STANDARDS MANUAL
MUSEUM OF NEON ART
CONTENTS
BACKGROUND
History Brand Promise & Key Values
LOGO
Current Logo New Prefered Logo Prefered Logo - Color Variation - Lock up & Clear zone Alternative Logos - Lock up & Clear zone Minimum Size Black & White Logo Misuses
BRNAD ELEMENTS
Typefaces Color Pattern Image Treatment
STATIONERY
Business Cards Letterhead Envelope
APPLICATIONS
Tickets Banner Website Mobile App
INFORMATION
Contact
BACKGROUND
BACKGROUND HISTORY
The Museum of Neon Art(MONA) is a museum that exists to encourage learning and curiosity through preservation, collection, and interpretation of neon art. MONA is devoted to art that incorporates neon lighting. This includes the preservation of old neon signs as well as display of original fine art and kinetic art. In 1981 neon artist Lili Lakich with the help of Richard Jenkins, who restored theater marquees, founded the Museum of Neon Art. Their purpose was to provide a premanent exhibition space for artists to show and the public to see electric fine art and to preserve for future generations the artifacts of American culture that the beautifully designed commercial neon signs and marquees are. Museum of Neon Art offer Los Angeles a permanent collection of nostalgic neon signage and other forms of neon art. The museum of Neon Art is not just for show either. The Museum of Neon Art is all about education. They do not want to see this art form die out so they provide various workshops for everyday people to participate in.
The Museum on Neon Art opened its doors in downtown LA in 1981 — long before the city center was fashionable. For much of this time, the museum has moved around the area, looking for a spot large enough to show off its uniquely Southern California collection. In June 1981, MONA first opened in on Traction Ave. The space, now owned by MONA co-founder Lili Lakich, serves as her studio and workspace. The museum then relocated to Universal City Walk. In 1996, the museum moved back to downtown LA, at the corner of Olympic Blvd and Hope Street. After losing its South Park location in 2006 after the rent got too high, the institution was temporarily homeless. Developer Tom Gilmore offered the Old Bank district as a temporary home, but both the size of MONA’s collection and future development plans for the space made it clear from the beginning that the spot would not be the museum’s permanent home. Even though MONA is a museum with some of Southern California’s most iconic
pieces of neon art, it’s a museum without an actural museum. Right now, it’s all just packed away in storage. Finally in 2011, the city of Glendale gave the museum ample room as well as a permanent home across the street from the Americana at Brand. The museum closed its downtown facility, and hopefully it will reopen within a year at the new location.
THE MUSEUM IS CURRENTLY UNDER THE CONSTRUCTON AND IS ANTICIPATED TO OPEN IN 2014.
BENEFITING THE PEOPLE’S EXPERIENCE BY PROVIDING PUBLIC ACCESSIBILITY TO INSPIRE MOMENTS. CREATING A LANDMARK FOR THE FUTURE BRAND AVENUE AND ULTIMATELY REPRESENTING GLENDALE IN ITS DYNAMIC ENTIRETY.
BACKGROUND BRAND PROMISE & KEY VALUES
INCORPORATING art & science, old & new
EMERGING technology, fresh
KINETIC dynamic, vibrant
EXPERIENCE learn, interact
LOGO MARK
LOGO MARK CURRENT LOGO
By re-imagining the single most important image in the history of art – Leonardo Da Vinci’s Mona Lisa — Lakich created the museum’s signature logo Mona, which is also the Museum of Neon Art’s acronym.
THE NEW LOGO REPRESENTS INCORPORATION OF ART AND SCIENCE AS A GENRE. IT EXPRESSES DYNAMIC ASPECTS OF NEON ART AND FRESH EXPERIENCE OF THE MUSEUM ON NEON ART.
LOGO MARK NEW LOGO PREFERED
LOGO MARK COLOR VARIATION
LOGO MARK PREFERED LOGO LOCKUP & CLEAR ZONE
X
4X
X
X
4X
X
X
LOGO MARK ALTERNATIVE LOGOS
Only the mark or only the text can be used when the lockup of the prefered logo are broken in the application.
MARK ONLY
MUSEUM OF NEON ART
MUSEUM OF NEON ART
TEXT ONLY
MUSEUM OF NEON ART
LOGO MARK ALTERNATIVE LOGOS LOCKUP & CLEAR ZONE
These lockups show the consistent nature of the alternative logo layouts. The green area indicates the clear or negative space to be left without content.
X
4X
X
X
ALTERNATIVE MARK ONLY
4X
X
MUSEUM OF NEON ART 0.5X
ALTERNATIVE TEXT ONLY
8X
0.5X
0.5X 0.5X 0.5X
LOGO MARK MINIMUM SIZE
These are the smallest sizes the mark and logotype can be used.
PREFERED LOGO
1”
ALTERNATIVE MARK ONLY
0.5”
ALTERNATIVE TEXT ONLY
0.15”
MUSEUM OF NEON ART
LOGO MARK BLACK & WHITE
PREFERED LOGO
ALTERNATIVE MARK ONLY
ALTERNATIVE TEXT ONLY
MUSEUM OF NEON ART
MUSEUM OF NEON ART
LOGO MARK MISUSES
Here are common examples of logo misuses. The new identity must be used apprpriately within the standard manual.
1. Do not use different color of the logomark
1
and the logotype. 2. Do not reposition the mark and the type. 3. Do not change lockup of the typeface. 4. Do not use outline. 5. Do not change typeface. 6. Do not place on the pattern.
4
2
3
MUSEUM OF NEON ART
5
6
N
F
M
S
U
M
EU
O
EO
N
T AR
BRAND ELEMENTS
BRAND ELEMENTS PRIMARY TYPEFACE
Gotham Rounded has consistent rounded shape with the logo mark. It can be used for the logo typeface with medium weight.
Gotham Rounded Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!()$&
MUSEUM O
MUSEUM OF
MUSEUM OF NE
MUSEUM OF NEON AR MUSEUM OF NEON ART MUSEUM OF NEON ART MUSEUM OF NEON ART MUSEUM OF NEON ART MUSEUM OF NEON ART MUSEUM OF NEON ART MUSEUM OF NEON ART
FOR HEADINGS USE DTL NOBEL BOLD OR REGULAR IN ALL CAPITAL CASE For body copy use the Frutiger LT Std family of fonts in sentence case. Use the complete rage of styles and weights available as needed, for example: Frutiger 55 Roman; Frutiger 56 Italic; Frutiger 65 Bold; Frutiger 45 Light. For numbers, use Frutiger Expert to ensure that the characters are donsistent in height, for example: 123456789. Justify paragraphs with aligned left (as this example shows).
BRAND ELEMENTS SECONDARY TYPEFACES
Unlike primary typeface, secondary typeface for headings has angular shapes to have contrast with the primary typeface. Frutiger LT Std family is used for body copy.
DTL Nobel
Frutiger LT Std
Rugular
55 Roman
ABCDEFGHIJKLMNOP
ABCDEFGHIJKLMNOPQRSTUVWXYZ
QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,:;?!()$&
1234567890.,:;?!()$&
Bold
56 Italic
ABCDEFGHIJKLMNOP
ABCDEFGHIJKLMNOPQRSTUVWXYZ
QRSTUVWX YZ
abcdefghijklmnopqrstuvwxyz
1234567890.,:;?!()$&
1234567890.,:;?!()$& 45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!()$& 65 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!()$&
BRAND ELEMENTS SECONDARY TYPEFACES
The color palette of the brand Museum of Neon Art, are inspired by RGB color, but slightly changed to have more neonic feeling.
GREEN R0
C 63
HEX
G 248
M0
#00F845
B 69
Y 100 K0
BLUE R0
C 88
HEX
G0
M 77
#0000FF
B 255
Y0 K0
PINK R 255
C0
HEX
G 46
M 92
#FD2F87
B 135
Y 12 K0
BRAND ELEMENTS PATTERN
The pattern comes from part of the logomark. It is used with only primary colors. Patterns are used to enrich both analog and digital environment.
44.25o
BRAND ELEMENTS IMAGE TREATMENT
Treat the images by following the steps below: 1. Original image 2. Grayscale color mode 3. Gradient map > Blue + Pink / Blue + Green 4. Add boarderline
STATIONERY
STATIONERY BUSINESS CARDS
The Museum of Neon Art business card displays an image divided into nine on the back side. On the front side, the logotype is displayed with informations. Business card has two different vatiations of color.
STATIONERY BUSINESS CARDS
DIMENSIOIN 3.5” x 2”
TYPOGRAPHY DTL Nobel T Bold 8.25pt Frutiger LT Std 55 Roman 8.25pt Frutiger LT Std 55 Roman 7pt
STATIONERY LETTERHEAD
The letterhead of Museum of Neon Art displays the boarderline with primary colors and the logotype under the boarderline. The pattern with same color of boarderline is used on the right side. The back side is covered with full color.
DIMENSIOIN Letters 8.5” x 11”
TYPOGRAPHY Frutiger LT Std 55 Roman 7pt Frutiger LT Std 55 Roman 8.5pt
STATIONERY ENVELOPE
The envelop of Museum of Neon Art displays the logotype and the boarderline as the business card and the letterhead. The pattern covers the inside of the envelope.
DIMENSIOIN #10 4.125” x 9.5”
TYPOGRAPHY Frutiger LT Std 55 Roman 7pt
MUSEUM OF NEON ART PO Box 631 / Glendale CA 91209 / www. neonmona. org
MUSEUM OF NEON ART PO Box 631 / Glendale CA 91209 / www. neonmona. org
APPLICATIONS
APPLICATIONS TICKETS
Two different kinds of tickets are used for MONA. One is for permenent exhibitions and the other is for a special exhibition. Special exhibition is including permenent exhibition pass and it is base on a photo of major piece of exhibition. The boarderline and white primary logo are used on the front side, and the patterns cover the back side.
APPLICATIONS BANNERS
APPLICATIONS BANNERS
APPLICATIONS WEBSITE
APPLICATIONS MOBILE APP
CONTACT
JUDY CHUNG jchung0515@gmail.com 855 Arcadia Ave. #A Arcadia CA Art Center College of Design Identity Systems Spring 2014