Portfolio 2K21 by Ju Li A

P O R T F O L I O

J U L I A Q U E N T I N

PORTFOLIO EMPLOYERS

LANGUAGES

2018 - now

German English French Italian

B MW AG, B MW M OTO R R A D CM F // Munich , D E

2018

Mas ter Thes is at B MW AG, C &T and Inter ior // Munich , D E

2017

B MW AG, Color&Tr im // Munich , D E

2016

B MW AG, Color&Tr im // Munich , D E

2014

Daimler AG, Color&Tr im D es ign // Sindelf ingen , D E

EDUCATION

b orn in Reinb ek , GER 09 | 01 | 1991 julia .quent in@gm x .de Munich base d +49 152 / 2516 2327

2017

M obilit y D es ign M A // FH J oanneum , Graz , AT

2016

M obilit y D es ign D iploma // Strate École de D es ign , S èv res , FR

2012

Fashion D es ign , BA // P for zheim Uni ver s it y, P for zheim , D E

2010

Language Studies // Uni ver s ité I I , Nanc y, FR

2010

A - Level // A mbros ius Blarer G y mnas ium , Gaienhofen , D E

2004

8th grade at tendance // Hills ide Middle S cho ol, Michigan , U S A

Nat i ve Fluent Fluent Bas ic Fluent

SCHOLARSHIPS, AWARDS & CONTESTS 2020 / 09

B MW M4 GT4 A r t Car w inner

2016 / 06

LaBios thét ique Par is Pr i x d‘ Innov at ion N omine e

2016 / 02

The o - Münch - Aw ard N omine e

2015 / 10

S pacetex Contes t - 2nd place

2014 / 02

LaBios thét ique Par is Pr i x de J ur y - 4th term

2013 / 03

Konrad - A denauer- Foundat ion

SKILLS fre e - hand sketching Te chnical Draw ing S ew ing Paint ing Drap er y Clay M o delling

A dob e Photoshop A dob e Illus trator A dob e InD es ign A lias Automot i ve Auto desk V R ED Graphic s D evelopment

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INTERNSHIPS // COOPERATIONS

007

005

003

M.A. // B.A.

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001

WORK

BMW M4 GT4 ART CAR 2020

Winner of internal B MW D es ign comp et it ion Graphic D es ign on E x ter ior

SERIES WORK 2019-2021

G310R , G310GS Color impulses on complete B MW M OTO R R A D p or t folio for mo del year 2022 H elmet s

POWER ROADSTER CONCEPT 2019 B MW M OTO R R A D Vis ion D C Roads ter E- Concept bike

MASTER PROJECTS 2017-2018

M A S TER TH ES I S - B MW Q I 2 n d term proje c t - M A N commuter inter ior

006

002

I A A2k21 // B MW M OTO R R A D Vis ion A M BY B MW i Vis ion A M BY

004

AMBY CONCEPT BIKES 2021

BACHELOR PROJECTS 2016

BACH ELO R TH ES I S - colle c t ion „[in]dif ferent “ E x plorat ion of the subje c t Aut ism , 7 out f it s

VARIOUS

A r t work // Illus trat ion // Contac t

AMBY CONCEPT N o 01 __IAA2k21 // __BMW MOTORRAD Vision AMBY

creat ion and realizat ion of CM F concept for B MW M OTO R R A D. Visuall y app ealing , bold graphic s concept on a new propor t ion and focus on 2 n d read .

// 4 //

ht tps : //w w w. pres s . bmwgroup.com/us a/art icle/detail/ T0341643EN _U S/bmw - motorrad -v is ion -amby

// BMW AMBY CONCEPT N o 01

// 5 //

001

AMBY CONCEPT N o 02 __IAA2k21 // __BMW i Vision AMBY (Pedelec)

Creat ion and realizat ion of CM F concept for B MW i, carr y ing a s trong mes s age ab out c ircular use of mater ials , fo cus on unex p e c te dnes s in details .

// 6 //

ht tps : //w w w. pres s . bmwgroup.com/us a/art icle/detail/ T0341641EN _U S/the - bmw -i-v is ion -amby

CNCPT PRT I

// BMW AMBY CONCEPT N o 02

// 7 //

001

BMW M4 GT4 ART C AR __Price-winning design in BMW contest

A s a graphic and transpor tat ion des igner, I al w ay s think about how graphic s and pat terns can emphas ize the sculp te d ge ometr y of an obje c t . Adding de tails and color s can ent irel y change and emot ionalize a des ign . I love to create disrupt i ve des igns , w hich carr y a s trong v isual mes s age, w hich is w hy I des igne d a ge ometr ical pat tern in combinat ion w ith clean cut squares and large t y po graphy. The eye has to under s tand the pat tern f ir s t , b efore se eing the shap e of the car at se cond read .

„

ht tps : //w w w. bmw -m .com/de/topic s/magaz ine -ar t icle - po ol/bmw - m4- gt4- limite d - des ign . html

// 8 //

„

SERIE S WORK __G310R, G310GS (2021) __S1000XR M-Package (2022)

N ex t w as the M -package for the S1000X R , w hich w as release d in 7/2021. Being the f ir s t bike release d in of f ic ial M color sche me, I had the chance to des ign the graphic s from scratch , built them in A lias D es ign and v isualize d the bike in V R ED.

ht tps : //w w w. pres s . bmwgroup.com/deut sch land/ar t icle/detail/ T0320205D E /bmw - mo torrad - praesent ier t- die - neue - bmw - g -310 -rfr ischer- w ind -f uer- den - d y namic- roads ter ht tps : //w w w. pres s . bmwgroup.com/deut sch land/ar t icle/detail/ T0317889D E /bmw motorrad - praesent ier t- die -neue - bmw - g 310 - gs

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M y f ir s t ser ial proje c t s were the one c y lin der der i v ates , for w hich I des igne d s ix different graphic s and CM F concept s in total . They were release d in 11/2020. Both hav ing a young target group, it w as exc it ing for me to ex plore a bold graphic s language corresponding well w ith the young , radical ge ometr y of the bikes .

SERIE S WORK __NEW YEAR, NEW COLORS!

A ll color s were presente d internall y v ia V R ED, f ull v isualizat ion containing ray -trace d animat ions and s t ills . Later presente d in our conf igurator. ht tps : //w w w. pres s . bmwgroup.com/deut sch land/ar t icle/detail/ T0336234D E /bmw - mo torrad - modellpf le gemas snahmen -f uer- dasmodelljahr-2022?language=de

2022 // 10 //

// 10 //

In ever y produc t life c ycle, the color s of our motorc ycles are change d a couple of year s af ter it s releases , to create a new impulse for the cus tomer. H ence, my respons ibilit y in this proje c t w as to create the bigges t dif ferent iat ion to the current p or t folio, us ing new color combinat ions and play ing w ith ex is t ing graphic s .

HELMETS __SEASONS 2020 / 2021

ht tps : //w w w. pres s . bmwgroup.com/deut sch land/photo/detail/P90402932/B MW- M otorrad - H elm - Grand - Racer-10 -2020 ht tps : //w w w. bmw -motorrad .de/de/wear/r ide -and -s t y le -2021/helmet- grace - racer. html

// 11 //

A nother asp e c t of my work is des igning our B MW M otorc ycle H elmet s . Ever y year, we des ign helmet s in corre sp ondence w ith apparel and our motorc ycle color s , to create the mos t unique and des irable des igns .

POWER ROADSTER CONCEPT __E-powered showbike

ht tps : //w w w. pres s . bmwgroup.com/global/ ar t icle/detail/ T0297309EN/bmw - motorrad v is ion - dc- roads ter?language=en

// 12 //

CM F concept fo cus ing on highlight ing the te chnical component s and emphas iz ing the authent ic it y of the use d mater ials . Bold graphic s , f utur is t ic and indus tr ial aes thet ic s .

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BMW QI

M y mas ter ‘s thes is w as in collaborat ion w ith B MW inter ior & CM F depar tment s . The topic is the role and use of mobilit y in an abs trac t scenar io for the year 2050. The s tar t ing point w as the anal y s is of the t wo generat ions , that w ill mainl y shap e the f uture of our so c iet y : Generat ion Z and their succes sor s , Generat ion R . Ever y b od y is talk ing about the poss ibilit ies of work ing and interac t ing in autonomous car s , that are pre dicte d to b e s tate of the ar t in thir t y year s . But w hat if we‘re jus t humans af ter all? A nd we don‘ t w ant to have omnipro duc t i v it y and communicat ion ever y w here, esp e c iall y in a car? What if this travel - w hich w ith an average of 17 km/h in c it ies do esn‘ t exac tl y mean „ pleasure to dr i ve“ any more - could b e re purp ose d to something as s imple yet ap p ealing as sle ep? The proje c t deals w ith an inter ior that of fer s the human the ideal re generat ion for the length of inter- c it y travel or long commute, base d on a mobilit y - on - demand ser v ice, so you arr i ve more well -res te d than you s tarte d of f.

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__M.A. THESIS

(chin.) _ENERGY FLOW _VITAL ENERGY

005 BMW QI M.A. THESIS

CONCEPT & DE SIGN IDEATION

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__A HAMMOCK IN A CAR?!

005 BMW QI M.A. THESIS

SEAT DEVELOPMENT __M.A. THESIS

Inter f ace ac t i ve M ode chosen: Enter tainment , produc t i v it y, sle ep

S L EE P

LOU N G E

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EN TRA N CE

INTERACTION

S eat upr ight B MW I D conne c t s w ith b oard computer A c t i v at ion inter f ace: voice / touch

S eat adjus t s to preferences holis t ic ex p er ience

Glas s dims dow n A mbience changes N oise - cancelling

005 BMW QI M.A. THESIS

CMF CONCEPT __INVITING, WARM INTERIOR

r igid // s table

Unit Board Computer Storage space

Side Board

Blanket space Energ y reser voir Airbag Clasps

S eat

coz y // light

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Glas s front

BMW QI M.A. THESIS

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005

BMW QI M.A. THESIS

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005

MAN PROJECT

CNCPT

BUSINESS COMMUTER M.A. 2 nd term

_ _SEATING LAYOUT _ _CMF

The ambience of the autonomous bus is di v ide d into thre e areas - the conference area , the work ing area and the lounge w hich are geare d ent irel y to f it the indi v idual ne e ds and re quirement s of each pas senger.

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Many commuter s sp end more than f if t y minutes in their car s each day. The M A N Commuter Concept makes a meaningf ul use of this los t travel t ime poss ible: in an „O f f ice on Whe els“ (company sp onsore d), up to 29 employe es can work w hile commut ing .

The gentle and w arm color and mater ial combinat ion and the spac ious , op en interior des ign and ro om layout create a w arm , inv it ing ambience. The small space is opt imall y use d w ith cus tomizable solut ions .

TYPE 01

TYPE 02

TYPE 03

used for cubes headrest limited v iew

used for table unlimited v iew no headrest

used for side cubes

005 MAN BUSINESS COMMUTER

COLOR&TRIM

SEATING CONCEPTS

Theme individual

partial

communicative

// 21 //

w arm grey li v ing ro om f lair comfor tabl y light unique convenience

version 01 : the CUBE

version 02 : the BAR

version 02 : the FOURSEATER

Indi v idual work ing space w ith noise - and v iew - cancel ling for undis turb e d work ing

space for group work w ith par t ial isolat ion

p er fe c t space for group work

_v iew block ing s idew ay s _ r ight nex t to entr y - eas il y acces s ible: convenient for commuter s w ith a shor t s tay on the bus _ shor t back res t makes movement eas ier

_op en atmosphere for communicat ion _ big work ing sur f ace _comfor table seat ing p os it ion _ seat s w ithout headres t s

_ p er forat ion / pat tern in wooden cover ser ves as noise - cancelling mater ial _ headres t s shut of f v iew of user _inv it ing sur f ace _ pas s i ve light s

MAN BUSINESS COMMUTER

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005

MAN BUSINESS COMMUTER

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005

[in]different __B.A. THESIS

Withdraw n , dif ferent , unk ind, highl y intel ligent – all terms that are as so c iate d w ith aut ism , if you ask common p e ople about it .

Aut is t s lack the abilit y to f ilter. They p ercei ve ever y thing we do as louder, more intense. But that ‘s not the onl y asp e c t that dis t inguishes aut ism from normal p e ople – it ‘s the life w ith the developmental disorder it self, w hich takes place somew here b et we en obses s i ve - compuls i ve disorder s , indif ference and depres s ion . The colle c t ion and work „[in]dif ferent “ mirror s the w hole sp e c trum of emot ions b e hind aut ism . The se clus ion , the inner w ith draw al, the indif ference it self by us ing the color w hite and clean , calm pat terns – con tras t ing w ith the counterbalance of depress ion , meltdow n , overload and the los s of control, w hich is show n in black , conf us ing , heav y - weight out f it s .

M OOD __PERCEPTION __MELTDOWN

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But w hat else do es aut ism mean? H ow do es an aut is t p ercei ve the world, w hat do es he think , w hat do es he fe el?

006 B.A. DEGREE COLLECTION

[in]different

// 25 //

__COLLECTION SKETCHES

7 realize d out f it s

006

__MATERIAL CONCEPT

B.A. DEGREE COLLECTION

[in]different harnes s as metaphor for obses s i ve - compulsor y b ehav iour opt icall y dis turbing pr int s

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se cond read, layer ing and opaquenes s in sur f ace as blurr ing p ercept ion

B.A. DEGREE COLLECTION

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006

B.A. DEGREE COLLECTION

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006

006 // 29 //

// 29 //

B.A. DEGREE COLLECTION

(in)dif ferent de gre e colle c t ion AW 15 // 16 photo graphy by : Fidelis Fuchs

m ind ge t t ing in t ouch? julia .quent in@gm x .de +49 152 2516 2327