WICKED AWESOME YOU
OCTOBER 30, 2019 | WHY | MISSION | TAGLINES | ROUND 1
WHAT TO EXPECT
• WAY’S Why • The Mission • Taglines • Sneak Peek • Next Steps
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
“ Women today are feeling powerful and fulfilled, and they have no idea why brands treat them like they are only interested in hiding their incontinence, smoothing their wrinkles or essentially just not being over 40. And that is if brands include them in the conversation at all. For women, their 40s and 50s are the age of invisibility.� Source: https://www.adweek.com/agencies/brands-continue-to-overlook-women-over-40-as-a-group-worth-marketing-to/
WHY
WAY’S WHY
A brand purpose or “why” defines the “soul” of the organization. It’s what a particular organization stands for. A purpose keeps you grounded and focused on what’s really important. It gives yourself and your audience something to believe in. It’s the real reason your brand exists.
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
WAY’S WHY OPTION 1
After re-reading these carefully, we are with Dave! We really like #6 best as far as what it says. Feels modern, action oriented and specific to our audience. Made a few other comments we thought we’d like to weave in as well. See below.
OPTION 4
To advance the efforts of the Personal Care Movement
Wicked Awesome You helps women conquer their fears,
through an innovative and thoughtful digital platform that
breakthrough personal barriers, and take action in the
inspires women to make lasting changes to their health
improvement of their health and wellness.
and wellness.
We love the word breakthrough - i’ll let you figure out if it fits
OPTION 5
OPTION 2
Wicked Awesome You utilizes the power of an online
Wicked Awesome You is here to breakthrough the age of
community to inspire women over 40 to take daily actions
invisibility that affects women over 40 by offering innovative
to improve their personal care.
solutions to optimize their health and wellness.
OPTION 6 OPTION 3
Wicked Awesome You harnesses the power of information,
To solve a crisis of care that confronts women in their prime
technology and community to create new ways of approaching
by helping them overcome complacency and achieve lasting
health and wellness for women over 40.
results in their personal care.
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
l like the idea of making the phrase “their personal health and wellness…”
MISSION WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
THE MISSION
In a few short words your Mission Statement should capture your core brand positioning, help you stand apart from your competitors, simplify your strategic direction and communicate your brand’s persona. A good mission statement will reflect every dimension of your business. It will be actionable, substantive, dynamic and charismatic.
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
THE MISSION
like. I also crossed out all the things I don’t like :) I realize some have similar sentiments, but I thought this would help focus what is ringing true to me. Figure you can play with it a bit and maybe come up with two options??? Hopefully it all makes sense to you
OPTION 1
OPTION 4
Wicked Awesome You is a digital platform that aims to
Wicked Awesome You offers innovative health and wellness practices
authentically empower modern women with innovative health
for women over 40 through a digital platform that utilizes small steps,
and wellness strategies to help them overcome complacency.
consistent routines, accountability and community connection to reach their personal care goals.
OPTION 2 WIcked Awesome You is an online health and wellness community
OPTION 5
that provides tools, technologies and connections to help women in
Wicked Awesome You provides the most current, solution-based
their prime make small, daily changes that lead to long term results.
information on health and wellness for empowered women in their prime so they may make daily changes that create lasting results.
OPTION 3 Wicked Awesome You provides whole body solutions and innovative
OPTION 6
routines for women over 40 through an online platform that harnesses
Wicked Awesome You helps women over 40 achieve mental,
the power of community to help women achieve lasting results in the
emotional and physical breakthroughs by offering solution-based
area of health and wellness.
strategies, routines and tools to improve their health and gain lasting results through the support of an online wellness community.
active WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
TAGLINE WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
TAGLINE OPTIONS A great tagline can speak to an audience with authority and elegance. At its best a tagline introduces the audience to the brand and beckons them to linger a while and listen. A good tagline will clarify and express an important brand attribute, support your positioning and help people recognize and remember you.
Your Body Needs You Now
Where There’s a Will There’s a WAY.
Wellness Never Looked So Good
Your Source for Wellness
Strategic Solutions. Real Results.
Because Your Body Rocks
For the Health of It
Your Body. Your WAY.
Your Wellness is Our Business
Healthy Bodies. Better Lives.
A Place to Call Whole
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
TAGLINE OPTIONS A great tagline can speak to an audience with authority and elegance. At its best a tagline introduces the audience to the brand and beckons them to linger a while and listen. A good tagline will clarify and express an important brand attribute, support your positioning and help people recognize and remember you.
SNEAK PEAK Your Body Needs You Now
Where There’s a Will There’s a WAY.
Wellness Never Looked So Good
Your Source for Wellness
Strategic Solutions. Real Results.
Because Your Body Rocks
For the Health of It
Your Body. Your WAY.
Your Wellness is Our Business
Healthy Bodies. Better Lives.
A Place to Call Whole
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
A SNEAK PEAK
LOVE :)
A concept for categorizing content is outlined below. Think Wicked is all about the mind and includes information related to mental health, mindfulness and meditation. Feel Awesome encompasses the body and includes categories like fitness and nutrition. Be You focuses on the whole woman as a unique individual and includes beauty, sexuality and content targeted to women who have specific needs.
Think Wicked. Strategic solutions to your biggest health and wellness challenges. Feel Awesome. Daily routines and tools to help you look and feel your best. Be You. Up-to-date information and resources personalized to your unique needs. Because there’s no one else as Wicked and Awesome as YOU.
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
NEXT STEPS
Provide initial feedback on content presented. Consider which statements or phrasing are most important to include. Provide specific edits and feedback by Friday, November 1st. WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019
THANK YOU thrivercreative.com | 615.830.0006 | lyric@thrivercreative.com
WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019