Organic Rice Protein Market size to exceed USD 105 million by 2024: Global Market Insights Inc. Organic Rice Protein Market size was valued at over USD 35 million in 2015 and is forecast to surpass USD 105 million by 2024, at more than 18.2% CAGR. Increase in protein functionalities demand in food & beverage industry is expected to fuel global product demand. Increasing bakery, confectionary, sports & energy drinks and food & beverage consumption along with rise in consumer awareness related to health concerns may favor application in organic rice protein market size. It is widely used in food industry due to its high functional properties and nutritional value. Shift in focus towards athletes’ preference for healthy and nutritional drinks may favor rice protein market growth. Global sports & energy nutrition application was dominant and accounted for over 70% of total market revenue in 2015. In U.S., rise in sports supplement powder owing to rising health concerns may witness high product demand. Sports protein powder market is estimated to surpass USD 5 billion by 2024.
Increase in product safety, quality of product and decreasing allergies owing to healthy lifestyle is likely to fuel organic rice protein market growth for medical applications. Rise in consumer awareness owing to health benefits coupled with increase in plant proteins, gluten free, non GMO and vegan products may fuel industry growth. Global dairy alternatives are expected to grow at a CAGR over 15% up to 2024. Increasing health consciousness, changing consumer lifestyle and growing lactose allergy is forecast to positively influence industry growth. Rise in disposable income coupled with increasing consumer awareness with rising population in China and Japan is forecast to influence Asia Pacific organic rice protein market. North America, dominated by U.S. organic rice protein market size, was dominant and estimated to generate more than USD 8 billion revenue by 2024, with over 7% growth. Rise in ageing population and increasing nutritional food demand coupled with animal welfare awareness is likely to have positive impact in North America regional industry growth. EU, led by UK, France and Germany organic rice protein market size, may witness significant gains. Increasing functional food & beverages along with health supplements consumption owing to gluten intolerance and allergy free products demand which may drive product demand in Europe. EU sports nutrition market is projected to exceed over 4.3% CAGR during the forecast timeframe.
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