A New Way to Eat by JUCCCE

Good for you & Protecting our future by changing the Good for the planet. way Chinese kids eat.

Healthier kids means a healthier planet

Play-based learning entertains and engages kids to enjoy real food & be smarter food consumers First in China to combine nutrition and sustainability into an integrated educational program www.juccce.org/eat

The Way We Eat Carries Heavy Costs- Visible & Invisible •  Chinese kids are in a health crisis with changing diets & urbaniza5on –  –  –  –

China has 1/5 of world popula5on, 1 in 3 diabe5cs globally lives in China (114 M in 2013) In 1980, less than 1 % of Chinese adults had diabetes – now it’s more than 10 %. Up to 20% of 7-‐18 yr olds overweight & obese (30M); 15% prediabe5c (in 2011) From 1986 to 2006, overweight and obese Chinese children aged 7 or younger tripled.

•  Rising epidemic of obesity & diabetes could bankrupt China’s healthcare system –  The annual addi5onal cost to China created by obesity reaches $155 billion –  The direct medical costs of Type 2 diabetes was~ $26 B in 2007. Projected to be $47.2 B in 2030.

“The sudden rise of diabetes in China is not only a health threat, but an economic one. It could bankrupt the country’s healthcare system. China needs to shi\ its focus from trea5ng diabetes to preven&ng it.” Xu Zhangrong, deputy secretary, China Diabetes Society

The Way We Eat Carries Heavy Costs- Visible & Invisible •  Food is the single largest source of greenhouse gases globally* –  18-‐30% of global emissions from 1st & 2nd order impacts

•  Exploding middle class ea5ng higher impact foods (imported & highly industrialized foods)-‐ degrading planetary resources –  –  –  –  –  –

800M middle class in China by 2030 Food-‐related water is 92% of water use; China has lijle water resources 1/3 of food is wasted from farm to fork Up to 10% of greenhouse gas emissions are from food waste Planet cannot sustain rapidly increasing meat consump5on China’s imports of foods are impac5ng other countries’ agriculture resources

“This food educa5on program could be the single most impackul interven5on on children’s health” -‐ Brej Rierson, World Food Programme, Representa5ve

New ea&ng framework guided by experts

Play-‐based learning for Y1-‐6 students across mul&ple subjects

Yummy & healthy school lunch recipes for various urban budgets

“Enjoy food & cooking. Be a smarter consumer”

“Chef inspired, kid tested”

“Good for me, good for the planet”

P L A Y

Entertain & Educate the World In a Profitable Social Enterprise •  Build a global brand in mul5ple channels

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Play-‐based learning with short videos, games, catchy music

•  Modeled a\er Dora the Explorer, California Raisins…

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Mobile game engages kids in learning and tracks changing food preferences

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Cute, kid friendly merchandise personiﬁes healthy foods

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Celebrity & expert endorsement and media

Target Audience 94M Primary School Children in China

China has 15% of global population of children

The program will go global with local partners after piloting in China

Channels

School classrooms & lunchrooms

Extra-curricular education

Educational magazines

Restaurants

Corporate employee family events

Parents education workshops

Partner websites & Mobile app

To communicate nutrition & sustainability simply, JUCCCE convenes cross-sector experts globally 1

New ea&ng framework guided by experts

Play-‐based learning

Yummy & healthy school meals

Nutri5onists teachers Die5cians Kids Den5sts Neurologists Pediatrician Physical ﬁtness Medical doctors advisors Public Health TCM experts Health policy Chinese cultural Sustainable diets experts Educa5onalists Primary school

Game designers Puzzle designs Scien5ﬁc experiment designers Educa5onalists Primary school teachers Digital designers for curriculum Kids Chinese cultural experts Contest designers

Chefs Caterers Primary school teachers Kids Moms TCM experts Heads of schools

1 A brand new eating framework

•  Simple for kids to understand •  Incorporates nutri5on, ﬁtness, sustainability, social aspects of ea5ng •  Implicitly encourages plant-‐based, real food •  Not inﬂuenced by food lobbyists

Too complex for children (and adults) to apply to everyday life

Simply speaking, for kids

Interrelationship of F-H-S (Bignet)

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If there are more mouths to feed everyday, can the Earth grow enough food to take care of all of us?

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The way we grow food today hurts the Earth.

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If the Earth is sick, people who live on Earth get sick.

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We need good food to fuel our minds and bodies.

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We need a healthy Earth to grow good food.

Environmental sustainability determines the outcome of food production at all scales; Agriculture is the world’s single largest determinant of global sustainability; Environmental change affects human health (vector borne diseases, zoonotic pandemics…); The food system (quality of supply to dietary choices) majorly influences human health.

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A New Way to Eat-‐ www.juccce.org/ea5ng LucyLuo@juccce.org

FOOD HERO RULES 新食尚榜样守则 DRAFT

1. Food fuels your mind and body •  •  •  •  •  •  •

Be aware of how your body feels and changes before and a\er ea5ng Eat 3 small meals and 2 snacks a day, star5ng with a healthy breakfast Enjoy every mouthful. Sit down to share meals with family and friends Don’t overeat un5l you are uncomfortably full Learn to cook and prepare food safely Drink water when you wake up, with each meal and snack, before and a\er you exercise, and when you are not feeling well

2. Quality foods and exercise give you extra fuel •  •  •  •  •

Fill up ﬁrst on nutrient-‐rich foods, avoid fake foods Eat a variety of food groups, colors and textures Be open to trying new foods and dishes Avoid sudden increases of sugar Exercise daily to help your body use food as fuel

3. You can save the planet by ea5ng healthier •  •  •  •

Eat more greens and avoid ea5ng large animals Eat food grown sustainably and in abundance. Don’t eat endangered animals Buy local and seasonal veggies and fruits Reduce food and packaging waste. Don’t take more than you can eat

GUIDE TO EATING

DRINK WATER

EAT FIRST AND FULL

EAT SPARINGLY

GARBAGE

DAMAGING

1.  •  •  •  •  •  •  •  •

EAT FIRST & FULL LOCAL VEGETABLES SEASONAL FRUITS LEGUMES NUTS, SEEDS TOFU, EGGS WHOLE GRAINS ABUNDANT SEAFOOD WATER

3. DAMAGING FOOD •  HEAVY IMPACT •  CHEMICALLY PROCESSED stuﬀ ENDANGERED foods •  UNCOOKED meats & ﬁsh •  POLLUTED foods 4. GARBAGE FOOD 2. EAT SPARINGLY FRIED FOODS •  SOFT WHITE STARCHES •  •  FATTY MEAT •  DAIRY •  EXCESS SUGAR •  LEAN MEATS •  GOOD OILS

DRAFT Local vegetables Seasonal fruit Legumes Tofu Eggs Nuts Seeds Whole grains Abundant Seafood Water

EAT SPARINGLY DRAFT So\ white starches Dairy Lean meats Good oils

DRAFT

Heavy impact Chemically processed stuﬀ Endangered foods Uncooked meats & ﬁsh Polluted foods

DRAFT

GARBAGE FOOD

Excess sugar Fried foods Fajy meat

FOOD LITERACY FLASHCARDS

2 Play-based food activities across all subjects in Chinese primary school curriculum

Field Research on Activities Age-Appropriate + Fun Factor

“I just had one of the most rewarding mornings in my life. The energy in the room, and fun had by all, was incredibly inspiring. Imagine if we all had the opportunity to have FUN learning about healthy food when we were younger.” Restaurant partner Sproutworks director Kim Wong

Sample Themes

Translating complex concepts into play-based learning Eat This first Food Hero Rules Express Yourself Eat a Rainbow Everyday Where Our Food Comes From Icky Sugary Drinks Real Food, Fake Food Letâ&#x20AC;&#x2122;s Cook 10 Dishes

THEME:

Teaching Concepts: Balance, Diversity in diet, Micronutrients, Enjoy fruits & vegetables, Seed to Fork

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Teachers’ lesson cards & videos

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Music

“Today I ate a rainbow and it tasted great. Today I ate a rainbow and it was on my plate. My body feels so healthy and happy too. Today I ate a rainbow. How about you?”

“多彩食物每天好滋味，多彩食物每天真喜欢，我的身体健康又快乐，每天吃个彩虹一起来吧”

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Painting a Mural 墙壁绘图

A New Way to Eat-‐ London roundtable www.juccce.org/ea5ng LucyLuo@juccce.org

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食物知识游戏

Music

Bilingual song

“Today I ate a rainbow and it tasted great. Today I ate a rainbow and it was on my plate. My body feels so healthy and happy too. Today I ate a rainbow. How about you?”

“多彩食物每天好滋味，多彩食物每天真喜欢，我的身体健康又快乐，每天吃个彩虹一起来吧”

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Painting a Mural

A New Way to Eat-‐ London roundtable www.juccce.org/ea5ng LucyLuo@juccce.org

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FOOD LITERACY FLASHCARDS

Food literacy speed game

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Stickers, stamps, temporary tattoos

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Guess the vegetable

food literacy charades game

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Guess the vegetable猜蔬菜

food literacy charades game食物知识，看手势猜字游戏

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Touching real food

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Boosts for your body:

强健你的体魄

Nutrient-rich foods Vegetables

Arugula lejuce Peas Asparagus Bell peppers Broccoli Romaine lejuce Cauliﬂower Carrots Garbanzo beans Green beans Zucchini Green onion Mushrooms Kidney beans Green cabbage Red cabbage Red onions Red potatoes Spinach Summer squash Sweet potatoes Tomatoes

Fruits

Dragonfruit Acai berry Blueberries Avocados Apples Apricots Bananas Goji berry Cantaloupe Cherries Pineapples Cranberries Grapes Watermelon Kiwifruit Mangos Orange juice Peaches Plums Raisins Raspberries Strawberries

Whole Grains

Amaranth Barley Brown rice Bulgur Whole pasta Whole couscous Millet Flaxseed Oats Quinoa Rye Spelt Wheat berries Wild rice

Legumes

Adzuki Beans Black Beans Black-‐eyed peas Broad Beans Bujer Beans Cannellini Beans Chickpeas Edamame Italian Beans Kidney Beans Len5ls Lima Beans Mung Beans Soy Beans Black soy beans White Beans

Nuts and Seeds Almond, Filbert, Cashew, Brazil Nut, Pistachio, Walnut, Pumpkin Seed, Sesame Seed, Flax Seed, Peanuts Sunﬂower Pine Hemp seeds

Tasting real food made out of a rainbow

THEME: Where our food comes from

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How are vegetables grown?

Visit an organic farm

Grow your own vegetables

Science

Grow Your Own Food Lima bean in a plastic bag experiment

Visit a wet market

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FOOD SYSTEMS- Seed to Fork (process, jobs, innovations, issues)

THEME: Just enough portion control

What you see is what you eat

Science Portion Illusion Experiment Use smaller plates

THEME: Be a food hero with each bite Showcase food industry job opportunities. How can China lead in food system innovations? Explore ecosystem risks in food supply chain.

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TEACHING FOOD SYSTEMS Go beyond the dish •  •  •  •  •  •

Source to Fork Food Systems Resource impact at each stage Issues: Good process vs bad process Jobs: who are the people help us eat? Machines (e.g. Bob the Builder) Innova5ons (e.g. aquaculture)

Jobs Adver5sing Specialist 广告专员 Aquaculture specialist 水产养殖专家 Baker 面包师 Bee Keeper养蜂人 Butcher 屠夫 Cake Designer蛋糕设计师 Catering Manager 餐饮经理 Caterer承办商 Cajle rancher 牛牧场主 Cheesemaker 奶酪制作商 Chef 主厨 Chemist化学家 Cookbook Author烹饪书籍作家 Dairy farmer奶农 Die55an 营养师 Dishwasher洗碗机 Doctor 医生 Farmer 农民 Fer5lizer specialist 肥料专家 Fisherman渔夫 Food Chemist 食品化学家 Food Photographer 食品摄影师 Food Scien5st 食品科学家 Flavor tester 品味师

Food lab scien5st 食物实验室科学家 Food policy administrator 食品政策行政人员 Food Stylist食品设计师 Food Writer美食作家 Grocery Store Manager 杂货店经理 Health Inspector 卫生监察员 Irriga5on specialist灌溉专家 Large machinery manufacturer 大型机器制造商 Land clearer松土除草中耕机 Landﬁll operator 垃圾填埋运营商 Marine biologist海洋生物学家 Meat Scien5st 肉类科学家 Nutri5onists 营养师 Nurse 护士 Olive oil farmer橄榄油农民 Packer 打包工 Packaging manufacturer包装制造商 Packaging designer包装设计师 Pharmacist 药剂师 Physician内科医生 Plant breeder 植物育种家 Prep Cook预备厨师 Product Developer产品开发商

Produc5on Manager 生产经理 Public Health Educator 公共卫生教育家 Purchasing Manager采购经理 Quality Assurance Specialist 质量保证专家 Recipe Developer食谱开发商 Recipe Writer食谱作者 Refrigerator manufacturer 冰箱制造商 Retailer零售商 Restaurant Manager/Owner 餐馆经理／所有人 School Lunch Server 学校餐厅供应商 Science/Technical Writer 科学／科技作家 Slaughterhouse 屠宰场 Sports coach体育教练 Sugarcane planta5on 甘蔗种植园 Trucker 卡车司机 Veterinarian兽医 Waiter 服务员 Waste to energy plant operator 垃圾焚烧发电厂运营商 Wet market seller 菜市场卖家

FOOD SYSTEMS- Fish to Fork (process, jobs, innovations, issues)

Innovation: Aquaculture

Issue: Sustainable seafood

黄鳍吞拿

鲨鱼 Shayú

Huáng qí tun ná Yellowfin Tuna

来源: 印尼/菲律宾

Sharks

银鳕鱼 Yín xueyú Black Cod

来源: 全球来源: 美国

FOOD SYSTEMS- Farm to Fork (process, jobs, innovations, issues)

Visualizing resource impact 1600 Litres Water 1600 Litres Water

1Kg wheat bread

2500 Litres Water 2500 Litres Water

15400 Litres Water

1Kg wheat rice

1Kg Beef

15400 Litres Water

Math Calculate how much water goes into the production of food

Food

Quantity

Water consumption (litres)

Beef Pork Rice Milk Bread Milk Egg

1 kg 1 kg 1 kg 1 x 250ml glass 1 kg 1 x 250ml glass 1

15,415 5,988 2,497 255 1,608 255 196

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Protein sources

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What does 19g of protein a day look like? (4-9yrs)

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What does 32g of protein look like? (9-18yrs) 1 CUP EDAMAME

2.5 CUPS FAT-‐FREE YOGURT

4 CUPS SOYMILK

What does 1,000 mg calcium look like? (4-8yrs)

A New Way to Eat LucyLuo@juccce.org

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FOOD SYSTEMS- Seed to Fork (process, jobs, innovations, issues)

Arts Draw a food related scene in this Chinese peasant painting style

Arts Eating Seasonally

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Math Eating Local

History

First cultivated potato in Peru

8000 BC

China produces the most potatoes in the world

2007 AD

International Year of the Potato

2008 AD

Choose a food product and trace its history in a timeline

Arts

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THEME: Eat real food What happens to food as it is processed? How do food marketers promote food to kids?

Compare real & processed food Real

Changed a lijle

Eat a lot

Changed a lot

Eat a lijle

Avoid

Compare real & processed chicken

Arts Teaching Concepts: Decision making, Smart consumer, Real vs processed food Collect

Avoid

Fruits Vegetables Seafood Nuts

Garbage foods

Science class Reading Food Labels

Collect pictures of labels and packaging from diﬀerent foods you ate during the week, and bring them to class. Try to include a range from both unprocessed and processed foods. What does “processed food” mean to you?

Top 10 worst processed foods •  •  •  •  •  •  •  •  •  •

Chicken nuggets Hot dogs Fake cheese Lunchables Spam Twinkies Soda Ar5ﬁcial sweeteners Diet versions French fries

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Cooking real food

Know how to cook 10 basics 1.  Scrambled eggs and tomatoes 2.  Steamed rice 3.  Soup noodles with toppings 4.  Yangzhou fried rice 5.  S5r fried vegetable with garlic (broccoli, spinach) 6.  Boiled dumplings from scratch 7.  Cut fruit salad plajer 8.  Steamed edamame 9.  Fresh organic soy milk 10. Salad

History Choose a processed food product and present its history in a slideshow (e.g. hamburgers, soda, instant noodles)

Food marketing

Design and promote your own food product

Real kids promote real food

Student Green Councils create student-run marketing campaigns Â

Reducing packaged waste

THEME: Icky sugary drinks Avoid sugar spikes

Science Excess sugar in soft drinks

Listen to Your Body Drama class

YOUNG KIDS

Angry/mad 腹胀 Blocked 噎住 Short of breath 喘不过气 Bubbly 涨气 Buzzy 亢奋／心慌（吃甜食后） Cold 冷的 Stuffy 胸闷的 Dizzy 头晕的 Empty 空的 Energized 有活力的 Full 饱了的 Frozen 冰冻的 Fuzzy 毛毛的 Happy 快乐的 Heavy 大量的 Hot 热 Itchy 痒的 Jumpy 心慌的（吃甜食／咖啡后） Knotted 肚子绞痛 Light-headed 头重脚轻，头晕 Pressure 胃气胀 Prickly 刺痛的 Puffy 肿胀 Queasy 呕吐反胃 Satisfied 满足 Shaky 颤颤悠悠 Sleepy 昏昏欲睡 Spinning 天旋地转 Strong 强壮的 Sweaty 冒汗 Tense 紧张的 Tight 紧的 Tingly 刺痛的 Upset stomach 恶心呕吐 Warm 温暖的 Swollen 腹胀 Breathless 喘不过气 Calm 平静 Clammy 出冷汗的 Faint 昏倒的 Fluid 流质，液体的 Flushed 脸红的 Fragile 脆弱的 Suffocating 窒息的 Trembly 发抖的 Twitchy 痉挛的，抽搐的 Wobbly 摇摇晃晃的，站不稳 Constipated 便秘的 Heated 加热的 Hyperactive 亢奋的 Irritated 恼火的 Jittery(饿的)心慌 Nauseated 恶心呕吐 Numb 麻木 Pounding 心慌 Raw 生的

Cooking activity flavored waters

Science Children’s Magazine 2 scien5ﬁc experiments in each issue. Reaches 1 million children in China

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Mobile game for learning & impact measurement

3 Develop 100 healthy and yummy school lunch recipes for various Chinese school budgets, with top chefs and Chartwells caterer

Working with Top Chefs

(L) Sprout Lifestyle, Kimberly Ashton (L) Wujie, Jack Gao (R) Element Fresh, Scoj Minoie (R) Madison, Aus5n Hu Farmhouse Juice, Uriel Copelev House of Flour, Brian Tan Sproutworks, Kelley Lee Octave, Margie Chiang In collabora&on with Chartwells caterer

Goal: 100 Healthy Recipes of various budgets

3 和顶尖厨师以及 Chartwells餐饮供应商开发100道健康美味的学校午餐食谱，适用于各种学校预算

Our ﬁrst recipes are now being served at 4 schools in Shanghai through Chartwells catering

program incubator A non-‐proﬁt crea5ng a livable China that is good for us and good for the planet. A cultural bridge, a storyteller, and a convener for ac5on. www.juccce.org/eat Shanghai: Lucyluo@juccce.org London: FionaGately@juccce.org @juccce