Wheat Protein Market share to witness growth of 4% CAGR from 2017 to 2024: Global Market Insights Inc. The research report “Wheat Protein Market Size By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat, Hydrolyzed Wheat Protein), By Application (Animal feed, Bakery & confectionary, Nutrition Supplements, Dairy Products, Cosmetics & Personal Care), By Form (Dry, Liquid), By Concentration (75%, 85%, 95%), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” by Global Market Insights, Inc. says, Wheat protein Market size is estimated to exceed USD 2.5 billion by 2024. Growing health concern among consumers and need to avoid unhealthy occurrences such as lactose intolerances is fueling demand for vegan nutritive protein products. Surging adoption of plant-based food products to reduce the risk of diabetes and obesity will fuel wheat protein market growth during a forecast time frame.
Several organizations are involved into wheat protein product development. For instance, an International wheat gluten association is working with food technologist for research on several food applications and new product development to enhance food flavor, appearance, nutrition, and cost. Changing lifestyle coupled with the adoption of RTE products and packaged food, including instant noodles & pasta is driving market penetration. Noodles and pasta industry was registered over USD 59 billion revenue in 2016. Companies such as Nestle, Nissan Food, Heinz, ITC, Heinz, and Unilever has increased the usage of wheat proteins in the manufacturing of noodles and pasta, which in turns propelling industry growth of wheat protein market. Several conditions such as, prepackaged pasta must have water more than 24% content which can be easily achieved from gluten. These products may not be suitable for every consumer owing to the presence of high protein concentration that can cause stomach ailments. Increasing awareness of gluten-free food products and rising incidences of gluten intolerance among consumers may hamper wheat protein market growth.
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