SEPT 2012 - MARCH 2013
CREATIVE CONNECTED OPEN DYNAMIC
SEPT 2012 - MARCH 2013
A unique moment in our time
The biggest celebration ever of UK partnership with Brazil
leaders brazil today has a strong, solid, growing economy. We promote social inclusion, for our strength lies in our ethnic, cultural and religious diversity. Today, Brazil is admired way beyond football or carnival... So I invite you to come visit brazil, and get to know our country and our people.�
Dilma Rousseff
�
CREATIVE CONNECTED OPEN DYNAMIC
Say... “britain in 2012 will offer more than just sport; it will offer a fantastic opportunity. It is a chance for the world to rediscover the unique qualities that make Britain such a compelling destination – for business and tourism, for innovation and entrepreneurship,
”
for world-class creativity and culture.
David Cameron
A
Great Opportunity
Transform Entrepreneurs Invest Business Change Artists & Celebrities Create Game Changers Improve Policy Makers Engage Digital Networks Developed Opinion Formers & Decision Makers Partner Youth
Aiming
High
12 OVER 100 Up to 20 Your
AT LEAST
Cities Events
Million people, including broadcast & digital engagement
Presence
• Six months of major events; legacy up to 2016 and beyond • Long-term trade strategies • Partnerships • Scholarships
• Highest level networking: Cross Industry & Cross Country • Exchange programmes • Mass market showcase
from Sept 2012 to March 2013
THE EMERGING PROGRAMME
September » Energy R&D: Bring together Energy companies and Universities in both countries to discuss how to make the most of R&D investments in generating new business opportunities. » Rio Oil & Gas: Take part in the Energy Trade Mission and enjoy high-level meetings and a day long seminar with experts. » UK Live: Major UK artists’ promotion, delivered on a themed venue, promoting UK expertise in Food, Fashion, Tourism and Film.
OctOber » Creative Industries Mission: A Trade Mission, presenting the success of British Creative Industries in delivering the London 2012 Olympics and covering Marketing, Advertising, Ticketing and Design – including Olympic Torch and Medals. » INOVATEC: Presence at the leading innovation technology exhibition, with business roundtables, trade discussions and R&D opportunities to showcase UK expertise.
NOvember » Transforming Performance & Imagine Exhibition: UK’s expertise in extreme Motor-Sport Engineering showcased, presenting how technology is transferred to the industry. A case-study covering the MacLaren & GSK partnership. » Alan Turin: Lecture Tour and Workshops, in conjunction with CNPq (a key player in the Science without Borders programme) to support a
Code Breaking and a Programming competition, attracting brilliant, young minds towards Science and Technology.
December » Sports Cities Road show: A celebration of London 2012 success and the handover to Rio 2016, opening the agenda for knowledge sharing and business development while positioning UK’s expertise and delivering new sports modalities in Brazil (e.g. Rugby). » Transform Biennale: UK Creative Industries showcasing renowned expertise at the biggest cultural celebration in Brazil.
JaNuary » Watch Me Move – A Barbican Exhibition: Tracing the history of animation over the past 150 years, this show brings together for the first time the films of contemporary artists alongside popular favourites. » Brave New World: Innovation on Digital Platforms and the role technology plays in the creative entrepreneurship, covering fashion, gaming, dance, visual arts, heritage and crafts, showcasing UK’s expertise and building capacity in the local economy.
February » The Royal Ballet: An outdoor event presenting UK’s state-of-the-art Shakespeare’s Romeo and Juliet. The production will be filmed in HD, and will be made available through selected channels. » Lucian Freud: A joint exhibition by MASP and Rio de Janeiro’s Paço Imperial, covering 80 works of art and a rare film of Lucian Freud painting.
march » Industrial Design Exhibition: A businessfocused moment led by the Design Council, where UK’s expertise in healthcare technologies will be showcased with links to the Transforming Performance and with the Imagine Exhibition events. » Southbank Centre: Administrators, Producers, Technicians and Artists from London’s renowned Southbank Centre will join forces with local institutions to develop an infrastructure of training and mentoring for young people.
Three Key Objectives: • Celebrate existing UK/Brasil partnerships • Forge dynamic new partnerships for the future • Showcase the UK as a GREAT place to visit, study, work and do business
A series of projects and events to exploit opportunities in:
Sport Music
Green Innovation
Shopping
Technology
Entrepreneurship
Culture Countryside Knowledge
Creativity
Heritage
Conceived by Her Majesty’s Government Delivered by Selected Partners Monitored by Experts UKBrasil It’s all about Legacy It’s all about Partnership Be part of Great, be part of UKBrasil ukbrasil@fco.gov.uk