STM Annual Report 2010 by June Bae

VH1 Save The Music Foundation

REpoRt

2010 vh1savethemusic.com

Annual

I am aware that VH1 Save The Music’s intention is to do exactly that – sAve the music – but I can’t help thinking that it was an all-out effort to save me.

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VH1 SaveThe Music Foundation

BoArd of Directors Tom Calderone VH1 Larry Cohen Ehrenkranz & Ehrenkranz LLP

VH1 SaveThe Paul Cothran, Vice President & Executive Director Music Foundation Laurie Schopp Lock, Senior Director of Programs & Policy

Staff Rob Davidson, Program Director

Jaclyn Shea, Program Manager Chiho Okuizumi, Grantee and Compliance Manager Jessica Ecker, Director of Development Jennifer Dunn, Director of Corporate Sponsorships & Special Events Ariel Usatin, Director, Partnerships & Communications Nia Mack, Development Manager, Special Events, Partnerships & Major Gifts Deniece Dykes, Foundation Relations Coordinator

Paul Cothran VH1 Save The Music Foundation Wynton Marsalis Jazz at Lincoln Center David Nathan Universal Republic Records Christina Norman Oprah Winfrey Network Scott H. Rauch Simmons Jewelry Co. Morris L. Reid BGR Group Gordon Singer Elliott Advisors John Sykes John Varvatos John Varvatos Enterprises, Inc. Dirk Ziff Ziff Brothers Investments

VH1 SaveThe Jessica Ecker, Editor Music Foundation Jaclyn Shea, Editor

report staff

Rob Davidson, Photographer

VH1 Traci Terrill, Vice President, Editorial Creative Jimmy Wentz, Vice President, Off-Air Creative

Staff Julie Ruiz, Design Director

June Bae, Designer Samantha Hunter, Senior Copy Editor Elizabeth Nelson, Copywriter Jon Wallach, Project Manager

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Dear Supporter of Music Education, Thank you for your interest in and support for the VH1 Save The Music Foundation. On behalf of the Board of Directors, our staff and the many thousands of students who have benefited from restored instrumental music education, it is our pleasure to welcome you to our Annual Report.

tom calderone

This past year we have seen a renewed focus on how best to improve our public education system, during a time when we are facing our toughest economic challenges in decades at national and local levels. We applaud and support every effort to ensure that a quality education is available to all of our children. That is why the VH1 Save The Music Foundation was established – to ensure that every student has access to a complete education that includes music. Along with our partners, we have hosted events for and visited with Congressional members in Washington, D.C. to ensure that they are aware of the crucial role that music plays in our children’s development and education. We hear from schools, and especially the students themselves, that having music has helped them improve in their other subjects and develop crucial skills. We, in fact, think of music as being a foundation upon which all other learning can take place.

paul cothran

As we look back over the past year, we want to commend the school boards, superintendents, principals, teachers, students, our Ambassadors and of course you – our supporters, who have shown your unyielding commitment to providing all students with a complete education. This Annual Report is our shout-out to you! Thank you for your perseverance, generosity and vision. Thank you for opening your hearts, minds and doors. We are inspired by your dedication, challenged by your experience to reach ever higher, and encouraged by what we have achieved together so far. Let’s keep marching forward! Sincerely,

Tom Calderone Paul Cothran

President, VH1 Executive Director & Vice President Chairman, VH1 Save The Music Foundation VH1 Save The Music Foundation

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Music study incorporates elements of math, literature, critical thinking, teamwork and self-discipline. Music students tend to be more engaged in school. Yet so many schools are not given the resources they need to provide this integral part of a comprehensive, quality education. If we shortchange our children today on their education, it penalizes this generation and future generations. It also seriously impedes our progress as a nation.

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National Overview

vast body of scientific research shows that children who study a musical instrument experience greater success in all of their studies, exhibit better ability to work in teams, have enhanced creative and critical thinking skills, and are more likely to stay in school and graduate from college. American students must be prepared for an increasingly competitive global workplace; the ability to think creatively is a crucial component in determining their success. In fact, a recent Conference Board Report revealed that 74 percent of employers agree that creativity is increasingly important in U.S. workplaces. In addition, teamwork and critical thinking ranked among the five most important skills for new workforce entrants. Yet more than half of these employers stated that entrants exhibited deficiencies in these skills. Ensuring that students have the opportunity to study a musical instrument can help resolve this deficit. Ironically, as other nations have looked to the United States education system as a model, and are including arts education in their curricula, many American schools are cutting these same programs. Without music programs in our public schools our children and our country are weakened. For over a decade, the VH1 Save The Music Foundation has worked to provide resources to foster the skills needed for our children to succeed and maintain a competitive edge.

How the VH1 Save The Music Foundation Works

The VH1 Save The Music Foundation develops long-term sustainable instrumental music programs that provide children with equal access to music education, regardless of their economic disadvantage. Through strategic partnerships with school districts, the Foundation provides brand-new musical instruments to public elementary and middle schools, jumpstarting dormant music programs across the country. The school districts commit to funding certified music teachers’ salaries, providing maintenance and supplies, and scheduling instrumental music classes during the school day. The Foundation maintains a partnership with the district until instrumental music programs are in place in every school.

music helPs me coNcentRAte moRE in my other cLAsses

Since its establishment in 1997, the Foundation has provided more than $47 million worth of new musical instruments to 1,750 public schools in more than 100 cities, affecting the lives of more than 1.6 million children. The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring and sustaining instrumental music education in America’s public schools and raising awareness about the importance of music as a part of each child’s complete education.

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VH1 Save The Music fundraises each year to purchase and donate $30,000 of new, highquality instruments for each grant-recipient school. A school can choose a package of band or string instruments, a keyboard lab, a guitar lab, or mariachi instruments. As part of the Foundation’s community-based focus, the instruments are purchased through local music retailers that are members of NAMM, the International Music Products Association. NAMM affiliates generously provide discounted rates to help further the Foundation’s cause.

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Sustaining

Local Efforts

o make a difference in the life of a single child, the VH1 Save The Music Foundation works at the local, state and national level. This requires energetic advocacy strategies: working with community, government and school-district decision makers from the outset of a project, then seeing it through to completion. Advocacy efforts are only truly effective if the result of the work is sustainable. The local efforts of the VH1 Save The Music Foundation focus on ensuring that comprehensive music education is available for all children for the long term. The process begins with research; Foundation staff members find not only the school districts that do not have instrumental music available, but also the districts where school administrators are ready to support new music programs. During an initial meeting, school administrators outline their needs and learn about the successes of districts with similar financial circumstances. The Foundation then offers to grant approximately $30,000 worth of new instruments to qualifying schools that do not have an instrumental music program; in turn, the district must commit to providing certified music teachers and scheduling music classes during the school day. Together, the Foundation and the school administrators develop a multi-year plan to restore instrumental music to every school in the district.

COMMUNITY FOCUS

PERFORMING is Fun & Has mAde me moRE

WeLL-ROUNded

National Efforts

The conversations that take place while advocating in local communities prove most effective when decision makers, community members, stakeholders and funders are already familiar with the importance of music education. For this reason, the VH1 Save The Music Foundation employs a number of strategies on a national scale to lay the groundwork for successful local advocacy. Congressional Reception at the United States Capitol On May 12th, 2010 Congress members and their staffers joined the VH1 Save The Music Foundation and partners DoSomething.org and NAMM, the International Music Products Association, for a reception celebrating music education at the U.S. Capitol. Taylor Dayne, Journey keyboardist Jonathan Cain, and VH1 President and Foundation Chairman Tom Calderone spoke to attendees about the importance of music education for all children. Attendees viewed screens featuring anecdotes from teens involved in the DoSomething.org/VH1 Save The Music Battle of the Bands. Capitol Hill Visits VH1 Save The Music Foundation Executive Director Paul Cothran testified before the U.S. Department of Education on January 20, 2010 about the benefits of music education and the challenges school districts are facing. In addition, VH1 Save The Music held a series of meetings in June with Congressional leaders to talk about the importance of music in a child's education, and to advocate for education laws that ensure that all children have access to a complete education.

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Because community members are far more likely to feel invested in programs that they have helped to build, the Foundation seeks a broad range of local involvement. Instruments are ordered from a local music retailer to begin the new program and the school district hires a certified music teacher to instruct the program. Sponsors, local community organizations, government representatives, and school-district officials attend celebratory events, often launched in partnership with area businesses and arts organizations. Local foundations, corporate sponsors and partners, and individual donors offer financial support, the local cable system airs public-service announcements about the importance of music education, and the press follows the program closely, detailing its progress and effects on the community. This multipronged outreach creates sustainable programs.

The Foundation selects school leader conferences to promote awareness for the vital need for music education. Each year, school administrators gather to share information that will enable them to make important decisions about the curriculum in their schools. Both the American Association of School Administrators (AASA) and the National School Boards Association (NSBA) have granted the Foundation and other music-education advocates a section of their convention spaces to be used as special pavilions, devoted to spreading the word about music education. Since 2005, the VH1 Save The Music Foundation has been joined by instrument manufacturers, retailers, and the SupportMusic.com coalition in the music pavilions.

Advocacy Toolkit

The Foundation has developed a toolkit for community members, teachers and administrators who need resources for local arts education advocacy efforts. The Advocacy Toolkit, a one-stop-shop for music advocates to build their case in supporting music education, is available on the Foundation’s website, www.vh1savethemusic.com/advocacy.

Honors

In addition to providing workshops on the benefits of music education at the AASA and NSBA conferences, the Foundation honors those school district officials who have been supportive of music education. In 2010, Dr. Eugene G. White, Superintendent of Indianapolis Public Schools, was named the recipient of the fifth annual Administrator Award for Distinguished Support of Music Education. White was chosen for his emphasis on ensuring that music education is part of the core curriculum in all 64 Indianapolis Public Schools. The award, sponsored by the VH1 Save The Music Foundation, is presented each year to one superintendent or school CEO who has exhibited outstanding commitment to restoring music education in his or her school district. Past recipients include: Duncan N. P. “Pat” Pritchett Jr., past superintendent of the Indianapolis Public Schools; Dr. John Lange, past superintendent of Adams County School District 14 (Colorado); Dr. Carol Johnson, past superintendent of the Memphis City Schools and current superintendent of the Boston Public Schools; and Richard Kaplan, superintendent of New Brunswick Public Schools (New Jersey).

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School Leaders

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Ambassadors T

he VH1 Save The Music Ambassador Program is comprised of talented athletes, musicians and artists who are committed to being the Foundation’s most powerful advocates and fundraisers. Through press and social media campaigns, they raise awareness about how crucial music is in a child’s complete education.

Alumni Ambassadors include: Natasha Bedingfield, Beyoncé, Ne-Yo, Chris Webber, Venus Williams, The Fray, Jamie Foxx, Johnny Rzeznik, 3 Doors Down, Gavin DeGraw, Tamia, Nick Lachey, OneRepublic, Kelly Clarkson, Mandy Moore, Jason Mraz, Fall Out Boy, Chrisette Michele and Colbie Calliat.

“As a singer who's had a strong passion for music from a young age, I know what a positive impact learning to play music can have on a child. That's why I'm excited that students here in Cincinnati will continue to have access to music education through the hard work of the VH1 Save The Music Foundation.”

“I’m very very excited to announce that I’ll be part of the VH1 Save The Music Foundation’s Ambassador Class of 2011. Please follow the VH1 Save The Music Foundation on Twitter @VH1SaveTheMusic for updates on the work that we’ll be doing over the next year.”

Ciara announced the 2011 Ambassador Class this past October in a video message that she tweeted to her 924,083 followers. The message was re-tweeted by the Foundation and her fellow Ambassadors.

Sara Bareilles / Twitter 1,954,732 Followers

“I am a brand new Ambassador for @VH1SaveTheMusic! So excited to help kids keep music in their lives.” #SavetheMusic

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Nick Lachey made a special appearance at Shroder Paideia College Prep Academy in his hometown of Cincinnati to announce a donation made by ZonePerfect Nutrition Bars as part of its “live.create” campaign.

“I feel like music was a way that I could channel frustration and energy. I had teachers who made it very accessible. Learning music in school is so important as a life skill. People can be one dimensional if they don’t have music in their lives.”

“I think it’s really important to encourage music in schools, to encourage arts in schools because that’s the first time children engage in music socially with others.”

Kelly Clarkson / 1,710,602 Fans / Facebook

In July, VH1 Save The Music competed to win a $250,000 grant from the Pepsi Refresh project. As an Ambassador for the Foundation, Kelly Clarkson used Facebook to ask her fans to get involved and vote.

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Pete Wentz spoke to the crowd at the Foundation’s Gala 2010 about the importance of music education in children’s lives.

In November, Natasha Bedingfield did an interview with Forbes magazine. She discussed the need to save school music programs from budget cuts and why music is essential for students.

2011 Ambassador Class

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The 2011 Ambassador Class includes a select group of talented artists including: Jewel, John Mayer, Sara Bareilles, Amber Riley, John Legend, Kristin Chenoweth, Lifehouse and Ciara. Each has committed to help raise awareness and deliver key messages about the importance of music education in a young personâ&#x20AC;&#x2122;s life, as well as help raise funds to further the Foundationâ&#x20AC;&#x2122;s mission to restore instrumental music education programs in public schools.

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Friends PARTNERSHIPS & PROMOTIONS

he VH1 Save The Music Foundation relies on the generous donations of our partners: companies that are built on a culture of caring and helping others. Through innovative partnerships, special events, promotions, social networking campaigns and media stories, VH1 Save The Music is committed to reaching even more people to advocate and fundraise for the Foundation. It is our goal to create meaningful and tangible opportunities for our corporate partners to recruit and engage their employees to support VH1 Save The Music in the communities where they live and work. We believe that by unleashing a personâ&#x20AC;&#x2122;s passion and ingenuity, that individual will share their special gifts, technical skills and expertise to help drive meaningful, citizen-led change in their community.

VH1 Save The Music and the W Hotel Hoboken joined forces to create a special “VH1 Save The Music Suite” filled to the brim with music-related items and decked out with gold and platinum records by today’s hottest artists. Guests had the opportunity to receive a wake-up call from VH1 Save The Music Ambassador Chrisette Michele and VH1 Top 20 Host Jim Shearer. They were also invited to “Play While They Stay” on a gorgeous Gibson Epiphone Masterbilt ER500-RAVS as well as Rock Band. A portion of room stays benefited the VH1 Save The Music Foundation.

Alvin and The Chipmunks: The Squeakquel VH1 Save The Music Foundation received special mention in the adorable family comedy, Alvin and the Chipmunks: The Squeakquel. Additionally, 20 th Century Fox made a generous donation and worked with VH1 to create the Foundation’s first-ever animated PSA, which ran repeatedly on the channel throughout the month of December.

ZonePerfect® nutrition bars

JERSEY BOYS To celebrate a five-year run in New York City, the Tony, Olivier and Grammy Awardwinning Jersey Boys teamed up with VH1 Save The Music for a special campaign.

One lucky group of fifth graders got to celebrate their school’s new keyboard lab with some star power as they received musical pointers from Chicago-based rockers the Plain White T’s on October 2nd. The band joined the Foundation and ZonePerfect® Nutrition Bars at the Jacob Beidler Elementary School in Chicago to present a new keyboard lab to the school along with a band program to the Lionel Hampton Fine and Performing Arts School. Since launching their partnership in 2009, ZonePerfect® Nutrition Bars and the VH1 Save The Music Foundation have helped restore instrumental music education programs in 13 schools across the country, donating $390,000 worth of musical instruments. “In addition to enhancing students’ performances in other academic areas, music education can teach students creative thinking that can be applied in a variety of careers.” -julia stoner senior brand manager for zoneperfect® nutrition bars

For the month of October, the international hit musical donated $1 from every ticket sold to the Foundation – enough to restore a program at P.S. 85x in the Bronx with additional funds going toward a second grant-recipient school.

Drum Corps International The pounding rhythms, precise formations and pulsating beats of Drum Corps International’s (DCI) World Championship Quarterfinals marched into movie theaters in the exclusive, annual event Big Loud & Live 7. This rousing competition, featuring teams of world-class brass musicians, percussionists and color guard performers, was broadcast live from Lucas Oil Stadium in Indianapolis to nearly 500 select movie theaters this past August. DCI partnered with the VH1 Save The Music Foundation to promote this special one-night event and the importance of music programs.

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W hotel Hoboken

The Home Depot Center Charitable Foundation and VH1 Save The Music joined forces on November 20th for the 2010 Battle of the High School Marching Bands at the Home Depot Center. Grammy-nominated entertainer Omarion headlined the event’s halftime show, which also featured live performances by Martha Wash of C+C Music Factory and young artist Scooter Smiff. Eight high school marching band finalists battled it out “Southern Show Style” in the 27,000-seat soccer stadium in front of thousands of fans, a judges’ panel of collegiate band directors, drill/dance team alumni and VIP celebrity guests for the grand prize funds to purchase new instruments or uniforms.

Microsoft Our friends at Microsoft held an interactive online bake sale and selected VH1 Save The Music as the benefiting charity to bring the sale to life!

Apple & Eve® fruitables™

As a means of encouraging creativity and fostering arts education for young students, Glee star Cory Monteith joined Apple & Eve® Fruitables™ to search for the best school music mash-up in America. Elementary and middle school choruses, grades K-8, entered to win by submitting a video of their mash-up performance via the Fruitables™ Facebook fan page, along with a 100-word essay describing their school’s need for music program funding. In celebration, Apple & Eve® made a $30,000 donation to restore an instrumental music program. “Apple & Eve® Fruitables™ is dedicated to supporting this important cause through Seeding The Arts, the brand’s larger mission to support underfunded music and arts programs in schools across America.”

Bandslam VH1 Save The Music Foundation joined forces with Summit Entertainment on a promotional campaign for the DVD and Video on Demand release of BANDSLAM. VH1 Save the Music Foundation created an informational PSA that ran this spring on VH1 and was also included on the Bandslam DVD. Summit Entertainment also made a donation to VH1 Save The Music to restore programs in two schools this coming year. Buchanan Children’s Charities Longtime supporters Buchanan Children’s Charities hosted an Amazing Race -like fundraising event for several causes, including the VH1 Save The Music Foundation.

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Home Depot Center

-jenna galloway, hunter pr on behalf of apple and eve®

Zatarain’s

In the past year, myworkbutterfly.com has generously donated and promoted celebrity charity auctions to benefit the VH1 Save The Music Foundation. So far, the Foundation has benefited from auctions to meet and dine with Foundation Ambassador Nick Lachey, actor and activist, Ed Begley, Jr., soap star Martha Byrne, singer Colbie Caillat, journalist and actress Joumana Kidd and Grammy Award-winning superstar Taylor Swift.

This fall, Zatarain’s initiated a cause marketing campaign to spread the word about the importance of music education and help build our community of advocates. The campaign included a call to action to “Like” music education for all children at Facebook. com/Zatarain’s. Zatarain’s and VH1 Save The Music sent advocacy information to fans so they could make a difference in their community. In addition, Zatarain’s made a donation to restore a full instrumental music education program in a public school.

Do Something DoSomething.org and the VH1 Save The Music Foundation teamed up to mobilize young people to support music education through their Battle for the Bands campaign. In 2010 the partnership inspired over 90,000 kids to advocate for school music programs and raise the awareness of others. “Music inspires creativity and keeps kids in school. But there are thousands of students who do not have access to the benefits of music education. Don’t let our music be silenced.” -Nick Jonas

Crazy 8 Crazy 8, the newest addition to Gymboree’s family of brands, started a marketing campaign to raise awareness and support for the VH1 Save The Music Foundation. This past summer, the brand donated proceeds from the sale of clothing sold on crazy8.com and held a promotional sweepstakes. The promotion culminated with the donation of a keyboard lab by Crazy 8 and VH1 Save The Music to J.E. Moss Elementary School in Nashville, TN.

Lord & Taylor

The legendary department store in New York City celebrated its $25 million makeover with an all-out party in October hosted by Ciara. Guests included NYC Mayor Michael Bloomberg, Gossip Girl ’s Jessica Szohr, actress Denise Richards, and designers Anna Sui and Elie Tahari. Attendees explored the Fifth Avenue store’s 10 floors and were entertained by aerial dancers, sounds from VH1 Save The Music schools, a beer garden, and Swarovski crystal tattoos. The Foundation’s new Ambassador Class was unveiled in a special store window display on Fifth Avenue and the event raised $100,000 for the Foundation. “Without music, we have nothing. It means a lot to be able to help young kids from all over the world express themselves through music.” - Ciara, Foundation Ambassador

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Myworkbutterfly.com

Houlihan’s restaurants

The “MOE” in Moe’s Southwest Grill originally stood for Musicians, Outlaws and Entertainers. In celebration of their commitment to the roots of music, Moe’s made a $20,000 donation to the Foundation with proceeds from exclusive VH1 Save The Music T-shirts and merchandise sales.

Longtime supporters Houlihan’s Restaurants are donating 25 cents from every order of their new desserts, “Mash-Ups,” to VH1 Save The Music Foundation through November 2011. In addition, Houlihan’s launched the “Hou Gives A Flute” auction and social media campaign to raise money for the Foundation.

Taylor Guitars Taylor Guitars hosted an auction to win a Dave Matthews Signature Series Taylor Guitar, a trip to San Diego for two to see the Dave Matthews Band in concert and a once-in-a-lifetime meet and greet with the band backstage. The winner also received a personal tour of the Taylor Guitars factory. The auction raised more than $25,000 to benefit VH1 Save The Music. Additionally, in the fall of 2010, one lucky fan won an autographed Taylor Swift Signature Model Baby Taylor Guitar, airfare, accommodations and special V.I.P. concert passes to meet Taylor and see her perform. Proceeds benefited the VH1 Save The Music Foundation.

Fashion To Figure Fashion To Figure partnered with the VH1 Save The Music Foundation to celebrate the opening of their new location in Kings Plaza Shopping Center in Brooklyn, NY. With a commitment to giving back to their local community, Fashion To Figure donated 10% of all sales from the day to the Foundation. “We were delighted to have the opportunity to make a contribution to VH1 Save The Music. We look forward to serving the Brooklyn community and making people’s lives better through providing them with the ultimate fullfashion shopping experience.” -Michael Kaplan Fashion To Figure Co-Founder & CEO

STM Summer Kick-off Party

Grammy Award winner and Foundation Ambassador Colbie Caillat spent her 25th Birthday at the W Hoboken in NJ to host a special brunch-inspired charity event alongside VH1 Save The Music Board Member David Nathan and his wife Bradi. This special summer kick-off event celebrated the newly launched VH1 Save The Music Suite at the hotel and the Foundation’s first-ever Young Benefactors group. Attended by a crowd of industry executives and young professionals, partygoers enjoyed complimentary cocktails, passed hors d’oeuvres and bid on exclusive silent auction items. VH1 Save The Music Foundation students from MS 4 in Jersey City entertained the crowd, and Colbie followed with an acoustic set. The event raised over $20,000 in support of music education in public schools. The event was sponsored by Coors Light, FIJI Water, Sofia Wines, Ultimat Vodka, Crumbs Bake-Shop and the W Hoboken.

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Moe’s southwest grill

The ASCAP Foundation

Sheet music and method books are provided to grantrecipient schools through a generous grant from The ASCAP Foundation as part of their Music in Schools Program, in conjunction with Alfred Publishing.

AASA, American Association of School Administrators Alfred Publishing AMC: American Music Conference Americans for the Arts Arts Education Partnership ASCD (Association for Supervision and Curriculum Development)

Candelas Guitars Conn-Selmer, Inc. E.M. Winston Band Instruments Fender Musical Instruments Gibson Musical Instruments Jupiter Band Instruments, Inc. Korg USA Paiste Pearl Remo RS Berkeley Musical Instruments Soundtree Steinway & Sons Steinway Musical Instruments, Inc. Yamaha Corporation of America Zildjian

IAEKM (International Association of Electronic Keyboard Manufacturers) League of American Orchestras MENC: The National Association for Music Education NABIM (National Association of Band Instrument Manufacturers)

Organizations

Manufacturers

ECS (Education Commission of the States)

NAMM, the International Music Products Association NASBE (National Association of State Boards of Education) NSBA, National School Board Association National Urban Music Leadership Conference SupportMusic.com U.S. Conference of Mayors

In its inaugural year, the Young Benefactors received invitations and discounted tickets to the Foundationâ&#x20AC;&#x2122;s Summer Kick-Off Event at the W Hoboken, the Gala After-Party, a preview screening of the Warner Bros Pictures film Life As We Know It with Josh Duhamel and Katherine Heigl, and a subscription to Gotham magazine. Student Advocates Teens who want to become more involved with the VH1 Save The Music Foundation can now join the new Student Advocates group. Student Advocates receive a VH1 Save The Music pin, a special gift on their birthday, a downloadable membership card and tips on how to be proactive in supporting music education in their communities.

The connection that music has is really the foundation and a commonality as I think about my life and how things have grown. -Courtney Robinson VH1 Save The Music Young Benefactor

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memberships

Young Benefactors VH1 Save The Music Young Benefactors (YB), are an exclusive group of socially conscious music enthusiasts who love and support the arts. YBâ&#x20AC;&#x2122;s work closely with VH1 Save The Music staff to help build broad public support, become leaders and mentors, and generate funds to provide public school children with a complete education that includes music.

advocacy outreach SOCIAL MEDIA

Fundraising Toolkit VH1 Save The Music is extremely excited to announce our first-ever comprehensive fundraising toolkit to help individuals plan an organized activity in their community. The kit provides guidance on fundraising, along with the necessary tools to plan a successful benefit (i.e. FAQ sheets, flyers, sample letters, marketing assets and advice on pitching press). Wedding Favor Cards VH1 Save The Music is working with Mr. Boddingtonâ&#x20AC;&#x2122;s Studio to create exclusive VH1 Save The Music wedding favor cards for newlyweds to give to their guests. Couples who give a minimum of $500 to the Foundation will receive 200 of these specialty cards, generously donated by Mr. Boddingtonâ&#x20AC;&#x2122;s Studio. Facebook & Twitter VH1 Save The Music Foundation is engaging with the online community through Facebook and Twitter. The Facebook fan page and Twitter account allow fans to see the latest updates about VH1 Save The Music events and promotions, learn how they can support music education, post comments and share the site with friends. Since its launch in January 2009, the Facebook fan page has attracted more than 24,417 fans and VH1 Save The Music has more than 11,100 followers on Twitter. Follow us on Twitter at www.twitter.com/vh1savethemusic or become a fan on Facebook by searching for VH1 Save The Music!

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Gala2010 T

he VH1 Save The Music Foundationâ&#x20AC;&#x2122;s Gala 2010 was a night of spectacular entertainment, celebrating the power of music and supporting the restoration of public school music programs. The fundraising event, sponsored by LG Mobile Phones, was held at the world-renowned Cipriani Wall Street. Hosted by Glee star and Broadway veteran Cheyenne Jackson, the evening featured tributes to film, stage and music legend Julie Andrews, The ASCAP Foundation, longtime arts advocate John Legend and seventime Grammy Award winner John Mayer. LG helped raise an additional $100,000 that evening to support music education.

Atlantic recording artist Jason Mraz announced a $100,000 donation, which will benefit both The ASCAP Foundation and the VH1 Save The Music Foundation. The Grammy Award-winning songwriter partnered with T-Mobile USA, Inc. and LG Mobile Phones to make the contribution, which was unveiled as Mraz presented honors to The ASCAP Foundation. Legendary songwriter and ASCAP Foundation President Paul Williams received the award on behalf of The ASCAP Foundation.

Sound of Music using the LG Optimus T with Google™ from T-Mobile and “TXT to Talk” Voice Actions™ for Android. Guests voted by speaking directly into a handset and their entry was automatically sent via text message for tallying. In the end, a close race of favorites led to a winning medley of “I Have Confidence,” “The Lonely Goatherd” and “The Sound of Music,” performed by Emmy and Tony Award winner Kristin Chenoweth. vh1savethemusic.com

VH1 Save The Music Foundation Alumni Ambassador Natasha Bedingfield and longtime STM supporters and Good Charlotte frontmen Benji and Joel Madden performed at the event. The evening also featured a 45th Anniversary tribute to Rodgers & Hammerstein’s The Sound of Music. Contributing to this once-in-alifetime performance, Gala attendees were given the opportunity to vote for their favorite songs from The

An inspiring montage of stories describing how music has shaped and impacted the lives of various Gala attendees and event partners played throughout the evening on LCD screens provided by LG Electronics. Presenters at the event included Pete Wentz, Lauren Conrad, Common, Billy Burke and NYC Mayor Michael Bloomberg. A group of current and alumni students from the VH1 Save The Music Foundation’s first grant-recipient school, PS 58/The Carroll School, left the star-studded audience in awe with their performance. Twentieth Century Fox Home Entertainment, Anheuser-Busch, GREY GOOSE® Vodka, HP and JetBlue Airways joined LG Mobile Phones in sponsoring this historic event. Further support was provided by DJ Skribble, Skam Artist Entertainment, The James New York Hotel, Mr. Boddington’s Studio, Nanette Lepore, John Varvatos Enterprises Inc. and Yak Pak.

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The Gala also celebrated the 45th Anniversary of the most popular movie musical of all time with an exclusive online auction to benefit the VH1 Save The Music Foundation, sponsored by Twentieth Century Fox Home Entertainment and Rodgers & Hammerstein: An Imagem Company. The auction, appropriately titled “My Favorite Things,” featured fantastic experiential packages, including meet & greets with VH1 Save The Music Ambassadors and other artists who support the Foundation’s mission, an exclusive Cirque du Soleil ticket package for Wintuk and Viva Elvis, and a Broadway show package with tickets and cast meet & greets for Memphis and Jersey Boys.

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GIVING-

it has a vibe, as feel good as

music

to my ears

Donors T

he VH1 Save The Music Foundation is deeply grateful for the support of the following individuals, corporations and foundations, whose generosity helps to underwrite the work of the Foundation. The following donors have made gifts between January 1, 2010 and December 31, 2010.

To find out how you can help support the work of the VH1 Save The Music Foundation, please contact Jessica Ecker, Director of Development, at jessica.ecker@vh1savethemusic.com.

and above

$100,000 - $199,999 LG Mobile Phones Lord & Taylor

$50,000 - $99,999

20th Century Fox Home Entertainment Crown Family Philanthropies The Imre and Vera Hecht Foundation Microsoft Summit Entertainment Tudor Investment Corporation

$25,000 - $49,999

Anheuser-Busch, Inc. Apple & Eve® Fruitables™ Bloomberg CAA CAL Financial Charity Buzz Crazy 8 & Janie And Jack Houlihan’s Restaurants Jersey Boys Chicago - Broadway Jet Blue Airways Johnson & Johnson McKoy + Worob, LLP Mick Management, Inc. NAMM, the International Music Products Association The Paul Singer Family Foundation Serling Rooks Ferrara T-Mobile USA VH1

$10,000 - $24,999

ASCAP Albert & Ethel Herzstein Charitable Foundation Buchanan Children’s Charities Fashion To Figure Foreigner c/o Counter Productions Grey Goose Vodka The Home Depot Center Charitable Foundation

MCJ Amelior Foundation MTV Networks Moe’s Franchisor LLC News Corporation Foundation Studio One Verizon Warner Brothers Dirk and Natasha Ziff

$5,000 - $9,999

Lynn and Mark Albala Amy Klette Newman Foundation Argyle Productions, Inc. BNY Mellon Charity Folks Paul Cothran The David & Sylvia Weisz Family Philanthropic Fund, Inc. Rodgers & Hammerstein: An Imagen Company Joseph Ivankay John Varvatos Steve and Wayne Kass Christopher Larson Magner’s Cider Nina W. Werblow Charitable Trust Eddie Rashbaum Memorial Fund Trevor Rees Moisei Reyzis Unicity Productions LLC Virgin Unite

$1,000 - $4,999

Alfred State College of New York Alan and Arlene Alda Are You Smarter Productions, Inc. Zulema Arroyo Anton Bass Sam Bergstrom Bowlmor Susan Blond Conjure Dancing Tides Foundation Tanika Day, M.D. Ehrenkranz & Ehrenkranz LLP Glenn Elliott Memorial Fund

Joseph Fichera First Presbyterian Church of Wilmette The Fred Jones Family Foundation Friends School Cheryle Gannaway Give With Liberty Gregory-Johnstone Charitable Trust Heffernan Insurance Brokers The Helga/Gerard Meneilly Family Fund of the Ayco Charitable Foundation Charlene Higham Holland Hall School Clifford Hunte IBM Employee Services Center The Jack B. Corwin Charitable Foundation Jupiter Band Instruments Robert Kane Scott Kauffman David Kavanaugh Memorial Fund Ruth Kavanaugh Ella Kein Thomas Kligerman Bruce & Rhonda Levy Mary McAveney The Meyer Foundation, Inc. Microsoft Matching Gifts Program Mission Fish Christopher Motes Memorial Fund Alexandra Packouz Joan Parker Patron Spirits Company Phi Mu Alpha Sinfonia Alpha Chi Chapter Thomson Reuters Sam Ash Music - Hicksville, NY Mark Seffinger Simmons Jewelry South Elgin High School Christopher Steinmetz Universal Music Group Keyla Valladares Wells Fargo Community Support Campaign

$500 - $999

Mr. Jeffery Brody Butler University Community Foundation Of Jackson Hole Dakota Valley School District No. 61-8 Tracey Delio Travis Donthnier Memorial Fund Duff’s Frank Famiglietti Food Services Corporation Dennis Garrett Lauren Hanson Tyesh Harris Hingham High Tri-M Honor Society Chapter 5930 Carolyn Hodel Memorial Fund Bentley Systems, Inc. JP Morgan Chase & Co. Employee Giving Campaign Just Give Kaiser Permanente Community Giving Campaign Korg USA, Inc. Thomas LaPetri Scott & Anna Levitt Timothy Mathile New York State School Music Association Network for Good New York State United Teachers Karen O’Donnell Linda Oberman Ariel Panero Memorial Fund Gregory Pickert Spencer Quong Courtney Robinson David Rule Schwab Charitable Fund Mr. & Mrs. Jay Shields Teresa Stevens Jill Tomandl Larry Vinzant Webster University

vh1savethemusic.com

200,000

Energizer Holdings, Inc. ZonePerfect® Nutrition Bars

Like many nonprofits, the deepening economic crisis presented daunting challenges for VH1 Save The Music in reaching its financial goals. The Foundation responded by reducing expenses as much as possible, but it was necessary to use cash reserves to maintain operations and programmatic activities. The Foundation is committed to strengthening its programs and rebuilding its reserves as quickly as possible. In fiscal years 2008 and 2009, the VH1 Save The Music Foundationâ&#x20AC;&#x2122;s financial activity demonstrates the Foundationâ&#x20AC;&#x2122;s commitment to restoring instrumental music programs in U.S. public schools, as well as the importance of our many funding partners.

revenue

actual

contributed revenue

in-kind support from vh1 & industry partners

expenses

salaries & fringe

functional expense breakdown

total end of year net assets

123,761

$ $

1,307,985

1,046,998 $ $

342,774

166,600

57,110

350,931

221,317

115,476

1,712,319

110,934

3,559,289

917,189

158,415

310,107

2009

2008

actual

FY $

revenue

2,337,180

2,980,439

37,505

73,999

631,092

176,391

$ $

1,668,583 $

164,255

totals

total administrative expenses

343,119

special events

total fundraising expenses

1,033,113

travel & meetings

total program expenses

1,008,691

legal & professional services

miscellaneous

2009

actual

2008

actual

5,281

2,763,860

restoration of instrumental music programs

509,229 $

totals

creation of psas & advocacy tools

2,249,350

interest/royalties/other

office expenses

2009

2008

2,106,131 1,141,483

$ $

311,675

437,896

Expenses

vh1savethemusic.com

Contributed Revenues & Expenses

VH1 SAVE THE MUSIC MARKETS & GRANTS Total Schools & Donations 2009 Actual

Region Market

Atlanta, GA

2009 SCHOOLS

2009 TOTAL SCHOOLS IN TOTAL DOLLARS IN DONATIONS REGION '09 REGION '09

$32,672

Birmingham, AL

$32,672

Chicago, IL

$64,172

Cincinnati, OH

$32,672

Columbus, OH

$32,672

central CENTRAL

Dothan, AL

Houston, TX

$385,032

Memphis, TN

$54,432

Minneapolis, MN

$63,000

27 27

$21,760

Nashville, TN

$31,500

San Antonio, TX

$74,687

Baltimore, MD

$228,704

Boston, MA

$153,831

Jersey City, NJ

$64,172

EAST New Haven, CT east New York, NY

$65,344

36 36 $310,317

Philadelphia, PA

$54,432

Roanoke, VA

$84,760

West Virginia

$65,344

$825,271 $825,271

$1,026,904 $1,026,904

$151,276

west WEST Los Angeles, CA

Denver, CO

$32,672

Tulsa, OK

7 7

$216,620 $216,620

OTHER Other

$339,870

TOTAL SCHOOLS IN TOTAL DOLLARS IN ALL REGIONS 2009 ALL REGIONS 2009

$2,408,665

vh1savethemusic.com

THANK YOU VH1 Save The Music Foundation for donating instruments for us to play!