WithPets
PROCESS BOOK
GR.620-02 VISUAL THINKING INSTRUCTOR: DAVID HAKE
SUMMER 2016
03
PETS MAY NOT BE YOUR WHOLE LIFE, BUT YOU ARE EVERYTHING TO THEM
JUNYI YANG
5 Problems In The World Choose Topic
GR.620-02 VISUAL THINKING
Brainstorming Wall 3 Issues Final Topic
BRANDING Background
INSTRUCTOR: DAVID HAKE
CON TENTS
TOPIC SELECTION
SWOTS Audience Brand Development Initial Naming & logo Design Tone Moodboard
SUMMER 2016
Competitors
05
DELIVERABLES Branding Posters Website Packaging
JUNYI YANG
Brochuers
»» 5 Problems In The World »» Choose Topic
GR.620-02 VISUAL THINKING
TOPIC SELECTION
»» Brainstorming Wall »» 3 Issues INSTRUCTOR: DAVID HAKE
»» Final Topic
SUMMER 2016 07 JUNYI YANG
1. Human breast milk is not only easier to digest, but it also enhances the immunity of children. Breast feeding can decrease the risk of breast cancer and ovarian cancer.
INSTRUCTOR: DAVID HAKE
2. Many people pay a lot of money to buy dogs or cats. Buying dogs or cats is not wrong. You can choose any type you like and even the appearance. However, hundrands of stray dogs and cats are waiting for help. Those stray dogs only need food and water.
GR.620-02 VISUAL THINKING
5 PROBLEMS IN THE WORLD
3. MANY FAMILIES ABANDON THEIR IS PREGNANT.
JUNYI YANG
5. Americans prefer eating deep fried food. They don’t have a healthy eating habit and don’t work out enough.
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4. Many airlines only use English and the local language. If someone can’t speak one of these languages, it is a huge problem.
SUMMER 2016
DOGS AND CATS WHEN THE MOTHER
Many families abandon their dogs and cats when the mother is pregnant. Many faimiles think pets have bacterium which are harmful to pregnant woman. When a woman is pregnant, her health is vital. Therefore, many failmiles choose to abandon their pets. The fact is that feeding pets cooked food can prevent diseases. Pregnant woman should not kiss pets and avoid touching pets.
INSTRUCTOR: DAVID HAKE
DON’T ABANDON YOUR PETS WHEN THE MOTHER IS PREGNANT.
GR.620-02 VISUAL THINKING
CHOOSE TOPIC
SUMMER 2016 011 JUNYI YANG
GR.620-02 VISUAL THINKING
BRAINSTORMING WALL
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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GR.620-02 VISUAL THINKING
BRAINSTORM Fatigue
Birth defects
Headache
Fever
Know effect after being infected with LCMV and TOX
Know how can get parasites or virus
Know signs and symptoms of LCMV and TOX
IGM
IGG
Scientific feeding
Accompany
Biting
Let your partner clean the dishes for pet
Change new sleeping arrangement for pet
Vaccine for pets
Torch screen
Wash hands after touch pet
Train your pets to stop doing bad habits
Let your partner clean out box for cart every day
Keep cat litter box at one place where faw away from you
Feed raw meat for pet
Don’t
should do
Ask your partner to spend more time with pet
ABONDON your pet,
when woman is pregant.
Touch dropping
Things
Train your pet contact with your baby gently
Emotion
Sleeping on one bed
Kiss dog
Touch stray animals
Yelling your pet
Leave a baby alone with dogs and cats
Eatting together
Let pet lick you
Step on bed or sofa
Let pet contact crib or changing table
Leave pet in one room, prohibit their act
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Toxoplasmosis
Low immunity
SUMMER 2016
Parasite
Walking the dog = exercise
Jumping
If you must clean dropping, wear gloves and ganze mask
Things
Fact
Let your pets play with street pets
Washing pet claws after walking outside
INSTRUCTOR: DAVID HAKE
Miscarriage
Know route transmission
Pest control (talk doctor before using)
shouldn’t do
Rabies
Coming into contact with raw and undercooked meats.
Eat raw and undercooking meats.
Touch soil
Jump up on your belly
JUNYI YANG
Virus (LCMV) Lymphocytic choriomeningitis
IDEA ONE: Pets are part of the family. QUESTION: How can I balance my love for my pets and my children?
QUESTION: HOW CAN PETS BE FED SAFELY WHEN A WOMAN IS PREGNANT?
INSTRUCTOR: DAVID HAKE
IDEA TWO: SCIENCE AND EMOTION.
GR.620-02 VISUAL THINKING
THREE IDEAS FROM ONE TOPIC
IDEA THREE: All for one, one for all. SUMMER 2016
QUESTION: How can I instruct pregnant woman not to abandon their pets?
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CARE FOR YOUR PETS WHEN YOU ARE PREGNANT.
Pets and newborns are part of our families. A newborn is our future, but pets also bring us happniess. Many faimiles think pets have bacteria which are harmful to pregnant women. If they understand the real reasons and feed their pets safetly, the danger can be avoid. Pets are not the biggest problem in our lifes. Actually, pets are like our children too.
SUMMER 2016
The first step is to have a physical examination for pregnant women. Second, vaccinate for your pets. Third, learn about how pregnant women and pets can live together. Then, keep clean all the time. Finally, train your pets to have good habits.
INSTRUCTOR: DAVID HAKE
PETS MAY NOT BE YOUR WHOLE LIFE, BUT YOU ARE EVERYTHING TO THEM
HOW CAN I FEED PETS SAFETY AND SCIENTIFIC WHEN WOMAN IS PREGNANT?
GR.620-02 VISUAL THINKING
FINAL TOPIC
019 JUNYI YANG
WithPets
»» Background »» SWOTS
GR.620-02 VISUAL THINKING
BRANDING
»» Audience »» Competitors »» Initial Naming & logo Design »» Tone »» Moodboard
INSTRUCTOR: DAVID HAKE
»» Brand Development
SUMMER 2016 021 JUNYI YANG
WEAKNESSES:
Although some people know that they can continue to keep their pets, they still choose to give them up. They think that that is the safest way.
OPPORTUNITIES:
Through knowing more about feeding your pets when you are pregnant, the numbers of strays will be reduced.
THREATS:
Familes always say “I love you” as a excuse to force pregnant women to do something. They always say “I ask you to do this because I love you.” They think that keeping pets is harmful to pregnant women.
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If more people keep their pets when the mother is pregnant, they will be fewer strays. When people know more about feeding their pets, fewer pets will be abandoned.
SUMMER 2016
STRENGTHS:
INSTRUCTOR: DAVID HAKE
Cats and dogs are our friends. Many people will breed them, but there are many irresponsible owners that abandon pets, making them homeless. I am a mother and I also have two dogs in my home. At first, my family refused to allow me to pet my dogs. After a lot of research, I found out the I can continue to pet them. I know many families have the same issue as me. Therefore, I want to appeal to more families not to abandon their pets when the mother is pregnant.
SWOTS
GR.620-02 VISUAL THINKING
BACKGROUND
JUNYI YANG
PERSONA 1 Name: Sara Age: 27
GR.620-02 VISUAL THINKING
AUDIENCE
Occupation: Cashier Type of pets: Two Schnauzer dogs
• It’s her second child. • She has two Schnauzer dogs called Monika and Hera. • Monika is 5 years old and Hera is 3 years old.
INSTRUCTOR: DAVID HAKE
• Sara has been pregnant for five months.
• Monika and Hera love to play ball with Sara.
SUMMER 2016 025 JUNYI YANG
PERSONA 2 Name: Jason Age: 33
GR.620-02 VISUAL THINKING
AUDIENCE
Occupation: Businessman Type of pets: Husky and Ragdoll
• It’s their first baby. • He has a Husky called Arno and a Ragdoll called Sona. • Arno was adopted by Jason. • Arno is 3 years old and Sona is 1 years old.
INSTRUCTOR: DAVID HAKE
• Jason’s wife has been pregnant for three months.
• Arno and Sona love to sleep on the bed with Jason. • Jason cleans Sona’s litter box every day. SUMMER 2016 027 JUNYI YANG
PERSONA 3 Name: Alice Age: 24
GR.620-02 VISUAL THINKING
AUDIENCE
Occupation: Designer Type of pets: Corgi and Ragdoll
• It’s their first baby. • Alice has a Corgi called Zack and a Ragdoll called Vivian. • Zack is 2 years old and the Ragdoll is 1 years old.
INSTRUCTOR: DAVID HAKE
• Alice is planning to have a baby this year.
• Alice want to know more about feeding pets.
SUMMER 2016 029 JUNYI YANG
COMPETITORS
FAMILIES
The American Society for the Prevention of Cruelty to Animals® (ASPCA) is a national leader in the areas of rescue, adoption and welfare and has worked tirelessly for over 150 years to put an end to animal abuse and neglect. Some people abandon their pets when the woman is pregnant. They make pets become strays. Those pets may be rescued by ASPCA.
Families like mother or husband think that keeping pets is harmful to pregnant women.
THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA)
THE AMERICAN PREGNANCY ASSOCIATION
UCSF Medical Center is recognized throughout the world for innovative patient care, advanced technology and pioneering research. We are one of the nation’s top 10 hospitals. Pregnant woman can get more professional and systematic knowledge from their doctors.
The American Pregancy Association will suggest mothers not to continue to keep pets.
INSTRUCTOR: DAVID HAKE
THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA)
GR.620-02 VISUAL THINKING
STAKEHOLDERS
SUMMER 2016
THE AMERICAN PREGNANCY ASSOCIATION 031
The American Pregnancy Association is a national health organization committed to promoting reproductive and pregnancy wellness through education, support, advocacy, and community awareness.
JUNYI YANG
INITIAL NAMING
1. Founder — Double-mother, Iamp, Keep loving
Category: Serive
2. Descriptive — Accomp, Scientific feeding, No leaving
Location: Website
3. Fabricated —Quo, Prepent, Babet
Purpose: To appeal more pregnant woman don’t abandon their pets.
4. Metaphor — An-Child, No abandon, Torch
Scope: International organization
5. Acronym — P+P, Toxo, U=all
Competition+Inspiration: I am a mother and I also have two dogs in my home. At first, my family refused to allow me to pet my dogs. After a lot of research, I found out the I can continue to pet them. I know many families have the same issue as me. Therefore, I want to appeal to more families not to abandon their pets when the mother is pregnant.
6. Magic spell — Jatisa, Rabet, Pepasite 7. Combinations — Two kids, Over protect, WITH PETS
INSTRUCTOR: DAVID HAKE
Name: with pets
GR.620-02 VISUAL THINKING
BRANDING DEVELOPMENT
SUMMER 2016 033 JUNYI YANG
GR.620-02 VISUAL THINKING
LOGO DESIGN 1
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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FINAL LOGO
WithPets
Withpets
WithPets
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WithPets
SUMMER 2016
WithPets WithPets WithPets WithPets
INSTRUCTOR: DAVID HAKE
with pets withPets WithPets WithPets
GR.620-02 VISUAL THINKING
LOGO DESIGN 2
JUNYI YANG
MOODBOARD
POSITIVE LOVE ENERGY
The tone of the language and visuals in my communication are positive, love and energy. Using these tones can make people feel love to continue to feed their pets.
GR.620-02 VISUAL THINKING
TONE
INSTRUCTOR: DAVID HAKE SUMMER 2016 039 JUNYI YANG
»» Branding Poster »» Brochures
GR.620-02 VISUAL THINKING
DELIVERABLES
»» website
»» packaging
INSTRUCTOR: DAVID HAKE
SUMMER 2016
041
JUNYI YANG
INSTRUCTOR: DAVID HAKE
For branding posters, I choose use the first person voice for three main characters (dog, cat and pregnant woman). Each big title represent their own voice. I think this way can make readers better connection with the topic. For the content, I want to introduce which things mother should care and do. I list three main important things for each poster.
GR.620-02 VISUAL THINKING
BRANDING POSTERS
SUMMER 2016 043 JUNYI YANG
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BRANDING POSTERS
INSTRUCTOR: DAVID HAKE
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BRANDING POSTERS
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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For brochure, I choose use full color background cover and clear background inside. I design three level covers to represent three characters. The pictures of front covers are the front of characters and the pictures of back covers are the back of characters. I use big and bold type for title.
GR.620-02 VISUAL THINKING
BROCHURES
INSTRUCTOR: DAVID HAKE SUMMER 2016 049 JUNYI YANG
GR.620-02 VISUAL THINKING
BROCHURE COVERS
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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GR.620-02 VISUAL THINKING
BROCHURES
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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INSTRUCTOR: DAVID HAKE
For the website, when people want to know more knowledge about feeding pets, they can go to this website. This website has comprehensive information to teach people. This website also shows a lot of photoes which are living with pets. Those photoes are posted by people who get information from our website.
GR.620-02 VISUAL THINKING
WEBSITE
SUMMER 2016 055 JUNYI YANG
GR.620-02 VISUAL THINKING
WEBSITE
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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GR.620-02 VISUAL THINKING
PACKAGING
INSTRUCTOR: DAVID HAKE
Withpets has a store brand selled relevant products for cats and dogs. Because pregnant woman should keep clean all the time and don’t touch cat and dog poops directly, I design dog poop bags, cat litter box scoop and shampoo for them. For the dog poop bags, you can pull out bags from the back of the box directly.
SUMMER 2016 059 JUNYI YANG
GR.620-02 VISUAL THINKING
PACKAGING
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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GR.620-02 VISUAL THINKING
PACKAGING
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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GR.620-02 VISUAL THINKING
PACKAGING
INSTRUCTOR: DAVID HAKE
SUMMER 2016
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KEEP PETS BESIDE YOU EVEN IF YOU HAVE A BABY. THEY ARE ALSO PARTS OF FAMILIES.
www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA