Portfolio by Yulia Aleksandrova

ova

Yulia

Aleksandrova

Yulia Aleksandrova - Portfolio

Contents: CV ABOUT ME

CURRICULUM VITAE

p. 4

p. 5

PROFESSIONAL CASE STUDY

ARMLEY MILLS EVENT AND PR PLAN

GRASSHOPPER FOODS

p. 16

p. 18

p. 22

FINAL MAJOR PROJECT

MAGAZINE PRODUCTION

p. 8

p. 12

SOPHIE HALLETTE SEASONAL CATALOGUES

SOPHIE HALLETTE UNIVERSITY DESIGN CHALLENGE

p. 24

p. 26

hello!

My name is Yulia Aleksandrova. This portfolio represents a few of the things that inspire me about my work. I am a tireless seeker of knowledge, occasional purveyor of wisdom and also, coincidentally, a Fashion Communication and Promotion graduate. I specialise in Fashion Marketing Communications and consider myself to be extremely fortunate, because my â&#x20AC;&#x2DC;jobâ&#x20AC;&#x2122;, such as it is, simply entails doing what I love. I am passionate about all aspects of fashion promotion and have a constant thirst to expand my knowledge of the craft. I am motivated by challenges that drive me to create new solutions. I have learnt to manage campaigns across a range of channels and brands, with consideration of the many media possibilities now available for communicating with existing and potential customers.

hobbies and interests

Science

Art

Travelling

Coffee

Ballet

Cycling

Science Fiction

Philosophy

New Technologies

Classic Literature

Yulia

Aleksandrova

Yulia

Aleksandrova

Education University of Huddersfield, Huddersfield, United Kingdom 2010 - 20104 BA (Hons) Fashion Communication and Promotion Completed a range of exciting, innovative and industry-focused projects that have developed my communication and promotion skills and challenged me to apply them to the dynamic British and international fashion industry. Mathematics High School Atanas Radev, Yambol, Bulgaria 2005 to 2010 Diploma za Sredno Obrazovanie - 5.81 out of 6 grade, equal to an A/first grade.

Work Experience Freelance Marketing Consultant, Ink-P, Florence, Italy August 2013 - October 2013 Helped produce a considered and creative campaign to attract tourist spending and designs for the brand’s print catalogues and e-commerce site. Account Executive, Dee Carpenter PR, London, UK July 2012 - July 2013 Worked with a diverse range of established and upand-coming brands within the fashion and lifestyle industries. Produced a series of literature for press and consumer purposes. Oversaw the entire process, from writing and design, to printing and distribution. Successfully initiated and developed clients’ profiles on social media platforms. Freelance Writer, MODA magazine, Sofia, Bulgaria August 2011 - September 2011 Researched and wrote two feature articles for Moda magazine, Bulgaria’s leading fashion publication.

Profile As a highly motivated Fashion Communication and Promotion graduate, my course and placement year have enabled me to intelligently communicate ideas and strive against doing the obvious. Consistent dedication to depth of thought and attention to detail is evident throughout my work, which has seen the development of innovative promotional strategies for both established and newly launched brands.

Visitor Experience and Conservation Assistant, Art Gallery Yambol 2007 - 2010 Front-of-house role during school holidays involving interaction with the public and providing information on the artworks on display. Researching, writing and performing talks about an exhibition to the visitors, assisting the visitors with their queries and requests, ensuring the safety and security of the artworks.

Skills • Excellent creative and copywriting skills • Outstanding organisational skills, a systematic approach to work and the ability to prioritise effectively • Ability to work effectively with attention to detail • Reliable, committed, diligent and self-motivated • Ability to establish, develop, and maintain good working relationships with colleagues • Native or bilingual proficiency in English and Bulgarian languages, limited working proficiency in Russian ADOBE PHOTOSHOP ADOBE INDESIGN ADOBE ILLUSTRATOR MICROSOFT OFFICE

References Charlotte Goldthorpe Course Leader for Fashion Communication and Promotion School of Art, Design & Architecture University of Huddersfield t: +44 (0) 1484 472133 e: c.m.goldthorpe@hud.ac.uk Dee Carpenter Owner Dee Carpenter PR London, United Kingdom t: +44(0)20 8780 9944 e: dee@deecarpenterpr.co.uk

Yulia Aleksandrova - Portfolio

University Work

Yulia Aleksandrova - Portfolio

ďż˝nal Major Project The aim of this project is to launch a new womenswear made-to-measure brand, Elision, within the UK luxury market. In a homogenised world, where high fashion collections are available to order as their runway shows are being streamed live, and where every city features the same glossy temples to designer brands, Elision is the antithesis of what is traditionally associated with luxury brands. The proposed brand re-enforces a significant shift in the luxury goods market â&#x20AC;&#x201C; a rise in more discerning consumers, identified with the start of the financial crisis, who have become less interested in acquiring status symbols and more interested in the intrinsic worth of products. Through various branding and promotional tactics, including detailed marketing communications strategies and website launch, I developed a brand that equips women with an exquisitely made, flattering, perfectly tailored wardrobe of classic contemporary pieces that reflect individuality. Elision creates two customisable collections a year, defined by feminine cuts and strong silhouettes, suited for women who want to focus on creating a hardworking, sophisticated wardrobe.

University work

Yulia Aleksandrova - Portfolio

University work

branding

development

A devoted culture and identity that strive towards becoming the best in the category has been created to secure the brandâ&#x20AC;&#x2122;s place within the industry. As Elision is launching in a market with no direct competitors, it was important to develop a strong identity that convinces the consumer to take a leap of faith with a brand unproven to them and that has yet to deliver value. Brand values of quality, craftsmanship, exclusivity, and service, combined with visually appealing aesthetics helped achieve a value proposition and a coherent and integrated image communicated effectively on all platforms.

Developing this project from concept to end product has been a dedicated and challenging journey that started in November 2013. From first assessing its feasibility, a gap in the in the luxury market was identified that informed the design of Elision. Once a brand concept that best suited the busy lifestyle of the brandâ&#x20AC;&#x2122;s target audience was effectively devised, a graphic designer was commissioned to draw an understated, yet recognisable logo. The written content for the marketing, event, and website report was then finalised and ultimately put together in an elegant and simplistic manner.

A clean, feminine cut thatâ&#x20AC;&#x2122;s modern and refined. Expert craftsmanship from the inside out. Fine, luxury details for the sartorially minded. Premium fabrics for durability and drape.

Yulia Aleksandrova - Portfolio

University work

marketing A detailed marketing communications plan, press launch event proposal, press kit, and brand handbook have been designed to fulfil the projectâ&#x20AC;&#x2122;s main aim of promoting the newly launched brand. An integrated, multichannel launch campaign is produced to build positive brand awareness, reach the desired audience, and generate sales. The promotional tactics illustrated in the marketing plan focus on digital marketing, social media, cause marketing, and a cohesive and integrated PR campaign. The exciting launch event will help Elision establish a strong relationship with the media that results in press inclusions, whilst the brand handbook ensures that Elisionâ&#x20AC;&#x2122;s core values and identity are communicated consistently to both media and consumers. A photo shoot for the press kit was successfully carried out with professional photographer and models. The result is high-quality imagery, edited by me, crucial to the success and appeal of the newly launched brand.

Yulia Aleksandrova - Portfolio

University work

online An online platform for Elision (elision.co.uk) has been produced that blends e-commerce and editorial content, with each page constructed and described. The proposed site is premium, visually appealing with minimal aesthetics, and easy to use navigational system that guides the user every step of the way. Bold simplistic images from the shoot and clever copywriting fulfil the objectives of creating a fluid experience; reinforcing and complementing the one from the brand showroom. The result is an online space that, with Elisionâ&#x20AC;&#x2122;s target audience in mind, informs and engages.

pre-home page

how it works page

home page

fabrics choice page

look books page

Elision world page

Yulia Aleksandrova - Portfolio

University work

FORWARD for women who refuse to be anything but incredible

Magďż˝ine Production

Issue 1 December / January 2013-14

Forward magazine is a final year group project that has helped me demonstrate knowledge and understanding of roles and responsibilities required in magazine production. Being appointed team leader and editor-inchief further developed my ability to encourage a positive group atmosphere and supporting environment, functioning as both a contributing member, as well as an effective leader, resulting in one of the highest grades in the class. Forward magazine is all about smart, well written content put together in a visually beautiful way. It covers social issues, politics, culture, fashion, beauty and everything in between. Our magazine came into existence from the realisation that there is still an enormous and disturbing amount of female negativity surrounding us. With so many messages that range from demeaning to judgmental to exploitative, our mission was to create a publication that speaks directly to women and with them in mind. Forward takes feminism out of the sometimes off-putting bubble of academia and makes it funny, witty, a bit cringey and ultimately, utterly real.

ÂŁ5

Yulia Aleksandrova - Portfolio

University work

Being a quarterly publication, Forward demands a high lever of aesthetic thoughtfulness and a clear visual code. I combined a modern web aesthetic with traditional design elements when developing the cover and overall design style resulting in a publication for women that surpasses magazine form. My contribution to the magazineâ&#x20AC;&#x2122;s creative journalism includes two feature articles on catcalling and women in comic books, as well as the magazineâ&#x20AC;&#x2122;s news section, film and TV, still life pages, and letter from the editor.

Yulia Aleksandrova - Portfolio

82 83 84 work University

Let us have a moment of silence for all the fictional females in comic books who have died in order to advance a plot or induce heroic angst. (Spoiler warning for several comic books and/or their movie adaptations.) Words by Yulia Aleksandrova

The female characters that fill these roles do, however, have a nasty habit of being only that: role fillers. Many of them are not granted great amounts of dimension to their own characters, and only exist as the squishy female foil to our hardened hero, beautiful cut-outs stuck in the story universe to advance the plot or create a romantic storyline. That is an issue in its own right, but what is most startling and troubling of all is their frighteningly high mortality rate. The Green Lantern’s girlfriend meets a fate so terrible it warrants its own trope term (a trope is a common pattern in a story or a recognisable attribute in a character that conveys information to the audience), stuffed strategically into a fridge after being violently murdered by the bad guys in order to terrify the hero and the readers. She’s certainly not the first and not the last, either—Gail Simone was sick of seeing “superheroines who have been either depowered, raped, or cut up and stuck in the refrigerator.” In 1999 she created a shockingly long list of over 90 comics that featured female characters who suffered a loss of super powers, brutal violation or an untimely, gruesome death most often as a plot point for the male hero to seek vengeance or advance his heroic journey. And, like many such tropes, the problem isn’t that it ever happens; the problem is that it’s a pattern. One which routinely treats women as the objects of violence and as plot devices manipulated in the interest of a man’s progress. If we’re going to talk about the dead girlfriends of superheroes, possibly the most famous example in comic book history is Gwen Stacy. She was Spiderman’s girlfriend, played by Emma Stone in the most recent movie adaptation, who, unfortunately for everyone who’s a fan of Emma Stone’s neck, met a rather sticky end in the comic universe. In “The Night Gwen Stacy Died”, the Green Goblin throws her off a bridge and Spidey, being the hero, goes to catch her spectacularly with his cool web trick, but… makes a serious error and snaps her neck.

superherostuff.com

comicsvortex.com

A WOMAN’S PLACE IS NOT IN THE REFRIGERATOR

It’s a dangerous business falling in love with a hero. The role of the love interest is an important one, as a romantic plotline sure can add extra depth to an action-packed story and help develop the characters. It also provides another level of drama to our superhero’s story, be it keeping his secret identity a secret, trying to protect his girl from the evil powers, or simply showing that even the strongest, powered-up characters have a weakness: mushy, warm fuzzy feelings where the opposite sex is concerned (or the same sex, of course, but that has only happened a few times).

Yulia Aleksandrova - Portfolio

University work

To successfully establish a strong identity and design aesthetics, Forwardâ&#x20AC;&#x2122;s first issue is designed to include four editorial sections â&#x20AC;&#x201C; two fashion narratives, a hairstyle shoot, and illustrated jewellery pages. The shoots were carried out with professional photographer and models that the team and I organised and styled. For the accessory editorial, we commissioned an illustrator to produce minimalist designs, a focal point in the publication, used throughout the pages to accompany the articles.

Yulia Aleksandrova - Portfolio

Professional Case Study This 10,000 word creative industries professional case study has provided me with the opportunity for a detailed analytical investigation of an area of interest and commercial relevance. The aim of The Branded Mind is to analyse emotion as a tool used by marketers to sell product and win in the marketplace. People living in todayâ&#x20AC;&#x2122;s almost demystified world of consumption are increasingly looking out for new opportunities to fill their lives with meaning. Consumers often satisfy this deeply rooted desire through the consumption of material products or the possession of beloved objects. In this context the development of close emotional bonds between consumers and brands are paramount to the success of a company. In practical experience, the focus lies on creating and maintaining an emotional connection through marketing messages, generating in positive effects on consumer behaviour such as the willingness to pay a premium price or to spread positive word-of-mouth. This case study looks at how both conscious and (even more importantly) unconscious emotional response consumers experience when exposed to various promotional messages illustrated with various examples from the fashion industry. It addresses the impact of emotion in marketing and branding messages, and explores the ways in which marketers tap into these emotional responses in order to generate a loving consumer-brand relationship. The following page illustrates an extract from chapter two.

University work

Yulia Aleksandrova - Portfolio

chapter 2

In the beginning, products were were just just products. products. Making Making the the right choice was easy. But now, in an ultracompetitive 21st Century environment, consumers are constantly bombarded with thousands of advertising and brand messages making brands work that much harder to get their share of attention. This chapter discusses the potential of emotional marketing and how it improves the effectiveness of both commercial and cause-related marketing messages around the world. The brain has been long described as the most complex structure in the universe (Penrose, M. 2012). Study after study has proven that human beings are powered by emotion, as opposed to reason (Calne, 2000. Damasio, 1999. LeDoux 1996.). As far as we know emotions are a stimulation of the brain’s ventral tegmental area in the caudate nucleus. These areas are also involved in major purchasing decisions. Although emotion and reason are intertwined, when conflict occurs—emotion triumphs every time. Without the momentary and powerful stimulus of emotion, rational thought gradually collapses.

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions” (Calne, 2000). “Over 85% of thought, emotions, and learning occur in the unconscious mind.... To put it simply our reasoning strategies are defective” (Damasio, 1999). “The wiring of the brain favours emotion—the communications from the emotional to the rational are stronger than the other way round” (LeDoux, 1996). 18

University work Emotions can be separated into primary and secondary. Emotions can inspire and excite us. They can also threaten and frighten us. Primary emotions are brief, intense, and they cannot be controlled, usually as a reaction to an outside stimulus, and are experienced similarly across cultures. Researcher Dylan Evans of King’s College London identifies them as: joy; sorrow; anger; fear; surprise; disgust. You can feel primary emotions alone. But what is striking about secondary ones is how social they are. Secondary emotions are love; guilt; shame; pride; envy; jealousy. They are processed by a different part of the brain that requires higher order thinking; therefore, they are not spontaneous. These emotions develop over time, take longer to fade away, and are interpersonal because they are most often experienced in relation to others. As scientists have known for decades now, there is the original sensory (reptilian) brain, and emotional (mammalian) brain and finally, a rational (human) brain, where our verbal abilities reside. With evergathering strength during the last two decades, advances in brain science have established that people are predominantly emotional decision makers. (Hill, D. 2010) In marketing terms, this means that first-mover advantage rests overwhelmingly with the older sensory-emotive way in which marketing connects with consumers. Creating a strong sensoryemotive connection is at the heart of generating profit. In contrast, a rational, on-message approach is vital, but secondary in that it provides the logical alibi, a method to add just enough facts that the rational mind, searching to validate a choice, and therefore, feel assured about the purchase. Every year, billions of pounds are invested into developing products that will never see the light of day. Countless promotion campaigns fail to draw consumer attention and successfully influence our memory banks. It is asserted that of the billions spent on advertising globally, 37 percent of it is wasted, according to study by Briggs, R. and Stuart, G. 2006. Twentieth-century marketing was mostly about being on-message, about getting talking points consistently right. In contrast, 21st century marketing is and will continue to be very different.

What does emotional marketing mean? Emotional marketing is about creating the right emotions for a particular person, at the right time, and in the right way to fit the positioning of a given offer (whether it be a product, service or experience). Feelings are natural, innate and organic to all of us. So being on-emotion defines the new marketing era, which champions ‘pull’ instead of ‘push’. (Hill, D. 2010). A study by the Onmicom Group (2008) stated that managing to emotionally engage the target market really does impact the sales figures. More specifically, the study found that engaging consumers resulted in a return of investment that is 15-20% higher than if only mere awareness was achieved. Then, in early 2009, in an article titled “Why emotional messages beat rational ones”, Hamish Pringle and Peter Field reported that, based on their review of 880 case studies from the UK’s Institute of Practitioners in Advertising Effectiveness Awards, emotions win. More specifically, they found that ‘soft sell’ advertisements that inspire strong emotional responses in consumers make more money. In fact, they resulted in profit gains that were nearly twice as good as ‘hard sell’ ads with fact-based, rational arguments. Furthermore, Pringle and Field also learned that campaigns that leverage emotions excel at reducing price sensitivity, are superior at creating a sense of brand differentiation, and become more important as market sector matures. 17 19

Yulia Aleksandrova - Portfolio

University work

Armley Mills Event and PR plan This second year university project required me to develop the concept and plan a launch event for a forthcoming exhibition at the Armley Mills Leeds Industrial Museum. I produced an exciting proposal for the launch of Cloth, Cut & The Luxury Brand exhibition which showcases the heritage and future of the tailoring industry within Leeds and West Yorkshire. My passion and knowledge of the heritage sector combined with my previous experience of working in an art gallery, and an excellent grade on this project, helped me get selected by tutors to assist with the curation and preparation for the launch event, which went smoothly and successfully.

Yulia Aleksandrova - Portfolio

University work

Yulia Aleksandrova - Portfolio

Industry Experience

Yulia Aleksandrova - Portfolio

Grasshopper Foods Grassy Gazette is a promotional newspaper for Grasshopper Foods, one of my clients at Dee Carpenter Public Relations. I initially developed Grassy Gazette as part of the launch press pack for the brand. It was received so positively by Grasshopper’s board members and the press that it was soon developed as an on-going project, with a new issue on a quarterly basis. The newspaper was used for press, consumer and buyer purposes and was distributed at exhibitions such as the Outdoors Show and London Coffee Festival. My role was overseeing the entire process – from researching and writing articles on Grasshopper’s range of instant organic porridge, soups and noodles, to layout and design, print production and distribution.

Industry Experience

Yulia Aleksandrova - Portfolio grasshopper-foods.com

grasshopper-foods.com

Grassy

Gazette

liFesTyle:

Great things come in small packages

you want to know the secret why foods from the Orient always taste so delicious? Well, it’s finally out and it lies in the ‘pairing’ of flavours and ingredients. While Western cuisine tends to put together foods that share flavours, asian foods does the exact opposite. From sizzling stir-fries to delicious dumplings, there is no end to the deliciousness one can indulge on. and now, we proudly welcome to the range three delicious instant noodles in Chinese Five spice, thai Green Curry and Japanese Teriyaki flavours. All 100% natural, seriously tasty and packed full of health benefits. Now, some interesting facts noodles are the staple diet of most Japanese where it is considered good form to loudly slurp your

the-girl-wh

o-ate-every

thing.com

The taste of the Orient in a pot

BlUeBerry MUFFin Vs. cane sUGar porridGe Vs. Bacon sandWich

Our gorgeous fruity smoothie with a hint of coconut - a heathy, quick & filling breakfast option full of fibre!

inGredienTs:

a pot of Coconut & date porridge 250ml skimmed milk 1 banana 10 frozen or fresh strawberries 1/2 teaspoon of honey

MeThod:

Blend all ingredients until it has reached desired thickness (if too thick, add water/milk as required). Best served cold. drink it slow.

fishing, cycling. windsurfing, or enjoying a walk in the park on the weekend, there is no end to the places where you can take your Hopper. It is perfect for fashionistas too... it easily slips inside that stylish clutch bag and you’ll still have room for your lippy.

318 kcal

calories

226 kcal

calories

474 kcal

20.8 g

sUGars

10.1 g

sUGars

2.5 g

16.3 g

FaT

3.7 g

FaT

31 g

0.53 g

salT

0.05 g

salT

3.52 g

sporT: The future of Windsurfing

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Bright, bold and everywhere we looked, brilliant orange was the colour of choice on the catwalk. If last Spring was all about fluorescent neons, then this one is all about bold saturated hues. don’t expect a day-Glo, but rather an electric matte version of bright and burnt orange that looks just as polished on a sweeping lace-infused evening gown as it does on our super-stylish soups packaging which is the perfect accessory for the spring season. Ideal to keep on your desk at work, these filling portions are guaranteed to bring a touch of style to your lunch.

BeaUTy & healTh: Get your

Fashion: Get a shot of Vitamin C

Beach Body ready W

ell well well. the sun is shining in the sky and the frost has melted from the ground, meaning spring is nigh. the Body Goddess Law requires you to journey to a beach holiday. What will you do about that beach body? there’s actually an easy and fuss-free way to get in shape. you don’t need to break sweat for months to look like a goddess in a bikini. With these quick and easy tricks, your beach body will earn some serious stares.

Gazette

WhaT oUr hopper heads say:

We are super-excited to be sponsoring one of the best young windsurfers in the country - the talented Chris Body. Watch out because soon his name will be everywhere. “From the moment I began windsurfing 5 years ago I loved it and I’ve always enjoyed the challenge of trying to better my surfing every time I get on water. I will set myself goals and keep at it until I’m happy that I have ticked another one off the list – and it’s a big list, as my ultimate aim is to compete on the PWa Circuit!” - Chris.

@WCyclingMagLara Got my @HopperHeads coconut & date porridge for breakfast. Perfect cold morning post-commute breakfast! QUICK and PaCKaBLe. @Lilinhaangel @HopperHeads so sad, my last soup pot is gone! thoroughly enjoyed it though, thank you! :) x

Check out Chris’ website - www. gbr709.com

Gallery: Send us a snap, we’d love to see where you take your pot

@sarahB Oh my GOd this @HopperHeads soup is sO MUCH BetteR than I imagined. It’s delicious! It’s a bit Indian style :o

claire Hughes, winner of our Hawk Point holide’s competitio ay n!

Why not consider our soups at lunch? ditch the mayo sandwich and heavily dressed salads... at around 100 cal (yes - you heard right, only 100!) our three flavours are filling, nutritious and so easy to prepare. Choose from Lentil & Coconut, Mushroom & Chive or tomato & Basil and have it with a slice of wholemeal toast if you like.

@jellypigs @HopperHeads I’m gonna give one to my mum to try - she needs to try them and she’d love them for work too. ;)

treat yourself to a healthy, properly cooked dinner meal - we’re thinking lean meat or fish with plenty of greens. Stick to this routine and you’ll see results in no time.

@marjoleine72 @HopperHeads your soups are divine ...yum...imagining dunking a nice warm crusty roll in the lentil and coconut.. mmmmmmm :-)

as you know, oats are incredibly good for you. But they also do wonders when it comes to dieting as they are a slow-releaser of energy that keeps you fuller for longer. Have a pot of Cinnamon & Raisin in the morning and that’s guaranteed to keep you going until lunchtime. and at less than 250 calories a pot!

Grassy

Image noodles

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Certainly, breakfast is the most important meal of the day. It sets the mood for your morning and fuels you up with energy that keeps you going until lunchtime. studies have shown that people who skip breakfast miss out on many vital nutrients, which they are unlikely to make-up for during the rest of the day. An excellent way to start your day is with a piece of fruit and a pot of Grasshopper porridge, made with the finest natural ingredients available. This breakfast combo draws from a number of different food groups, providing a balanced meal occasion.

From £1.45 at grasshopper-foods.com and outdoor retailers (inc. Snow+Rock)

noodles as a way of telling your host that you are enjoying the meal. Noodles symbolise longevity in China. By eating them, it is believed that you will live a long and happy life which makes them a popular meal for Chinese New years. It is also still common for noodles to be served at birthday parties instead of birthday cake. Noodles have been created from flour, water and eggs since 1000BC and today they are more popular than ever. Noodles are an excellent source of vitamins and minerals including thiamin, riboflavin, niacin and iron. Iron helps transport oxygen throughout the body and thiamin, riboflavin and niacin help convert carbohydrates into energy.

@hopperheads press information

grasshopper-foods.com

Lifestyle:

Porridge ‘cuts childhood obesity’

/GrasshopperFoods

need more information/images or want to try our tasty products? Pop us an email or call us at the details below. pr enquiries: dee@deecarpenterpr.co.uk or phone Dee at 020 8780 9944 and we’ll get right back to you. sales enquiries: grasshopper-foods.com or phone Helen at 07876 540 750

grasshopper-foods.com

Grassy

Gazette

Sport: Winter Adventure

o we have to accept it’s no longer shorts weather. we can do that. But instead of hibernating until spring, let’s make the most of the winter season. Calling all hardcore snow lovers, pack your ski socks, breathe in that fresh mountain air and gear yourself up for one wild, high octane winter adventure. If you’re tired of the freezing fog and sub-zero temperatures, pack a case and head to the perfect skiing hideout. And for this winter season, we choose the classic Courchevel, France. France is just a skip across the channel but the stunning area has a reputation for being the world’s best ski resort. The area is made up of four villages on different levels, Courchevel 1850 being the highest, each linked by a variety of ski lifts and a

ski bus. In many ways, it has everything, at a price. Great beginners’ slopes, more challenging skiing higher up and a dedicated snowboarding park, as well as ice skating, tobogganing, skidooing, ice climbing and some cool bars. whether you’re in search of an adrenaline-fuelled ski adventure, the perfect family chalet, or the best way to jump off a cliff, there’s something for you in Courchevel. To keep energy high, remember to stock up on our healthy porridge pots - saves you cooking time so that you can ski for as long as you want!

Grassy

Gazette

grasshopper-foods.com

Travel:

The Great Escape

Wherever it takes you

After all, the French are experts in the art of the fine life – flaunting fine food, fine wine, fine views and most importantly - fine skiing.

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Certainly, porridge is packed with benefits such as vitamins, an astonishing amount of protein and dietary fibre, but it could also help tackle childhood obesity, researchers say. Eating a healthy breakfast could help tackle childhood obesity, researchers say. They found a breakfast with a low glycemic index - such as bran, porridge or muesli - is better than sugary cereals or white bread. It means children eat less for lunch and tend not to snack between meals. The researchers, from oxford Brookes University, say the findings could help dieticians devise the most effective diets to combat child obesity.

The researchers studied 37 children aged nine to 12 to see what effect eating different foods for breakfast had on their hunger levels during the day. one group had a low GI breakfast of porridge, a second group had a low GI breakfast with added sugar, and a third group was given a high GI breakfast of

white bread, a cereal such as cornflakes or a chocolate-flavoured cereal. Each child ate each type of breakfast for three days in a row with about five weeks between testing. The researchers found eating a low GI breakfast meant children ate significantly less for lunch than those who had a high GI meal for breakfast.They were also less likely to feel hungry between meals.

Beauty: Oats for radiant skin

f your skin is feeling dull this winter and you’re looking for a quick and easy pick-me-up beauty treat, look no further than your kitchen. The list of benefits oats have, not only to your health, but to your skin goes on and on. From tightening your pores to absorbing excess oil - you will surely make your skin radiant with these easy-to-make Grasshopper porridge home-made face masks. warning: they are so delicious that you’ll find it hard to resist a nibble.

one

for

oily skin:

To prepare an easy facial mask with porridge, take pot of Simply Porridge with Cane Sugar, gently add boiling water and mix with a tea spoon of honey until you form a thick paste. wait for it to cool down and spread the mixture on the face evenly. Leave it for 15 mins and rinse off with cold water. The milk and honey will nourish and smooth your skin, while the oats will quickly absorb unwanted oils leaving you with a luxurious winter glow.

one

to bust those

spots:

If you’re suffering from outbreaks of spots then this one is for you. Take five drops of almond oil, juice of half lemon, an egg white and a tablespoon of Grasshopper’s Simply Porridge. Mix all the ingredients in a bowl to make a smooth paste and add some warm water if it is very thick. Apply it on the face and let it stay for 15–20 minutes. Do this regularly followed by moisturiser and see your skin visibly improve and gain its healthy look back.

one

for

dry skin:

not only does this mask leave your skin moisturised and soft but it is also an excellent face scrub as it exfoliates and flushes out dead skin cells. Take a ripe banana and smash it. Place it into a bowl and add a pot of Simply Porridge with Cane Sugar. Add some boiling water and stir it thoroughly to make a smooth facial mask. wait for it to cool down, apply over the face and leave it for 15 minutes. wet your hands and gently massage the mask into skin for the perfect to exfoliation. Rinse it off with cold water and apply moisturiser - pure winter perfection!

Porridge is also proven highly beneficial for anyone on a low cholesterol diet, mums-to-be and athletes, to name a few. with Grasshopper’s three delicious flavours, you won’t be short of options too, all you have to do is add some boiling water and voila! 100% natural oats mixed with delicious raisin, cinnamon, date or coconut - breakfast perfection! The study is published in the US journal Pediatrics. Source: news.bbc.co.uk

Things you never knew abouT soup...

Top tip: For an extra smooth and rich texture , add a tiny bit of cold water beforehand and stir to make a paste. Then proceed with adding the boiling water voilå!

What is it that they say about the simple things in life being the best? In this case it’s definitely true... Here at Grasshopper we pride ourselves on being very quick and convenient to prepare, but if you have 5 minutes to spare, there are plenty of delicious goodness recipes that can be made using our porridge pots.

it for you might ask? Well, as we know most of you like to get yourselves up to all sorts of adventures, the Hopper is particularly great for the athletic and outdoors types as you can pop as many pots as you like in your rucksack. and as you know, our 100% natural ingredients including Britishgrown oats are slow releasers of energy that will keep you full and active. Whether it’s hiking,

Grassy recipe: FrUiTy sMooThie

Meet the Hopper Pot the latest addition to the Grasshopper Range. designed with the space-and-time conscious in mind, this unique pot springs up to full height once filled with hot water (we’ve even added a spoon to help you)! Same great taste and flavours, this fun new packagings fits literally everywhere. Pockets, bagpacks... you name it! Who’s

grasshopper-foods.com

coMinG soon:

The Breakfast Tournament Winner

Gazette

magine sliding open the door of your penthouse onto the warm morning sunshine and stepping outside onto your terrace to enjoy breakfast beneath a cobalt sky. whether you go for calm relaxing tranquility on the romantic coast, nestled between the hills or a funfilled adventure packed getaway, it’s very hard not to fall in love with the west Coast British scenery. From the beaches where the sea turns turquoise in the sun, the sand is white and the natural light is sometimes blindingly bright, to its captivating Celtic heritage to dynamic art scene, Cornwall is an affair that lasts a lifetime. Indulge in the dramatic coastline with

grasshopper foods

oup is an all-time classic, whatever the weather. Some might even say it’s the best meal in the world, but did you know all these little facts about the ultimate warm-you-up-andhit-the-spot food?

because the spoon was invented. (Before spoons they drank soup straight from the bowl - classy!) The spoon was invented to accommodate the giant ruffles that people wore around their necks at that time. The spoon made having soup much easier.

yourself at dinner? have a pot of soup just before. It also makes for a smart low-cal snack. Simply pick up an undeniable classic like our Tomato & Herb to make sure you keep calories low and taste high. have it with a slice of wholegrain toast for a tasty and healthy meal.

The word soup is of Sanskrit origin. It is derived from the su and po, which means good nutrition... no arguing there!

Steam is a real benefit. Sipping the hot soup and breathing in the steam helps clear congestion.

Thin soups became all the rage in Europe during the 17th century,

Soups are great as fillers when you are on a diet. Don’t want to stuff

Do you often cringe at the sight of vegetables? The perfect way to incorporate vegetables in your diet is soup - not only is it nutritious but it’s very tasty too. Go for creamy Mushroom & Chives, the

mushrooms provide critical Vitamin D while chives boost your immune system. Get this: one pot of Grasshopper’s delicious soup is only around 100 calories... Also low on fats, sodium, saturated fats and sugar, our soup will keep hunger at bay while you get all the nutrition your body needs. Try our Lentil & Coconut as lentil is a great source of cholesterol-lowering fibre and coconut is a special source of energy - and its taste... spicy goodness!

its captivating fishing harbours; the spectacular beaches and the pounding surf that provide a natural playground for a variety of water sports. Regardless of where you choose to go, there’s one thing you’ll need, a great and healthy meal on the go. Try Grasshopper porridge. perfect for those who enjoy a healthy and active lifestyle. The portable pot not only is the perfect size to take with you - whether you’re relaxing on a beach or jetting off on an adventure - it’s also

packed full of health benefits and provides long lasting energy, vital for keeping fit. Porridge is a slow releaser of energy, so it’s no wonder that many people rely on it for constant energy. Windsurfing along the Cornwall coast certainly takes it out of you, so easy-to-make, and light-to-carry pots of porridge come in handy, as they will help to keep spirits and energy levels high and cravings low.

products are now available to purchase at

whole foods

and

go outdoors!

Did you know? we were awarded the prestigeous Gold in Innovation Challenge 2012 Award at lunch! for our handy pop-up pots... Coming soon!

press information

ocado,

@HopperHeads /GrasshopperFoods

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www.theen dlessmeal.co m

Grassy

Industry Experience

WIN a seven

night

stylish

Penthouse

stay

at Hawke’s Point, St Ives ! we have teamed up with hawke’s Point in St Ives to offer one lucky customer the chance to win a luxury seven night Penthouse stay for up to four people. offering a ‘Champagne bucket and spade break’ at its boutique collection of super-stylish self-catering apartments on Carbis Bay, each Hawke’s Point bolthole is bespoke and the Penthouses are truly designed with the good life in mind. For your chance to win, send us a picture of you and your Grasshopper pot, or even just the pot, out and about. we want to see all the great places you take our porridge... so go on, buy a pot and get snapping. The most creative will win! It’s easy, simply visit our website and upload your picture. Entries end 28 February 2013. www.grasshopper-foods.com Terms and conditions apply, please see our website for full details.

need more information/images or want to try our tasty products? Pop us an email or call us at the details below. pr enquiries: dee@deecarpenterpr.co.uk or phone Dee at 020 8780 9944 and we’ll get right back to you. sales enquiries: sales@teamgrasshopper.co.uk or phone Helen at 07876 540 750

Yulia Aleksandrova - Portfolio

Sophie Hallette Catalogues During my placement year as an Account Executive at Dee Carpenter Public Relations I was responsible for the development and design of Sophie Hallette’s seasonal ready-to-wear and haute couture catalogues. Sophie Hallette is a French company that produces some of the world’s finest laces. They continue to set the standard in high quality craftsmanship and their laces were used for the Duchess of Cambridge’s wedding dress, and by the houses of Vuitton, Dior, Chloe and Versace, amongst others. The catalogues capture the physical excitement of lace and tulles being used in designers’ collections while honouring the company’s long tradition by individual narratives in each of the books. I helped select the images, organised them into stories, and produced the overall design of the catalogues, which were then distributed to press, potential buyers and designers.

Industry Experience

Yulia Aleksandrova - Portfolio

Industry Experience

tulliste

Publi-reportage

Le métier de tulliste est un fruit défendu il faut de la passion pour en être l’élu L’ h é r i t a g e d e s p è r e s , u n s a v o i r b i e n g a r d é fo r g e d e s a r t i s a n s a u x t a l e n t s c o n v o i t é s Son Leavers noir laqué roule des mécaniques vé r i t a b l e m é t r o n o m e q u i c o m p o s e l a m u s i q u e accordant mille fils tels les cordes du piano il veille en chef d’orchestre aux bobines et chariots.

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01. Sophie haLLette pour carven 501471.13/85 gris-bleu 0 2 . S o p h i e h a L L et t e p o u r t e M p e r L e y Lo n d o n 7 6 0 9 6 4 , 2 /1 0 0 k a k i /n u a g e 0 3 . S o p h i e h a L L et t e p o u r d o Lc e & G a b ba n a 3 0 0 3 4 . 2 /9 0 n o i r

0 1 . c o L L e c t i o n r i e c h e r S M a r e S c o t p o u r va L e n t i n o 7 8 1 8 4 . 1 / 9 0 é c r u 0 2 . pa r S o n S t h e n e w S c h o o L f o r d e S i G n , M fa , j a d e r o z e n b r o e k p o u r S o p h i e h a L L et t e 8 1 2 6 4 .0 1 / 1 0 0 pu ce l i è g e

the designer

Looms

the designer, this wanderer, creatively sets his mind to travel Sensing what’s in the air or what surprises may unravel he is speechless at the sight of beauty refined and sketches shapes on paper and thin, tangled lines he cleverly mixes colors, materials and patterns with reason So every couturier ’s lace has special charm each season.

Looms and skilled craftsmen give birth to tulle and lace, a well-kept secret, an eternal jewel an enigma of special knowledge and excellence that matures over time, is forged by experience. wheeler, warper, too many craftsmen to measure co m p o s e o u r u n i q u e f a m i l y. t h i s m i l l i s a t r e a s u r e .

the drafter

fr o m t h e s e n o b l e m a t e r i a l s a r e b o r n e a c h d e s i g n haute couture houses think they ’re divine every sensory tulle and delicate lace Means perpetual research, patience and grace these skills are ours, as the mirror reflects fine tulle and lace means Sophie hallette.

with suspended thoughts and an extremely sharp eye h e w o r k s s i l e n t l y, c a r e f u l l y : o n h i s t e c h n i q u e h e c a n r e l y as he translates the sketches into regular patterns with confidence on graph paper, his skill is what matters. Lace’s dna , its identity card, traces many delicate stories extending metaphors of interlaced gimp or embroideries.

0 4 . co L L ect i o n r i ec h e r S M a r eS cot p o u r v i cto r i a b ec k h a M 8 0 1 0 4 , 2 /9 0 p e p p e r m i n t 0 5 . S o p h i e h a L L et t e p o u r e r d e M 7 6 0 83 4 . 2 /9 0 g l a c i e r & 1 4 8 2 2 3 . 2 3 /1 3 0 é c r u 0 6 . c o L L e c t i o n r i e c h e r S M a r e S c o t p o u r M u L b e r r y 7 7 2 74 , 2 / 9 0 a b r i c o t / n u i t

Publi-reportage

the mender Sometimes the tiniest breeze can shift the threads Meaning the lace can separate or spread it takes a lot of skill and even more patience to m e n d t h e f a b r i c w i t h o u t m a k i n g c h a n g e s the minor pulls or the tiny faults don’t deter the mender in her work at all !

Publi-reportage

the lacemaker the lacemaker ’s job is like a forbidden fruit he must have true passion to follow suit the heritage of his ancestors, a well-guarded balance fo r g e d b y c r a f t s m e n w i t h a d m i r a b l e t a l e n t s his black-lacquered Leavers loom is continually turning in a rhythmic composition of his “music”, his yearning as he perfectly places a thousand yarns with precision he conducts his bobbins and shuttles in rhythm.

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the colorist it’s hard to believe that from its very first day Lace comes into the world “ecru”, fresh as a ray of sunlight. then the colorist courts and seduces it into a blush and brings it to life with clever ruses in tints that echo his whims, this skilled troubadour adds subtle shadings and defines its contour. •

Melbourne AUSTRALIA • Sao Paulo BRAZIL • Hong Kong CHINA • Niosa CYPRUS • London ENGLAND • Nottingham ENGLAND Paris FRANCE • Bielefeld GERMANY • Frankfurt GERMANY • Munich GERMANY • Athens GREECE • Bari ITALY Bologna ITALY Milan ITALY Naples ITALY • Nicolosi ITALY • Florence ITALY • Roma ITALY • Tokyo JAPAN • Seoul KOREA •Beirut LEBANON Vilnius LITHUANIA • Mexico City MEXICO • Warsaw POLAND • Kalisz POLAND • Saint Petersburg RUSSIA Singapore SINGAPORE • Barcelona SPAIN • Taipei TAIWAN • Miami USA • New York USA

da, graphisme & visuel Sophie hallette : katia@weareboheme.com illustrations : annabelle_buxton@live.fr conception rédaction : julien@stereochromie.com photographie : visuel Sophie hallette : claude@claudebadee.com photographies de défilé : Studio Milpat

0 1 . S o p h i e h a L L e t t e p o u r r o b e r t o c ava L L i 1 2 0 7 8 . 2 / 1 5 g i a l l o 02. Sophie haLLette pour caroLina herrera 9179.2/110 orange 03. Sophie haLLette pour erdeM 760834.2/90 glacier

0 4 . S o p h i e h a L L et t e p o u r jaS o n wu 3 0 1 5 4 . 2 /9 0 g a r d e n p a r ty 05. Sophie haLLette pour erdeM 9179.2/110 écru 0 6 . co L L ect i o n r i ec h e r S Ma r eS cot p o u r j. M e n d e L 82 14 4 . 1 / 1 0 5 pas t è q u e

certifié aSqual 240 CQ 11 www.asqual.com

Yulia Aleksandrova - Portfolio

Industry Experience

Sophie Hallette University design challenge During my experience at Dee Carpenter Public Relations, I was responsible for organising a live university design project in collaboration with one of my client, French lace company Sophie Hallette. The challenge saw the sponsorship of 10 final year Fashion Design students from awardwinning universities across the UK with lace and tulle which they incorporated in their graduate collections in the most innovative of ways. I helped develop the competition from concept to finish, including outlining the idea itself, pitching it to the company and universities, liaising with course leaders on studentsâ&#x20AC;&#x2122; progress, organising the venue and judge panel, and writing press materials post event. This opportunity further developed my organisational skills, ability to work with a set budget, and to thrive under pressure. The event was a huge success that helped the company nurture an even stronger creative relationship with promising young talents and has now been developed into an on-going project.

Kathryn Hewitson design Challenge Winner