, Enron’s defense technology and Enron’s space alliance; Enron’s Labs develops products and services to impact all sectors in society. From medical equipment and development of vaccines to advancements on artificial intelligence and robotics for all sort of purposes.

At Enron Labs, we count with the biggest minds on the planet to make breakthroughs in the fields of biotechnology, robotics and pharmaceuticals.

BUSINESS 3.2

51

BUSINESS 3.2

ENRON

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ENTERPRISE NETWORK

3.3

Connect with top talent and investors across the globe to make your projects a profitable reality

Enron has created an online platform where serious entrepreneurs share their projects, find talent to hire and partner with other professionals to boost their opportunities.

Enron is interested in strengthening the economy finding as much talented people as possible to direct their efforts into amazing projects that can change the world. One of the tools used to achieve that goal is the Enterprise Network.

We provide the means necessary for professionals to reach the right people to make business with, find the most remarkable employees to collaborate in their projects and also get attention from investors that would give funds to promising ideas.

BUSINESS 3.3

55

BUSINESS 3.3

ENRON

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SOCIET Y 4.1 ENRON ROBOTICS COMPETITION 4.2 EMPOWER PRODUCTS LINE 4.3 IMMUNIZATION CONTROL PROGRAM

ENRON

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ENRON ROBOTICS COMPETITION 4.1

Inspiring young people to be science and technology leaders, by engaging them in exciting programs.

Enron knows the tremendous potential youth has to become the next great innovators, to inspire young people’s interest and participation in science and technology we have created competitions that will allow them to get mentorship to achieve the maximum potential of their projects to later on show to the world what they can do.

The most remarkable participants will have th opportunity to have funding for their ideas while securing a position at Enron, from where they will study to follow their passion and together lay down the scenario for future revolutionary breakthrough to occur, helping Enron to keep Its place as the most innovative technology company in the world.

SOCIETY 4.1

61

SOCIETY 4.1

ENRON

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EMPOWER PRODUCT LINE

4.2

Our artificial limbs and organs will revolutionize the health industry where disabilities or failures will not be decisive on a person’s life.

The most advanced prosthetics are designed and developed

by Enron and their cutting edge technology in robotics. After the attachment procedure, patients go through a adaptation program to sync the motor functions until they can go back to a normal life. In case of patients being combatants, they will be ready and upgraded to go back to action in no time.

SOCIETY 4.2

65

SOCIETY 4.2

ENRON

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IMMUNIZATION CONTROL PROGRAM 4.3

We work with governments to make this series of vaccinations, compulsory for every citizen.

Enron has developed the answer to fight most diseases to the point of eradicating many of the conditions that in the past people died for. In a partnership with governments around the world, It has been established a mandatory participation from citizens to get vaccines from birth and every three years from there.

71

“You will become as small as your controlling desire; as great as you dominant aspiration.”

—James Allen | British Philosophical Writer.

All content for Enron Extensions Guide was collected, conceived, written and design

by Juan Manuel Corredor: www.juanmcorredor.com www.behance.net/juan_corredor juan.m.corredor.b@gmail.com

D E S I G N C O N S U LTAT I O N

Hunter Wimmer, GR 604 Nature of Identity Academy of Art University.

COPYR IGHT ﾂｩ2016 JUAN MANUEL COR R EDOR

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