Brand Concept - ARCHIVE Collection

ARCHIVE COLLECTION BRANDING CONCEPT & PROMO PIECE PRESENTED BY H2ANDCO

ARCHIVE COLLECTION BRANDING CONCEPT: We posi<on ARCHIVE COLLECTION not only as a capsule fashion collec<on and ar<s<c collabora<on, but as a poignant take on the “fabulousness” and “outrageousness” of the 1990’s as an influence on the aspira<onal and cuSng edge tastes of current Art and Fashion Connoisseurs.

We brand ARCHIVE COLLECTION as an extension and apprecia<on of a decade that allowed us to transcend the mundane and experiment in all areas of life. With this collec<on and exhibi<on we celebrate the resul<ng lifestyle choices and the incredible advances that took place in art, technology, fashion and culture.

ARCHIVE COLLECTION A modern day exhibi<on that captures the innova<ve spirit of an era that defined the integra<on of art, music, technology, culture and fashion.

THE COMPONENTS: A SENSORY EXPEREINCE TOUCH: ARCHIVE COLLECTION – a sensual, tangible yet highly wearable fashion collec<on inspired by the innova<ve designs of Pia Myrvold’s past collec<ons and made modern through the sophis<cated stylings of Breanna De Geere.

SIGHT: DIGITAL ART – Pia’s current cuSng edge pieces geared toward the tech crowd.

SOUND: Experimental musical experience either within a specific piece or as a whole.

FEEL: A unique combina<on of visual and auditory delights drawn from the decade of outrageous inven<on that inspires the viewer to launch forward with a “Live Out Loud” mindset.

THE PLAYERS: PIA AND BREANNA We discuss the unique collabora<on of these two visionaries as their lives intertwined through a love of fashion and design to include:

• Individual Bios of Pia and Breanna •

The story of how they met and their 20 year friendship

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How ARCHIVE is a launching pad for future design collabora<ons for Breanna.

THE DELIVERABLE •

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A sleek CD handout that includes the ARCHIVE COLLECTION Story, concept, Bios, photos and sketches.

To include o video of Pia’s digital works combined with music to enhance the overall experience.

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The idea is that a Compact Disc is also reflec<ve the 90’s era and is an inexpensive but effec<ve vehicle of communica<on.

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Poten<al back –up email blast experience for those that don’t have CD accessibility.

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Logo to be s<cker on the CD

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Make men<on and site sources of the 90’s influence on current fashion trends.