Wicked Awesome You Mission

WICKED AWESOME YOU

OCTOBER 30, 2019 | WHY | MISSION | TAGLINES | ROUND 1

WHAT TO EXPECT

• WAY’S Why • The Mission • Taglines • Sneak Peek • Next Steps

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

“ Women today are feeling powerful and fulfilled, and they have no idea why brands treat them like they are only interested in hiding their incontinence, smoothing their wrinkles or essentially just not being over 40. And that is if brands include them in the conversation at all. For women, their 40s and 50s are the age of invisibility.�

Source: https://www.adweek.com/agencies/brands-continue-to-overlook-women-over-40-as-a-group-worth-marketing-to/

WHY

WAY’S WHY

A brand purpose or “why” defines the “soul” of the organization.

It’s what a particular organization stands for. A purpose keeps you grounded and focused on what’s really important. It gives yourself and your audience something to believe in. It’s the real reason your brand exists.

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

WAY’S WHY OPTION 1

After re-reading these carefully, we are with Dave! We really like #6 best as far as what it says. Feels modern, action oriented and specific to our audience. Made a few other comments we thought we’d like to weave in as well. See below.

OPTION 4

To advance the efforts of the Personal Care Movement

Wicked Awesome You helps women conquer their fears,

through an innovative and thoughtful digital platform that

breakthrough personal barriers, and take action in the

inspires women to make lasting changes to their health

improvement of their health and wellness.

and wellness.

We love the word breakthrough - i’ll let you figure out if it fits

OPTION 5

OPTION 2

Wicked Awesome You utilizes the power of an online

Wicked Awesome You is here to breakthrough the age of

community to inspire women over 40 to take daily actions

invisibility that affects women over 40 by offering innovative

to improve their personal care.

solutions to optimize their health and wellness.

OPTION 6 OPTION 3

Wicked Awesome You harnesses the power of information,

To solve a crisis of care that confronts women in their prime

technology and community to create new ways of approaching

by helping them overcome complacency and achieve lasting

health and wellness for women over 40.

results in their personal care.

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

l like the idea of making the phrase “their personal health and wellness…”

MISSION WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

THE MISSION

In a few short words your Mission Statement should capture your core brand positioning, help you stand apart from your competitors, simplify your strategic direction and communicate your brand’s persona. A good mission statement will reflect every dimension of your business. It will be actionable, substantive, dynamic and charismatic.

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

THE MISSION

like. I also crossed out all the things I don’t like :) I realize some have similar sentiments, but I thought this would help focus what is ringing true to me. Figure you can play with it a bit and maybe come up with two options??? Hopefully it all makes sense to you

OPTION 1

OPTION 4

Wicked Awesome You is a digital platform that aims to

Wicked Awesome You offers innovative health and wellness practices

authentically empower modern women with innovative health

for women over 40 through a digital platform that utilizes small steps,

and wellness strategies to help them overcome complacency.

consistent routines, accountability and community connection to reach their personal care goals.

OPTION 2 WIcked Awesome You is an online health and wellness community

OPTION 5

that provides tools, technologies and connections to help women in

Wicked Awesome You provides the most current, solution-based

their prime make small, daily changes that lead to long term results.

information on health and wellness for empowered women in their prime so they may make daily changes that create lasting results.

OPTION 3 Wicked Awesome You provides whole body solutions and innovative

OPTION 6

routines for women over 40 through an online platform that harnesses

Wicked Awesome You helps women over 40 achieve mental,

the power of community to help women achieve lasting results in the

emotional and physical breakthroughs by offering solution-based

area of health and wellness.

strategies, routines and tools to improve their health and gain lasting results through the support of an online wellness community.

active WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

TAGLINE WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

TAGLINE OPTIONS A great tagline can speak to an audience with authority and elegance. At its best a tagline introduces the audience to the brand and beckons them to linger a while and listen. A good tagline will clarify and express an important brand attribute, support your positioning and help people recognize and remember you.

Your Body Needs You Now

Where There’s a Will There’s a WAY.

Wellness Never Looked So Good

Your Source for Wellness

Strategic Solutions. Real Results.

Because Your Body Rocks

For the Health of It

Your Body. Your WAY.

Your Wellness is Our Business

Healthy Bodies. Better Lives.

A Place to Call Whole

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

TAGLINE OPTIONS A great tagline can speak to an audience with authority and elegance. At its best a tagline introduces the audience to the brand and beckons them to linger a while and listen. A good tagline will clarify and express an important brand attribute, support your positioning and help people recognize and remember you.

SNEAK PEAK Your Body Needs You Now

Where There’s a Will There’s a WAY.

Wellness Never Looked So Good

Your Source for Wellness

Strategic Solutions. Real Results.

Because Your Body Rocks

For the Health of It

Your Body. Your WAY.

Your Wellness is Our Business

Healthy Bodies. Better Lives.

A Place to Call Whole

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

A SNEAK PEAK

LOVE :)

A concept for categorizing content is outlined below. Think Wicked is all about the mind and includes information related to mental health, mindfulness and meditation. Feel Awesome encompasses the body and includes categories like fitness and nutrition. Be You focuses on the whole woman as a unique individual and includes beauty, sexuality and content targeted to women who have specific needs.

Think Wicked.

Strategic solutions to your biggest health and wellness challenges.

Feel Awesome.

Daily routines and tools to help you look and feel your best.

Be You. Up-to-date information and resources personalized to your unique needs.

Because there’s no one else as Wicked and Awesome as YOU.

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

NEXT STEPS

Provide initial feedback on content presented.

Consider which statements or phrasing are most important to include.

Provide specific edits and feedback by Friday, November 1st.

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019

THANK YOU thrivercreative.com | 615.830.0006 | lyric@thrivercreative.com

WICKED AWESOME YOU | WHY | MISSION | TAGLINES ROUND 1 | OCTOBER 30, 2019