VOL 5:1 DECEMBER 2014
Art on Post-its by Jack Maiorino
GREAT DISCOUNTS
at the best spots in Astoria, LIC, Sunnyside
LIC's newest bakery pg 16
Pet Gift Guide pg 18
Lockwood Style is here pg 22
The Letlove Inn pg 32
LIC FLEA & FOOD INDOOR HOLIDAY MARKET NOW OPEN!
2 | BOROMAG.COM | DECEMBER 2014
DECEMBER 2014 | BOROMAG.COM | 3
Dear Western Queens,
BRADLEY HAWKS
This is always my favorite time of the year. Few things make me as giddy as waking up to hear the Mariah Carey’s voice come flying through the air from the speakers on Steinway, where the street lights and lamp posts transport me to a whole different time and place. Nothing makes all of the neighborhood’s cultures seem more vibrant and alive than the holidays, and Western Queens is like an enormous treasure chest of the world waiting to be explored. Whether your gift this year will be membership at the newly opened Workout Factory or Unlimited Body, a city silhouette necklace from Lockwood, or perhaps a visit to the LIC Flea or the nearby newly opened outpost of Cannelle Patisserie, our neck of the woods is the gift that keeps on giving. As always, please share with us your own personal anecdotes, and send us any tips, comments, news, or events via Facebook. We look forward to sharing many more stories with you in the months ahead. We’ll see you in the New Year! Gratefully yours, Bradley Hawks
editor-in-chief
Holiday Gifts for Pets
18 The Bonnie
FEATURES
FEATURES
6 SHOPS
46 BODY & SOUL
10 CHARACTERS
48 BODY & SOUL
Gift Guide to the LIC Flea Industry Holidays
16 SHOPS
Cannelle Patisserie
18 SHOPS
Holiday Gifts for Pets
22 SHOPS
Lockwood Style
32 NIGHTLIFE & ENTERTAINMENT The Letlove Inn
Workout Factory Unlimited Body
50 FOOD
The New Basil Brick Oven
53 REAL ESTATE // FINANCE
NY Space Finders // Astoria’s Newest Bank
54 CHARACTERS
The Giannola Family
DEPARTMENTS
The Bonnie
12 DECEMBER 2014 EVENTS 25 BORO DEALS & DISCOUNTS PAGE
Post-it Art
26 MAP IT DIRECTORY
36 NIGHTLIFE & ENTERTAINMENT 42 ARTS
36
Exclusive savings, discounts and freebies for the month of December in Astoria, LIC and Sunnyside.
Your go-to guide for Astoria, LIC and Sunnyside’s best shops, food, art, nightlife and more
28 MAP IT: ASTORIA, LIC & SUNNYSIDE MAP editoR-IN-CHIEF bradley hawks // art director jennifer decio // graphic designerS stephen reina, nirmal singh staff writers bradley hawks, ben mims, daniel crown, lillian shaw, hayley bridgewater, brett jones, meaghan trainor, lizabeth nieves // staff photographers javier ibañez, daniel pando, bradley hawks, lizabeth nieves SALES REPRESENTATIVE graziella zerilli // online editorial coordinator bradley hawks // Published by joshua & victoria schneps All materials Copyright © 2014 BORO / All rights reserved. Opinions and claims made by advertisers are advertisers’ claims only. BORO Magazine accepts no responsibility for any claims made by advertisers. BORO Magazine reserves the right to publish any images without providing photo/image credit. No part of this publication may be reproduced without permission of the publisher.
4 | BOROMAG.COM | DECEMBER 2014
DECEMBER 2014 | BOROMAG.COM | 5
SHOPS
LICGift Flea Guide
It’s no secret that this season the LIC Flea is bursting with rooms and hallways of unique gifts to suit every taste, shape, and size. While there are literally thousands of gift ideas waiting on stands, tables, carts, and displays, here are just a few of our favorites that will be available through the new year.
www.licflea.com 5-25 46th Ave, LIC
C3Brix
Custom Lego mosaics, portraits, models, & figures www.c3brix.com
Soap for Sinners
Hell Gate Digital Printing Canvases and photoprints www.hellgatedigitalprinting.com
Boutique soaps to cleanse your body and soul. www.soapforsinners.com 6 | BOROMAG.COM | DECEMBER 2014
Soul Socks
Monthly socks paired with unique stories www.soul-socks.com
La Rosa Jewelry
Dutch Kills Klotheing
Fiza Fashion
Lost Candor
Carefully curated pendants, beads, and more www.larosajewelry.com
Fashion for the next Millenium www.fiza.ws
Hyper local fashion www.dutchkillsklotheing.com
Woven treasures from around the world www.lostcandor.com
Jewel Dripped Modern handcrafted jewelry www.jeweldripped.com
QueensPopPhoto Iconic prints from Queens www.queenspopphoto.com
Woody’s Cabin
Vintage everything www.facebook.com/pages/Woodys-Cabin/326117194005 DECEMBER 2014 | BOROMAG.COM | 7
HOLIDAY GIFTS • FOOD • FUN
LIC
FLEA & FOOD HOLIDAY MARKET
ALL INDOORS Now Open Every Saturday & Sunday Through December 21
• Locally Made Items • One of a Kind Gifts • Jewelry • Antiques • Fashion • Food • Furniture • Collectibles • Live Holiday Music
FREE Pictures with Santa
LIVE JAZZ EVERY SUNDAY
COMMUNITY PARTNERS:
lic LONG ISLAND CITY COURIER
5-25 46th Avenue , Long Island City Corner of 46th Ave. & 5th St.
LICFlea.com
8 | BOROMAG.COM | DECEMBER 2014
@licflea
575 MADISON AVENUE, NY, NY 10022. 212.891.7000 | © 2014 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
S A L E S | R E N TA L S | R E L O C AT I O N | N E W D E V E L O P M E N T S | R E TA I L | M O R T G A G E | P R O P E R T Y M A N A G E M E N T | T I T L E I N S U R A N C E
GREAT HOMES MAKE GREAT MEMORIES. FIND YOURS.
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DECEMBER 2014 | BOROMAG.COM | 9
CHARACTERS
‘Tis the
by DINA LAURA
“Happy Holidays!” No matter who you are or what holiday you celebrate—if any—the phrase immediately causes a reaction when we hear it. Even if just a reminder of that rumble in your stomach as you look forward to chowing down on some Christmas ham, or the stress over what to buy Aunt Betty for Chanukah. The holiday season overall is a time for celebrations with those we love. But what about the folks in the service industry? The cab drivers, the retail workers, or the staff of your favorite food establishments and watering holes? What happens to their celebrations, given they are very often working through most of them? How do they manage to find the time and energy to enjoy some holiday cheer? Kevin Farrell, a bartender at Astoria Tavern (33-16 23rd Avenue, www.theastoriatavern.com), is disappointed he missed Thanksgiving with his wife. “I’ve always loved Thanksgiving. It’s like Christmas without the hassle of having to buy presents!” Ah, the Irish. The payoff—spending this Christmas in his native Ireland, where the entire country apparently shuts down for a week. Fear not—the pubs only close Christmas Day. Bar owner Mike Krawiec finds holiday joy in making everyone who comes through his doors happy—whether it’s at Sweet Afton (30-09 34th Street, www.sweetaftonbar.com) or the newly opened Bonnie (29-12 23rd Avenue, www.thebonnie.com). “To me, what makes this all worthwhile are the relationships you make with the customers as well as to each other.” He ain’t kidding—he introduced two of his customers who later married. That’s what I call gracious hospitality. Despite having to work Thanksgiving and Christmas, Igloo Cafe (22-26 31st Street, www.igloocafe.com) owner Lisa Panagiotopoulos loves knowing how happy she is making others. Daughter Christina helps out along with her grandchildren, who sometimes make coffee for the customers. Son, Harry, will be working a few doors down on Christmas at his sports bar and restaurant, the Sweet Spot (22-72 31st Street, www.sweetspotastoria.com). The family will gather for 10 | BOROMAG.COM | DECEMBER 2014
a few short hours in between the madness to have some turkey and catch-up time. But Lisa doesn’t complain. “I’m well. My children are well. Nothing else matters. It’s a blessing.” Amen to that. Over at Martha’s Bakery (36-21 Ditmars Boulevard, www. marthascountrybakery.com), working the holidays is simply a given. Thanksgiving and Christmas are Martha’s two busiest days, and owner George Stertsios is pulling all-nighters on the eve of both holidays, and will remain to greet arriving customers the following mornings. But he loves it. “We make a lot of people really happy during the holidays. It’s very, very gratifying.” George’s face lights up when describing his smiling customers, as they pick up their pies and assorted desserts. And boy does he make pies. His normal 300-400 pies per week increased to 4,000 the week of Thanksgiving at each of his three bakeries. As a server, I’ll be working Thanksgiving and Christmas, and since I’m a Jewish Italian, it’s a double whammy of missed celebrations. The consolation prize? My second annual “Hallmark Holiday Movie Extravaganza,” with my gal pal Betsy and her dog Hannabelle, where we will watch Hallmark holiday movies ad nauseam. My coworker Shaheen Ahmed, a twenty year Astoria resident and practicing Muslim, positively beams when discussing the holiday season. “I love the holidays! It’s a celebration and it’s a holiday, even if it’s not my holiday. So we all get together—every time, every year, we choose one of our houses.” And this year will be at Shaheen’s house. This holiday season, pay attention to that server handing you a goat cheese tartlet at your company’s annual Christmas party or the salesperson who wrapped your Chanukah present for Aunt Betty so perfectly. Keep in mind what they are sacrificing to make sure you have a jolly holiday. Let them know they are appreciated for what they do. A heartfelt thank you to a service industry professional is a small price to pay for making their day brighter and a whole lot merrier. Peace!
HOLDING THE KEYS TO YOUR NEW HOME! Call Michele Today! 347-678-7662
WWW.BEAUDOINREALTY.COM
DECEMBER 2014 | BOROMAG.COM | 11
DECEMBER EVENTS
Find more events at www.BOROmag.com/Events
12/6 @ 10AM to 4PM
Book Extravaganza and Art Auction Valuation
Appraise your treasures. Books are individually priced or for $10.00, fill a bag with as many books of your choice. Book Extravaganza free; Art Auction Valuation $5.00 donation | Greater Astoria Historical Society 718-278-0700 | 35-20 Broadway, 4th Floor www.astorialic.org
12/6 & 12/20 @ 12 noon
Katz ‘N’ Dogz 12/5 - 12/28 @ various times
See It Big! Animation
$12 adults (discounts for students, etc) | Museum of the Moving Image 718-777-6888 | 36-01 35 Avenue, Astoria
www.movingimage.us/films/2014/11/28/detail/see-it-big-animation
Interactive kids’ musical based on Romeo and Juliet! $10-children; $15-adults; $40-4 tickets | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC www.secrettheatre.com
12/6 & 12/20 @ 2PM
Pirate Pete’s Parrot
Interactive kids’ musical about a pirate, his parrot and other friends! $10-children; $15-adults; $40-4 tickets | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC www.secrettheatre.com
12/11 & 12/14 Th-Sat @ 8pm; Sun @ 7pm
The Butterfingers Angel, Mary & Joseph, Herod the Nut, & The Slaughter of 12 Hit Carols in a Pear Tree Satirical retelling of the Christmas story $15 | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC
12/13 @ 10AM - 2:30PM
OPEN HOUSE Rocian Gracie Jr. Jiu Jitsu Academy FREE Brazilian Jiu Jitsu - Self Defense Capoeira - Fitness Kickboxing
www.licsb.com/events.php
www.nexusnyc.com
12/6 & 12/7 @ 12noon-8pm
12/13 - 12pm-5pm
All artwork for $400 and less Free | Jeffrey Leder Gallery 917-767-1734 | 2137 45th Street effreyledergallery.com
Local Astorian Kelly Schaber will showcase her sterling silver and gold jewelry collection. Refreshments will be served. The Brass Owl 404-429-3278 | 36-19 Ditmars Blvd, Astoria
12/6 @ 8pm
12/13 @ 3pm
$25 | LaGuardia Perfroming Arts Center 718-482-5151 | 31-10 Thomson Avenue, LIC
$15 | LaGuardia Performing Arts Center 718-482-5151 | 31-10 Thomson Avenue, LIC
www.laguardiaperformingarts.org/event/42e977ca9795d8bd7607e493b6 90503c/Stirred-Crazy-Pt-1
www.heartandsoulofyoga.com
12/18-12/19 @ 8pm
Biomorphic Festival Performances Dance Festival $15 | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC www.mlynnasterialdance.com
12/21 @ 12pm-9pm
Holiday Brunch
$3 Bloody Mary’s & Holiday Menu | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
12/23 @ 5pm-11pm
Holiday Cocktail Party
Drink Specials & Light Snacks | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
$45 per person (3 courses+sides) | Bear 917-396-4939 | 12-14 31 Avenue, LIC
FREE | Nexus 718-204-2091 | 36-58 37th St (Bet 36th & 37th Ave) NYC
Stirred Crazy Pt. 1: Starring Richard Pryor Jr.
Feldenkrais class pre-registration required FREE | Heart and Soul of Yoga 3218 35th Street, Astoria
12/24 @ 5pm-9pm
Act 2 of the classic Christmas ballet as presented by the Long Island School of Ballet students (LICSB) Students/ Seniors: $15; Adults: $20 | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC
Salon Art Sale
12/17 @ 6:15pm
12/11 @ 8pm-10pm
Gift Hunting with NYC Recessionista. Join local Astorian and fashion blogger Alison Jimenez as she guides you to find the perfect gift for everyone on your list. Wine and cheese will be served. The Brass Owl 404-429-3278 | 36-19 Ditmars Blvd, Astoria
Nutcracker Act 2
www.secrettheatre.com
bythemummers.weebly.com
Night Owl Workshop
12/5-12/7 Friday @ 7pm; Saturday, Sunday @ 2pm, 5pm
12/13 @ 2pm Princess Particular Interactive kids’ musical about a princess, her goals, and how she achieves them! $10-children; $15-adults; $40-4 tickets | The Secret Theatre 718-392-0722 | 44-02 23rd Street, LIC
James & Lily Trunk show
The Nutcracker and Visit to Santa’s Toyland www.laguardiaperformingarts.org/event/3e30e8f0d151b9db6e5afafb78c cc9a3/The-Nutcracker
Christmas Eve Dinner www.bearnyc.com
12/25 @ 1pm-8pm
Christmas Day Brunch
$35 per person (3 courses+sides) Drink Specials | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
12/31 @ 6pm-9pm
New Year’s Eve Dinner
$50 per person (3 courses+sides) Drink Specials | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
12/31 @ 11pm-2am
New Year’s Eve Party 2015
$50 per person (drinks included) | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
jaNuary 2015 1/1 @ 12pm-5pm
New Years Day Brunch
A la carte | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com
EVERY MONDAY
9pm-11pm
Music Mondays @ Sweet Afton FREE
718-277-2570 30-09 34th St, Astoria
www.SWEETAFTONBAR.com 12 | BOROMAG.COM | DECEMBER 2014
Justin H says “The service and food are a cut above anything else in the neighborhood” OpeN 7 DAYs — We NOW Deliver
Happy Hour
4pm-8pm Monday thru Friday Beer $4/Wine $5/Cocktails $6/Appetizers $8
Weekend Brunch
from 11-4pm (Choice of) 2 hr Unlimited select Drinks $15 with an entree or enjoy $3 Champagne, Bellini, Mimosas and Bloody Mary. Monday 1/2 price bottle of wine under $50 Tuesday - Free panna Cotta with entree 35-03 Broadway | Astoria, NY 11106 | 718-545-3500 | www.portaliaNYC.com /portaliaNYC DECEMBER 2014 | BOROMAG.COM | 13
Il fornaio Bakery Life’s a piece of cake let us show you why...
Receive 10 % off on any fondant cake when you present this coupon
Now TakiNg hoLiday orders happy hoLidays!
29-14 30th Avenue • Astoria, NY 11102 T: 718.267.0052 • F: 718.267.0054 www.ilfornaioastoria.com
14 | BOROMAG.COM | DECEMBER 2014
The Scully Team
FOR SALE - Arris Lofts #311 2bed / 2bath 1,602sqft - $1,475,000
The Indus try #6E – RE NT ED 1 bed / 1 bath – 697sqft
Arris Lofts #630 - SO LD 2 bed / 3 bath – 1,815sqft
408 Eas t 79 St. #7C - RE NT ED 2 bed / 2 bath – 1,472sqft th
FUN FACTS ON THE SCULLY TEAM!
We are HUGE Long Island City advocates and have relocated many Manhattan lovers to LIC! The team has been living in LIC for many years – we are passionate about the area! We are international and speak French, Italian, Spanish and Portuguese and have lived in 11 countries combined! With a financial background we truly understand return on investment Unmatched track record at numerous LIC buildings
“It is my third purchase of property, and I never had such a pleasurable experience. Hanifa is savvy, personable and knows the market inside and out. I never could have found my dream home without her. To reiterate, I have been nothing than pleased” – Jude Amsel LIC BUYER Call us anytime for a free consultation!
Hanifa Scully & Stephanie Montagna (Asst) The Corcoran Group Licensed Associate RE Broker Top 1,000 Sales Associate Member of the Multi-Million Dollar Club 212 875 2859 917 353 2605 / 917 881 6971 hscully@corcoran.com / smontagna@corcoran.com
DECEMBER 2014 | BOROMAG.COM | 15
SHOPS
a few weeks ago, they opened their second location just a block from the Long Island City waterfront. Owner and baker Jean-Claude Perennou was eager to give us a tour of the newest facility. And although most of the pastries are baked in specialty ovens in East Elmhurst, the LIC location will feature many exclusive items only available there. “Most of the breads here are a little more labor-intensive,” explains Perennou. “And we will feature four versions of our Christmas logs,” he smiles.
The miraculous canelé
Pink spirals of coco fraise reach toward the ceiling, golden domes of mango and kiwi glisten in the pastry case, napoleons conceal sweet creams beneath zigzags of chocolate and vanilla frosting in flaky thin layers of pastry, slivers of apples rest cheek to cheek beneath blankets of sugary glaze, and pies of pecans, pumpkin, and chocolate mousse beg to be chosen to take home. Jean-Claude Perennou
Cannelle Patisserie has been a beacon of Parisian baking in East Elmhurst for over seven years, and just
16 | BOROMAG.COM | DECEMBER 2014
For the requisite sampling, we decide to savor the bakery’s namesake—one of the canelés. These mysteriously magnificent little domes originated in Bordeaux, though they are commonly found throughout Paris. The source of endless myths and legends, some say they were developed by a tiny convent of nuns in Bordeaux, while others attribute the origins to the winemakers of the region who utilized only the egg whites, leaving behind the yolks for the pastries. Regardless from where they came, we are thrilled they can now be purchased on 47th Avenue. The crisp, crunchy, caramel casing gives way to an airy, rum-kissed pastry laced with custard. These little two-bite treats are simply exquisite. Patrons can also select various quiche and croque monsieurs from the fridge—and they are offering soups as well—most recently French onion. Everything is worth a try, so come prepared for a line—especially on the weekends. The best part? Cannelle is the ideal stop following a trip to the LIC Flea on the weekends to grab a macaron or tarte to go. Cannelle 5-11 47th Ave Long Island City, NY 11101 (718) 937-8500
Mount Sinai Queens:
Your Partner in Managing Diabetes Through the Mount Sinai Diabetes Alliance, our Certified Diabetes Educator will see patients by appointment. Currently available at these practices: Steinway Medical Group 347-242-2684 Offices of Andreas Cosmatos, MD, and James Melis, MD 718-726-0511 Mount Sinai Queens Family Health Associates 718-808-7300 or 718-267-5956
16 | BOROMAG.COM | DECEMBER 2014
MSQ_Diabetes_Boro_112414.indd 1
For a physician referral visit www.mshq.org/FAD or call 800-YOUR-MDS 11/24/14 10:00 AM
SHOPS
Holidays Aren’t Just for Humans
as e Id e t f Gi th r fo urFo ed in legg d ien ife! r F L r u Yo
Story By Dina Laura
Dogs make my heart happy. Period. If you’re like me, you’re already wondering what special something to get that special “furry friend” in your life. Well in my case, I have many furry friends. I’m a dog walker (www.libertywalkers.net), and the approaching holidays have me exploring what fun things I can buy for my canine clients. I discovered there are plenty of cool gifts to be found right in our own backyard. Take Maggie & Moose (www.maggiemoose.com), for example. Astorians Lauren and Maranda create t-shirts for your dogs made from upcycled human t-shirts. How cool is that? Bring them your t-shirt, and they will fashion it into something super cute for your beloved pooch. T-shirts start at just $17.99. Other
18 | BOROMAG.COM | DECEMBER 2014
nifty items include fleeces and coats, plus waterproof leashes and collars made from men’s ties. $1 of every purchase goes toward animal rescue. Supporting local business and doing good in the world? Count me in. Maybe they’ll make me doggy t-shirts that say “My Dog Walker Rocks!” Maggie
& Moose are at the LIC Flea, 5-25 46th Avenue, every Saturday and Sunday through December 21st. Then there’s Dave’s Natural
Foods (www.davesnaturalfoods.com). Dave is passionate about dogs, and equally
passionate about living a healthy life. His devotion led him to creating all-organic dog treats made from USA farm raised chickens priced at $8 for a 3.5 Oz package. Other treat varieties are forthcoming. While there, pick up some of Dave’s human treats for yourself ! Dave is at the Astoria Market (www. astoriamarket.com) in the Main Hall of the Bohemian Beer Garden, 29-19 24th Avenue on December 14th and 21st.
The Brass Owl
(www.thebrassowl.com), a new boutique at 36-19 Ditmars Boulevard, has some snazzy dog collars priced at $20. $1 of every purchase goes to Best Friends Animal Society for dog rescue. Hop on over to the Jumping Bulldog (www.jumpingbulldog.com)
at 28-10 23rd Avenue, to browse through a multitude of treasures for your little tailwagger. My favorites are the velour Santa hoodie for $24.99, the Christmas harness for $29.99, and the organic reindeer toy for $14.99. As you shop, your dog can get spruced up for the holidays, since the store is a fullservice groomer. They recently added doggie daycare and boarding to their services, as well. In the Broadway area, gift shop
Lockwood (www.lockwoodshop.
com) at 32-15 33rd Street, has some unique items. Brooklyn-based company Found My Animal designed leashes from nautical grade rope priced at $58.95-$68.95 that can be worn cross-body, i.e. “hands free.” They also make waxed canvas collapsible water dishes for $39.95, with a clip that can be attached to your dog (or you). Part of the company’s proceeds go toward animal adoption. Don’t forget the canvas “Woof ” water bottle shaped like a flask for $21.95, with a pop-top or twist-off cap for easy pouring. No shopping spree is complete
without a visit to Wespaw Pets (www.wespawpets.com) at 44-05 Queens Boulevard, a true gem in Sunnyside. The store is featuring holiday gift baskets ranging from $25-$40 filled with organic dog treats, toys, and other goodies. An added bonus,
owner Sam is a veterinary pharmacist and can assist you with all of your pet’s dietary and health needs. And you might just walk out with an additional companion since Sam regularly sponsors pet adoptions. This holiday season, there’s no need to leave Queens. You can find everything for your fur baby right here in the borough, and contribute to some worthy animal causes in the process. Happy shopping and happy holidays to my fellow dog lovers!
DECEMBER 2014 | BOROMAG.COM | 19
It doesn’t matter what you’re celebrating this holiday season . . . Rekorderlig hard cider Goldschlager grey goose gift set dewar’s 12-year gift set rough rider Long Island whiskey Scharffenberger by roederer llaird’s applejack brandy fair goji liquer
we’re celebrating with you 718-728-2520
www.grandliquors.com
20 | BOROMAG.COM | DECEMBER 2014
30-05 31st street
Over 5000 Artists Artworks Online ďŹ ne art auctions & world-wide shipping art buyers / consignments
Upcoming Auctions December 10th - Sculptures, Objects & Antiques Auction December 11th - Holiday Gift Fine Art Sale Bid Online or in Person beginning at 11am EST
Pablo Picasso // Femme Assise Estate Lithograph, 24-2 -- $4150
Jeff Koons // Split Rocker Porcelain Sculpture
R
oGALLERY AUCTIONS
DECEMBER 2014 | BOROMAG.COM | 21
SHOPS
Lockwoo Story & Images by Lizabeth Nieves
Lockwood Style opened its doors to Astoria a few weeks ago with much fanfare. Locals were invited to check out the widely varied selection of clothing, shoes, perfume, handbags and jewelry. When asked to describe the shop, owner Mackenzi Farquer said, “Lockwood Style is really approachable. I think a lot of fashion stores I would pass by, and part of my intention was to build it so that it was a comfortable space. We have every size, we are open to feedback, and we carry a large selection. It’s not just clothes, it’s handbags, it’s shoes, and it’s jewelry. It’s a one stop shop and the only all size boutique in NYC that I am aware of.”
Why a clothing shop in Astoria? “I opened the shop,” replies Farquer, “because far and away it was the feedback that we were getting that people wanted a clothing shop in the neighborhood. I wanted the stop to be a children’s store and move the kids’ stuff out of Lockwood, and I got a lot of negative feedback about that. It blossomed when we had the opportunity to make the store.” Farquer signed the lease in September and Lockwood Style was open by the first week in November. “You know how I roll. I opened Site in 30 days,” she shared.
Some of the highlights of items in stock include the vegan leather bags and coats, sold for their affordability and animal cruelty-free option. The store will try to carry a varied selection of clothing, perfume, and jewelry that is locally made. Gifts have the option to be beautifully wrapped in-house, and none of the stock is duplicated with what is sold at Lockwood. Shopaholics will enjoy the fact that new items are received every week, several times a week. Upcoming events include a trunk show on December 7th with Emily Shapiro jewelry—an Astoria resident. There are plans for more trunk shows and some shopping nights leading up to Christmas.
When asked what it was like owning the two shops side by side she responded, “Having both stores side by side has been awesome, and this is closer to Broadway. It all ties to Lockwood. It’s designed to look like Lockwood. I wanted it all to be a cohesive brand. This is really inspiring to me. I like coming here, and I like working at Lockwood. I never thought in my wildest dreams I would have a clothing store.”
5
Holiday Gift Ideas from Lockwood Style 1. Erica Weiner Heart Necklaces with music lyrics ($75) 2. Chunky Gemstone Studs ($16.50)
LISA
Black leather floral skater dress ($110) Erica Weiner Heartbeats necklace ($75) Dolce Vita pumps ($80) Tabbi socks opaque tights ($16.95) Earrings ($22.50) Bag ($49.95)
22 | BOROMAG.COM | DECEMBER 2014
3. Metallic and Black Scarves ($38.95) 4. CB I Hate Perfume in 6 scents (64.50) 5. Harper Crossbody Satchel, 7 colors Vegan Leather ($95)
ood le Sty
BB Dakota vegan leather jacket with sweater lapels ($105.00) BB Dakota black and blue skater dress ($110) Inessa necklace ($120) Tabbi socks opaque tights ($16.95) Dolce Vita Chelsea boots ($140) Clutch ($45) Earrings ($16.50)
Marie
Cabiria Claudia dress ($175) Earrings ($16.50) Leggings ($15)
MaCKENZI 33-02 Broadway, Astoria www.lockwoodshop.com DECEMBER 2014 | BOROMAG.COM | 23
BAY TERRACE SHOPPING CENTER • 211-19 26th Avenue, Bayside 718-224-0075 or 877-ALICIAS • www.aliciasjewelers.com OPEN 7 DAYS A WEEK 24 | BOROMAG.COM | DECEMBER 2014
Boro deals & discounts Be local and enjoy the below offers from some of Astoria and LIC’s best merchants. Offers available through December 31, 2014. Bring BORO or coupon below to redeem discount. Limited to 1 use per reader. Merchant restrictions may apply.
LGC
Wines & Liquors
A Redken Concept Salon
5% off liquor/ 10% off wine
1 FREE DRINK
and comedy show with meal on Tuesday nights 9PM - Closing.
Excludes sale items and everyday specials.
Sofia’s Consignment Shop
$20 FOR A WALK IN BLOWDRY!
Shop Quality & Price
TUESDAY – THURSDAY FREE GLASS OF WINE WITH DINNER Must bring coupon. Expires 12/31/14.
In the heart of Astoria
10% Off any item with this coupon
SEE OUR AD oN PAGE 30
for new clients only.
NewOrganic Organic&Health Food Store We Sell Gluten Free Products
$39 FOR 3 WEEKS OF UNLIMITED YOGA/PILATES MAT CLASSES
with &this ad. Expires 12/31/2014. Gluten Free Products
10% off Grill Crescent
50% off handcrafted “pop-tart”style pastry by Megpies
3553 32nd Street Long Island City, NY 11106
Half price tap beer, half price lounge menu, drink specials, and the free shuttle.
New American
Restaurant
with the purchase of a regularly priced coffee drink. (Discount limited to one per order)
Gallery
Lounge
Our Philosophy
5 Private Classes $295 • 10 Private Classes $500
We are a farm-to-table restaurant.
Free Glass of Wine with Entree.
We support local artists.
The works of local and renowned artists line the walls of our gallery. We are heavily involved with the local artist community and invest in the local art culture. We offer FREE local transportation.
As a courtesy to our guests, we offer free round trip transportation in one of Crescent Grill’s privately owned passenger vehicles. Visit Crescentgrill. com to view pickup locations within our shuttle zone or simply call us to reserve your ride.
Dinner: Wed - Fri: 5p - 11p Sat - Sun: 6p - 11p
one item.
25% OFF 1st area Botox Treatment 50% OFF 1 laser hair removal session
ASTORIA CLEANERS 10% off
for new customers
Hours of Operation
At Crescent Grill, we are proud to partner with local farms, businesses and artists.
15% OFF
*Offer valid for new TYR students only (with NYS Resident Status). Expires 12/31/14.
all purchases with this AD Expires 8/31/2014
happy hour every wedNESDAY, (Corner of 36th Avenue & 32nd Street) thursDAY, and Friday. 718-204-2161
High Speed Internet OR $34.99 for High Speed Internet
WINTER SPECIALS
HAPPY HOUR
25% off any service
5-7PM • Tuesday - Sunday.
10% off purchases Weall Sell Organic
$79.99 for Digital TV + TiVo +
weekend brunch special
Happy Hour: Weekdays from 5p - 7p
Saturday & Sunday: 11am-3pm.
15% off
orders over $100.00
Promotions cannot be combined.
Enjoy half price taps and lounge food!
Spend Brunch: $100 or more Sat - Sun: 11a - 4p 25% off one artwork purchased get online or in the gallery $10 off (framing/shipping/tax not included. Promo code: ROBORO
Buy any 6 bottles or more and receive 20% off when you mention this ad!
ADVERTISE IN BORO ads@BOROmag.com
Crescentgrill.com | 38-40 Crescent Street, LIC NY 11101 | 718.729.4040
Brazilian Jiu Jitsu - Muay Thai - Capoeira Fitness Kickboxing Classes for Adults & Children
15% discount on any membership
718.224.5863 www.BOROmag.com/advertise
Follow Us For Great Deals Throughout The Month
/BOROmag
@BOROmag
MAP IT DIRECTORY RESTAURANTS 115
2
alewife (a,4) 718-937-7494 5-14 51st Ave, LIC www.alewifequeens.com Aliada (b,2) 718-932-2240 29-19 Broadway, Astoria
144
alobar restaurant 347-752-6000 46-42 Vernon Blvd, LIC www.alobarnyc.com
163
Antika Pizzeria & Restaurant (c,2) 718-545-0555 36-08 30th Ave, Astoria www.antikapizzeria .com
129 130
AREPAS CAFE 718-937-3835 33-07 36th Ave (B,2) 2119 Broadway (B,1) www.arepascafe.com
6
Astor room (C,2) 718-255-1947 34-12 36th St, Astoria www.astorroom.com
4
Bareburger (b,2) 718-777-7011 33-21 31st Ave, Astoria 718-204-7167 23-01 31 St, Astoria www.bareburger.com
105
Basil Brick Oven (B,1) 718-204-1205 28-17 Astoria Blvd, Astoria www.basilbrickoven.com
23
Bear (a,2) 917-396-4939 12-14 31st Ave, Astoria www.bearnyc.com
191
Bowery Bay (A,1) 19-33 Ditmars Blvd 718-721-1933 www.bowerbaybar.com
7
Bread Box Cafe (A,4) 718-389-9700 4711 11th St, LIC www.breadboxcafelic.com
Hibino LIC (A,4) 10-70 Jackson Ave, LIC 718-392-5190 www.hibino-lic.com
24
125
Honoo Grill & Noodle 33-06 Ditmars Blvd, Astoria 718-606-0653 www.honoo33.com
91
112
Il Bambino (C,2) 718-626-0087 34-08 31 Ave, Astoria www.ilbambinonyc.com
194
13
leng thai (b,2) 718-956-7117 33-09 Broadway, Astoria www.lengthainewyork.com
14
LIC Market (B,4) 718-361-0013 21-52 44th Dr, LIC www.licmarket.com
16
Linn (B,2) 718-204-0060 2913 Broadway, Astoria www.linnrestaurant.com
86
Locale (b,2) 718-729-9080 33-02 34th Ave, LIC www.localeastoria.com
169
Maizal Restaurant (B,2) 718-406-9431 32-07 34th Avenue, Astoria www.maizalrestaurant.com
181
170
Malagueta Restaurant (B,2) 718-937-4821 25-35 36th Avenue, Astoria www.malaguetany.com
18
Manducatis Rustica (A,4) 718-937-1312 46-3 Vernon Blvd, LIC www.manducatisrustica.com
19
MexiBBQ (c,2) 718-626-0333 37-11 30th Ave, Astoria www.mexiqny.com
3
Mezze Place (B,2) 718-777-2829 31-18 Broadway, Astoria www.mezzeplace.com Michael’s Cafe (B,3) (located inside Four Points Sheraton) 347-536-3633 27-05 39th Ave, LIC www.michaelscafeny.com
Rèst-âü-Ránt (B,2) 718-729-9009 30-01 35th Ave, Astoria www.rarbarlic.com S Prime Steak House (c,2) 718-707-0660 35-16 36th St, Astoria www.sprimenyc.com Sac’s Place Coal Oven Pizza Italian Restaurant (B,2) 718-204-5002 2541 Broadway, Astoria www.sacsplace.com
WINES & SPIRITS 161
ADEGA WINE & SPIRITS (B,1) 718-545-2525 31-25 Ditmars Blvd, Astoria www.adegawineandspirits.com
36
Astoria Bier & Cheese (C,2) 718-545-5588 34-14 Broadway, Astoria
27
Astoria Park Wine and Spirits (b,1) 28-07 24th Ave, Astoria www.astoriaparkwineandspirits.com
25
Sage General Store (b,4) 718-361-0707 24-20 Jackson Ave, LIC www.sagegeneralstore.com
28
Shi (a,4) 347-242-2450 4720 Center Blvd, LIC www.eatdrinkshi.com
55
Skinny’s (a,4) 718-806-1068 47-05 Center Blvd, LIC
187
Grand Wine and Liquor (B,2) 718-728-2520 30-05 31st St, Astoria www.grandwl.com
153
Snowdonia Pub (B,2) 34-55 32nd St, Astoria 347-730-5783 www.snowdoniapub.com
40
LGC Wine & Liquors (B,1) 718-726-1555 43-20A Ditmars Blvd, Astoria
104
Apollo Gallery (C,2) 718-786-7590 34-10 36th Ave, Astoria
21
babyNOIR (B,1) 646-470-4728, 26-16 23rd Ave, Astoria www.babynoir.net
45
Belief (B,1) 718-721-4444 29-20b 23rd Ave, Astoria www.beliefnyc.com
186
The Brass Owl (C,1) 347-848-0905 36-19 Ditmars Blvd, Astoria www.thebrassowl.com
118
38
Stove Restaurant and Bar (C, 1) 718-956-0372 45-17 28th Ave, Astoria www.stoveastoria.com
Astoria wine and spirits (C,2) 718-545-9463 3412 Broadway, Astoria www.astoriawines.com
SHOPS
116
Sugar Freak (C,2) 718-726-5850 36-18 30th Ave, Astoria www.sugarfreak.com
123
Testaccio (a,4) 718-937-2900 47-30 Vernon Blvd., LIC www.testacciony.com
31
Vesta (a,2) 718-545-5550 2102 30th Ave, Astoria www.vestavino.com
184
Via Vai (B1) 31-09 23rd Ave, Astoria 347-612-4334 Viavai-ny.com
49
Inside Astoria (C,1) 718-956-4000 28-07 Ditmars Blvd, Astoria
124
Vinte Vinosteria 718-278-8483 31-05 34th St, Astoria www.vitevinosteria.com
50
william hallet (c,2) 718-269-3443 36-10 30th Ave, Astoria www.williamhallet.com
LIC: living (A,4) 718-361-5650 535 51st Ave, LIC www.licliving.com
52
Lockwood Shop (C,2) 718-626-6030 32-15 33rd St, Astoria www.lockwoodshop.com
5
Brick Cafe (B,2) 718-267-2735 30-95 33rd St, Astoria www.brickcafe.com
26
Burger Club (b,2) 718-777-7788 32-02 30th Ave, Astoria www.burger-club.com
148
Mojave Restaurant (B,1) 718-545-4100 22-36 31st Street, Astoria www.mojaveny.com
8
Burger Garage (B,3) 718-392-0424 25-36 Jackson Ave, LIC www.theburgergarage.com
182
Nosh Borough (B,1) 25-17 Astoria Blvd, Astoria 347-746-5542 noshborough.com
108
Winegasm Bar and Eatery (c,2) 718-932-3331 31-86 37th Rd, Astoria www.winegasmeatery.com
51
35
Butcher Bar (c,2) 718-606-8140 37-08 30th Ave, Astoria www.ButcherBar.com
150
32
193
Sofia’s Consignment Shop (B,2) 718-775-8455 32-02 34th Ave, Astoria www.sofiasconsignment.com
87
Café Bar (C,2) 718-204-5273 32-90 36th St, Astoria www.cafebarastoria.com
OFF THE HOOK (B,1) 718-721-2112 28-08 34th Street, Astoria (one block from 30th A) www.offthehookastoria.com
Yajai (b,2) 718-956-9559 33-16 30th Ave, Astoria www.yajaithaifood.com
Loveday 31 (B,2) 718-728-4057 3306 31st Ave, Astoria www.loveday31.com
33
Astor Bake Shop (a,2) 718-606-8439 12-23 Astoria Blvd, Astoria www.astor-bakeshop.com
54
City Vet (A,4) 718-433-1334 45-44 Vernon Blvd, LIC www.cityvetnyc.com
10
Café via espresso (C,1) 718-545-3290 2409 Steinway St, Astoria www.cafeviaespressoastoria.com
117
Carioca Grill (B, 2) 718-606-1329 29-03 Broadway, Astoria
9
Cavo (C,2) 718-721-1001 42-18 31st Ave, Astoria www.cavoastoria.com
176
Crescent Grill (B,3) 718-729-4040 38-40 Crescent Street, LIC www.crescentgrill.com
11
DiWine (C,2) 718-777-1355 41-15 31st Ave, Astoria www.diwineonline.com
159
DUTCH KILLS CENTRAAL (B,3) 718-606-8651 38-40 29th St, Long Island City www.dutchkillscentraal.com
12
112
El Ay Si (A,4) 718-389-8781 47-38 Vernon Blvd, LIC www.elaysi.com Fatty’s (B,1) 718-267-7071 2501 Ditmars Blvd, Astoria www.fattyscafenyc.com
133
20
Ornella Trattoria Italiana (B,1) 718-777-9477 29-17 23rd Ave, Astoria www.ornellatrattoria.com
61
Ovelia (B,2) 718-721-7217 34-01 30th Ave, Astoria www.ovelia-ny.com
22
Penthouse 808 (A,3) 718-289-6118 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com
162
PINK NORI (c,2) 718-685-2365 36-06 30th Ave, Astoria www.pinknori.com
109
Pita pan (c,2) 718-204-1633 37-15 30th Ave, Astoria www.pitapanny.com
29
BAKERIES
34 138 139
Brooklyn Bagel & Coffee Company 718-777-1121 35-09 Ditmars Blvd, Astoria (C,1) 36-14 30th Ave, Astoria (C,2) 35-05 Broadway, Astoria (C,2) www.bkbagel.com
189
IL Fornaio Bakery (B,2) 29-14 30th Ave, Astoria 718-267-0052
190
Ok café (B,1) 22-04 33rd St, Astoria 718-440-8789 www.okcafeastoria.com
37
Sweetleaf (A,4) 917-832-6726 10-93 Jackson Ave, LIC www.sweetleaflic.com
69
Portalia Ristorante (b,2) 718-545-3500 35-03 Broadway, Astoria www.portalianyc.com
74
Queens Comfort (c,2) 718-728-2350 40-09 30th Ave, Astoria www.queenscomfort.com
39
Food Cellar (A,4) 718-606-9786 4-85 47th Rd, LIC www.foodcellarandco.com
1
Queens Kickshaw (c,2) 718-777-0913 40-17 Broadway, Astoria www.thequeenskickshaw.com
179
Project Earth (B,2) 35-53 32nd St, LIC 718-204-2161
167
Yogurt La Crepe (B,1) 917-832-6930 29-02 Ditmars Blvd, Astoria www.yogurtlacrepe.com
183
26 | BOROMAG.COM | DECEMBER 2014
RETRO PIZZA CAFE 41-02 Broadway, Astoria 347-612-4460 Fax: 347-813-4039
FOOD SHOPS
PETS
121
75
LIC Veterinary Center (A,4) 718-383-8387 48-18 Vernon Blvd, LIC www.licvets.com Steinway Court Vet (c,2) 718-728-2822 32-41R Steinway St, Astoria www.steinwaycourtvet.com
FLORISTS 160
Off Broadway Florist (B,2) 3204 31st St, Astoria 718-728-2828 www.offbroadwayflorist.com
44
Floresta (A,4) 917-612-4446 51-02 Vernon Blvd, LIC 4-85 47th Rd, LIC www.florestanyc.com/blog
137 47
NYC FARM CHIC Flowers www.nycfarmchicflowers.com
130
Petals and Roots (B,2) 718-267-1700 31-27 31st St, Astoria www.petalsandroots.com
MAP IT DIRECTORY SERVICES 168
Allinones Services (B,1) 718-267-5090 25-40 27th Street, Astoria www.allinoneservices.com
114
Ark locksmith 24/7 Service (c,2) 718-932-LOCK (5625) 30-10 37th st, Astoria www.Astorialocksmith.com
178
Astoria 35 Laundry & Fine Dry Cleaning (B,2) 3505 34th St, Astoria 718-392-9692 Astoria35laundry.com
119
Astoria Center of Israel 718-278-2680 27-35 Crescent Street, Astoria www.astoriacenter.org
177
Astoria Cleaners (B,1) 28-19 Astoria Blvd, Astoria 718-545-0680 Astoriacleaners.com
129
143
77
173
56
Blue Bird Child Care 347-832-0103 25-58 48th St, Astoria www.bluebirdchildcareastoria.com D&D Podiatry 718-545-0205 23-18 Broadway, Astoria www.ddpodiatry.com Dr. Panagiotis Pagonis, M.D. (b,2) 718-278-0300 30-16 30th Ave, Astoria www.drpagonismd.com e.c.g. debt settlement (B,1) 718-932-9300 29-15 Astoria Blvd, Astoria Hero computer repair nyc 347-670-4376 Apple/Mac Computer Repair Specialist hero@iamhero.net | www.iamhero.net
180
Montessori Kids of LIC (B,3) 5 Court Square, LIC 347-746-5542 mklic.com m
57
MPN Law Firm (C,2) 718-777-0400 3403 Broadway, Ste. 200, Astoria www.mpnfirm.com
174
QNS COLLECTIVE (c,3) 718-280-5122 36-27 36th Street, 2 floor, Astoria www.qnscollective.com
59
RCN (A,3) Digital TV and High-Speed Internet Services 212-842-7981 33-16 Woodside Ave, LIC www.rcn.com/boromag
122
Tuck-It-Away Storage (B, 3) 718-519-8282 37-19 Crescent Street, Astoria www.tuckitaway.com
62
Vardiman Eyewear (c,2) 718-204-5037 34-18 Broadway, Astoria www.vardimaneyewear.com
63
Video Express (c,2) 718-626-0846 3408 30th Ave, Astoria
175
Vespa Queens (b,3) 718-786-7772 37-43 Crescent Street, LIC www.vespaqueens.com
157
Voice Music Studio (A,1) 23-11 21st Street Astoria, NY 11105 646-309-3429
EVENTS
17
Z NYC Hotel (a,3) 212-319-7000 11-01 43rd Ave, LIC www.zhotelny.com
TATTOO SHOPS
142
80
Sage Studios 347-927-2439 29-20 23rd Ave, 4th Floor, Astoria www.sagefit.com/astoria-home The Yoga Room 718-274-0255 38-01 35th Ave, Astoria (C,2) 718-786-7962 10-14 47th Rd, LIC (A,4) www.the-yoga-room.com
147
Body Language Tattoo 347-808-0497 32-02 34th Ave, Astoria www.bltnyc.com
158
FAT CAT Tattoo (B,2) 718-267-1326 31-32 31st Street, LIC www.fatcattattoos.com
60
Tightan Gym 718-274-1606 31-21 31st St, Astoria www.tightan.com
67
Super Nova Tattoos (c,1) 718-274-5712 38-01 23rd Ave, Astoria www.supernovatattoo.com
73
Yoga Agora (B,2) 718-626-0680 33-02 Broadway, 2nd Fl, Astoria www.YogaAgora.com
136
164
71
Gigi Salon (c,2) 718 -777-7755 34-17 30th Ave, Astoria www.gigistylingstudio.com
131
The Face & Body Shop 718-204-9390 40-21 23rd Ave, Astoria www.thefaceandbodyshop.com
72
Primp AND Tease SALON (a,4) 718-472-2001 5-02 50th Ave, LIC
46
RedkEn SALOON Salon (c,2) 718-956-3366 36-17 30th Ave, Astoria www.redkensalon.com
192
shade organic spa and salon (C,1) 36-05 Ditmars Blvd, Astoria 718-278-7892 shadebarspa.com
BRIDAL BOUTIQUE 185
The Cotton Bride (B,3) 718-729-9878 F: 718-729-9740 39-13 23rd Street, LIC www.thecottonbride.com
FITNESS 58
Anthea Yoga & Healing Arts center (c,2) 718-606-0049 34-01 45th Street, Astoria www.antheacenter.com
154
Astoria Complex (c,2) 34-38 38th St, Long Island City, NY 11101 718-729-7163 www.ascsports1.com
120
CKO Kickboxing (C, 1) 347-669-0494 40-06 Astoria Blvd, Astoria www.ckoastoria.com
42
Club Fitness (b,2) 718-545-0004 31-11 Broadway, Astoria www.clubfitnessny.com
165
76
Crank Cycling Studio (a,4) 718-606-6309 4630 Center Blvd Long Island City, NY www.cranknyc.com
151
HAPPY DaY NAIL SPA (B,2) 718-728-8886 31-35 31st St, Astoria
81
Rejuvenate face and body (B,1) 718-626-4434 26-17 23rd Ave, Astoria www.Rejuvenatenyc.com
188
Shade Organic Spa and Salon 36-05 Ditmars Blvd, Astoria 718-278-7892
82
Bohemian Hall & Beer Garden (B,1) 718-274-4925 2919 24th Ave, Astoria www.bohemianhall.com
83
Break (B,2) 718-777-5400 3204 Broadway, Astoria www.break-ny.com
84
Brick Bar (B,2) 718-267-2735 30-95 33rd St, Astoria www.brickcafe.com
85
Domaine Wine Bar (A,4) 718-784-2350 50-04 Vernon Blvd, LIC www.domainewinebar.com Katch Brewery & Grill (B,2) 718-777-2230 3119 Newtown Ave, Astoria, NY www.katchastoria.com
68
Laughing Devil (a,4) 347-913-3845 4738 Vernon Blvd, LIC www.laughingdevil.com
111
Mosaic Cafe and Lounge (B,1) 718-728-0708 25-19 24th Ave, Astoria www.mosaicnyc.net
QUEENS COUNCIL ON THE ARTS (C,2) 347-505-3010 37-11 35th Ave, Astoria Entrance on 37th Street www.queenscouncilarts.org
95
ReisStudios (A,3) “An international community of established & emerging artists” 718-570-3663 43-01 22nd St, LIC www.ReisStudios.com
146
RoGallery.com (C,3) 800-888-1063 or 718-937-0901 47-15 36th St, LIC - by appointment www.rogallery.com
110
SCULPTURECENTER (B,3) 718-361-1750 44-19 Purves St, LIC www.sculpure-center.org
97
Socrates Sculpture Park (A,2) 718-626-1533 32-01 Vernon Blvd, Astoria www.socratessculpturepark.org
98
Ten10 Studios (A,4) 917-449-9539 10-10 47th Rd, LIC www.ten10studios.com
112
the art house (c,2) 516-724-1562 31-06 35th St, Astoria www.gabrieleperici.com
96
The Secret Theatre (B,3) 718-392-0722 44-02 23rd St, LIC www.secrettheatre.com
99
UNDERPENNY (A,4) 917-517-1492 10-13 50th Ave, LIC
30
douglas elliman (A,4) 917-386-6164 47-37 Vernon Blvd www.elliman.com
79
Tantra Lounge (b,2) 718-937-4574 35-50 31st St, Astoria www.tantraloungenyc.com
REAL ESTATE
101 140 141
ART
Renaissance Event Hall (A,1) 718-274-4590 27-34 21st St, Astoria www.renaissanceeventhall.com
79
PNT Fitness (A,4) 347-396-5809 10-68 Jackson Ave, LIC www.pntfitness.com
100
Astoria fine arts dance (c,1) 718-247-0740 38-01 23rd Ave, Astoria www.asfa-dancestudio.com
Personalized Pilates (A,4) 347-563-3933 10-13 47th avenue, 2nd floor LIC
Noguchi Museum (A,2) 718-204-7088 9-01 33rd Rd, Astoria www.noguchi.org
Sweet Afton (C,2) 718-777-2570 30-09 34th St, Astoria www.sweetaftonbar.com
65
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Ravel (a,3) 718-289-6101 8-08 Queens Plaza South, LIC www.ravelhotel.com
Museum of the Moving Image (c,2) 718-784-0077 36-01 35th Ave, Astoria www.movingimage.us
105
NEXUS NYC (C,3) 718-204-2091 36-58 37th St, LIC www.nexusnyc.com
66
93
88
78
Four Points Sheraton (B,3) 718-786-8500 27-05 39th Ave, LIC, NY 11101 www.fourpoints.com
LIC School of Ballet (B,3) 718-781-1169 44-02 23rd St, Studio 216, LIC www.licsb.com
Beaudoin Realty Group (A,4) 718-505-9220 21-54 45th Ave, LIC www.beaudoinrealtor.com
64
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127
Studio Sq. Beer Garden (C,3) 718-383-1001 35-33 36th St, Astoria www.studiosquarenyc.com
CROSSFIT Dynamix Gym (C,1) 718-606-0381 36-05 20th Ave, Astoria www.dynamixgym.com
The Rock Health & Fitness Club (B,1) 718-204-1400 22-15 31st Street Astoria, NY 11105 www.therockhealthandfitness.com
Laguardia Performing Arts Center (C,3) 718-482-5151 31-10 Thomson Ave, LIC www.laguardiaperformingarts.org
Raven Head Public House (C,2) 718-777-7565 3804 Broadway, Astoria www.ravenheadpublichouse.com
5 Pointz (B,4) 317-219-2685 45-46 Davis St, LIC www.5ptz.com
166
Kaufman Astoria Studios (C,2) 718-706-5300 34-12 36th St, Astoria www.kaufmanastoria.com
43
FOUNDRY (a,3) 718-786-7776 42-38 9TH St, LIC www.thefoundry.info
HOTELS
92
149
NIGHTLIFE/BARS
145
Flushing Town Hall 718-463-7700 x222 137-35 Northern Blvd, Flushing www.flushingtownhall.org
113
SPAS
BEAUTY Carl Clarke AesthetIques (B,2) 347-631-0922 32-12 Broadway, Astoria www.defineyourlook.com
102
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107
103
Wells Fargo Home Mortgage (c,2) 718-310-4303 3501 30th Ave, Astoria www.wfhm.com
HEALTH & WELLNESS
Astoria Performing Arts Center @The Good Shepherd United Methodist Church (c,2) 718-706-5750 30-44 Crescent Street (@30th Road) Astoria NY 11102 www.apacny.org Carnegie Hall 212-247-7800 57th St and 7th Ave, NY www.carnegiehall.org
Modern Spaces 718-784-1110 10-63 Jackson Ave, LIC (a,4) 47-42 Vernon Blvd, LIC (a,4) 29-20 23rd Ave, Astoria (a,4) www.modernspacesnyc.com
172
Active Outlook Massage Therapy (B,2) 646-283-4657 32-12 Broadway, Astoria www.activeoutlookmassage.com
135
Mount Sinai Queens (B,2) 24 Emergency Care Primary Care & Specialty Physician 718-932-1000 25-10 30th Ave, LIC
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157
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96
127
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142
122 175
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83
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52
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112
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104
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91
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108
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34 116 35 138 114
78 174
H
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124
89
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127
19 109
192 161 188 186
Astoria
134
166
153
193
42
60
130
145
141
148
187
167 20
82
47
160
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110
24
2
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76
Long island city
134
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183 130 117 194 16
128
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168 105 173
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Sofia’s Consignment Shop New Organic Health Food Store
• Clothing, Jewelry, • Collector’s items. • Children’s Items, • Hard To Find Items • Household Items, & Much More! “Most Items Are Either New Or Almost New”
We Sell Organic & Gluten Free Products
Christmas on a tight budget? Come shop at Sofia’s where many items are new with tags
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all purchases with this AD Expires 8/31/2014
3553 32nd Street Long Island City, NY 11106 (Corner of 36th Avenue & 32nd Street)
718-204-2161
‘In The Heart Of Astoria That Brings Together The Community’
718-775-8455 High Quality,
32-02 34th Ave Low-Low Prices! Astoria, NY 11105 Sofiasconsignment.com
SUPPORT GROUP FOR PARTNERS OF SUBSTANCE USERS Intimate group setting and supportive conversation for the significant others of substance users. Eight weekly meetings addressing topics related to nurturing yourself and loving with boundaries. Led by a licensed psychotherapist, this group provides a tailor-made experience responding to the needs and circumstances of participants.
For more information, including fees and schedule, please contact: Allison Grossman, LMHC AllisonGrossmanLMHC@gmail.com 516-458-7440 Start Date: January 14, 2015 Location: Astoria, NY 30 | BOROMAG.COM | DECEMBER 2014
• Hair & Face Treatments • Nail Care • Waxing • Massage
THE FACE & BODY SHOP Est. 1991
The one stop Spa for all your beauty needs Follow us on Facebook, Instagram and Yelp To see our promotions
718-204-9390
www.thefaceandbodyshop.com 40-21 23rd Avenue Astoria, NY 11105
Follow us on facebook, twitter, and yelp to see our promotion… the more you click the more you earn..
718-777-1554
www.mintsalonspany.com 3003 Newtown Ave. Astoria, NY 11102
Welcome to a chef-owned and operated contemporary Italian restaurant and brick oven pizzeria. We are also an enoteca (wine bar) offering a full range of select Italian wines, and draft and bottled local and imported beer.
We look forward to
welcoming you!
Starting in November we have a few exciting things going on: • we will be expanding our hours to include dinner service on Mondays, opening at 4pm • Via Vai Late Night on Friday and Saturday, to dine and wine until 1am with pizza offered by the house after 11pm • watch out for special evenings offering Chef’s Table dining, a prix fixe full course fine dining experience, including optional wine pairings.
31-09 23rd Ave • Astoria • 347-612-4334 • ViaVai-NY.com
DECEMBER 2014 | BOROMAG.COM | 31
nightlife & entertainment
The Letlove Inn
T 27-20 23rd Avenue www.theletloveinn.nyc
Story & Images by Lizabeth Nieves
Nick Cave once crooned about the torturing nature of love with his song, Let Love In. The name of the song stayed with Evan Roumeliotis for many years, and when the time was right, he used it for his latest venue, The Letlove Inn. “I was saving the name for a look I had in mind, but after building and finishing the bar, I decided it fits this look too” said Roumeliotis, owner of Sparrow Tavern and Mar’s, both in Astoria. “The bar could best be described as turn of the century elegance that has been worn out throughout the years. Like somebody found it, dusted it, and moved right in.” Stepping into the Letlove Inn is like stepping back in time. “The bar we found was underneath layers of the old bar. It was under two layers of wood paneling. This bar was originally built after the prohibition. Local legend is that the bar was the third bar issued a liquor license after prohibition. We took down the sheet rock ceiling, and it was a tin ceiling. There were plaster walls underneath the layers of wallpaper,” explains Roumeliotis. The Letlove Inn is going to be all about the music, and everyone employed there is a musician. The neighborhood can look forward to live music and playlists from a few experts. Bartenders Chris Theodorou and Hugo Gasc have a long career in playing music, and cocktail creator Joshua Everett Johnson has been writing music for over twenty years. Calling this the most traditional bar he has ever built, Roumeliotis—with Johnson—has
32 | BOROMAG.COM | DECEMBER 2014
created a playful cocktail list that will include a take on the classic cocktails. “We are going to have classic cocktails that are going to be a refined version of the 80’s cocktails, like the Woowoo, the Kamikaze, the Fuzzy Navel, and the Sex on the Beach,” he explained. Johnson elaborated further, “There are about 8 cocktails that we are working on that will be narrowed down, and we will add some classics in. We are excited about them, and excited about the opportunity to create cocktails again.” Based on experiences in Austria, Roumeliotis will also be featuring a high end schnapps cocktail selection. “We are going to introduce New York to the world of schnapps. There are a lot of beautiful, delicious schnapps that nobody knows about. Everybody thinks of the syrupy schnapps that their parents were drinking in the 70s and 80s.” As Astoria continues to grow and expand, the Letlove Inn will be able to provide what every neighborhood needs—quality cocktails and live music. Roumeliotis, a long time Astorian with instincts that have made him a trendsetter in the community, predicts “I have a feeling 23rd Avenue is going to change a lot in the next year or so. The neighborhood has been changing, as we all know, and we are here to cater to the new Astorians.”
Sweet Nothings • Dorothy Parker Gin • Absinthe • Lemon Juice • Vanilla Simple Syrup • Orange Bitters
Missionary • Bulleit Bourbon • Creme de Cherry • Sugar • Orange
Dirty Brunette
(with a Sweet-tooth) • Fernet Branca • Peppermint Schnapps • Pomegranate Juice • Fresh Mint
Smoking In Bed
• Espolon Tequila • Bru-Xo Mezcal • St. Germain • Lime Juice • Bitters
Dog Chasing Tail • Bulleit Rye • Punt e Mes • Pierre Ferrand Dry • Curacoa • Bitters
DECEMBER 2014 | BOROMAG.COM | 33
753 Metropolitan Ave Brooklyn, NY 11211 551-200-1382 erik@framesonl.com Located right at the “GRAHAM AVE” stop on the L train Tues, Wed, Thurs = 12-8pm
&
Fri, Sat = 12-6pm
Ava F. “...incredibly friendly, professional and responsive.” Bill C. “...helped me find something I liked within my budget.” Nicole B. “...goes the extra mile to make customers feel special.” Eric O. “...service and quality of work is amazing.”
Come visit us with your art and we’ll have some fun selecting mats and frames for it !! -- And check out the cool window displays :) 34 | BOROMAG.COM | DECEMBER 2014
Astoria 35 Laundry & Fine Dry Cleaning
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DECEMBER 2014 | BOROMAG.COM | 35
nightlife & entertainment
{
Interview & Images by Lizabeth Nieves
BORO recently sat down with owners Ruari Curtin and Michael Krawiec to talk about The Bonnie—Astoria’s beautiful new gastropub, and sister to Sweet Afton.
BORO: How did you get involved in the bar business? RC: I don’t know how I got into the bar business. I always kinda wanted to. I was a strange kind of kid. Everyone else wanted to be a policeman or fireman. I’d never been inside a bar—I wasn’t brought up in that environment. I always had an attraction to the hospitality business. I would be at home or in school and I would be drawing bar designs. It was a bit strange. I was never a 9 to 5 corporate guy. I opened the first bar a little over 10 years ago and I never looked back.
36 | BOROMAG.COM | DECEMBER 2014
MK: For me it was necessity, college, bartending. I had no money so I decided to start bartending, as most people do. I moved to New York after going to school in Philly. I was working in advertising, and I had to supplement my income. I ended up bartending and traveling for a while, and then I started running bars. BORO: How did Sweet Afton come about? RC: Sweet Afton opened five years ago in Astoria. Myself and Mikey were roommates. We were great friends. We always had to go to the city if we had to get a drink
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somewhere nice. We saw an opportunity, we knew there were great people here, and we just felt that it was a neighborhood that was under served, and we knew could bring something fresh. And that’s what we did with Sweet Afton. MK: Ruari was a big part of me owning a bar. I was living with Ruari at the time and he had just opened Bua down on St. Marks Place. We talked about how I was managing and bartending and going up and he asked me what my plan was. I told him I wanted to do my own thing, so we put a business plan together and started looking in Astoria.
I saved my money. Begged, borrowed, and stole, and opened Sweet Afton. BORO: Why Astoria? MK: I’ve never lived anywhere else other than Astoria. I have been here ten and half years. I have always kinda loved it here. There’s not much pretension and there was a need for it. The neighborhood was a little underserved as for a downtown Manhattan vibe. BORO: And now, The Bonnie… RC: The Bonnie is our most aggressive and biggest project to date. It took five months to build the Bonnie. What we were trying to do was keep the general aesthetic of our other bars. As we grow as a business, we try to continually challenge ourselves with every element of what we do. Along the way, we picked up a lot of talented bartenders and mixologists. BORO: What is the difference between Sweet Afton and the Bonnie? MK: Inherently the design is different. The space is a lot bigger. You can tell that it’s in the family but it has a more polished approach compared to Sweet Afton. It has a different kind of soul then Sweet Afton does. We do a little more food. All in all, people don’t know we opened another bar. They walk in and they see me and they are like, “You opened another bar? We kinda thought it was Sweet Afton.” BORO: What can you share about the cocktails? RC: Everything is botanical based when it comes to the menu. Four different ice machines for different types of ice. Little things like the ice cubes make a big difference to the drink. Both quality of the drink taste, and aesthetically as well. MK: I knew when I sat down with the guys that we wanted to bring in a botanical feel, as we have the garden. One of the bartenders, Mike Ditota, went to school for horticulture, so I approached him and we had a few concept meetings. I let him know that I wanted things to be a little more botanical and floral. He ran with it. We wanted to do something different, so there are more syrups, and a lot more infusions. The cobblers were something that we put together when we expected to open in the summer. Something a little sweeter with the crushed ice. An old school drink that no one is doing right now.
BORO: What is the signature cocktail of the Bonnie?
Seafood Pie with salmon, oysters, prawns, bacon, corn, & potato crust
RC: I would consider the Bobby Richardson the signature drink of the Bonnie. MK: Probably the Imperial Dandy— It’s what everyone seems to order. It was named after Imperial Dandy marble. BORO: You mentioned a garden… MK: The garden is 1,000 square feet. We could fit about 75 people there. We wanted to do something to bring the inside to the outside and make it an extension of the bar itself. There is going to be a side that’s communal, and another side with nooks and crannies and smaller tables. RC: The garden will open in the spring. A lot of the aesthetic here at The Bonnie is driven by the outdoor space of the garden. We want that to be what we do. We want to bring the elements of botanical bartending into what we do. BORO: What are some differences between 30th Ave and 23rd Ave?
The Bonnie is located at 29-12 23rd Ave, Astoria NY 11105 www.thebonnie.com
RC: It feels very old school on 23rd Ave. It’s a little more family, a little more community around here. As there is everywhere in Astoria. I just love the community that Astoria is. BORO: What makes the Bonnie different from other bars? MK: We put everything we had into it. I think that comes across. You have to put a personality to a bar; it’s a living thing. I think that makes a difference. I think when you put everything you have into it, people appreciate it.
Fried Oyster Sliders with caesar aioli, Brooklyn pickles, and bacon
DECEMBER 2014 | BOROMAG.COM | 37
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DECEMBER 2014 | BOROMAG.COM | 39
40 | BOROMAG.COM | DECEMBER 2014
Happy Holidays and a Healthy New Year
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ARTS
Picasso Jack Maiorino is a meticulous sketch artist who has mastered filling tiny spaces with intricate renderings of everything from architecture and monuments to woodland creatures, landscapes, and even portraits. Over 150 drawings fill out his portfolio— all of which could fit in a binder the size of a gentleman’s wallet. The sketches were initially inspired while he was on vacation in Maine with his son. “I worked as a security officer for the courts, and worked overtime.” Gesturing toward a triptych of three outdoor sketches, “I doodled these three with a pen that was on the desk one night. This one was my first.”
After a little encouragement, Maiorino entered them in a small competition at work, and won. The rest is history. The security officer also holds an associates degree from New York Tech in 1974, and he draws mostly from photographs that he takes. Post-its from Maine, Coney Island, Santa Monica Pier. Some are even commissioned. And though Maiorino now sells his art at Flea Markets and art shows, he always returns home to his space on 30th Ave a few blocks east of Steinway. He duplicates his favorite original pieces, and you can purchase them at affordable prices at the LIC Flea.
42 | BOROMAG.COM | DECEMBER 2014
www.jacksartonpostitnotes.com DECEMBER 2014 | BOROMAG.COM | 43
Nosh Borough is the newest addition to the Astoria dining landscape. AUTHENTIC THAI AND ASIAN CUISINE
WEEKDAY HAPPY HOUR Mon-Thurs 5-8 PM
WEEKEND BRUNCH SPECIAL
‘Best Special Far Eastern Cocktails’
SAT & SUN 11AM-3PM Includes entrée & 3 FREE DRINKS
•Roasted Meats •Platters •Wafcos •Pot Pies •Salads•Desserts & more
25-17 Astoria Blvd., Astoria, NY 11102
347-813-4677
www.noshborough.com
33-09 broadway, astoria I 718.956.7117 | www.lengthai.com
Frozen Yogurt, Sweet & Savory Crêpes
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8/31/14. Expires 11/30/14
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OPEN CHRISTMAS EVE & NEW YEAR’S EVE CHRISTMAS DAY (deliveries only) Make Your Reservations Today • Call 718.204.5002 2541 BROADWAY, ASTORIA, NY 11106
www.sacsplace.com Hours; Sun-Thurs: 11:30 am - 11:00 pm • Fri-Sat: 11:30 am - 12 am DECEMBER 2014 | BOROMAG.COM | 45
BODY & SOUL
The Workout Factory
Story by HAYLEY BRIDGEWATER
As previously promised, this month I am excited to share with you the opening of LIC’s newest boutique fitness studio, The Workout Factory. Martin Kerestes and Zhana Galjasevic, the husband and wife team behind the hugely successful Yoga Room Astoria and Yoga Room LIC, have now expanded their brand to provide more services to the health-minded residents of Long Island City. A fixture in the Queens fitness community for eleven years, Zhana was gracious enough to spend some time with me touring her businesses and discussing this new venture. BORO: The Workout Factory is a bit of a different direction than your other businesses. What inspired you to open this type of studio? Zhana Galjasevic: We wanted to create a boutique fitness studio where you can keep yourself in top shape while having a lot of fun. We wanted to address the needs of our Yoga Room clients who wanted dedicated equipment in a Pilates space, and more physical challenges than yoga. We love TRX, small boot camp and circuit training classes, and especially rebounding. We have been doing Equipment Pilates at The Yoga Room for almost 10 years and the Workout Factory is a better home for this program. Pilates and small group fitness classes go well together. There is nothing like it anywhere in Queens. BORO: Tell us about the space. What is your ultimate vision for the business? ZG: The space’s look is industrial-chic. That is the reason we called it Workout Factory—it used be an industrial warehouse along the lines of the old warehouses in LIC. We have decked out the place with mirrors, six Pilates machines, tons of fitness props, the best mini trampolines in the world (Bellicons), and a great disco light and
46 | BOROMAG.COM | DECEMBER 2014
Images by BRADLEY HAWKS
music system. You will never be bored while working out. We want our clients to be super psyched to come work out with their friends, and build a sense of community, like we have at The Yoga Room. Once our first location is successful, we would love to open more Workout Factories in the boroughs—perhaps Astoria? BORO: What would you like the local community to know about The Workout Factory and how it is related to the Yoga Room? ZG: Workout Factory is a separate venture and a separate membership. Many of our existing Yoga Room Pilates clients are already taking classes at Workout Factory. I think that a lot of our students will be attending classes at both locations. We are super excited to bring another boutique studio to the LIC community. We believe Workout Factory complements The Yoga Room well, especially attracting those who want the additional challenge of getting fit fast. Note: Sneakers are required for all fitness classes. For Pilates classes, grip or skidless socks are highly recommended. For more information on WF Staff, Schedules, Pricing, and New Student Specials: Workout Factory 10-25 48th Avenue, LIC, NY 11101 718-392-2797 wfnyc.com facebook.com/workoutfactorynyc @wfnyc – twitter instagram.com/wfnyc
Personalized Pilates
Home Studio Private classes: Mat, Reformer, Tower and Chair Make next year about you!
646 581-4738
georgiajkt@gmail.com Georgia Thomas • Certified Pilates Teacher.
LGC Wine & Liquors 43-20A Ditmars BLVD Astoria, NY 11105 Located in the LaGuardia Shopping Center
➢OVER 2,500 Items!!! ➢We match any local advertised price! ➢Case Discounts ➢Ask about our rewards program ➢Gift certificates available ➢Free Parking Hours of Operation Monday-Saturday : 9AM-9PM Sunday : 12PM-7PM
DECEMBER 2014 | BOROMAG.COM | 47
Unlimited
BODY & SOUL
Body Story by
Hayley Bridgewater
Walking down 23rd Ave, just south of 28th street, you may have noticed a small change to the streetscape. The large green Seek Fitness awning, a fixture on this block since 2010, has a new face. It now reads Unlimited Body LLC, Massage Therapy and Personal Training. I believe that small businesses are the backbone of every community, and upon first hearing that Seek was closing, despite never having had the opportunity to spend any time there, I was disappointed. According to reviews and word-of–mouth, it was a loved and well-received business. Upon further research, I was pleased to discover that it would remain a fitness facility and be led by a member of Seek’s former staff, Daniel Berrios. Danny was kind enough to give me a tour, share information about his services, and tell me about his hopes for the business.
About The Owner, From the Owner “I started my personal training career back in early 2001 working out of a big gym. I worked there for almost 5 years climbing my way up the corporate ladder. Working in a corporate environment made me realize how much big gyms do not really care much for their members. So I started training
48 | BOROMAG.COM | DECEMBER 2014
people out of their homes and gyms. I did that for another 3 years. I then decided to expand my knowledge of the human body by attending Queens Borough C.C. and studying Massage Therapy. After school, I began working for a massage therapy company where I was able to expand my skills in therapeutic massage. I did learn about how to run a business there, too, which made me realize I could start my own private practice. In 2011, I created Unlimited Body NY LLC, intent on showing the community how beneficial the massage therapy and personal training combination is to your health; to break away the limits put on us from injuries and jobs that abuse our bodies. We can be Unlimited if we just work a little harder on keeping a healthy mental and physical form. I want to show the world how doing both massage therapy and personal training is preventative treatment for a lot of conditions. See me, see results!” Daniel J. Berrios LMT CPT has been a Personal Trainer for the past thirteen years, specializing in muscle toning, weight loss, endurance, agility, and functional training. Involved in competitive sports since childhood, he enjoys flag football,
by the therapist relying on his/her body weight to hold the body in specific positions, stretch the muscles, and massage them simultaneously. Fitness classes on the weekly schedule include: Boot Camp - Classes designed to progressively increase strength, tone, endurance, and agility by pushing you through a series of circuits using your body weight and/or weights and equipment. Kickboxing - Cardio based kickboxing circuits of kicks, punches, and combos will push your body and help you to lose weight while getting toned and building core strength. Zumba - Dance your way to better health! Learn fun and effective moves to lose weight and sculpt your body.
snowboarding, paintball, hiking, running, and obstacle course racing. A New York State Licensed Massage Therapist for the past four years, Danny works with many different pain patterns and injuries. He has taken over twelve continuing education courses specializing in treating hand and wrist injuries, foot and ankle injuries, neck and shoulder pain, manual lymphatic drainage, sciatica, and more. He believes massage therapy to be important to the health and function of your body.
Current Services and Classes Unlimited Body currently offers a wide variety of massage therapy, including: Swedish – General whole body treatment employing gliding, kneading, tapping, and vibrating to work out the kinks and promote relaxation. Deep Tissue – Massage utilizing strong pressure techniques to address ailments like chronic pain, recovery from injuries, limited mobility, postural problems and muscle tension or spasm.
Pre-Natal – Developed to address concerns of expectant mothers, pre-natal massage helps by improving circulation, enhancing oxygen and nutrient flow to the fetus. It encourages a healthy labor as it relaxes muscle tension, diminishes swelling, eases discomfort, and enhances hip flexibility. Lymphatic – Gentle massage utilizing circular massage to stimulate the lymph system. Promotes detoxification of the body, relief of inflammation, and can aid in treatment of chronic conditions
Yoga - Focusing on core strength, balance, and flexibility, yoga classes can be an important component in obtaining total body tone and function. Sports Specific Training, Injury rehabilitation, Private, and Group Training are also available on request. Unlimited Body 27-18 23rd Ave, Astoria, New York
Hot Stone - Special finely polished basalt stones (or lava rocks) are water heated and applied directly to the body to relax the muscles, creating a warming experience that is kneaded into the entire body. Reflexology - Activation of specific points on the hands and feet, which correspond to specific areas/organs. This specialized therapy is used to promote proper functioning of the body. Thai Massage - Utilizing deep static and rhythmic massage techniques, the client is massaged
For Further Information on Pricing, Staff, Schedule, and the Space - Unlimited Body NY LLC Massage Therapy and Personal Training
347-924-9004 Work 917-650-4369 Mobile EMAIL: unlimitedbody_ny@aol.com FACEBOOK: facebook.com/unlimitedbodyny TWITTER: @unlimitedbody and @unltdmassage INSTAGRAM: Unlimitedbody_ny DECEMBER 2014 | BOROMAG.COM | 49
FOOD
A New
Leaf Basil Brick Oven has always been a family affair, but the helm of this über popular pizzeria has recently been taken over by Costabile Martuscelli, his uncle Raffaele Censullo, and Carlo Illiano. The pizzeria grew to fame when it transformed from a fourteen-seat pizza shop to take over the frozen yogurt space next door, as well as the apartments at the back of the building. The Giannola Brothers first built the space to cater to the needs of the tenants of the surrounding properties, and great pizza, service, and ambiance took it to a whole new level. Now that Martuscelli has taken the reigns after the former chef recently moved out West, some exciting new changes have taken 50 | BOROMAG.COM | DECEMBER 2014
place. While the menu no longer boasts over fifty varieties of pies, he believes in quality over quantity. “I would get of school each day and head to my father’s store to make pizzas,” he explains. “When I graduated high school, I was still working every weekend. Some people make pizza, and it’s all about the money. That’s not what it’s about for me at all.” “Thank God I have my uncle Ralph here and Carlo. I do the adjustments, and that’s all I have to do,” laughs Martuscelli. Raffaele runs the pizza oven, and Carlo conducts the kitchen.
Raffaele has been tossing pies in the air since 1974, and learned from the same the guy who taught Dom DeMarco at DiFara—which is commonly heralded as one of the best pies in the whole city. After trying a margherita pie and a few of the new signature dishes, it is safe to say the space is in exceptional new hands. The pies are decidedly more Neapolitan, and the pastas are each made from scratch. If you have yet to try Basil Brick Oven, now is definitely the time. 28-17 Astoria Boulevard Astoria, NY 11102 718-204-1205 www.basilbrickoven.com DECEMBER 2014 | BOROMAG.COM | 51
The Spirit of Queens www.queenscourage.com
52 | BOROMAG.COM | DECEMBER 2014
REAL ESTATE // FINANCE
It takes a village... Behind every great dish is a great recipe, and behind that is a great chef, who sources quality ingredients from the right markets, who purchase those products from the right farms that boast the best farmers, and the list goes on and on. For December, we traced the roots of Basil Brick Oven Pizzeria and found one particular family at the beginning of it all. So we sat down with some members of the Giannola family, and asked them to tell their story. This is that tale, and the cast of characters the credit for a helping them along. Vito Giannola & Tony Labozzetta
Luca Di Ciero, Costabile Martuscelli, Tony Labozzetta, Tony Giannola, Vito Giannola, Joe Giannola, and Vito Giannola
The Community Builder
Luca Di Ciero is the Property Manager at NY Space Finders, and one of the most genuinely friendly guys you could ever hope to meet. He also just moved his office from Steinway to right next door to Basil. “We cover a large spectrum of the commercial real estate, we do a lot of business brokering, we do a lot of industrial, retail, investment properties. We also specialize in boutique new construction developments. Just in Astoria alone, we represent 56 properties we have seen built from the ground up and leased. We grew so busy, in fact, that we recently opened a property management company called Real Estate Management Associates, which manages 11 new properties.” Born and raised in Astoria, Di Ciero grew up riding his bike through the neighborhood and has lived here for 33 years. “I think in the last ten years Astoria has really evolved.” He remembers finding Bareburger their first location on 31st Ave and 34th Street. One of his most recent finds was the home of The Bonnie, as well. I love all of the enthusiastic new energy in the neighborhood. And I enjoy bringing good concepts to the neighborhood. I think that’s why I am so close with the Giannola family. We live here, eat here, breathe here, we sleep here. We love it here. Luca Di Ciero
www.nyspacefinders.com
Something to Bank On
A new bank is slated to open within the month at 18-21 Astoria Boulevard. As 30th Ave, Broadway, Ditmars, and even 31st Ave have recently started approaching saturation, the trend has been to move westward in Astoria toward the park and river. The Letlove Inn and The Bonnie are just two recentl examples of this trend, and it seems this is only the beginning—especially with so much new housing scheduled to appear over the next few years. At least that’s the opinion of Vito Giannola, Vice President of Sussex Bank and part of the second generation of American-born Giannolas. “Small community banks connect people and connect businesses,” smiles Tony Labozzetta, the President and CEO of Sussex Bank. “It’s all about relationships and interpersonal interactions.” In response to what Astorians can anticipate from the opening of Sussex, Labozzetta explains the bank as “high-tech, high-touch.” He continues, “for me, holy grail is finding that efficiency while maintaining a personal touch—combining the tools someone may need to bank anywhere, at any time—but you also have to be able to reach out to them so they know they are appreciated.” “Now we are in a position to expand—it’s a whole new model,” smiles Labozzetta. “Now we have technology that isn’t even yet seen in banking today.” Look for a grand opening announcement soon. Sussex Bank 18-21 Astoria Blvd., Astoria, NY 11102 www.sussexbank.com DECEMBER 2014 | BOROMAG.COM | 53
CHARACTERS
Hoyt Plaza
Keeping it in the family Story by
Joe Giannola
BRADLEY HAWKS
The story starts in March of 1962, when Vito and Nancy Giannola first moved to New York City from Italy with their three children—sons Joe and Tony, and daughter Josephine. Within just a week of landing, Joe found work at a barbershop in Astoria, Tony soon found a position as a mechanic, and Josephine enrolled in school. Joe stayed at the barbershop for the next four years, prior to being drafted and serving both in the states and overseas. “When I came back home, I ended up buying the business—and that’s how we started.” Soon thereafter, Tony bought the gas station across the street, and the wheels were set in motion for the birth of one of Astoria’s ambitious families. Meanwhile, in 1964 the three siblings were blessed with yet another brother, who was named after his father. Vito was the first of the family actually born in America, and his education would also lead the siblings beyond ownership into substantial property development. What began as just a single barbershop has now stretched into several properties, and even three new living complexes within the past decade. “Slowly we started buying property in the area,” recalls Joe. “And then what followed,” adds Vito, “because [my brothers] were in the neighborhood for so many years, people started coming to them as they were selling their homes.” The end result is an impressive real estate portfolio, which now also includes their own developments—Hoyt South, Bridge Side, and Hoyt Plaza. Landscape architects are adding the finishing touches to the driveway at Hoyt Plaza, a stunning 34 unit property ranging from studios to three bedroom penthouses, complete with a lush driveway, gym, rooftop gardens, and pool. A fireplace and water features will great residents at the entryway, and the view from the windows and rooftop offer sweeping panoramas of Astoria Park, the waterfront, the Triboro, and Manhattan. Studios in the Giannola properties begin at $1,500 with penthouses reaching $3,000 and more. And while the rent may seem high to some locals, this isn’t a case of outsiders trying to raise rent. The reality couldn’t be further. “We try to see what Manhattan offers,” explains Vito, “and then offer a little more than that for a lot less.” That’s a large part of why they built Basil Brick Oven a few years ago, to provide a new dining option for their residents. Now their own children are actively involved in the business, and the tables at Basil Brick Oven are full of smiling kids and grandkids recalling family holidays, grandma’s cookies, and Sunday ragout. Yes, the cookie recipe is still in the family, and believe it or not, nearly 100 friends and family will gather for a Christmas potluck this December at Vito’s house. And that, after all, is the American Dream. Giannola Realty Group 28-21 Astoria Boulevard, Astoria, NY 11102 718-274-4555
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S Cookie Recipe 5 lbs flour, sifted 1 lb Crisco 4 C sugar 1 oz baking powder 1 Tbsp vanilla extract 12 eggs, slightly beaten 2 ¼ cup warm milk confectioners sugar 2 Tbsp lemon juice a little warm water
Preheat oven to 400 degrees, and grease baking sheets Blend warm milk and sugar in a large mixing bowl In a separate bowl, mix the Crisco and flour with your fingers until it resembles a coarse cornmeal Add eggs, vanilla, and baking powder, and mix Add the milk and sugar, and combine—but do not overwork dough Let sit, covered, for about an hour Form into ropes a ½ inch thick and 3 inches long Shape into “s” and place on baking sheet Bake for 15 to 20 minutes Combine confectioners sugar, lemon, and water to make glaze. Gently glaze cookies and let chill on parchment paper
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56 | BOROMAG.COM | DECEMBER 2014