AMBI NUTRITION WEBSITE COPY SEPTEMBER 25, 2019 | WEBSITE COPY ROUND 1
ROUND 1
Website Copy
ELEMENTS OF GOOD WEBSITE COPY • Put your most important information first • Keep your web copy as simple as possible • Use familiar keywords • Use short paragraphs and sentences - 4 max • Skip unnecessary words • Make a visual impression • Emphasize benefits over features • Expect people to arrive anywhere on your website • Each page should be easy to scan • Each page should clarify to people where they are; and what your site is about • Each page should have a call to action telling people where to go next
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
GOALS OF ROUND ONE
• Gain consensus around the general flow and user experience of the site • Consider placement of key information • Reflect on the brand voice, tone and overall messaging • Consider new possibilities that arise - ecommerce, store locator page etc.
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
RECOMMENDED SITE MAP Keeping the website simple, straightforward and user friendly, this site map outlines how the user will experience the brand and provides a “taste” of what Ambi is all about on each page.
HOME PAGE Brand Overview Product Intro
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
PRODUCTS Benefits Ingredients
ABOUT Philosophy Bio
FAQ
HOME PAGE - BRAND OVERVIEW | PRODUCT INTRO The homepage paints the picture and vision of the Ambi Nutrition Brand. Taking the position of “You Know Your Body” communicates the importance of self-awareness and empowers the audience while also appealing to their intelligence and positioning Ambi as an expert on nutrition. The first paragraph gives an overview of the brand vibe while the second paragraph makes a simple yet powerful statement about the product. An infographic in the middle keeps the eye moving and the audience engaged. A call to action above the fold allows visitors to purchase immediately and a second call to action to follow Ambi on social media invites the audience into more content, thus building brand loyalty through consumer engagement.
You Know Your Body. Ambi Knows Nutrition.
Fuel for the journey within, Ambi Nutrition dives deep to fill your energy reserves so you can live life from the inside out. Offering your body the right nutrients at the right time, Ambi Nutrition Bars keep you balanced and in optimal health.
(infographic)
Feed your Mind (link to FAQ)
Fuel your Body
(link to Product Page)
Free your Spirit (link to About Page)
SHOP NOW
(link to store locator page, ecommerce page or direct to retailer)
A Nutrition Bar Built for Breakthroughs.
Simple, natural, smart and packed with energy boosting nutrients and pure, all natural ingredients, Ambi Nutrition Bars are powerful nutrition that’s just right for you.
GO BEYOND THE BAR (link to @ambinutrition)
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
ABOUT SECTION - PHILOSOPHY | BIO We turn the traditional About section into more “about” the audience. Making our passion about them, we reinforce the position that self-awareness is key. Highlighting Eric provides a personalized insight into the brand by placing a name and face with Ambi Nutrition. A call out quote provides site scanners with an immediate emotional message.
Your Purpose Is Our Passion.
Ambi Nutrition Bars provide fitness focused individuals an extra dose of nutrients to drive peak performance. For the dreamers and doers, for the movers and shakers, Ambi Nutrition are nutrition bars for the here and now. Because when you’re moving mountains you’re gonna need a better bar.
“ I believe in striving for self-actualization, to be fully aware of ones true self and potential. To “know thyself” is of paramount value. It is one’s foundation of being.” - Ambi Nutrition Founder, Eric Abrons Ambi Nutrition Founder Eric Abrons is an entrepreneur, fitness model and influencer with a focus on gratitude, consciousness, and wholeness. He believes in mind-body optimization and self-development through psychology and philosophy. He started Ambi Nutrition to offer health-conscious individuals a nutrition bar that offers everything they need without being too filling.
FOLLOW ERIC
(link to Eric’s personal instagram) AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
PRODUCT PAGE - KEY BENEFITS | INGREDIENTS The Product Page provides more detailed information about the Ambi Nutrition Bar itself while also appealing to the consumer mindset of “going down a road less traveled.” A clear benefit of freedom is communicated. I recommend a graphic treatment of the ingredients list as a way to create a memorable, visual impact.
Raising the Bar on Better Health.
When your cruising down the road less traveled, you need a little energy boost along the way. Ambi Nutrition is here to provide you with nutrient-rich, organic, all natural energy bars purposefully created to steer yourself and your body in the right direction.
Simple Ingredients. Zero Additives.
Free yourself from the confusion of choosing which nutrition bar is right for you. Ambi Nutrition Bars are a source of clean energy, with all-natural, organic ingredients blended for balance. Free of toxins, Ambi Nutrition Bars support good digestion and are high in dietary fiber with no genetically modified organisms or refined sugars.
Ambi Nutrition Bars (infographic)
HIGH IN Vitamins Minerals Fiber Antioxidants Plant based proteins Healthy saturated fats
FREE FROM Refined sugars GMO’s Gluten Dairy Soy Additives Preservatives
BUY NOW
(link to store locator page, ecommerce page or direct to retailer) AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
FAQ The Ambi website FAQ has a range of product/ingredient information along with more practical content regarding customer service. An accordian style list keeps the page simple with dropdowns opening up to answers. Providing a headline and intro paragraph and immediate call to action to connect with Ambi as opposed to going straight into FAQ communicates to consumers that Ambi cares about their well-being and wants to offer support and transparency. Another opportunity to follow Ambi on social media is offered to keep the conversation going.
Ambi Nutrition Cares About What You Put in Your Body
We know you read labels and only want what’s best for your body. Ambi Nutrition is here to provide extra support and guidance on your journey towards ultimate health and wellness. We love to talk personal nutrition and welcome your questions and feedback. Let’s chat!
CONNECT WITH AMBI (link to support email)
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
FAQ
What does Gluten-Free Certified mean?
A gluten-free certification means that Ambi Nutrition Bars contain less than 10 parts per million of gluten. In comparison, the U.S. Food and Drug Administration’s gluten-free label rules call for foods to contain less than 20 ppm of gluten. All Ambi Nutrition Bars and all incoming ingredients are also tested for gluten on a regular basis.
What Is the Shelf Life of Ambi Nutrition Bars?
The shelf life of Ambi Nutrition Bars is eight months from the time of manufacture, but can be refrigerated or put in the freezer to extend the shelf life. All Ambi Bars are made fresh to order.
What Is Your Return Policy?
We offer a 100% satisfaction guarantee on our products. If you require a refund or have any questions about our products or ingredients, you can reach out to us at support@ambinutrition.com and we will be happy to help.
Do You Use GMO-free Ingredients?
We source all of our ingredients from suppliers who guarantee GMO free ingredients. Additionally, our plant-based bars are verified by the Non-GMO Project and display the NGP Verified logo.
Are Ambi Nutrition Bars Vegan?
Ambi Nutrition Bars are not considered vegan because they contain eggs and are sweetened with honey. Ambi Bars are gluten, soy and dairy free.
AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
FAQ
Are Ambi Nutrition Bars Made With All-Natural Ingredients?
Yes. Ambi Bars are made with 100% all-natural ingredients and contain no artificial flavors, no artificial colors, no artificial sweeteners and no fillers. Ambi Nutrition Bar ingredients are also non-GMO.
Where Do You Make Your Product?
We have a certified gluten free facility in Southern California.
Are Ambi Nutrition Bars Paleo Friendly?
Paleo diets in their strictest form include foods that hunter-gatherers would have eaten. This means no foods that were not available to them (like sugar, processed foods, artificial ingredients) and lots of fruits, grains and lean protein. Paleo diets also restrict grains, legumes and dairy. Ambi Bars, while gluten-free and only containing real food ingredients, would not fit in the Paleo diet in its strictest form as they contain some sugar (4-5g).
Are Ambi Nutrition Bars Safe for Those With Nut Allergies?
No. Ambi Nutrition Bars contain almond butter, macadamia nuts and brazil nuts, therefore we do not recommend our bars for those with severe nut allergies.
Who Should I Contact if I Have Questions About Your Products?
Please call Ambi Nutrition’s Customer Support team with any questions, comments or concerns at (888) 888-888. You can also email us at support@ambinutrition.com. We’d love to hear from you!
FOLLOW AMBI
(link to @ambinutrition) AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
NEXT STEPS
• Sign off or provide edits to site map and overall UX • Consider the messaging and any additions or subtractions to each page •D etermine how the consumer will be able to purchase Ambi Bars and adjust website copy to reflect •O ffer immediate feedback on Round One and provide edits by end of day Monday, September 23 AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
THANK YOU AMBI NUTRITION | WEBSITE COPY ROUND 1 | SEPTEMBER 25, 2019
thrivercreative.com | 615.830.0006 | lyric@thrivercreative.com