STM Annual Report 2008 by June Bae

8 0 0 2 T R O P E R L A U N N A

ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

Welcome from Tom Calderone & Paul Cothran 5 Ambassadors 6 Building 10 Community 14 Sustaining 18 Friends 24 Events 30 Donor List 36 Contributed Revenues & Expenses 40 VH1 Save The Music Markets & Grants 41 VH1 SAVE THE MUSIC FOUNDATION 3

VH1 SAVE THE MUSIC FOUNDATON BOARD OF DIRECTORS

Tom Calderone VH1 Larry Cohen Ehrenkranz & Ehrenkranz LLP Paul Cothran VH1 Save The Music Foundation Sheila C. Johnson Salamander Hospitality, Washington Mystics Wynton Marsalis Jazz at Lincoln Center Christina Norman Ronald O. Perelman MacAndrews & Forbes Holdings Morris L. Reid Westin Rinehart Jonathan Sheffer Gordon Singer Elliott Advisors John Sykes John Varvatos John Varvatos Enterprises, Inc. Dirk Ziff Ziff Brothers Investments ÂŠ2009 Viacom International Inc. All Rights Reserved.

VH1 SAVE THE MUSIC FOUNDATION STAFF

Paul Cothran, Executive Director & Vice President Deniece Dykes, Executive Assistant Laurie Schopp Lock, Director of Programs & Policy Rob Davidson, Manager of Programs & Policy Jaclyn Shea, Program Manager Chiho Okuizumi, Program Coordinator Jennifer Dunn, Director of Corporate Sponsorships & Special Events Jessica Ecker, Director of Development Ariel Usatin, Development Manager Nia Mack, Development Coordinator VH1 SAVE THE MUSIC ANNUAL REPORT STAFF

Rob Davidson, Editor Ariel Usatin, Editor Jaclyn Shea, Editor VH1 CREATIVE STAFF

Traci Terrill, Vice President, Editorial Jimmy Fingers, Vice President, Off-Air Creative Julie Ruiz, Art Director June Bae, Designer Samantha Hunter, Senior Copy Editor Elizabeth Nelson, Copy Writer Jon Wallach, Project Manager Piotr Sikora, Photographer

DEAR SUPPORTER OF MUSIC EDUCATION,

It is once again our pleasure to share with you the Annual Report of the VH1 Save The Music Foundation. Looking back over the previous year, we are proud and gratified for the achievements made possible by your ongoing support. We acknowledge our donors, recognize our partners, and applaud teachers, parents and school administrators for their unyielding commitment to ensuring equitable access to music education.

Tom Calderone

In spite of a deepening economic crisis, VH1 Save The Music advanced its mission in 2008, restoring music programs in 98 public schools. Over the past 11 years, the Foundation has provided over $43 million worth of musical instruments to over 1,600 schools nationwide. The Foundation’s goal is to distribute $100 million worth of new instruments by 2017 –a milestone we get closer to everyday with your continued support. As we present this report, we are thrilled to announce the inaugural class of our VH1 Save The Music Ambassadors – Beyoncé, Chris Webber, Gavin DeGraw, Jamie Foxx, Johnny Rzeznik, Natasha Bedingfield, Ne-Yo, The Fray, Venus Williams, Tamia and 3 Doors Down. Each Ambassador has committed to spending the next year as a powerful advocate for the Foundation, spreading the word about the importance of music to a child’s education and the urgency to invest in the next generation of leaders. We are delighted that our Ambassadors will spearhead the Foundation’s “First Make Music, Then Make History” campaign.

Paul Cothran

Our new, easier to navigate website www.vh1savethemusic.com provides updates on our continued efforts at the national, state and local levels, as well as resources for school administrators and donors. We hope that you enjoy this look at our past and current accomplishments as well as our plans for the future. To find out how you can get involved in the “First Make Music, Then Make History” campaign, please visit us at our website. Thank you again for your continued commitment to our work. Sincerely,

Tom Calderone President, VH1 Chairman, VH1 Save The Music Foundation

Paul Cothran Executive Director & Vice President VH1 Save The Music Foundation

ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

For 11 years strong, VH1 Save The Music has provided the resources to promote music education and foster the next generation of music makers and creative minds. As the inaugural class of Ambassadors, we are committed to being the Foundation’s most powerful advocates over the next year, proclaiming the importance of music to a child’s education and the urgent need to invest in the next generation of leaders. We are also looking forward to being a part of the VH1 Save The Music Foundation’s Ambassador Gala in the fall of 2009. This event will celebrate the work of our group and it is our goal to raise $2.5 million through our combined efforts in the next year. As we fulfill our terms as Ambassadors, we hope that you will consider doubling your support of the VH1 Save The Music Foundation by making a gift or perhaps securing your advance purchase of tickets or a table at our Gala Celebration. Become an advocate today and help us make an investment in America’s schools. For more information, contact Jennifer.Dunn@vh1savethemusic.com. Go to www.vh1savethemusic.com and join us in the movement that will “First Make Music, Then Make History!” Sincerely, Beyoncé, Gavin DeGraw, 3 Doors Down, Chris Webber, The Fray, Ne-Yo, Natasha Bedingfield, Tamia, Jamie Foxx, Johnny Rzeznick and Venus Williams

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NATIONAL OVERVIEW A vast body of scientific research shows that children who study a musical instrument experience greater success in all of their studies, exhibit better ability to work in teams, have enhanced creative and critical thinking skills, and are more likely to stay in school and graduate from college. As American students prepare to compete in a global workplace, the ability to think creatively will be a crucial component in determining their success. In fact, a recent Conference Board Report revealed that 74 percent of employers agree that creativity is increasingly important in U.S. workplaces. In addition, teamwork and critical thinking ranked in the five most important skills for new workforce entrants. Yet more than half of these employers stated that entrants exhibited deficiencies in these skills. Ensuring that students have the opportunity to study a musical instrument can help resolve this deficit. Ironically, as other nations have looked to the United States’ education system as a model and are including arts education in their curricula, many American schools are cutting these same programs. Without music programs in our public schools our children and our country are weakened. For over a decade, the VH1 Save The Music Foundation has worked to provide the resources to foster the skills needed for our children to maintain our country’s competitive edge.

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HOW VH1 SAVE THE MUSIC FOUNDATION WORKS VH1 Save The Music develops long-term, sustainable instrumental music programs that provide children with equal access to music education regardless of their financial situation. Through strategic partnerships with school districts, the Foundation provides brand-new musical instruments to public elementary and middle schools, jumpstarting dormant music programs across the country. The school districts commit to funding certified music teachers’ salaries, providing maintenance and supplies, and scheduling instrumental music classes during the school day; the Foundation maintains a partnership with the district until instrumental music is in place in every school. VH1 Save The Music raises approximately $30,000 for the purchase of new, high-quality musical instruments for each grant-recipient school. A school can choose a package of band or string instruments, a keyboard lab, a guitar lab, or mariachi instruments. As part of the Foundation’s community-based focus, the instruments are purchased through local music retailers who are members of NAMM, the International Music Products Association. NAMM affiliates generously provide discounted rates to help further the Foundation’s cause. Since its establishment in 1997, the Foundation has provided more than $43 million worth of new musical instruments to more than 1,600 public schools in more than 100 cities, affecting the lives of more than 1.2 million children. The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring and sustaining instrumental music education in America’s public schools and raising awareness about the importance of music as a part of each child’s complete education.

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MUSIC NOURISHES

THE MIND

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HOUSTON, TX VH1 Save The Music Foundation, Comcast, and Yamaha have proudly partnered with Houston Independent School District (HISD) in their effort to restore music education in their schools. Since 2000, the Foundation and Comcast have been providing instruments to children in Houston’s schools and in 2006, the district created a strategic arts plan that would bring music education programs to every school. Yamaha’s participation in the initiative has provided the partnership with even more resources, and with the help of the Music & Arts Center and Lisle Violin Shop, the Foundation is able to give instruments to 15 schools in the district each year. The groundswell of support and excitement for music education in Houston has prompted the district to provide additional funds for the program. The work of the Foundation and our partners is producing exciting results in Houston! BALTIMORE, MD Former Baltimore mayor and Maryland’s current governor, Martin O’Malley, championed the cause of restoring music education in Baltimore City Public Schools (BCPS) by issuing a challenge to the philanthropic community to match funds raised by VH1 Save The Music Foundation. This initial challenge was met with enthusiasm and since then, VH1 Save The Music has worked with BCPS to donate $2,355,000 worth of new musical instruments, helping to restore instrumental music in 92 schools. While there are still schools in Baltimore without music education, VH1 Save The Music and BCPS are committed to continuing their efforts until all children in BCPS have access to music education.

CLARK, NJ Inspired by the successful partnership between New Brunswick Public Schools and VH1 Save The Music Foundation, Clark Public Schools approached the Foundation in 2008. Together they set a goal of restoring instrumental music education in the two elementary and one middle school in the district, thereby rebuilding the long-missing feeder program for their high school band. The VH1 Save The Music Foundation was thrilled to provide the instruments for these schools and looks forward to following the many upcoming successes in Clark Public Schools thanks to the Paul Singer Family Foundation! MINNEAPOLIS, MN In 2005, VH1 Save The Music Foundation and Comcast began a partnership with Minneapolis Public Schools and provided a grant of band instruments to one school in the district. Since this initial donation, the VH1 Save The Music Foundation has enhanced its efforts and fostered a multi-year rebuild of instrumental music programs in Minneapolis. Seven grants have been awarded to date, and with steady granting each year, all Minneapolis Public School students will soon have access to instrumental music education. ST. LOUIS, MO In 1999, all public middle and high schools in the St. Louis Public School (SLPS) system had instrumental music education programs, but none of the elementary schools had such programs. SLPS began working with VH1 Save The Music Foundation, media partner Charter Communications, and SoundTree (the education division of Korg USA) in an effort to provide all elementary students access to music education. The result of this ongoing partnership has provided nearly every elementary school in the district with a state-of-the-art keyboard lab.

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To make a difference in the life of a single child, the VH1 Save The Music Foundation must work at the local, state and national level. This requires energetic advocacy strategies: working with community, government and school district decision makers from the outset of a project, then seeing it through to completion.

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LOCAL EFFORTS Advocacy efforts are only truly effective if the result of the work is sustainable. The local efforts of the VH1 Save The Music Foundation focus on ensuring that comprehensive music education will be available for all children for the long term. The process begins with research: Foundation representatives find not only the school districts that do not have instrumental music available, but also the districts where school administrators are ready to support new music programs. During an initial meeting, school administrators outline their needs and learn about the success of districts with similar financial circumstances. The Foundation raises and then offers to grant approximately $30,000 worth of new instruments to every school that does not have an instrumental music program; in turn, the district must commit to providing qualified music teachers and scheduling music classes during the school day. Together, the Foundation and the administrators develop a multiyear plan to restore instrumental music to every school in the district. Instruments are ordered from a local music retailer to begin the new program and the school district hires a certified music teacher to instruct the program. Sponsors, local community organizations, government representatives and school-district officials attend celebratory events, often launched in partnership with area businesses and arts organizations. Local foundations, corporate sponsors and partners and individual donors offer financial support, the local cable system airs public service announcements about the importance of music education, and the press follows the program closely, detailing its progress and effects on the community. Because community members are far more likely to feel invested in programs that they have helped to build, the Foundation seeks a broad range of local involvement. This multipronged outreach is what makes the programs sustainable. Following this model, to date the VH1 Save The Music Foundation has restored music programs in more than 1,600 schools in more than 100 communities.

NATIONAL EFFORTS The conversations that take place while advocating in local communities prove most effective when decision makers, community members, stakeholders and funders are already familiar with the importance of music education. For this reason, the VH1 Save The Music Foundation employs a number of strategies on a national scale to lay the groundwork for successful local advocacy. Conferences: The VH1 Save The Music Foundation targets school leader conferences to spread the word about the vital need for music education. Each year, school administrators gather to share information that will enable them to make important decisions about the curricula in their schools. Both the American Association of School Administrators (AASA) and the National School Boards Association (NSBA) have granted the Foundation and other music-education advocates a section of their convention spaces–special pavilions devoted to spreading the word about the importance of music education. Since 2005, the VH1 Save The Music Foundation has been joined by instrument manufacturers, retailers and the SupportMusic.com coalition in the music pavilions. Honors: In addition to providing workshops on the benefits of music education at the AASA, NSBA and the Association for Supervision and Curriculum Development conferences, the Foundation honors–in front of thousands of school board members and administrators from around the country– school-district officials who have been supportive of music education. In 2008, the School Board for New Brunswick Public Schools and Richard Kaplan, Superintendent of New Brunswick Public Schools, were recognized with the VH1 Save The Music Foundation Award for Distinguished Support of Music Education. Over three short years, they were able to restore music education to all New Brunswick schools. Congratulations New Brunswick, NJ! VH1 SAVE THE MUSIC FOUNDATION 21

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PARTNERSHIPS & PROMOTIONS BEN SHERMAN FOURTH ANNUAL HOME DEPOT BATTLE OF THE HIGH SCHOOL MARCHING BANDS

KIEHL’S

Kiehl’s celebrated the opening of its new store in San Francisco’s Westfield Centre with a cocktail party attended by Joss Stone. At the opening, Kiehl’s announced its commitment to the local community by agreeing to donate one percent of proceeds from sales for a year to VH1 Save The Music Foundation’s partnership with Bay Area schools. This gift, which would fund a new program in the Bay Area, was commemorated in May of 2008 with a youth performance at the San Francisco Unified School District’s Young At Art festival: an eightday celebration of student creativity in visual, literary, media and performing arts hosted by the world-renowned de Young Museum in Golden Gate Park. STAR 98.7 STAR LOUNGE CD – 11TH EDITION

Los Angeles Radio Station Star 98.7 released the 2007 collection of one-ofa-kind live recordings at its Star Lounge Guitar Center Studio. The CD was sold exclusively by Best Buy and featured 14 tracks by popular artists including Lifehouse, Patty Griffin, Rocco DeLuca, Daughtry, Pink, Maroon 5, Nelly Furtado, The Goo Goo Dolls, Mat Kearney, Kelly Clarkson, John Mayer, The Wreckers, Ray LaMontagne and Keane.

NETTWERK MUSIC GROUP FOR THE KIDS THREE!

The highly-anticipated third installment of the popular For the Kids series features a unique collection of classic, contemporary and original children’s songs performed by an eclectic variety of talented musicians, including: Barenaked Ladies, Of Montreal, Moby, Mates of State and Hem. A portion of CD sales in the U.S. benefit the VH1 Save The Music Foundation. AUGUST RUSH

Warner Bros. Pictures joined forces with VH1 Save The Music for the release of their music-driven drama August Rush, showcasing musical styles ranging from classical to rock. The movie illustrates that music is all around us in its myriad forms, waiting to captivate and motivate us if only, as young August says, we are willing “to listen.” In support of the film and on behalf of Warner Bros. Pictures, August Rush director Kirsten Sheridan and actress Keri Russell presented the Foundation with a $50,000 donation. The film’s composer Mark Mancina delighted music students at Hamilton High School with a master class.

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For the fourth installment of the Battle of the High School Marching Bands, more than 100 high school bands from across the country took to the field to battle it out - Southern-show style - at the Home Depot Center in Carson, CA. Judges included Sheila E., Orlando Jones, Steve Harvey, Dawnn Lewis, Lisa Leslie, Regina King and Columbus Short, who proclaimed the band from Redan High School in Stone Mountain, GA the victors. They won $10,000 to use for new instruments or band uniforms.

Ben Sherman teamed up with Gibson Guitars and the legendary guitarist Philippe Dubreuille to create a unique collection of instruments. The guitars were then auctioned to benefit New York City public school students and the VH1 Save The Music Foundation, bringing in over $17,000. VH1, PEPSI & THE NFL PRESENT THE PEPSI SMASH SUPER BOWL BASH VIP TICKET AUCTION TO BENEFIT VH1 SAVE THE MUSIC

To support VH1 Save The Music, VH1, the NFL, and Pepsi teamed up to throw one of the biggest Super Bowl parties of the year at the Jobing.com Arena in Glendale, AZ. SHINE A LIGHT AUCTION A special online ticket auction was held Rock and roll legends the Rolling Stones for this exciting evening that included united with Academy Award®–winning performances by Maroon 5 and Mary J. filmmaker Martin Scorsese to bring Blige. audiences the extraordinary feature film, Shine a Light. The movie was filmed in the HOULIHAN’S CALLS FOR fall of 2006 at the renowned Beacon EVERYONE TO EAT THEIR Theatre in New York City and shows DESSERT TO BENEFIT THE the Rolling Stones behind the scenes FOUNDATION as they’ve never been seen before. In For the month of March, VH1 Save The support of the film and in partnership Music received a portion of sales from with Paramount Classics and Gibson each dessert sold at participating Guitars, VH1 Save The Music hosted an Houlihan’s nationwide. This helped to Ultimate Rolling Stones Fan Auction that raise almost $60,000 to fully restore included walking the red carpet at the two instrumental music-education programs film’s premiere and meeting the Stones. in St. Louis, MO and Wilkinsburg, PA The auction raised more than $25,000. public schools.

HARD ROCK “AMBASSADORS OF ROCK” PRESENTS STAIND FOR VH1 SAVE THE MUSIC

VH1 ROCK HONORS AUCTION TO BENEFIT VH1 SAVE THE MUSIC

HOLLYWOOD GETS MUNK’D!

The family-friendly movie Alvin and the Chipmunks tells the story of a struggling songwriter named Dave Seville who finds success when he comes across a trio of singing chipmunks: mischievous leader Alvin, brainy Simon and chubby, impressionable Theodore. At the DVD release party for the movie and red-carpet event that also kicked off the national “Get Munk’d Tour 2008,” Alvin, Simon, Theodore and film stars Jason Lee, Jesse McCartney and many others presented a $30,000 check to VH1 Save The Music on behalf of Fox Home Entertainment and Alvin and the Chipmunks. INTERMIX SAVES THE MUSIC!

With the goal of restoring music educationprogramsaroundthecountry, Intermix raised $30,000 through a series of fundraising initiatives to benefit VH1 Save The Music. These included throwing an ultra-exclusive VH1 Rock Honors shopping party, donating $5 from every gift card redeemed in stores or online, and producing a limited-edition VH1 Rock Honors shirt, donated generously by Torn and designed by Scarlett Johansson.

GAVIN DEGRAW, JCPENNEY® AND LEVI’S® ARE HELPING TO SAVE THE MUSIC

Levi’s® and JCPenney® teamed up to raise funds and awareness for VH1 Save The Music with a weeklong sales initiative that kicked off with a special performance by platinum recording artist and VH1 Save The Music Ambassador Gavin DeGraw. The performance took place at Houston’s Willowbrook Mall Atrium outside the JCPenney® store. The singer-songwriter performed songs in support of his new album, Gavin DeGraw, including his pop hit single “In Love with a Girl.” For the promotional period, Levi’s® pledged to SINGER-SONGWRITER donate $5 to the Foundation from every NATASHA BEDINGFIELD AND customer who purchased two pairs of LG MOBILE PHONES SUPPORT Levi’s® jeans at participating JCPenney® THE VH1 SAVE THE MUSIC stores or at jcp.com, up to $100,000. FOUNDATION In addition, customers received a $10 Singer-songwriter and VH1 Save The Music Ambassador Natasha Bedingfield JCPenney® gift card by mail redeemable donated a live version of her new single at JCPenney® locations nationwide. “Angel” – from her sophomore release, Pocketful of Sunshine – to be used for LOLLAPALOOZA AND THE a ringtone promotion in conjunction AUSTIN CITY LIMITS PARTNER with LG Mobile Phones. The ringtone WITH VH1 TO SAVE THE MUSIC was available for a limited time through Thousands of music fans crowded all phone carriers at VH1.com, or by Chicago’s Grant Park and Austin’s Zilker texting to a shortcode. To help kick Park to experience three days of arts off the upcoming school year and the and music at the Lollapalooza and Foundation’s long-term partnership Austin City Limits festivals. Live tracks with LG Mobile Phones, the Grammy- from both festivals, including music by nominated Bedingfield also dropped by Manu Chao, Jakob Dylan, Blues Traveler, PS 180 in New York City for a special, in- The Kills, and more are available for school performance of her hit singles download through iTunes to benefit the “Unwritten” and “Pocketful of Sunshine.” Foundation. The third annual VH1 Rock Honors charitable auction featured limitededition Gibson Guitars signed by The Who, Pearl Jam, Incubus, the Flaming Lips, Tenacious D, and Foo Fighters, as well as an exclusive CP65 Harman Kardon Home Theater System signed by The Who’s lead singer, Roger Daltrey. This celebrated auction raised over $25,000 to benefit the Foundation.

In August, fans of the band Staind were treated to an exclusive concert at the Hard Rock Cafe in Times Square. The band played fan favorites and new hits from their recently released album, Illusion of Progress to a packed house. The show supported the NYC Hard Rock Ambassadors of Rock Tour that benefits the VH1 Save The Music Foundation. Prior to their electrifying set, Staind joined executives in presenting a check to the Foundation for $30,000 to support a new music program at PS 51. JOHN VARVATOS

Bloomingdale’s, Columbia Records recording artist Mat Kearney and celebrated menswear designer John Varvatos teamed up to raise funds and awareness for the VH1 Save The Music Foundation. Varvatos designed a limitededition tie, exclusive to Bloomingdale’s nationwide, with 100% of the proceeds going directly to VH1 Save The Music. The tie was also worn by Mat Kearney in the Bloomingdale’s Best of Men’s catalog. An exhibition and silent auction were also held. Iconic John Varvatos advertising campaign photographs, as well as musical instruments autographed by musicians featured were shown and auctioned. In addition, to celebrate the exhibition, singer-songwriter Vanessa Carlton performed at Bloomingdale’s 59th Street, while Perry Farrell’s Satellite Party entertained shoppers at a party in the San Francisco Bloomingdale’s store. VH1 SAVE THE MUSIC FOUNDATION 27

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MANUFACTURERS

Candelas Guitars Conn-Selmer, Inc. E.M. Winston Band Instruments Fender Musical Instruments Gibson Musical Instruments Jupiter Band Instruments, Inc. Korg USA Meisel Stringed Instruments Paiste Pearl Remo Soundtree Steinway & Sons Steinway Musical Instruments, Inc. Yamaha Corporation of America Zildjian ORGANIZATIONS

AASA, American Association of School Administrators Alfred Publishing AMC: American Music Conference Americans for the Arts Arts Education Partnership The ASCAP Foundation ASCD (Association for Supervision and Curriculum Development) ECS (Education Commission of the States) IAEKM (International Association of Electronic Keyboard Manufacturers) League of American Orchestras MENC: The National Association for Music Education NABIM (National Association of Band Instrument Manufacturers) NAMM, the International Music Products Association NASBE (National Association of State Boards of Education) NSBA, National School Board Association National Urban Music Leadership Conference SupportMusic.com U.S. Conference of Mayors VH1 SAVE THE MUSIC FOUNDATION 29

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ING & VH1 HIP HOP HONORS SCREEN TY PAR ERAFT L ICIA OFF

Annual VH1 Save The Music hosted the Fourth Aftercial VH1 Hip Hop Honors Screening & Offi ce in iden Prov Party on Thursday, October 4th at ed host n agai once New York City. The event was ial Spec with iams Will by WBLS Radio DJ Wendy aka s, Ayer h Mitc and ern Guest DJs Green Lant Bee, “The People Plezzer.” Teddy Riley, MC Busy Salt ton, hing Was y Kerr t, Twee o, Ice-T and Coc ped and DJ Spinderella all stop n-Pepa, Chubb Rock, Grandmaster Caz The Platinum Event Sponsors on. dati by to lend their support to the Foun ays, and the Gold Event Host was were Anheuser Busch and JetBlue Airw WBLS and the In-Kind Sponsors Smirnoff. The Event Media Sponsor was were Fiji Water and Krispy Kreme Donuts.

BACARDI® B-LIVE® MIAMI CONCERT PROCEEDS TO BENEFIT VH1 SAVE THE MUSIC FOUNDATION AT MIAMI’S BAYFRONT AMPHITHEATRE

Bacardi, the world’s leading premium rum brand, presented BACARDI B-LIVE, a global program of music events from 25 countries. At the April 19, 2008 event, audiences were delighted by exceptional audiovisual experiences by leading international and emerging regional artists. The event featured performances by Groove Armada, Deep Dish (Dubfire + Sharam), DJ Mom Jeans aka Danny Masterson, Dave Navarro, DJ Skribble, Cedric Gervais, ?uestlove, Cisco Adler, J Mello, and DJ Slynkee. The crowd rocked and $30,000 was raised to benefit the VH1 Save The Music Foundation.

ERY JOHN VARVATOS ROCKS THE BOW

VH1 THIRD ANNUAL BIG SHOPPING DAY PRESENTED BY BAKERS TO BENEFIT VH1 SAVE THE MUSIC AT BOULEVARD3 HOLLYWOOD

During the third incarnation of this ultimate shopping experience, over 30 designers set up shop at BOULEVARD3, which was transformed by Brocade Home into the ultimate Hollywood-glam setting. In addition to an unforgettable performance by Ambassador Natasha Bedingfield, music from 104.3 MYfm flowed through the open cabanas while shoppers received massages courtesy of the Ritz-Carlton Marina Del Rey. Guests outside cooled off with ice-cold Fiji water, while inside the venue, shoppers enjoyed sushi rolled by Chaya Café, sipped on HOPE Wines and specialty drinks from Snow Queen Vodka and Sunkist Naturals juices. At the end of the day, all guests received an adorable over-stuffed Dollybag that included lotions, makeup, jewelry, clothing and the latest issue of LA Confidential Magazine.

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music and fashion fused in April when And the bands played on… The worlds of his second boutique in New York City at John Varvatos celebrated the opening of the seminal underground music club 315 Bowery, a space that formerly housed y past, an electrified audience of 600 CBGB. In a flashback to the club’s legendar of an all-star lineup of bands, with 100% music lovers partied to the blaring sounds going to benefit the VH1 Save The Music of the ticket proceeds from the evening lineup featured the Loser’s Lounge — the Foundation. The extraordinary concert er Psychedelic Furs keyboard player Joe popular live music collective led by form incredible performances by Clem Burke, McGinty — as the ultimate backup band to Ian Hunter, Cheetah Chrome, Joan Jett Keanan Duffy, Alan Vega, Ronnie Spector, performances came from Care Bears on and Handsome Dick Manitoba. Full band Pop Girls Etc, D Generation (their first Fire (the junior rockers from Park Slope), n However, the night really revved up whe show in 10 years), and The Hold Steady. ph Jose h, Jerry Cantrell, Perry Farrell, Wayne Kramer of MC5, Tom Morello, Slas took the stage for an impromptu jam all Arthur and Sen Dog from Cypress Hill the charity. session. The event raised over $30,000 for

LIFT TICKET TO RIDE 2008

Every year, VH1 moves to the mountains for a winter getaway and allows viewers and guests to enjoy four days of winter sports, dinners and performances from current artists. This year’s Lift Ticket to Ride benefit for VH1 Save The Music took place in Colorado and featured intimate performances by Natasha Bedingfield, Finger Eleven and Lifehouse. Sponsors included Listerine, Warner Brothers, Verizon and Suzuki.

BUCHANAN CHILDREN’S CHARITIES

Buchanan Street Partners, a national real estate investment manager and advisor, raised $150,000 for the VH1 Save The Music Foundation at its second annual “Encore for Education” charity concert, held June 12th at the House of Blues in Los Angeles. The fundraiser featured an exclusive performance by Crosby, Stills and Nash, and a guitar signed by the band was auctioned for $10,500. Attended by more than 1,000 real estate professionals, the event was sponsored by Arden Realty, Bixby Land Co., Buchanan Street Partners and the TCW Group.

VH1 SUMMER OF SOUL CONCERT PRESENTED BY MERCEDES-BENZ & HARMAN KARDON

On July 18, 2008, over 500 guests gathered at the gorgeous EM Estate in the Hamptons for an evening celebrating soul music. The beats of DJ Sky Nellor played as guests arrived and were treated to Jose Cuervo Platino cocktails and soul food prepared by A Small Affair. As the sun set, VH1 Save The Music board members Jaci and Morris Reid introduced the fabulous Solange, who gave a soulful and captivating performance. Tamia and Grant Hill then introduced the headlining act, Ne-Yo, whose performance inspired guests like Russell Simmons, Lorraine Bracco and Aretha Franklin to dance on the Mercedes-Benz/Harman Kardon Pool patio before heading out with their Murval gift bags. The memorable evening raised nearly $200,000 to benefit the Foundation and U.S. public schools.

INTERMIX CELEBRATES VH1 ROCK HONORS WITH AN EXCLUSIVE VIP PARTY TO BENEFIT VH1 SAVE THE MUSIC VH1 ROCK HONORS AFTER-PARTY PRESENTED BY MERCEDES-BENZ & HARMAN KARDON

On July 17th, multi-platinum-selling bands Pearl Jam, Foo Fighters and Incubus, along with the Grammy Awardwinning band The Flaming Lips performed at VH1’s third annual VH1 Rock Honors celebration, honoring legendary rock band The Who. The concert event benefited multiple charities including the Save The Music Foundation. Following high-voltage performances by the bands and the spectacular grand-finale performance by The Who, more than 800 guests came together for the official VIP After-Party at the W Hotel in Westwood. The event was presented by Mercedes-Benz and Harman Kardon, with Gold Host Anheuser-Busch, Silver Sponsor Garnier, and Print Partner SPIN magazine. The Rock Honors activities raised $250,000 for the Foundation.

On July 11th, specialty retailer INTERMIX, located on Robertson Blvd. in LA hosted a VIP cocktail reception in celebration of VH1 Rock Honors . Guests, including Audrina Patridge, Bonnie Sommerville, Jamie-Lynn Sigler, Karina Smirnoff, Kim Kardashian, Lauren “Lo” Bosworth, Lauren “LC” Conrad and Selena Gomez enjoyed food from Chaya Brasserie, cocktails and refreshments from Han Vodka, Hope Wine and BORBA, and music by 104.3 Myfm DJ Ray Rhodes. Additional sponsor Mercedes-Benz provided celebrity car service in their eco-friendly BlueTec cars, which were outfitted with the latest sound system by Harman Kardon.

VH1 SAVE THE MUSIC FOUNDATION 33

34 ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

VH1 SAVE THE MUSIC FOUNDATION 35

36 ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

The VH1 Save The Music Foundation is deeply grateful for the support of the following individuals, corporations and foundations, whose generosity helps to underwrite the work of the Foundation. The following donors have made gifts between 9/28/2007 and 9/28/2008. To find out how you can help support the work of the VH1 Save The Music Foundation, please contact Ariel Usatin, Development Manager, at ariel.usatin@vh1savethemusic.com.

$200,000 and above LG Mobile Phones The Paul Singer Family Foundation $100,000 - $199,999 Levi Strauss & Co. and JCPenney Mercedes-Benz and Harman Kardon $50,000 - $99,999 Anheuser-Busch, Inc. Bakers Footwear Group Bloomberg Buchanan Children’s Charities Houlihan’s Restaurants, Inc. The Imre and Vera Hecht Foundation Warner Brothers Pictures

Cheeseburgers in Paradise The Clinton Family Foundation Corzo The David & Sylvia Weisz Family Philanthropic Fund, Inc. Grey Goose Harrison & Shriftman, LLC The Home Depot Center Charitable Foundation Horizon Media jetBlue Airways Yoko Ono Lennon Mr. Michael McGrath Snow Queen Vodka Star 98.7 Verizon Wireless

$25,000 - $49,999 20th Century Fox Home Entertainment The Araca Group Bacardi USA C3 Presents Jersey Boys Chicago Garnier Hard Rock Cafe Intermix Ms. Veronica Langley Listerine Paramount Pictures Smirnoff Suzuki

$5,000 - $9,999 Arie and Ida Crown Memorial Conn-Selmer, Inc. Dancing Tides Foundation Mr. Pascal Dangin Disney Worldwide Services Ehrenkranz & Ehrenkranz LLP Mr. Howard Gobioff Gold Business Management & Ace Enders Jupiter Band Instruments MCJ Foundation Mr. Glenn Schineller Ms. April Spearman Summit Area Public Foundation Ms. Jane Wells Ms. Sarah Wright Ziff Bros.

$10,000 - $24,999 Mr. & Mrs. Mark Albala Ben Sherman Remmey Bumstead Memorial Fund

$1,000 - $4,999 Allman Brothers Band Mr. David & Mrs. Michelle Arnold Avonlea Charitable Foundation

38 ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

Mr. Elliot Azrak Ms. Ravi Batra Ms. Karen Bellantoni Ms. Phyllis Bergman Mr. Robert Berman Mr. Jeffrey Black Brooklawn Middle School Mr. Jordan Brown Mr. Thatcher Brown Mr. Michael Caridi Carmel Catholic High School Tri-M Music Honor Society Ms. Karen Caswell Ms. Sylvia Clement The Clorox Company Foundation Contribute Magazine Compass Group USA, Inc. David Childs Memorial Fund Mr. David & Mrs. Kimberly De Hart Ms. Tracey Delio Edgar Papke And Living Change Ms. Victoria Fajardo Fidelity Charitable Gift Fund Franklin Lakes Board Of Education The Fred and Mary Eddy Jones Foundation Ms. Marcie Friedman GQ Media Mr. James Goll Mr. Brian Graden Gregory-Johnstone Charitable Trust Mr. Erik Habbinga The Helga/Gerard Meneilly Family Fund of the Ayco Charitable Foundation Horace Mann School Mr. Marty Jaramillo

Ms. Stacy Kaye Ms. Constance Kemmerer Korg/Soundtree Bake Auction Mr. Philip Kwon Ms. Rosita Laurel Ms. Amy Laurie Ms. Taryn Lawrence Lenape Valley Regional School Mr. Van Luoma Marist College Dance Club Matthew Hillman Fisher Foundation Ms. Catherine Milos Ms. Leslie Mole Monterrey Gourmet Foods, Inc. Morgan Stanley Mu Beta Psi Mu Beta Psi Omicron Chapter National Philanthropic Trust Nettwerk America Mr. Alan Newman Newtones From Newton South High School North Royalton City School District Mr. Joseph Patterson Ms. Donna Payiadjis Ms. Connie Polanec The Preston G. and Nancy M. Athey Fund Mr. Eric Price Providence High School Tri-M Music Honor Society Prudential Douglas Elliman Amber Kornreich and the Club Rock for Relief at Ransom Everglades School Regatta USA Ms. Claudine Revere Ms. Gayle Rosenthal Mr. Mike Rudin

Mr. David Shatto Silver Lake Technology Management, LLC Ms. KS Smith Ms. Aleta Spitaleri Mr. Jonathan Stern Mr. Mark Sudack Ms. Anita Sundaram Gerry Thebodo Memorial Fund Mr. Larry & Ms. Margaret Thompson Mr. Romano Tio United Way of Chester County The University of Georgia WPT Enterprises, Inc. The Walker School Mr. Ivan Wilzig Mr. Sander Wolf Yamaha $500 - $999 Mr. Maxwell Abeles Mr. Kenneth Adams Alex Woo, Inc. Ms. Amy Alspach American Express Foundation Ms. Lindsey Anderson Mr. C.S. Andrews Mr. Vlad Artamonov Artchives, LLC S. Barron Lipsay BaskitWear Batavia Public Schools Tri-M Mr. Brad Beckerman Mr. Levi Berry Mr. John Blackenbaker Ms. Dominique Blanchard Mr. Donald Blanco Ms. Amy Bodwell & Ms. Carol Saunders Boiling Springs High School

Mr. Richard Brinole Ms. Deborah Burger Mr. Don Calicutt Calypso St. Barth, Inc. Cammie Hill Handbags Celebration Cinema Sunny Chan Chubb Federal Insurance Company Clandestine Industries College Station Independent School District Trust Ms. Mary Ann Collins Mr. Brian Conway DW Frankel Foundation, Inc. Mr. Michael Dalewitz Jonathan Davies Memorial Fund Denim Revival Mr. Martin Diment Mr. Brandon Dobson Mr. J. Duff Ms. Genevieve Ebbert Mr. David Ferreira Foley + Corinna William & Patricia Frank Friend or Foe Mr. and Mrs. Frederick Gaertner Gap Foundation Ms. Melissa Garbayo Mr. Robert Gibson GigMaven Inc. Ms. Lynn Goldsmith Ms. Elizabeth Gray Groove Rock Gear Mr. Bob Gruen Guess, Inc. HP Company Foundation Mr. David Halpern

Mr. Chris Hanahan Ms. Michelle Harlow Mr. Tim Hawthorne Hewlett-Packard Ms. Heidi Hickenbottom Mr. John Hinds Ms. Melissa Hopkes Mr. Edward Houston Mr. John Hurson I Do Foundation Andrew Christian Inc. Bentley Systems, Inc. Invicta Watch Group Mr. Carl Iovine Jack Adams Memorial Fund Mr. Chris Jacobs Mr. Andrew Janiw Jennifer Ouellette Studios Jerry Leigh of California (Avril Lavigne) Mr. Sam Keeler Kiehl’s Since 1851 Ms. Victoria Kray Theodore Kunkle Memorial Fund Lacy and Williams Fine Art Cpl. Jason Lee Memorial Fund Mr. Jim Lehrfeld Ms. Sandy Lieb Mr. & Mrs. Scott Lipcon Lipstick Prophets Lisa Kline, Inc. Ms. Fong Liu Ms. Rosemary & Ms. Elizabeth Lohnes Mr. Ted Lowe Mr. Gerard Maione Edward & Julie Malmstrom Mr. Devin Maloney Mr. Jimmy Maryman

Memorial Fund Maternal America, Inc. Ms. Margaret Mautner Maverick Brands LLC Mr. & Mrs. Roger McCarron Mr. Edward McHale Ms. Amanda McMahon Mr. Joseph Melrod Mr. James Mickelsen Ms. Sharon Mishima Mr. Shawn Modell Mr. Raul Morales Morningstar Entertainment Myman Abell Fineman Fox NAGE Local 500 Mr. Neil Twomney Memorial Fund Mr. Greg Nicholson Nicolina Royale Mr. John & Mrs. Karen O’Donnell Mr. Kevin O’Leary Mr. Walter Oden Ms. Catherine Parker Mr. Gregory Pickert Mr. Ryan Rhodes Richardson Smith Gardner & Associates, Inc. Ms. Temeko Richardson Mr. Stuart Rosenberg SSOE Inc. Mr. Peter Salmon Scanty Mr. Seth Schanwald Ms. Judith Scherzer Set Your Goals Mr. Richard Shirey Sigma Delta Chapter of Sigma Alpha Iota Sigma Phi Epsilon Student Services, Inc.

Ms. Sharon Sloan Mr. Ken Smaltz Sonya Dakar The Spence School’s Triple Trio St. Michael’s Catholic Church Mr. Christopher Steinmetz Susan Tenzer Memorial Fund Ted Hall Tri-M Chapter #1760 Ms. Amanda Trimble Mr. Jeffrey Trujillo VIP Smiles Mr. Jerry Vaughan & Mrs. Christy Munyat Ms. Dodie Vaughn Mr. Ancy Verdier Ms. Kimmye Waganer Mr. Deron Wainer Ms. Brandy Walker Mr. Xury White Mr. Todd Witherspoon Yard Yellow-Tie, LLC Mr. Nicholas Zoumas

VH1 SAVE THE MUSIC FOUNDATION 39

CONTRIBUTED REVENUES & EXPENSES In fiscal years 2006 and 2007, the VH1 Save The Music Foundation’s financial activity demonstrates the Foundation’s commitment to restoring instrumental music programs in U.S. public schools, as well as the importance of our many funding partners.

$1,803,968 $803,225 $273,409 $164,929 $1,329,625 $156,460 $147,047 $82,549

Totals

$4,355,917

$4,761,212

40 ANNUAL REPORT 2008 • WWW.VH1SAVETHEMUSIC.COM

$5M

$2,119,384 $767,426 $230,109 $243,995 $404,281 $309,053 $71,462 $210,207

$5M

Restoration of Instrumental Music Programs Salaries & Fringe Legal & Professional Services Travel & Meetings Special Events Office Expenses Creation of PSAs & Advocacy Tools Miscellaneous

$4M

2007 ACTUAL

$4M

2006 ACTUAL

EXPENSES

$3M

$4,981,319

$3M

$4,359,496

2007 ACTUAL

$2M

Totals

2006 ACTUAL

$2M

$3,724,539 $1,157,824 $98,956

$1M

$ 2,994,537 $1,262,978 $101,981

$1M

Contributed Revenue In-Kind Support from VH1 & Industry Partners Interest/Royalties/Other

2007 ACTUAL

2006 ACTUAL

REVENUE

2006 ACTUAL 2007 ACTUAL

VH1 SAVE THE MUSIC MARKETS & GRANTS • TOTAL SCHOOLS & DONATIONS 2007 ACTUAL REGION MARKET 2007 SCHOOLS 2007 DONATIONS

CENTRAL EAST WEST

TOTAL SCHOOLS IN REGION ‘07

TOTAL VALUE OF INSTRUMENTS IN REGION ‘07

Birmingham, AL Chicago, IL Houston, TX Indianapolis, IN Memphis, TN Minneapolis, MN Nashville, TN New Orleans, LA San Antonio, TX St. Louis, MO

1 2 15 8 3 2 4 1 2 15

$24,600 $46,248 $386,206 $165,302 $76,538 53 $1,434,800 $44,312 $119,110 $93,480 $50,514 $428,490

Baltimore, MD Boston, MA Hampton, VA New Brunswick, NJ New Haven, CT New York, NY Palm Beach County, FL Philadelphia, PA Washington, DC

12 2 4 6 2 12 2 10 2

$289,990 $46,880 $93,760 $147,000 52 $1,257,288 $50,000 $299,823 $58,147 $227,300 $44,388

Denver, CO Honolulu, HI Oklahoma City, OK Los Angeles, CA Phoenix, AZ Sacramento, CA San Diego, CA San Francisco, CA Tulsa, OK

9 3 2 2 1 2 2 1 4

$211,714 $62,158 $53,840 26 $618,860 $43,280 $25,792 $58,028 $46,620 $20,210 $97,218

Other

$156,347

TOTAL SCHOOLS IN ALL REGIONS ‘07

TOTAL VALUE OF INSTRUMENTS ALL REGIONS ‘07

147

$3,467,295

Through music, students develop the skills that help them succeed in other subjects and in life â&#x20AC;&#x201C; self-discipline, focus, self-expression, math and reading. Help ensure that the next generation has the tools it needs. Support music education. Go to www.vh1savethemusic.com to learn more.