Maximum Impact Design Social Media Talk "Think Local First Santa Cruz" by Judi Oyama

Needs to be scaled up to 8 ft x 4 ft.

Introduction: Who has a Facebook Business page? What do you want to learn about Facebook? How to set up a business Facebook page Samples of custom tabs How you can take advantage of Think Local First Santa Cruz Facebook page

Judi Oyama

Maximum Impact Design Introduction: Born and raised in Santa Cruz. Former World slalom skateboard champion Iâ&#x20AC;&#x2122;m the oldest competing skater mom on the planet. Founded Maximum Impact Design in 1987 A graphic design studio specializing in branding, print collateral, packaging, social media graphics & marketing. I am the President of Board Rescue a non-profit corporation dedicated to providing skateboard equipment to children: targeting low-income children and at risk-youth. Most visible branding project: Beckmannâ&#x20AC;&#x2122;s Old World Bakery Largest project the Santa Cruz Skate Park Wave My most cool mom project was coordinating, art directing and getting the James Durbin Surfboard built in record time for Durbin Day.

Beckmann’s Old World Bakery Branding

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Logo, identity system, packaging, truck graphics, Twitter Page & Facebook page designs.

Public Art Wave Project

Santa Cruz Skate park 17 foot full pipe. Art by Jimbo Phillips, Concrete stain and Sand Blasting Diamond D Concrete.

James Durbin Surfboard

Coordinate build and art direct the surfboard for James Durbin on Durbin day art by Kevin Walsh Pg. 4

Set-up or Admin over 30 Facebook Business pages design to set up.

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Over 700 million people are on Facebook. Facebook tops Google for weekly traffic in the U.S. Social media is like “word-of-mouth”on steroids. Why have a business page Creating a business page on Facebook will not suddenly boost brand loyalty or drive sales, but it is an important Web marketing tool for small business owners. You will can add custom tabs and information to make it work for you depending upon if you are a service or retail business.

How to set up a Facebook Business Page You must have a personal profile to set-up a business page. You can keep it on a private mode. Sign in and validate your address.

How to use your connection with Think Local First Santa Cruz with Facebook. Gold and Silver members are featured on the side bar and changed out every week. Post links on to the TLF Facebook when you have an event. Pg. 6

What you need to make a business page 1. Business Profile picture Logo that fits in a icon size Link url to website Phone Description of what you do

Fill out Information completely to make the best use of your page. After you have 25 likes you can create a Vanity URL, or Custom Facebook Domain Before http://www.facebook.com/pages/Diamond-D-Company/158211723462?ref=ts

After http://www.facebook.com/DiamondDCompany

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1- Simple page design you can do yourself. 2- Custom design tabs with custom programming are

more advanced techniques to add impact and web site like features can be added to your page and requires additional coding. Samples. 3- Other monthly plans offer multiple applications and features can run from basic plans $6.95 to premium 49.95 a month.

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Screen you will see when you need to join. You can put it in a private mode after you set up.

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Under the account you will see a list of options

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Custom options to keep in a private mode. Link to Create a page. http://www.facebook.com/pages/create.php Pg. 11

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Pick a Local Business and category Pg. 13

Or Brand or Product and category Pg. 14

Under Category fill out info and FB page terms. Pg. 15

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Send e-mail notifications if someone posts on your wall. Can go directly to your e-mail or be turned off. Pg. 17

Manage Permissions Page Visibility can be turned off while you are setting up your page. Leave Posting Ability as is. Pg. 18

Fill out completely

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Business Hours

About Description General Information (Keywords) Price Parking Public parking Public Transit E-mail (info) Phone Website (you can list more than one here if you have more)

Fill out completely Save Changes

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Add Profile image here can not be larger than 4 MB max

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180 pixels wide Facebook maximum size of profiles pictures to 180 pixels x 540 pixels

540 pixels high

(you can go taller but don’t recommend wider)

Logo Website url address Phone Address Hours

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Square icon

Sample Profiles

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Sample Profiles info and size

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You can set 5 Featured likes or have them come up randomly. Each like you have adds more connections to your FB page. Pg. 29

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Photos can be added in photo albums and relabeled and show projects or interior or exterior images of your business. It is important to write good descriptions

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Added welcome like pages with extra programming Pg. 33

Simple wall no added programming If you do not have a welcome page the best page to open to is the wall.

Samples of coded welcome pages

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http://www.facebook.com/RedVines

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http://www.facebook.com/ruffles

Facebook Links: http://www.facebook.com/pages/browser.php

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Facebook Insiders Guide pdf http://www.box.net/shared/v114cwzk00

User name help page link: http://www.facebook.com/help/?page=900

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Facebook Insiders Guide pdf http://www.box.net/shared/v114cwzk00

Facebook Articles: Survey: Facebook Is The Most Popular Site To Market On For Local Business Owners http://searchengineland.com/survey-facebook-is-the-most-popular-marketing-site-for-local-business-owners-81049 Facebook 101: A Simple Guide To Understanding When & How To Use Basic Features http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-features-57888 Favorite Social Media Video Social Media Revolution 2 is a refresh of the original video (http://www.socialnomics.com) with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman. 1,613,890 views http://youtu.be/lFZ0z5Fm-Ng

Favorite Social Media info sites: http://mashable.com http://mashable.com/guidebook/facebook/ http://socialmediatoday.com http://www.socialmediaexaminer.com http://www.socialnomics.com

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Helpful Social Media sites: nutshellmail.com http://tinyurl.com (shorten your url when posting on Twitter...)

Maximum Impact Design GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA 101 Cooper Street Santa Cruz, CA 95060 831-688-2972 office/fax admin@maximumimpactdesign.com http://www.maximumimpactdesign.com http://judioyama.com http://www.boardrescue.org http://twitter.com/oldschooler http://www.Facebook.com/maximumimpactdesign http://www.krop.com/oldschooler/portfolio http://www.flickr.com/photos/judioyama http://nextspace.us P. 831.420.0710 F. 831.420.0713