New Way to Eat- funding by JUCCCE

“This food educa.on program could be the single most impac7ul interven.on on children’s health” Bre< Rierson, World Food Programme, China representa.ve

Chinese kids are in a health crisis Obesity & diabetes epidemic from rapidly worsening diets All study, li<le exercise No formal food educa.on

13% of 7-‐18 year olds overweight, 15% are prediabe.c

Good for you & Good for the planet. Protecting our future by changing the way Chinese kids eat. Good for you, Good for the planet

www.juccce.org/eat

www.juccce.org/ea.ng

Urban kids eat more processed foods

Disconnected from nature & real food 80% of Chinese will live in ci.es (900 million by 2030) Concrete jungles have li<le greenery, no urban farms Wealthy parents rewarding “li<le emperors” with fast food

Good for you & Good for the planet. Play-based learning that entertains and engages kids Show kids how to enjoy real food & be smarter food consumers

www.juccce.org/eat Â

Exploding middle class ea8ng higher impact foods Food is single largest source of greenhouse emissions globally (30%) 900 M middle class, 1.4 B people in China (2030) Planet cannot sustain rapidly increasing meat consump.on China’s imports of foods are impac.ng other countries’ agriculture resources

The first program in China to combine nutrition and sustainability into an integrated educational program Healthier kids means a healthier planet

www.juccce.org/eat Â

Change the way young kids eat 3 components 1

New ea8ng framework guided by experts

Play-‐based learning for Y1-‐6 students across mul8ple subjects

Yummy & healthy school lunch recipes for various urban budgets

“Enjoy food & cooking. Be a smarter consumer”

“Chef inspired, kid tested”

“Good for me, good for the planet”

Entertain & Educate the World In a Profitable Social Enterprise •  Build a global brand in mul.ple channels

•

Play-‐based learning with short videos, games, catchy music

•  Celebrity & expert endorsement and media

•

Mobile game engages kids in learning and tracks changing food preferences

•

Cute, kid friendly merchandise personiﬁes healthy foods

•

Modeled a_er Dora the Explorer, California Raisins…

94M Primary School Children in China China has 15% of global population of children

789K 552K 792K 1989K 859K

The program is being developed in China, with the intent to go global with local partners using our open-source templates

Other Ways to Engage Kids

Head of Schools

Teacher training

Student Green Councils

Home

Cafeteria Operations

Restaurants

Channels to Scale

School classrooms & lunchrooms

Extracurricular education

Educational magazines

Restaurants

Corporate CSR events

Parents education workshops

TV, Video

Partner websites & Mobile app

USD3M over 3 years Development Expenses ($000) 1400

Recipes

1200 Mobile Game

1000

Program Mgmt

800

Revenue ($000)

Videos

600 400

Brand Iden.ty

200

Movement $200 Building $0 Curriculum

0 Y1

$400

Game Speaking Fees Y1

Merchandise

BUDGET ITEMS USD3M over 3 years

Program management Curriculum Development Ea.ng Framework focus groups Curriculum research Ac.vity development and tes.ng Videos for each ac.vity Curriculum material prin.ng

Brand iden.ty development Merchandise design Graphic design for curriculum TV show produc.on Movement building Channel development Teacher and parent training Surveys-‐ impact measurement Policy inﬂuence Tailored content for partners

Mobile game development Website development, hos.ng and maintenance Recipe development & tas.ng Cookbook edi.ng, produc.on, prin.ng

1 A brand new eating framework

•  Simple for kids to understand •  Incorporates nutri.on, ﬁtness, sustainability, social aspects of ea.ng •  Implicitly encourages plant-‐based, real food •  Not inﬂuenced by food lobbyists

Too complex for children (and adults) to apply to everyday life

Simply speaking, for kids

Interrelationship of F-H-S (Bignet)

•

Environmental sustainability determines the outcome of food production at all scales;

If there are more mouths to feed everyday, can the Earth grow enough food to take care of all of us?

•

Agriculture is the world’s single largest determinant of global sustainability;

The way we grow food today hurts the Earth.

•

If the Earth is sick, people who live on Earth get sick.

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We need good food to fuel our minds and bodies.

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We need a healthy Earth to grow good food.

Environmental change affects human health (vector borne diseases, zoonotic pandemics…); The food system (quality of supply to dietary choices) majorly influences human health.

FOOD HERO RULES 新食尚榜样守则 1.  Food fuels your mind and body 2. Quality foods and exercise give you extra fuel 3. You can save the planet by ea.ng healthier

FOOD HERO RULES 新食尚榜样守则 DRAFT

1. Food fuels your mind and body •  •  •  •  •  •

Be aware of how your body feels and changes before and a_er ea.ng Eat 3 small meals and 2 snacks a day, star.ng with a healthy breakfast Enjoy every mouthful. Sit down to share meals with family and friends Don’t overeat un.l you are uncomfortably full Drink water when you wake up, with each meal and snack, before and a_er you exercise, and when you are not feeling well

2. Quality foods and exercise give you extra fuel •  •  •  •  •  •

Fill up ﬁrst on nutrient-‐rich foods Eat a variety of food groups, colors and textures Be open to trying new foods and dishes Learn to cook and prepare food safely Avoid sudden increases of sugar Exercise daily to help your body use food as fuel

3. You can save the planet by ea.ng healthier •  •  •  •

Eat more greens and avoid ea.ng large animals Eat food grown sustainably and in abundance. Don’t eat endangered animals Buy local and seasonal veggies and fruits Reduce food and packaging waste. Don’t take more than you can eat

EATING FRAMEWORK Nutrient Rich, Planet friendly diet

EAT FIRST AND FULL DRINK WATER

DAMAGING

EAT SPARINGLY GARBAGE

EATING FRAMEWORK 饮食习惯新守则 1. EAT FIRST & FULL 优先摄入 •  LOCAL VEGETABLES •  SEASONAL FRUITS •  LEGUMES •  NUTS, SEEDS •  TOFU, EGGS •  WHOLE GRAINS •  ABUNDANT SEAFOOD •  WATER

3. DAMAGING FOOD 损害环境及健康食物 •  HEAVY IMPACT •  CHEMICALLY PROCESSED stuﬀ ENDANGERED foods •  UNCOOKED meats & ﬁsh •  POLLUTED foods

2. EAT SPARINGLY 选择性摄入 •  SOFT WHITE STARCHES •  DAIRY •  LEAN MEATS •  GOOD OILS

4. GARBAGE FOOD 垃圾⾷食物 •  FRIED FOODS •  FATTY MEAT •  EXCESS SUGAR

2 Play-based food activities across all subjects in Chinese primary school curriculum

Sample Themes

Translating complex concepts into play-based learning Eat This first Food Hero Rules Express Yourself Eat a Rainbow Everyday Where Our Food Comes From Icky Sugary Drinks Real Food Letâ&#x20AC;&#x2122;s Cook 10 Dishes

“I just had one of the most rewarding mornings in my life. The energy in the room, and fun had by all, was incredibly inspiring. Imagine if we all had the opportunity to have FUN learning about healthy food when we were younger.” Restaurant partner Sproutworks director Kim Wong

THEME:

Teaching Concepts: Balance, Diversity in diet, Micronutrients, Enjoy fruits & vegetables, Seed to Fork

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Teachers’ lesson cards & videos

Music

Bilingual song

“Today I ate a rainbow and it tasted great. Today I ate a rainbow and it was on my plate. My body feels so healthy and happy too. Today I ate a rainbow. How about you?”

“多彩食物每天好滋味，多彩食物每天真喜欢，我的身体健康又快乐，每天吃个彩虹一起来吧”

12/2/14

Painting a Mural

A New Way to Eat-‐ London roundtable www.juccce.org/ea.ng LucyLuo@juccce.org

FOOD LITERACY FLASHCARDS

Food literacy speed game

Stickers, Hand stamps, Temporary tattoos

Guess the vegetable

food literacy charades game

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12/2/14

Touching real food

A New Way to Eat-‐ London roundtable www.juccce.org/ea.ng LucyLuo@juccce.org

Tasting real food made out of a rainbow

THEME: Where our food comes from

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12/2/14

A New Way to Eat-‐ www.juccce.org/ea.ng LucyLuo@juccce.org

How are vegetables grown?

Science

Grow Your Own Food Lima bean in a plastic bag experiment

Visit a wet market

12/2/14

A New Way to Eat-‐ www.juccce.org/ea.ng LucyLuo@juccce.org

FOOD SYSTEMS- Seed to Fork (process, jobs, innovations, issues)

THEME: Be a food hero with each bite Showcase food industry job opportunities. How can China lead in food system innovations? Explore ecosystem risks in food supply chain.

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FOOD SYSTEMS- Fish to Fork (process, jobs, innovations, issues)

Innovation: Aquaculture

FOOD SYSTEMS- Farm to Fork (process, jobs, innovations, issues)

Arts Draw a food related scene in this Chinese peasant painting style

Visualizing resource impact 1600 Litres Water 1600 Litres Water

1Kg wheat bread

1K 2500 Litres Water 2500 Litres Water

1Kg wheat rice

15400 Litres Water

1Kg Beef

15400 Litres Water A New Way to Eat LucyLuo@juccce.org

Math Calculate how much water goes into the production of food

Food Beef Pork Rice Milk Bread Milk Egg

Water consumption (litres) Quantity 1 kg 1 kg 1 kg 1 x 250ml glass 1 kg 1 x 250ml glass 1

15,415 5,988 2,497 255 1,608 255 196

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Protein sources

A New Way to Eat LucyLuo@juccce.org

What does 19g of protein a day look like? (4-9yrs)

A New Way to Eat LucyLuo@juccce.org

FOOD SYSTEMS- Seed to Fork (process, jobs, innovations, issues)

THEME: Eat real food What happens to food as it is processed? How do food marketers promote food to kids?

Compare real & processed food Real

Changed a li<le

Eat a lot

Changed a lot

Eat a li<le

Avoid

Compare real & processed chicken

Arts Teaching Concepts: Decision making, Smart consumer, Real vs processed food Collect

Avoid

Fruits Vegetables Seafood Nuts

Garbage foods

Cooking real food

Know how to cook 10 basics 1.  Scrambled eggs and tomatoes 2.  Steamed rice 3.  Soup noodles with toppings 4.  Yangzhou fried rice 5.  S.r fried vegetable with garlic (broccoli, spinach) 6.  Boiled dumplings from scratch 7.  Cut fruit salad pla<er 8.  Steamed edamame 9.  Fresh organic soy milk 10. Salad

History Choose a processed food product and present its history in a slideshow (e.g. hamburgers, soda, instant noodles)

Food marketing

Design and promote your own food product

THEME: Icky sugary drinks Avoid sugar spikes

Science Excess sugar in soft drinks

Listen to Your Body Drama class

YOUNG KIDS

Angry/mad 腹胀 Blocked 噎住 Short of breath 喘不过气 Bubbly 涨气 Buzzy 亢奋／心慌（吃甜食后） Cold 冷的 Stuffy 胸闷的 Dizzy 头晕的 Empty 空的 Energized 有活力的 Full 饱了的 Frozen 冰冻的 Fuzzy 毛毛的 Happy 快乐的 Heavy 大量的 Hot 热 Itchy 痒的 Jumpy 心慌的（吃甜食／咖啡后） Knotted 肚子绞痛 Light-headed 头重脚轻，头晕 Pressure 胃气胀 Prickly 刺痛的 Puffy 肿胀 Queasy 呕吐反胃 Satisfied 满足 Shaky 颤颤悠悠 Sleepy 昏昏欲睡 Spinning 天旋地转 Strong 强壮的 Sweaty 冒汗 Tense 紧张的 Tight 紧的 Tingly 刺痛的 Upset stomach 恶心呕吐 Warm 温暖的 Swollen 腹胀 Breathless 喘不过气 Calm 平静 Clammy 出冷汗的 Faint 昏倒的 Fluid 流质，液体的 Flushed 脸红的 Fragile 脆弱的 Suffocating 窒息的 Trembly 发抖的 Twitchy 痉挛的，抽搐的 Wobbly 摇摇晃晃的，站不稳 Constipated 便秘的 Heated 加热的 Hyperactive 亢奋的 Irritated 恼火的 Jittery(饿的)心慌 Nauseated 恶心呕吐 Numb 麻木 Pounding 心慌 Raw 生的

Cooking activity flavored waters

Science Children’s Magazine 2 scien.ﬁc experiments in each issue. Reaches 1 million children in China

3 Develop 100 healthy and yummy school lunch recipes for various Chinese school budgets, with top chefs and Chartwells caterer

Working with Top Chefs

(L) Sprout Lifestyle, Kimberly Ashton (L) Wujie, Jack Gao (R) Element Fresh, Sco< Minoie (R) Madison, Aus.n Hu Farmhouse Juice, Uriel Copelev House of Flour, Brian Tan Sproutworks, Kelley Lee Octave, Margie Chiang In collabora*on with Chartwells caterer

Goal: 100 Healthy Recipes of various budgets

Our ﬁrst recipes are now being served at 4 schools in Shanghai through Chartwells catering

program incubator A non-‐proﬁt crea.ng a livable China that is good for us and good for the planet. A cultural bridge, a storyteller, and a convener for ac.on. www.juccce.org/eat Shanghai: Lucyluo@juccce.org London: FionaGately@juccce.org @juccce