STM Annual Report 2009 by June Bae

4 Welcome from Tom Calderone & Paul Cothran

5 Building

7 Community

Sustaining

Ambassadors

19 Friends

Events

27 Donor List 30 Contributed Revenues & Expenses

31 VH1 Save The Music Markets & Grants

Board of Directors Tom Calderone VH1 Larry Cohen Ehrenkranz & Ehrenkranz LLP Paul Cothran VH1 Save The Music Foundation Wynton Marsalis Jazz at Lincoln Center David Nathan Universal Republic Christina Norman Oprah Winfrey Network Scott H. Rauch Simmons Jewelry Co. Morris L. Reid BGR Group Jonathan Sheffer Gordon Singer Elliott Advisors John Sykes Project Playlist John Varvatos John Varvatos Enterprises, Inc. Dirk Ziff Ziff Brothers Investments

VH1 Save The Music Foundation Staff Paul Cothran, Vice President & Executive Director Deniece Dykes, Executive Assistant Laurie Lock, Senior Director of Programs & Policy Rob Davidson, Program Director Jaclyn Shea, Program Manager Chiho Okuizumi, Program Coordinator Jennifer Dunn, Director of Corporate Sponsorships & Special Events Jessica Ecker, Director of Development Ariel Usatin, Associate Director, Partnerships & Communications Nia Mack, DevelopmentÂ Manager, Special Events, Partnerships & Major Gifts

VH1 Save The Music Foundation Annual Report Staff Ariel Usatin, Editor Jaclyn Shea, Editor

VH1 Creative Staff Traci Terrill, Vice President, Editorial Jimmy Fingers, Vice President, Off-Air Creative Julie Ruiz, Art Director June Bae, Designer Samantha Hunter, Senior Copy Editor Elizabeth Nelson, Copywriter Jon Wallach, Project Manager Piotr Sikora, Photographer

Dear Supporter of Music Education, It is our pleasure to share with you VH1 Save The Music Foundation’s 2009 Annual Report! This past year wasn’t an easy one, as people all over the world faced crippling challenges from the global economic recession. The impact has been deep, widespread, and touched every family, community and many noteworthy organizations. With ongoing support from our dedicated supporters – individuals, organizations, corporate and nonprofit partners, artists and foundations, VH1 Save The Music has continued on our march to ensure that all students in America’s public schools are prepared to deal with the challenges ahead. We are proud to report that this past year, over 70 schools in nearly 20 communities across the nation stepped up by partnering with VH1 Save The Music to give their students access to a well-rounded education that includes instrumental music study. tom calderone The American public-education system was once envied by the world for its equitable access and comprehensive education for all students. Increasing budget cuts have forced schools to narrow the curriculum, often cutting music and arts education programs. As a nation, in order to compete in an increasingly competitive global workforce, we must continue to fight for music education to help our students develop the skills necessary to succeed. Students who study a musical instrument learn to think creatively and critically, develop discipline and teamwork, and also have improved performance in other subjects. As the Foundation completes its 12th year, we are proud to have raised, and in turn donated, $45 million worth of new musical instruments to 1,700 schools, impacting the lives of over 1.4 million students. Even with this great progress, there is still a tremendous need and much work to be done. Our energized staff works closely with school administrators to create sustainable music education programs in all our partner school districts. paul cothran Thank you for your steadfast support this year and in the coming years. Please follow our activities on our website at vh1savethemusic.com, as well as on Facebook and Twitter. Invite your friends and family to join you in being proactive on behalf of music education, so all children can achieve their dreams and realize their full potential.

Sincerely,

Tom Calderone Chairman

Paul Cothran Executive Director/Vice President

National Overview A vast body of scientific research shows that children who study a musical instrument experience greater success in all of their studies, exhibit better ability to work in teams, have enhanced creative and critical thinking skills, and are more likely to stay in school and graduate from college.

As American students prepare to compete in a global workplace, the ability to think creatively is a crucial component in determining their success. In fact, a recent Conference Board Report revealed that 74 percent of employers agree that creativity is increasingly important in U.S. workplaces. In addition, teamwork and critical thinking ranked in the five most important skills for new workforce entrants. Yet more than half of these employers stated that entrants exhibited deficiencies in these skills. Ensuring that students have the opportunity to study a musical instrument can help resolve this deficit. Ironically, as other nations have looked to the United States education system as a model, and are including arts education in their curricula, many American schools are cutting these same programs. Without music programs in our public schools our children and our country are weakened. For over a decade, the VH1 Save The Music Foundation has worked to provide resources to foster the skills needed for our children to maintain a competitive edge.

How the VH1 Save The Music Foundation Works

The VH1 Save The Music Foundation develops long-term sustainable instrumental music programs that provide children with equal access to music education, regardless of their financial situation. Through strategic partnerships with school districts, the Foundation provides brand-new musical instruments to public elementary and middle schools, jumpstarting dormant music programs across the country. The school districts commit to funding certified music teachers’ salaries, providing maintenance and supplies, and scheduling instrumental music classes during the school day. The Foundation maintains a partnership with the district until instrumental music programs are in place in every school.

VH1 Save The Music fundraises each year to purchase and donate $30,000 of new, high-quality instruments for each grant-recipient school. A school can choose a package of band or string instruments, a keyboard lab, a guitar lab, or mariachi instruments. As part of the Foundation’s communitybased focus, the instruments are purchased through local music retailers that are members of NAMM, the International Music Products Association. NAMM affiliates generously provide discounted rates to help further the Foundation’s cause. Since its establishment in 1997, the Foundation has provided $45 million worth of new musical instruments to 1,700 public schools in more than 100 cities, affecting the lives of more than 1.4 million children. The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring and sustaining instrumental music education in America’s public schools and raising awareness about the importance of music as a part of each child’s complete education.

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Here are just a few examples of the 1.4 million students nationwide who now have access to learning a musical instrument through a VH1 Save The Music Foundation grant. The following stories illustrate the impact these opportunities have had for students in cities across America. Minneapolis, MN Eliz abeth Hall International Elementary School

In 2005, the VH1 Save The Music Foundation and Comcast began a partnership with the Minneapolis Public Schools, with the common goal of restoring instrumental music education to all elementary and middle schools district-wide. Each grant from the Foundation helps sustain music programs, with rewards seen years after the initial grant is given. The story of Sarah Nelson*, a fifth grader at Elizabeth Hall International Elementary School, is particularly illustrative of the impact music has on a child’s life. Sarah has been moved from household to household and lives below the poverty level. In the midst of these challenges, the Foundation has helped provide Sarah the ability to pursue her love of the saxophone, furnishing her with an instrument to take home and practice every night. With daily practice, Sarah has developed into a fine student musician and her excitement for band class motivates her to work hard in all of her academic subjects. The music teacher at Elizabeth Hall International Elementary School has seen firsthand how much the grant from the VH1 Save The Music Foundation has impacted his students: “Sarah is just one of many successes. I know the band is enriching their lives and having a profound impact.”

New York, NY The Young Women’s Leadership School of East Harlem

New Haven, CT Truman Street School

In 2006, The VH1 Save The Music Foundation gave a grant of band instruments to the Truman Street School in New Haven, CT. Participating students have shown signs of tremendous growth, both socially and academically. Seventh grader Matthew Garcia*, for example, plays percussion in the school’s music program. Matthew was a struggling reader, but has shown incredible improvement in his reading test scores since joining the band. While many of his peers have confronted issues of delinquency, Matthew has avoided trouble and is enthusiastic about staying in the music program. Tyler Gibbons*, another 7th grader, entered the school year with major issues managing his temper. Like Matthew, he also took up percussion and has transformed his attitude. He is now one of the strongest leaders in the band, well-liked and respected by his teachers and peers.

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Since 1997, the VH1 Save The Music Foundation has donated musical instruments to over 250 schools in the New York City Public School system. In 2003, with local cable affiliate partner Time Warner Cable, we provided string instruments to The Young Women’s Leadership School. The music teacher at this school has seen one student in particular grow through her participation in the music program. Jennifer Young* is a junior at The Young Women’s Leadership School. She has been playing the viola since she was a 7th grader. Jennifer was extremely quiet and shy. Since joining the orchestra, she has completely come out of her shell. She has joined the band, learned to play the guitar, performed in the school talent show, and played a solo with the orchestra. She has expressed that because of the music program, she has become the person she is today.

Houston, TX Cage Elementary School

The VH1 Save The Music Foundation, Comcast and Yamaha have partnered with The Houston Independent School District (HISD) in an effort to restore music education in all of the schools. To date, the Foundation has provided new musical instruments to 40 schools in Houston. The Foundation provided a grant to Cage Elementary School in 2007 and the positive impact of the new instrumental music program is reflected in students like 5th grader Gabriel Sanchez*. Gabriel was a timid student who had trouble fitting in with his peers and lacked self-confidence. When given the opportunity to study the trumpet, he truly blossomed. With determination and independent practice at home, he became leader of the trumpet section in the school band. Through the opportunity to study music, Gabriel found the path to self-confidence and leadership that will serve him throughout his life.

* Studentsâ&#x20AC;&#x2122; names have been changed.

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To make a difference in the life of a single child, the VH1 Save The Music Foundation must work at the local, state and national level. This requires energetic advocacy strategies: working with community, government and school-district decision makers from the outset of a project, then seeing it through to completion.

Local Efforts Advocacy efforts are only truly effective if the result of the work is sustainable. The local efforts of the VH1 Save The Music Foundation focus on ensuring that comprehensive music education is available for all children for the long term.

The process begins with research; Foundation representatives find not only the school districts that do not have instrumental music available, but also the districts where school administrators are ready to support new music programs. During an initial meeting, school administrators outline their needs and learn about the successes of districts with similar financial circumstances. The Foundation then offers to grant approximately $30,000 worth of new instruments to every school that does not have an instrumental music program; in turn, the district must commit to providing qualified music teachers and scheduling music classes during the school day. Together, the Foundation and the school administrators develop a multi-year plan to restore instrumental music to every school in the district. Because community members are far more likely to feel invested in programs that they have helped to build, the Foundation seeks a broad range of local involvement. Instruments are ordered from a local music retailer to begin the new program and the school district hires a certified music teacher to instruct the program. Sponsors, local community organizations, government representatives, and school-district officials attend celebratory events, often launched in partnership with area businesses and arts organizations. Local foundations, corporate sponsors and partners, and individual donors offer financial support, the local cable system airs public-service announcements about the importance of music education, and the press follows the program closely, detailing its progress and effects on the community. This multipronged outreach creates sustainable programs.

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Congressional Reception at the United States Capitol On May 13th, the VH1 Save The Music Foundation and NAMM, the International Music Products Association hosted a reception at the U.S. Capitol to celebrate the benefits of music education. Blue Man Group founder Matt Goldman spoke to the congressional leaders and staff in attendance about his childhood experiences participating in school music programs and how these experiences influenced his artistic creativity. Music Education Week on Capitol Hill MENC: The National Association for Music Education sponsored the Rally for Music Education on June 18th. The event took place on the plaza in front of the U.S. Department of Education building in Washington, DC. The program included presentations by basketball great Kareem Abdul-Jabbar, the reigning Mrs. America Maureen MacDonald, television’s Florence Henderson, and a speech by U.S. Secretary of Education Arne Duncan. A Petition for Equal Access to Music Education was presented to Secretary Duncan, featuring thousands of signatures. Finally P.S. 83’s Rockin’ Bulldogs, a VH1 Save The Music Foundation grant-recipient school band, closed the ceremony, and rocked advocates onto Capitol Hill to meet with legislators. White House Music Series On June 21 st , 15 students from the School District of Philadelphia, a VH1 Save The Music Foundation grant-recipient district, participated in the White House Music Series. The series was designed to demonstrate the importance of arts education as a means to foster the creativity and innovation that has made this country great. This education workshop focused on the American art form of country music. Grammy Award winners Alison Krauss and Brad Paisley performed and shared their inspiring life stories with the 120 student musicians in attendance.

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National Efforts The conversations that take place while advocating in local communities prove most effective when decision makers, community members, stakeholders, and funders are already familiar with the importance of music education. For this reason, the VH1 Save The Music Foundation employs a number of strategies on a national scale to lay the groundwork for successful local advocacy.

school leaders The Foundation targets school leader conferences to spread the word about the vital need for music education. Each year, school administrators gather to share information that will enable them to make important decisions about the curriculum in their schools. Both the American Association of School Administrators (AASA) and the National School Boards Association (NSBA) have granted the Foundation and other music-education advocates a section of their convention spaces to be used as special pavilions, devoted to spreading the word about the importance of music education. Since 2005, the VH1 Save The Music Foundation has been joined by instrument manufacturers, retailers and the SupportMusic.com coalition in the music pavilions. Honors In addition to providing workshops on the benefits of music education at the AASA, NSBA, and the Association for Supervision and Curriculum Development conferences, the Foundation honors – in front of thousands of school board members and administrators from around the country – those school district officials who have been supportive of music education. Advocacy Toolkit The Foundation has developed a toolkit for community members, teachers and administrators who need resources for local arts education advocacy efforts. The Advocacy Toolkit, a one-stopshop for music advocates to build their case in supporting music education, is available on the Foundation’s website, vh1savethemusic.com.

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In October 2008, VH1 Save The Music launched a year-long public awareness campaign entitled, â&#x20AC;&#x153;First Make Music, Then Make Historyâ&#x20AC;? to reach new audiences, invigorate longtime supporters and generate support and funds to foster the next generation of great leaders and innovators through music education.

Alumni Ambassadors This first class of Ambassadors set the bar extremely high for future groups. This inaugural class reached millions of people on-air, online, via text and in person to invite them to get involved, take action and support VH1 Save The Music's work.

Natasha Bedingfield Singer-songwriter Natasha Bedingfield, with LG Mobile Phones, donated a live version of her song “Angel” for a ringtone promotion to benefit the Foundation. Natasha also visited P.S. 180 in Harlem to perform her hit singles “Unwritten” and “Pocketful of Sunshine” and to present a check on behalf of LG Mobile Phones’ partnership with VH1 Save The Music.

Beyoncé Multi-platinum artist and Houston native Beyoncé made it her personal mission to raise funds for music programs in the Houston Independent School District (HISD). An email was issued from Beyoncé to our listserv urging individuals to give the “Gift of Music,” raising $35,000. Since 2000, the Foundation has given grants worth $1.15 million to 40 schools in the Houston Independent School District.

Ne-Yo Singer-songwriter Ne-Yo led the ultimate “Holiday Drive” at VH1 corporate hubs in NYC and LA to encourage people to donate new toys and clothing to his Compound Foundation’s 2nd Annual Holiday Giving Tour, helping kids in welfare communities. For every gift received, VH1 Save The Music committed to purchasing new musical instruments (with the help of a Foundation supporter) for a public school in Ne-Yo’s hometown of Atlanta. Ne-Yo made a surprise visit to M. Agnes Jones Elementary School in December to deliver the music program!

Chris Webber Five-time NBA All-Star Chris Webber taped a new PSA for VH1 Save The Music, in which he spoke about how learning an instrument fosters creative thinking, innovation and imagination. Webber also sent a personal email to encourage supporters to nominate their school district as one of the 100 Best Communities for Music Education. Entries were received during the NAMM Foundation’s 10th Annual “Best Communities for Music Education” survey. Results from this year’s schools represented 21 states and acknowledged 124 school districts for their unwavering commitment to provide music education for their students.

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Alumni Ambassadors

Venus Williams Five-time Wimbledon® champion Venus Williams signed on to be the “face” of the Foundation’s firstever “Social Networking” Campaign. In support, Venus filmed a personal video message and blogged to fans about how music affected her life, stating that before matches and when traveling, she listens to music.“Music is everywhere with me,” Venus shared. Facebook partner SuperPoke! also created a custom application in which users could “serve a music note” to their friends to encourage them to get involved and make a donation.

The Fray Denver-based foursome The Fray called on their fans to help give all children the opportunity to learn and love music through the Foundation’s brand-new “Text To Give” Campaign. In support, the Foundation premiered a new PSA with the band members. The poprock band also performed during VH1’s 2009 Lift Ticket To Ride event to benefit the Foundation and support music programs in their hometown.

jamie foxx Academy Award®-winning actor and performing artist Jamie Foxx joined forces with the Foundation to host a national “Word Train” promotion about the redemptive power of music, inspired by his film The Soloist. An on-air spot featured Jamie sharing how music moved him from “a little town in Terrell, TX to big LA on a music scholarship” and asked viewers to add their thoughts to his musical “Word Train.” For each submission, DreamWorks & Universal Studios made a donation to the Foundation on behalf of the film, fully restoring two instrumental musiceducation programs.

John R zeznik On June 17th, award-winning singer-songwriter John Rzeznik joined Robin Thicke for an acoustic set at Hollywood hot spot My House, in celebration of JetBlue Airways’ new service into LAX and the launch of the “More Welcome Aboard L.A., Let The Music Play” Campaign. The promotion ran through the summer and offered supporters one roundtrip flight voucher to any JetBlue destination for every $500 donation to the Foundation. Additionally, VH1 Save The Music premiered a new PSA featuring Rzeznik.

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Alumni Ambassadors

3 Doors Down Quintessential American rock band 3 Doors Down may have attained massive mainstream success, but they have never lost their small-town identity and commitment to music in their community. The band is so dedicated to supporting music programs across the nation that they reached into their own pockets and made a donation to the Foundation to purchase new instruments for a school lacking a music program.

Gavin DeGraw Platinum recording artist and well-known singersongwriter Gavin DeGraw gave an unforgettable live performance of his hit single, “In Love With A Girl” before a crowd of fans and VH1 Save The Music supporters at the Houston Willowbrook Mall. The event served as a kick-off to a weeklong sales initiative with Levi’s® and JCPenney’s® that raised enough funds to restore three new music programs in 2008.

Tamia Singing sensation Tamia knows firsthand the benefits of a well-rounded education that includes music. She attributes her success to the role that music played in her life from an early age and believes all children should have the opportunity to study music and reach their fullest potential. In support of all children using their voice to inspire and transform their communities, Tamia is designing a one-of-a-kind Flip Mino Video Camera, with a portion from every Flip sold to benefit VH1 Save The Music!

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2009-2010 Ambassadors

The 2009-2010 Ambassador Class includes a select group of talented artists including: Mandy Moore, Jason Mraz, Nick Lachey, Chrisette Michele, Fall Out Boy, Colbie Caillat, Kelly Clarkson and One Republic, who have each committed to raise funds and provide people with the tools necessary to Be Proactive (Not Reactive), to ensure that all children have access to a complete education that includes music.

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For the past 12 years, VH1 Save The Music has worked with companies to put philanthropy at the center of their product lines. With the present economic crisis at hand, VH1 Save The Music offers brands a competitive edge in an increasingly difficult market, enabling people to literally shop to benefit a cause. VH1 Save The Music has the brand recognition and power to align a company with musicâ&#x20AC;&#x2122;s biggest stars, film and television celebrities, and trendsetters of the fashion world, while simultaneously elevating brands and raising money for a worthy cause. We present some of our standout partnerships from the past yearâ&#x20AC;Ś

Partnerships & Promotions JETBLUE’S HOLIDAY EVENT On December 22nd and 23 rd 2008, JetBlue Airways spread some holiday cheer by presenting “Holiday Music from Around the Boroughs” to celebrate the new JetBlue Terminal 5 at JFK Airport in NYC. A performance by the Bronx’s P.S. 83 Rockin’ Bulldogs reminded travelers about the importance of music education in U.S. public schools. The concert was hosted by JetBlue, VH1 Save The Music and the Futures in Education Foundation. OH WHAT A NIGHT As part of its one-year anniversary, the Chicago company of Jersey Boys donated $1 from every ticket sold over a month-long period to the VH1 Save The Music Foundation, enough to provide over $42,000 worth of new musical instruments to two Chicago public schools. To celebrate, the cast of Jersey Boys conducted a master class at Talcott Fine Arts and Museum Academy and performed a special rendition of “Oh, What a Night” for the enthusiastic crowd of students.

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COME TOGETHER LG Mobile Phones renewed its support of the Foundation for a second year, with a multi-faceted partnership to promote the importance of music education. The partnership included a national year-long advertising campaign named, “Come Together” and began with a check presentation to the Foundation at the City College Academy of the Arts in New York City. Grammy® Award-winning rapper and star of Law and Order: SVU, Ice-T, spoke to students about the role music has played in his life and Grammy® nominated singer-songwriter Chrisette Michele performed a song at the event.

HIP HOP & TECHNOLOGY TEAM UP TO SAVE THE MUSIC IN PUBLIC SCHOOLS GRAMMY® Award-winning artist Common and hiphop icon DJ Biz Markie performed a showcase of old school meets new school in Chicago and Los Angeles at Microsoft Windows Presents: Musicology 101, a celebration of the power of technology and music, to benefit VH1 Save The Music. Both events were held at the Hard Rock Café, where guests interacted inside the Windows Experience Lounge, presented by Microsoft, to upload professional photos instantly and post them to their Windows Live Space.

live.create.campaign. Platinum Foundation Partner Abbott Nutrition, the makers of ZonePerfect® Nutrition Bars, donated a portion of sale proceeds to the VH1 Save The Music Foundation. In support of the campaign, ZonePerfect toured the country, hosting live acoustic performances in their ZonePerfect live.create. lounges, featuring concerts by emerging singer-songwriter Jason Reeves, at the South by Southwest Music Festival in Austin, TX and accomplished songwriter-performer Matt Nathanson at the 2009 Los Angeles Film Festival.

This year alone, the ZonePerfect brand has helped VH1 Save The Music to fund instrumental music-education grants for the Austin Independent School District in Austin, TX, the Los Angeles Unified School District in Los Angeles, CA, the Asbury Elementary School in Denver, CO, the Hamilton Intermediate School in Columbus, OH, and Cincinnati Public Schools in Cincinnati.

Partnerships & Promotions

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JETBLUE AIRWAYS’ “MORE WELCOME ABOARD L.A., LET THE MUSIC PLAY” LAUNCH On June 17, 2009, JetBlue Airways hosted a special VIP party at MyHouse in Hollywood, CA to celebrate their newly launched flight service into Los Angeles International Airport (LAX). As VH1 Save The Music’s official airline sponsor, this gathering announced JetBlue Airways “More Welcome Aboard L.A., Let the Music Play” campaign to benefit VH1 Save The Music Foundation. Partygoers enjoyed a private performance by Grammy® Award winner Robin Thicke, an acoustic set by Foundation Ambassador John Rzeznik of the Goo Goo Dolls, and music by DJ Mix Master Mike. Through August 31st, JetBlue Airways also offered supporters one roundtrip flight voucher to any JetBlue destination for every $500 donation to VH1 Save The Music. MEMPHIS The Broadway musical Memphis, written by Joe DiPietro and Bon Jovi keyboardist David Bryan, is a story about the passion and roots of rock ‘n’ roll featuring an original score of gospel, rhythm & blues and early rock fused with a contemporary sensibility. Set in the 1950s, Memphis explores the ways in which music broke down racial barriers. A special Memphis BBQ kick-off event took place in Times Squares’ Shubert Alley to announce the partnership, featuring a performance by the cast and VH1 Save The Music grant-recipient students. ROCK FOR A CAUSE The hit Broadway musical, Rock of Ages, donated a portion of the show’s ticket sales to help restore two instrumental music programs in New York City, culminating in a rockin’ celebration event at PS. 11. The cast performed a sing-a-long with the students to the hit Journey song “Don’t Stop Believin’.” Rock of Ages tells a timeless story, set to the greatest songs of the ‘80s, of a small-town girl who meets a big-city dreamer in Los Angeles’ most legendary rock club.

THE SOLOIST In the spring of 2009, VH1 Save The Music joined forces with DreamWorks & Universal Studios to host a national “Word Train Contest” to celebrate the redemptive power of music. Jamie Foxx, a VH1 Save The Music Ambassador and star of The Soloist, kicked off the contest by sharing how music has influenced his life and called for people to add their thoughts to his to create a musicallyinspired word train. In addition, DreamWorks & Universal Studios made a $60,000 donation to the Foundation to support music education in two public schools.

TUNING UP FOR AN ENCORE Building on the success of last year’s campaign, Houlihan’s Restaurants® donated proceeds from every Mojito Margarita and S’Mores Fondue dessert sold at the nearly 90 Houlihan’s corporate stores and franchises across the country between July 15th and September 4th. As music is a critical piece of Houlihan’s customer experience, guests got a chance to make personal donations to the Foundation by noting a desired amount on their checks. To date the partnership has funded new music programs in Wilkinsburg, PA, St. Louis, MO, and Jersey City, NJ.

Partnerships & Promotions CHEESEBURGERS to the rescue Cheeseburger in Paradise®–known for its relaxing music and Jimmy Buffettinspired setting - once again teamed up with the VH1 Save The Music Foundation to help keep the legacy of music education alive. From August 17th through October 31th , specially-designed “Cheeseburger in Paradise Saves The Music” T-shirts were available for purchase at all 34 restaurants located in 17 states and online. All profits from the T-shirt sales restored one full music program. FAME In September, VH1 Save The Music premiered a new PSA featuring the cast from the theatrical release Fame – Naturi Naughton, Paul McGill, Asher Book and Kherington Payne. Each star spoke about the themes of the movie in support of the VH1 Save The Music Foundation. MGM Studios and the cast of Fame, including Anna Maria Perez De Tagle and director Kevin Tancharoen, presented the VH1 Save The Music Foundation with a donation to restore the instrumental music program at PS 22 in Staten Island, NY. The presentation also featured a special performance of the song “Fame” by the PS 22 choir, led by Naturi Naughton.

FRESH FACES OF MUSIC VH1 Save The Music and Neutrogena® teamed up to create awareness about music education and to launch Neutrogena’s “Fresh Faces of Music” promotion and sweepstakes. In support of the summer-long campaign, Neutrogena made a donation to VH1 Save The Music to restore an instrumental music program in the Los Angeles Unified School District. One lucky sweepstakes winner was awarded the chance to join Emma Roberts, Vanessa Hudgens, Hayden Panettiere and Susie Castillo at an exclusive VIP party in Los Angeles.

vh1savethemusic.com CAROLEE ROCKS! On the eve of the historic VH1 Divas live concert, Carolee launched “The Musicians Collection Words to Live By Sterling Sentiments” and “Rock Star” bangles to benefit VH1 Save The Music with an appearance by Estelle at Bloomingdale’s 59th St.

These limited-edition sterling bangles featured quotes from Natasha Bedingfield, Patti LaBelle, Kellie Pickler, Estelle and India.Arie, and retailed for $100. In addition, the “Musicians Collection” featured crystal “Rock Star” bangles in gold, silver and hematite-tone settings. These bracelets were inscribed with the words “VH1 Save The Music.” The “Rock Star” stackable bangles retailed for $50.

Play The Music. Save The Music. From September 4th through December 6th, the VH1 Save The Music Foundation joined forces with the Pennzoil-Quaker State Company for the “Play The Music, Save The Music” campaign. Throughout the promotion, consumers who purchased any Pennzoil® or Quaker State® oil change from participating installers received up to 46 free music downloads plus a $15 service certificate. Proceeds were donated to the VH1 Save The Music Foundation to help restore instrumental music programs to the Liberty Elementary School District in Phoenix, AZ, Jersey City Public Schools in Jersey City, NJ, the Houston Independent School District in Houston, TX, and Memphis City Schools in Memphis, TN.

Partnerships & Promotions Drink Milk for a Change! Singer-songwriter Jordin Sparks and the VH1 Save The Music Foundation teamed up for a “Drink Milk for a Change” program to show teens easy steps they can take to help make a difference for themselves and the world by making a Milk Mustache ad at bodybymilk.com. For every Milk Mustache created, $1 went to VH1 Save The Music to help jumpstart an instrumental music program at a school. The partnership kicked off in September at Manual Arts High School in Los Angeles, where Jordin unveiled her own Milk Mustache ad!

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BATTLE OF THE HIGH SCHOOL MARCHING BANDS Music recording artist Solange, along with singer-songwriter Rahsaan Patterson and up-and-coming music artist Chaz Shepherd, performed live during the 2008 Battle of the High School Marching Bands halftime show. The fifth annual charity event at The Home Depot Center raised money for the combined efforts of The Home Depot Center Charitable Foundation and the VH1 Save The Music Foundation, to support music and arts education for youth. Featuring seven high school marching bands, Inglewood High School Marching Band won the grand prize.

Anne Fontaine Timeless clothing designer Anne Fontaine paid homage to the spirit of jazz in her Fall/Winter 2009 Collection titled “Black Pearl”. Anne has been forever influenced and impassioned by music and understands the importance of music education in the life of a child. For the month of October, 10% of select jazz-inspired accessories was donated to the Foundation in support of school music programs.

B-LIVE™ TURNS UP THE HEAT THIS SUMMER The BACARDI® B-LIVE™ music series once again rocked across the country this summer, offering performances from some of the hottest DJs and musical acts of today. These innovative music events offered a different lineup of talent at each stop to benefit the Foundation.

Social Media: FACEBOOK & TWITTER VH1 Save The Music Foundation is engaging with the online community through Facebook and Twitter. The Facebook fan page and Twitter account allows fans to see the latest updates regarding VH1 Save The Music events and promotions, learn how they can support music education, post comments and easily share the site with friends. Since its launch in January 2009, the Facebook fan page has attracted more than 12,000 fans and VH1 Save The Music has more than 8,000 followers on Twitter.

Partnerships & Promotions Manufacturers

Candelas Guitars Conn-Selmer, Inc. E.M. Winston Band Instruments Fender Musical Instruments Gibson Musical Instruments Jupiter Band Instruments, Inc. Korg USA Paiste Pearl Remo RS Berkeley Musical Instruments Soundtree Steinway & Sons Steinway Musical Instruments, Inc. Yamaha Corporation of America Zildjian

The ASCAP Foundation:

Sheet music and method books are provided to grant-recipient schools through a generous grant from the ASCAP Foundation as part of their Music in Schools Program, in conjunction with Alfred Publishing.

Organizations

AASA (American Association of School Administrators) Alfred Publishing AMC (American Music Conference) Americans for the Arts Arts Education Partnership ASCD (Association for Supervision and Curriculum Development) ECS (Education Commission of the States) IAEKM (International Association of Electronic Keyboard Manufacturers) League of American Orchestras MENC (The National Association for Music Education) NABIM (National Association of Band Instrument Manufacturers) NAMM (The International Music Products Association) NASBE (National Association of State Boards of Education) NSBA (National School Board Association) National Urban Music Leadership Conference SupportMusic.com U.S. Conference of Mayors

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Spe After a four-year hiatus, VH1 brought back the legendary Divas concert event to pass the torch to the next generation of leading ladies in music today: Adele, Jennifer Hudson, Jordin Sparks, Kelly Clarkson, Leona Lewis and Miley Cyrus. On September 17th at the Brooklyn Academy of Music’s Howard Gilman Opera House, Paula Abdul hosted the high-voltage night of unforgettable performances by the Divas and special musical guests Sheryl Crow, Martina McBride, Cyndi Lauper, India Arie and Melissa Etheridge. Presenters for the star-studded show included Kathy Griffin, Toni Braxton, Ryan Kwanten, Lauren Conrad, Whitney Port and the cast of the new film, Fame. As the premiere fundraising event for VH1 Save The Music, the Foundation offered VIP ticket packages and hosted the Official VH1 Divas Pre- and After-Parties at Brooklyn’s historic One Hanson Place. More than 600 guests – including the show’s performers and presenters– enjoyed an open bar, buffet-style food, and music by celebrity DJ Sky Nellor. This exclusive event raised more than $200,000 in support of music education. Parties were sponsored by Garnier Fructis®, InStyler® Rotating Iron, JetBlue Airways, AFR Event Furnishings, Patron Spirits Company, CaféBustelo, Coca Cola, Hotel AKA, LeSportsac, CRUMBS Bake Shop and Pirate’s Booty®.

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On October 25th, Esquire magazine hosted a bash to benefit the VH1 Save The Music Foundation at the sixth annual “Signature Space” Esquire House Hollywood Hills. The event featured a special acoustic performance by Gavin Rossdale. Other celebrities in attendance included: Colbie Caillat, Dania Ramirez, Natasha Henstridge, Ryan Eggold, Billy Morrison, Niecy Nash, Rachael Harris, Rachel Smith Suzanne Santo.

Lift Ticket to Ride 2009 took place from March 5 to March 8th at the Bachelor Gulch in Beaver Creek, Colorado. Guests spent four days in the mountains doing various ski sports, relaxing and listening to music by some of America’s favorite artists. This year’s performers included: Rooney, O.A.R. and VH1 Save The Music Ambassadors The Fray, who raised enough funds to restore three new music programs courtesy of event sponsors Suzuki, Johnson & Johnson, Verizon and Warner Brothers. th

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On September 23 rd , VH1 Save The Music returned to the Sixth Annual VH1 Hip Hop Honors Screening & Official AfterParty at One Hanson Place in Brooklyn, NY. This year’s event celebrated the 25th Anniversary of one of hip hop’s greatest brands – Def Jam Records. Partygoers enjoyed delicious food and hot music by special guest DJs The Heavy Hitters. Musical and celebrity guests who stopped by to lend their support to the Foundation included Kid Rock, Foxy Brown, Public Enemy’s Flavor Flav, Chrisette Michele, Warren G, Onyx, Radio Personality Ed Lover, Members of The Roots, Wu Tang’s Ghostface Killah and Scarface, Wale and EPMD’s Eric Sermon. Parties were sponsored by Adidas, NUVO, Billboard, Glaceau Vitamin Water, JetBlue Airways, Taylor Creative, Inc., Patron Spirits Company, Sprayground Backpacks and Pirate’s Booty®.

On March 26th, Carnival Cruise Lines and Mayercraft Carrier 2 presented “One Splendid Evening,” a special red-carpet event to benefit VH1 Save The Music. The evening included performances by John Mayer, Gavin Rossdale, Jordin Sparks, O.A.R., Sara Bareilles, Guster and Erin McCarley. Guests enjoyed food, drinks and entertainment on the new Carnival Splendor while it was docked at the port of San Pedro in Los Angeles.

The VH1 Save The Music Foundation is deeply grateful for the support of the following individuals, corporations and foundations, whose generosity helps to underwrite the work of the Foundation. the following donors have made gifts between September 28, 2008 and September 28, 2009. To find out how you can help support the work of the VH1 Save The Music Foundation, please contact Jessica Ecker, Director of Development, at jessica.ecker@vh1savethemusic.com.

$200,000 and above LG Mobile Phones

$100,000 - $199,999 The Paul Singer Family Foundation Penzoil Quaker State Company ZonePerfect Nutrition Bars

$50,000 - $99,999 Bloomberg LP The Brown Foundation The Imre and Vera Hecht Foundation MilkPEP Houlihanâ&#x20AC;&#x2122;s Restaurants JetBlue Airways John Varvatos Paramount Pictures Sixthman

$25,000 - $49,999 3 Doors Down Albert & Ethel Herzstein Charitable Foundation Bacardi USA Cheeseburger in Paradise The Denver Foundation Garnier Jonathan Scheffer Listerine Jason Mraz

Memphis Metro-Goldwyn-Mayer Studios, Inc. Microsoft NAMM Neutrogena Rock of Ages Suzuki Tao Partners Inc. Tommy Hilfiger, USA Inc. Toys R Us Childrenâ&#x20AC;&#x2122;s Fund, Inc. Zatarains

$10,000 - $24,999 Anne Fontaine The Anschutz Foundation Buchanan Children's Charities Carolee The David & Sylvia Weisz Family Philanthropic Fund, Inc. Instyler/Modern Media Judith Leiber Studio One Vanguard Charitable Endowment Program Verizon Warner Brothers The William G. Baker, Jr. Memorial Fund

$5,000 - $9,999 Adidas International Alexander Autographs, Inc. The Araca Group

Arie and Ida Crown Memorial Foundation Ben Folds The Florence V. Burden Foundation Collectors Edition Denise Rich Songs/ 785 Records Dice Electronics Goldstar Events, Inc. KoNo Enterprises, LLC Nina W. Werblow Charitable Trust Points of Lights Foundation Vilar Center for the Arts

$1,000 - $4,999 18 Pomegranates, Inc. Alpha Xi Delta Doug Ansell Arlington High School Azoff Music Management Louis Beer Memorial Fund Emily Benjamin Michael & Mary Bills Brooklawn Middle School Karen Caswell Capital Group Companies Centennial High School Westley Ciaramella Craig Clemens College Station Independent School District Trust David Connelly Memorial Fund

DW Frankel Foundation, Inc. Dancing Tides Foundation Frederick Davis Eddie Elmaleh Memorial Fund Epsilon Lambda Chapter of Phi Mu Alpha The Fatta Foundation Alan Feldenkris Elizabeth Ford The Fred and Mary Eddy Jones Foundation Friends School Fuel Marketing Ellie Greenwich Memorial Fund Gregor Peterson Family Foundation Gregory-Johnstone Charitable Trust Erik Habbinga The Helga/Gerard Meneilly Family Fund of the Ayco Charitable Foundation Horace Mann School International Association of Electronic Keyboard Manufacturers Inc. JCP Media Shannon Kane Memorial Fund Bobby Kerly Memorial Fund Phillip Kerly Jim Lehrfeld

Rhonda Levy Lewis Kassis Foundation Joe Luoma Ryan Lynch Memorial Fund Chris Mann Matthew Hillman Fisher Foundation Sean McKenna Charles Murphy Nettwerk Productions Newsmax Media Omega Delta Psi Robert Perry The Piper Hill Foundation Red Bull North America Janis Sidovsky Sonal Singh Singlepoint Soundscapes Inc. Syosset High School Tri-M Music Honor Society Tully Central Tri-M Music Honor Society United Way of Chester County Unity Christ Temple University of South Carolina Ward Melville High School Marcie Warren Westmont Hilltop High School Concert Band Jana Wielobob

$500 - $999 2Checkout.com Inc. 462/Cornerstone Academy for Social Action Middle School Jay Allen & Mari Hawkins Scott Ames Memorial Fund Jonathan Anastas Bradley Boehlefeld Boiling Springs High School Russell Brendel Derek Brooks Cherry Lane Music Publishing Co., Inc. William Chillingworth Paul Chu Dennis & Susan Clare Conn-Selmer, Inc. Steven Copulsky Bill Crane Tracey Delio James Duff Shawntall Favorite Matthew Finger Howard Freed Memorial Fund Friends School Charles Giordano Give With Liberty Glenelg Country School Goble & Associates HP Company Foundation Robert Hacker

David Hannon Lily Harfst Rochelle Hathaway Hewlett-Packard IBM Employee Services Center The Andrew J. & Anita G. Frankel Family Foundation, Inc. Bentley Systems, Inc. Issa Family Foundation Korg USA, Inc. Andrea Leo Stephen Lynch Renee Mack Michelle Malafronte & Roger McCarron Millikan High School Associated Student Body Morgan Stanley Alan Muney Eric Neuman Newport Beach Film Festival Kevin Oâ&#x20AC;&#x2122;Leary Daleen Ohlinger Peer Music Gregory Pickert Mario Primiano Mary Prosceno Brett Redfearn Richardson Smith Gardner & Associates Inc. Rockland Trust Joseph Romano & Cheryl Lynch-Romano

Jeffrey Rothschild Jamie Rubin Trina Saha The San Francisco Foundation Svitlana Sangary Elizabeth Saunders Russell Seyfert Steven Silverberg Alicia Smith David Solomon Christopher Steinmetz Scott Stemmerman Tau Beta Sigma University of Pittsburgh Aileen Thomas Judith Timoll Jill Tomandl Tri-M Music Honor Society at Garnet Valley High School Rachel Veiga Ryan Voigt Xury White

Contributed Revenues & Expenses

Like many nonprofits, the deepening global economic crisis presented daunting challenges for VH1 Save The Music in reaching its financial goals in 2008. The Foundation responded by reducing expenses as much as possible, but it was necessary to use cash reserves to maintain operations and programmatic activities. The Foundation is committed to strengthening its programs and rebuilding its reserves as quickly as possible. In fiscal years 2007 and 2008, the VH1 Save The Music Foundation's financial activity demonstrates the Foundation's commitment to restoring instrumental music programs in U.S. public schools, as well as the importance of our many funding partners.

2007 actual

2008 actua l

contributed revenue

$3,724,539

$2,227,389

in-kind support from vh1 & industry partners

$1,157,824

$631,092

$98,956

$37,505

$4,981,319

$2,895,986

2007 actual

2008 actual

$1,803,968

$1,307,985

Revenue

interest/royalties/other Totals

Expenses

restoration of instrumental music programs

$166,600

special events

$1,329,625

$600,101

office expenses

$156,460

$158,415

creation of psas & advocacy tools

$147,047

$110,934

miscellaneous

$82,549

$115,476

$4,761,211

$3,849,283

totals

2008 actual

$5M

$164,929

$4M

travel & meetings

2007 actual

$3M

$342,774

$2M

$1,046,998

$273,409

$1M

$803,225

2008 actual

salaries & fringe legal & professional services

2007 actual

Vh1 Save The Music Markets & Grants • Total Schools & Donations 2008 actual Region Market 2008 Schools 2008 Donations Total Schools Total value of instruments in Region ‘08 in Region ‘08

central

East

west

Birmingham, AL

$65,344

Chicago, IL

$63,000

Dothan, AL

$63,000

Houston, TX

$468,256

Indianapolis, IN

$250,340

Whitesburg, KY

$98,016

Memphis, TN

$54,632

Minneapolis, MN

$32,672

Nashville, TN

$31,500

San Antonio, TX

$63,000

St. Louis, MO

$157,500

Baltimore, MD

$293,984

Boston, MA

$65,344

Clark, NJ

$98,016

Jersey City, NJ

$64,172

Little Rock, AR

$63,000

New Haven, CT

$32,672

New York, NY

$395,880

Washington, DC

$64,172

Wilkinsburg, PA

$98,016

Denver, CO

$214,276

Honolulu, HI

$32,672

Oklahoma City, OK

$54,432

Phoenix, AZ

$21,760

Sacramento, CA

$63,000

San Diego, CA

$65,344

Tulsa, OK

$31,500

Other

$42,645

$1,347,260

$1,175,256

$482,984