A New Way to Eat
-‐ Integra1ng nutri1on,
sustainable agriculture & culturally specific diets -‐ Ini1al pilot in China
March 15, 2013
Goal is provide access to healthy and sustainable diet for all Good for you
Good for the planet
Culturally aArac1ve
‘Ea>ng in a way that’s good for you and good for the planet’ and marke>ng in a way that is culturally aDrac>ve
First pilot in China. As China’s middle class grows and living standards increase, its diet will have significant impact on the planet.
Version 1.0 Food Guidelines (US) Not enough nutri>onal info. Doesn’t integrate sustainability or local cultures.
Shanghai food pyramid emulates US food pyramid (this is bad)
Good for you
Good for the planet
Culturally aArac1ve
Integrated Research
• Adequate nutri1on • Op1mize nutri1on per calorie Good for you • Sustainably Grown • Op1mize nutri1on per acre Good for the planet • Culturally Specific Diet • Food as Medicine Culturally aArac1ve
BeAer Ea1ng Habits
Good for you
Good for the planet
Culturally aArac1ve
5-‐year Ac1va1on
School Curriculum
Good for you
School Meals
Labels for Prepared Foods Good for the planet Policies
Culturally aArac1ve
Mobile App
Marketed to consumers as: “exam food for smart kids” “energy for office workers” “vibrant elderly diet” “hea1ng or cooling”