Accelerators Organization Website Analysis & Recommendations

SALES SITE ANALYSIS & RECOMMENDATIONS | ROUND 1

WHAT TO EXPECT

GOALS OF AO SALES SITE RECOMMENDATIONS OTHER CONSIDERATIONS NEXT STEPS

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

Goals of AO Sales Site

GOALS OF AO SALES SITE To incorporate the findings of the AO Target Audience Profile into the current AO Sales Site and make updates that reflect the needs of this audience: Start up Entrepreneurs who are making less than $1,000,000 and are ready to expand.

Specific Goals of the Sales Site 1. Create a connection with the audience that will evoke emotions 2. Create a sense of trust 3. Create a more distinct personality to differentiate the brand from Shawn

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS Based on findings from the AO Target Audience Profile and best practices for effective sales page websites, the following recommendations are suggested.

OVERALL RECOMMENDATION Create a brand concept that reflects a personality distinct from Shawn that will allow AO to live on its own while also creating a more memorable experience for the audience.

Based on the following discovery: Entrepreneurs tend to be impatient in nature. They want access to information on demand when they want it - NOW. BRAND CONCEPT - SPEED We expand the design element of a car odometer to include subtle auto references and the related concepts of drive and acceleration.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - THE HEADER

1. Update header headline to convey a clear benefit/result. Change existing headline to:

GET YOUR BUSINESS TO SEVEN FIGURES FASTER THAN ANY OTHER ORGANIZATION. JOIN NOW

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - THE HEADER 2. Utilize an image carousel that engages the emotions of the viewer, creates movement and reflects the brand concept of speed.

“65% of the population describe themselves as visual learners. At the highest level, images help your visitors connect and feel comfortable on your site.”

SOURCE: https://www.square2marketing.com/blog/how-important-are-images-in-your-website-design

3. Add in brand concept. Update Take a Tour CTA to TAKE A TEST DRIVE 4. Immediately connect CTA to the benefit. Move JOIN NOW front and center under headline. Bring in contrasting color. “ The higher the contrast between elements on the page and the CTA, the more attention is directed toward the button.”

SOURCE: https://thinksem.com/blog/ctas-color-versus-contrast/

5. Take advantage of the fact that most sales come from Shawn’s Instagram.

Include AO social media icons in Menu Bar.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION ONE

No recommendations Clear what AO offers. Video engages audience immediately.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION TWO

Recommendation Keep with brand concept of speed/cars and acknowledge that the target audience has already started their business. Change LAUNCH to ACCELERATE.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION THREE

No Recommendation Anticipates the audiences’ question of Why? Provides a strong reason that evokes emotion.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION FOUR

Recommendations 1. Drop quote from Shawn. Gets lost under headline and audience has not been introduced to Shawn so they don’t know who he is.

2. Create parallax effect. Make this section “move in” from the left line by line to create motion.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION FIVE Recommendations Add section with scrolling images of members with quotes that capture the attention of the audience and address specific concerns.

Goal: We want the audience to feel like AO is speaking directly to them.

If a viewer can see a specific concern of his/hers they are more likely to connect with the brand. By creating opportunities at every turn for the audience to feel like their story is being told and strategically using specific needs and challenges taken from the research, we tap into known needs and desires and address their deepest fears.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION FIVE The Research The following are current statistics and confirmed challenges of existing AO Members. Quotes acknowledge that these lifestyle choices and concerns have been addressed and solved by AO. Statistics • Ready to be his/her own boss: 26% • Wanted to pursue his/her passion: 23% • The opportunity presented itself: 19% • Dissatisfied with corporate America: 12% Needs & Challenges • Scaling • Support from peers • Reliable, trusted guidance • Streamlining and efficiency • Hiring practices • Questions answered when needed • Always getting good answers • Making connections and networking SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

• Technicalities and details • Direct access to Mentors • Being able to access real people who own their own businesses • Employee motivation • Accountability from someone higher up • Not feeling alone • Feeling heard and respected

RECOMMENDATIONS - SECTION FIVE HEADLINE

AO MEMBERS HAVE WALKED IN YOUR SHOES. NOW IT’S TIME TO GET IN THE DRIVER’S SEAT. “ I was dissatisfied with corporate America and I wanted to be my own boss. AO helped me to pursue my passions and turn my dream of owning my own business into a successful reality.”

Michael Tucker, Owner, I am Bulldog

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

“ I felt alone and lost before I found AO. Not only has my business doubled in revenue, but I have found a tribe of fellow Business Owners I can trust.”

Heather Brockton Owner, Heather’s Mobile Pet Salon

“ I was ready to scale my business and needed help with hiring the right people. AO gave me direct access to trusted Mentors that offered me valuable resources I could never have found otherwise.

My sales increased 22% as a result.”

Nick Beherndt, Owner, Ace Heating & Cooling

RECOMMENDATIONS - SECTION FIVE HEADLINE

AO MEMBERS HAVE WALKED IN YOUR SHOES. NOW IT’S TIME TO GET IN THE DRIVER’S SEAT. “ My business moves fast and I need answers quickly. AO’s on-demand access got me answers that saved me time and money. I have since started a second business and have plans to retire by 50.”

Greg Brunette Owner, Brunette Sportswear

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

“ The connections I’ve made in AO are priceless.

There are no “ra ra sessions.” These are real people that bend over backward to help you get real results. I finally found an organization I can trust and believe in. “

“ I have a very technical business and didn’t think there was anyone who could give me the detailed answers I was looking for.

I got those answers from AO. I’m projected to reach $1,000,000 in sales this year.”

Mashel Rathmell Owner, The Magic Moment Bridal Studio

Patricia Burgess Owner, Answer Spring

RECOMMENDATIONS - SECTION SIX

Recommendation This is ½ way through the scrolling experience. Create an opportunity for the viewer to engage and take action. Add a specific CTA.

START GETTING ANSWERS

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION SEVEN

Recommendations 1. Reformat video presence. Hero image is too large and not attractive.

2. Start the sequence with Robyn Artis.

3. C reate an invitation that welcomes the audience into the Tribe. Change Headline to:

Meet Our Members

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION EIGHT

No Recommendation Anticipates questions audience might be thinking at this point.

Creates another opportunity to interact with Shawn.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION NINE Recommendation Create new infographic to make this section more memorable. Add brand personality and highlight the fact that AO is fun by using an acronym.

“Acronyms simplify inner complex thoughts in order to share information and understanding with others without confusing or boring them. Turning something into an acronym makes it more concrete and tangible. It becomes a repeatable topic or integral part of a conversation.”

SOURCE: http://changingminds.org/techniques/language/persuasive/power_abbreviation.htm

AO MEMBERS HAVE D.R.I.V.E Dedicated to Success Ready to Share Invested in Fun Value Financial Freedom Eager to Serve

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION TEN

Recommendations 1. Strengthen headline. Change to: MEET YOUR MENTORS 2. Condense and refine formatting of personal profiles.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION ELEVEN

Recommendations 1. Remove subheads as they get lost and hard to read.

2. Create “rotation” functionality where top challenge is highlighted or challenge is magnified when hovering.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION TWELVE

No Recommendations Clearly calls out what categories of business ownership are addressed.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION THIRTEEN

Recommendations 1. Take advantage of proven sales generation of Instagram. Add invitation to follow Shawn on Social Media.

FOLLOW ME TODAY

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION FOURTEEN

No Recommendations Provides more detailed information on the benefits of AO and differentiates AO from competitors.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION FIFTEEN

Navigation is done well here. Easy to follow!

Recommendation 1. Consolidate and refine formating of profiles.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION SIXTEEN

Recommendation 1. Change headline from generic FAQ to:

STILL HAVE QUESTIONS? AO HAS THE ANSWERS.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - SECTION SEVENTEEN

Recommendation 1. Make better use of this section. This is the last chance to get them to sign up.

Change headline to:

ARE YOU READY TO GET YOUR BUSINESS IN GEAR? GET ON THE FAST TRACK TO SEVEN FIGURES JOIN AO TODAY SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - TAKE A TOUR PAGE

Recommendation 1. Make AO Branded along with Mentor Report.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - JOIN NOW PAGE

Recommendation 1. Repeat brand promise. Change headline to:

GET TO SEVEN FIGURES FASTER THAN ANY OTHER ORGANIZATION SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - JOIN NOW PAGE

Recommendation 1. Remove Free from 7-Day Free Trial.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - JOIN NOW PAGE

Recommendation 1. Change generic headline to be more welcoming.

TELL US ABOUT YOURSELF

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

RECOMMENDATIONS - JOIN NOW PAGE

Recommendation 1. Validate audience for signing up. Add Violator.

CONGRATULATIONS ON TAKING THE FIRST STEP TO SEVEN FIGURES SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

Other Considerations SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

OTHER CONSIDERATIONS

1. Money Back Guarantee 2. Show pricing if a Value Proposition 3. Create a Methodology Infographic

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

NEXT STEPS

Provide initial feedback on recommendations presented.

Create action list for Sales Site updates.

Provide any additional feedback by Friday, November 15th.

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019

SALES SITE ANALYSIS & RECOMMENDATIONS - ROUND 1 | NOVEMBER 13, 2019