w e d n e s day
December 2 nd
2015
Ho n o r i ng Vi s i o n
national building museum
& maKing
DREAMS take flight
chaired by
founding partners
JerRy CaRlson Managing Partner Washington Metro Area
presente d
by
Capital One & KPMG
honored
l au r e at e
2015
Seth Goldman Co-founder & TeaEO of Honest Tea Seth Goldman is Co-founder & TeaEO of Honest Tea, the company he created in 1998 with Professor Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, specializing in beverages that are organic, Fair Trade Certified™, and “Just a Tad Sweet®.” In March 2011, Honest Tea was acquired by The Coca-Cola Company, becoming the first organic and Fair Trade brand in the world’s largest beverage distribution system. The transaction has helped deepen the reach and impact of Honest Tea’s mission — Honest beverages are now carried in more than 100,000 outlets throughout the country. Seth continues to lead the enterprise out of Honest Tea’s eco-funky headquarters in Bethesda, Maryland. Under Seth’s leadership, Honest Tea has developed innovative partnerships with its organic and Fair Trade Certified suppliers in India, China, South Africa, and Paraguay, as well as with 1% for the Planet, City Year and Food Corps. In 2014, Seth was recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape, in 2015 Beverage World magazine placed Seth at the top of its list for a cover story on the top 50 disruptors in the beverage industry. He serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, EcoLogic Solutions, and sits on the Advisory Boards of Net Impact and the Yale School of Management. In September 2013 Seth and Barry celebrated the release of their first business book — Mission in a Bottle – The Honest Guide to Doing Business Differently – and Succeeding — which was published by the Crown Business division of Random House and became a New York Times Best Seller. Seth, his wife, and three boys live near Honest Tea’s Bethesda, Maryland, headquarters in an eco-friendly house.
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