VIRTUAL DIRECTOR OF VIDEO STRATEGY
DEMAND FOR VIDEO CONTENT CONTINUES TO GROW EXPONENTIALLY To remain competitive in the future, it’s predicted that most companies will become major media producers. [Some are already there…check out Redbull and Salesforce].
We are also seeing a change in the way we communicate with our customers. There is a subtle shift from ‘talking at the world‘ to making the ‘world talk’ (Jeff Beer). People hate corporate jargon, features and benefits and a hard sell. They want authenticity and all they want to know is whether your product/service solves their problem(s). If it does, they will tell their networks about it because they have already earned the right to share and recommend content amongst their networks. Most brands, no longer have that right to disrupt these conversations.
Companies of the future will come to rely upon the creative, business acumen of their newly appointed Director of Video Strategy. All employees will be trained to become savvy native video producers (internal and external production) and these companies will become totally reliant on video content for all their sales, marketing & PR. Native video production applications are also driving this change.
Marketing departments of the future will become media producers (whether they like it or not). So, the quest for affordable content production will force them to bring a large majority of the content production services in-house so that they can keep up with demand and maintain some form of control over their brand and message.
But perhaps the future is actually not too far away. Online video now accounts for fifty per cent of online traffic (HighQ) and is expected to be close to 80% by 2020 Early adopters are experiencing great results with some reporting to be obtaining a two to three hundred per cent increase in click through rates in email campaigns and using the word “video” in the subject line boosts open rates by nineteen per cent, click-through rates by sixty-five per cent and reduces unsubscribes by twenty six per cent (Forrester). 03 ©VideoBuzz
IS YOUR MARKETING DEPARTMENT READY TO START PRODUCING THE QUALITY & QUANTITY OF VIDEO REQUIRED TO MEET GROWING CONSUMER DEMANDS? For many organisations, the thought of producing a constant stream of videos is a daunting prospect. What’s our annual video marketing strategy and budget?
How can we upskill our inhouse team?
How does this fit in with our marketing and business objectives?
●Who will edit the videos?
What can we afford to produce in-house?
●Will our brand integrity be maintained if we outsource?
What can we afford to outsource to video production specialists?
Can we deliver and meet deadlines?
Have we got the necessary skill-sets in-house?
Have we got executive buy-in?
Who will champion the projects to ensure we meet deadlines?
How will we distribute the videos?
Which parts of production do we outsource and which elements do we manage in-house?
Who will be in charge of metrics and ROI? Do we need help with creative ideas?
Can we get the cross-platform teams collaborating? If you’re seeking answers to these questions or have more of your own, then perhaps it’s time to talk to a video production and marketing strategist who can work closely with you to navigate these uncertainties.
What videos can we produce in-house to save money and time? How will we measure ROI? Which production styles suit which message and which audience? 05 ©VideoBuzz
HOW WE CAN HELP! VideoBuzz love everything about video and can assist you in all or some of the following areas:
Creative content development, storytelling and storyboarding
Develop an annual strategic video marketing plan
○Sometimes an injection of fresh new ideas is all you need to bring your video marketing campaigns to life.
Readiness Audit, Content Audit, Audience Audit, Analysis & Alignment, Purpose, Budget, Production Schedule, Content Calendar, Distribution, KPI’s, Metrics, Staff Identification, Roles & Responsibilities.
script
writing,
Video production training ○All the knowledge and skills required to produce high quality videos packed into one nicely balanced, theory and practical training session
Video production project management: concept-tohandover...and everything in between.
Video BootCamps: 2-3 hour training sessions:
Juggle multiple projects, meet shifting deadlines and deliverables - including the management of videographers, animators, sound designers and producers as well as collaborate with cross-platform teams that include web designers, graphic designers, communication strategists, digital teams etc
Video production skills
○New video tools and techniques ○Digital messaging ○Storytelling & storyboarding mastery ○Video production workflow
○Post-production, editing and distribution management
Video project management
○If you manage the video production in-house but don’t have the time, skills or resources available for the lengthy, time consuming post-production then look no further.
Video editing in practice
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WHO ARE WE? VideoBuzz is a boutique, video production company based in Melbourne, founded by Jules Blundell.
VideoBuzz promises to:
Back in ‘medieval times’, Jules worked as an educator and was totally enraptured with the power of storytelling. A passion that has never receded. After completing her MBA in the UK and having launched several other businesses, she has finally settled on her true vocation, helping businesses to articulate their messages through video. Jules’ clients applaud her for her uncanny flair for simplifying the complex and turning ideas into powerful visual stories that resonate and engage their target audience. Should you choose to work with Jules, she promises to be a breath of fresh air with her quick, creative thinking and her genuine want to see your business succeed. But it’s not about Jules, it’s all about YOU.
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Work with you to develop concepts & ideas to bring your message to life
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Clarify and understand your business objectives
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Capture your brand personality
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Build a story that resonates with your audience
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Capture high-end, beautiful footage
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Help you to leverage the opportunity
HOW ELSE CAN VIDEOBUZZ ASSIST YOU? 1. Video Production - Live Action
4. Video Editing
We produce high quality productions for organisations who aim to strengthen engagement with all stakeholders.. At VideoBuzz, we don’t do dull. We start with the purpose and the message, and then capture captivating, powerful and visually stunning footage. Both high-end and mobile filming packages are available.
Today, anyone can take quality footage, simply take out your mobile phone and start filming. But editing the footage and turning it into an engaging video takes skill, so we highly recommend that you get VideoBuzz to help you manage all your footage editing projects.
5. 60 Second Event Highlights Videos 2. Motion Graphics/Animation Videos
Just want to capture the atmosphere of an event but don’t want the cost of a high end production? Well talk to us about our 60 second customer experience videos where we film your event on a mobile phone over 2 hours and then produce a really cool highlights video with some really great music to capture the mood and atmosphere of your school events.
We love the power of motion graphics/ animatied films. This video type has the unique ability to make complex messages simple, and boring concepts interesting. We use the latest video production technologies, combined with our captivating scripts and eye catching animations so that you’ll be amazed when your ideas come to life.
It is our quest to grasp your great ideas then conceptualise different ways we can embody them in video to best demonstrate the essence of everything you or your business stand for.
3. Video Production Training This training program is perfect for schools looking to produce more video content, more often for less money and effort. It condenses all the knowledge and skills required to produce high quality videos and packs it into one nicely balanced, theory and practical session, jam-packed with great content.
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WHAT WE BRING TO THE TABLE
01
03
BULL’S-EYE THINKING
CREATIVITY
We get under the skin of your brand and your story to craft a video message that connects emotionally with your customers.
We love to challenge your ideas to see if we, collectively can come up with something different. Something that your customers will love.
02
04
POWERFUL MESSAGES
WE LOVE FUN!
We start with your message, not the visuals. If you don’t get the message right, then it doesn’t matter how great your video is, it simply won’t work.
Business doesn’t have to be boring. At VideoBuzz, we always like to have a laugh along the way, particularly at ourselves.
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OUR UNIQUE VIDEO INGREDIENTS
PROVOCATIVE
BOLD
SURPRISING
Provoke an emotional response..... humour, sadness, amazement......
Challenge thinking
Get people talking......
BEAUTIFUL
CONSIDERED
HUMBLE
Because you can and should create something worth viewing.
A powerful, thoroughly planned, well-crafted video marketing strategy
It’s never about you!
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www.videobuzz.com.au 1300 820 108 Chat with us! chat@videobuzz.com.au