Rituals / Junyi (Jolena) Yang Portfolio

Project Rituals Category Graphic Design RITUALS

THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G

MFA

2014—2018

Degree

School Academy of Ar t University Designer Junyi (Jolena) Yang Years 2014–2018 PROJECT

A collection of selected works

01 02 03 04 05

06 07 08 09 10

10 of 10

Contac t Junyi (Jolena) Yang Telephone +1 415 7 1 2 398 4

J U N Y I ( J O L E N A ) YA N G

Jolenayang.com

THE SELECTED WORKS

Website

RITUALS

y jybaby1 26@gmail.com

2014—2018

PROJECT 01 02 03 04 05

06 07 08 09 10

Rituals Selected work of Junyi (Jolena) Yang 2014-2018 Email

What my design means Design is a per s onal resul t of our ex perience. Every design is k ind of a celebra tion f or s ome special moment s or memories.

We can use our prof es sional sk ills t o record and celebra t e t hese impor t ant moment s.

A s a designer, I f eel t ha t i t is v i t al t ha t we t rans f er real lif e ex perience int o design. My designs are a collec tion of my pas t learning ex periences, memories, and f eelings. I t showcases all t hese ins t ances as a se t of ri tuals.

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Welcome to Paradise Page 66

J U N Y I ( J O L E N A ) YA N G

Page 42

THE SELECTED WORKS

SA A B

RITUALS

Page 08

2014—2018

Shape Shif ters

PROJECT

Xlab Page 78

01 02 03 04 05

Page 10 4

06 07 08 09 10

Kepler

Greens tree t s Page 1 26

Withpe t s Page 142

Smoke or no t ?

Page 166

On the Way Page 1 80

T hesis: TA A D ( Toddler Allergy Appropriate Die t) Page 192

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Projec t Shape Shif t er s Categories Communica tion Design

Ins truc tor Chris t opher Morlan Semes ter

J U N Y I ( J O L E N A ) YA N G

Int egra t ed Communica tions

THE SELECTED WORKS

Course

RITUALS

Packaging Design

2014—2018

A r t Direc tion

Fall 2017

PROJECT 06 07 08 09 10

01 02 03 04 05

A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

01 A f ilm f es ti val celebra ting t he mov ies and musical inf luences of Da v id Cronenberg.

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Objec tive

Keywords

Produce all t he deli verables f or a hypo t he tical f ilm

V iolence

f es ti val celebra ting a direc t or ’s work . Choose a t

Bloodines s

leas t f i ve f ilms f rom t he direc t or and dis cover a com-

Dis t or tion

mon t hread t ha t appear s in each of t he f ilms, and concep tualize a design aes t he tic int o a sys t em t ha t brings t he es sence of t he f ilms t o lif e. T he objec ti ve i s t o c o or dina t e a c omplex s e t o f m a t e r ial s t ha t mus t f unc tion t oge t her as a w hole and also apply mul tiple mes s ages w i t h di vergent f orma t s.

Deliverables Fe s ti val Pos ter s Fes ti val Ca t alogue DV D Packaging T icke t & Schedule Fes ti val Sound t rack

Approach

Busines s Sys t em

Da v id Cronenberg was one of t he principal origina t or s

Ou t door Ad ver tisement s

of w ha t is commonly k now n as t he body horror or v is-

Fe s ti val Website

ceral horror genre. T his s tyle of f ilmmak ing ex plores people’s f ear s of bodily t rans f orma tion and inf ec tion.

In his f ilms, t he psychological is typically int er t w ined w i t h t he physical.

A common t hread I f ound t hroughou t his mov ies was t ha t unsuspec ting v ic tims are manipula t ed by t he t w is ted t echnology of a s adis tic genius in a surrealistic and t or tured world. T hey obses s over ple a s ur e s o f t he f le s h t o f ill t he e mp t ine s s in t heir hear t , t hough i t’s never enough. T hese dark cau tionary t ales of mad ex periment s and br u t al conf lic t s t ragically end in

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dea t h and des t r uc tion.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L

SHAPE SHIFTERS

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Projec t SA A B Categories Design S t ra t egy

Ins truc tor Hunt er W immer Semes ter

J U N Y I ( J O L E N A ) YA N G

Na ture of Identi ty

THE SELECTED WORKS

Course

RITUALS

UI/ U X

2014—2018

Identi ty Branding

Spring 201 8

PROJECT 06 07 08 09 10

01 02 03 04 05

REBIRTH OF BRAND

SAAB

02 A re-branding book of the new vision of SA AB.

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Objec tive

Keywords

A re -branding projec t t ha t aims t o identif y a dying

Trans cend

or def unc t brand, and t hen rev i ve i t t hrough a new

Saf eguard

s trategic plan. T he objective is to base on it s pas t

Adap t

and mission and create a new brand identity for a f u ture direc tion w hile s t aying t r ue t o i t s s oul.

Approach

Deliverables A se t of t hree books Websi t e

SA AB is a defunct manufacturer of automobiles.

T he company had been es t ablished f or t he ex pres s purpose of building aircraf t and mili t ary produc t s and ex panded t heir technology and new marke t s t o include au t omobiles during t he development of t he brand.

In order t o s t ay relevant in an increasingly di ver se world, my mis sion f or t he new SA A B is t o overcome barrier s f or people w ho like t o push limi t s w hile maint aining conf idence and s t abili ty

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t hroughou t innova tion.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 REBIRTH OF BRAND

SAAB

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Projec t Welcome t o Paradise Categories E x periment al Music Pos ter

Ins truc tor S t an Zienka Semes ter

J U N Y I ( J O L E N A ) YA N G

Type E x periment s

THE SELECTED WORKS

Course

RITUALS

Type E x periment al

2014—2018

Typography Design

Fall 2017

PROJECT 06 07 08 09 10

01 02 03 04 05

A N E X P E R I M E N TA L M U S I C P O S T E R

WELCOME T O PA R A DISE

03 A n ex periment al music pos t er

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Objec tive

Keywords

Use typography, imagery and layou t t o ex pres s a

E x periment

piece of music. In t his musical pos t er, I need t o

Coincidence

ga t her ideas, emo tions and v isuals t ha t would be

A rrangement

as s ocia t ed w i t h t he song.

Approach

Deliverable Pos ter

I chose Green Day’s s ong—Welcome t o Paradise because I rela ted t o t he s ong’s background. T he song is based on t he band’s ex perience mov ing ou t of t heir parent s’ houses and int o an abandoned house w here t he band member s li ved w i t hou t paying rent , bu t I t became home. T his sentiment is described in t he s ong. I als o had t he same si tua tion. I chose t wo dif f er-

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ent typef ace s t o repre s ent conf lic ting s entiment s.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R

WELCOME T O PA R A DISE

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R

WELCOME T O PA R A DISE

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R

WELCOME T O PA R A DISE

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R

WELCOME T O PA R A DISE

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Projec t Xlab Categories Event Branding

Type Sys t ems Ins truc tor John Ne t tle t on

J U N Y I ( J O L E N A ) YA N G

Course

THE SELECTED WORKS

Int egra t ed Design

RITUALS

U X / UI Design

2014—2018

Print Design

Semes ter Spring 2017 PROJECT 06 07 08 09 10

01 02 03 04 05

D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

04 A redesign for actual conference materials.

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Objec tive

Keywords

Design t he conf erence ma t erials f or a hypo t he tical or

Technology

ac tual design conf erence.

Communica tion

Approach

Cohesi ve

I redesigned t he ma t erials f or a design conf erence

Deliverables

called X L A B held in New York . T his conf erence is

Promo tion Pos t er s

abou t using digi t al t echnology t o crea t e ex periences

Signage pos t er

t ha t connec t people t o place.

Schedule

I chose a t echnological s tyle t o redesign all ma terials.

I als o coordina t ed dif f erent ma t erials as one s tyle.

I chose t wo bright color s combined w i t h a dark color t o ex pres s t echnological f eeling. I also design 3D

T icke t Name t age Websi t e A PP

typography t o connec t w i t h conf erence cont ent s in t he v isual sys tem.

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Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S

XLAB

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Projec t Kepler Categories Print Design RITUALS

THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G

Course

2014—2018

Typography Design

Type Composi tion Ins truc tor Da v id Hake Semes ter Spring 2016

PROJECT 06 07 08 09 10

01 02 03 04 05

TYPE SPECIMEN BOOKLET

KEPLER

05 A type specimen book for Kepler

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Objec tive

Keywords

A type specimen book designed t o promo t e one

Technology

typef ace. Highlighting i t s his t ory, s t r uc tural charac t eris tic s, weight s and us age, t he book le t a t t emp t s t o help designer s use t he typef ace be t t er and t o t each t he people w ho want t o k now abou t t his typef ace.

Communica tion Cohesi ve Deliverable Book le t

Approach Kepler is a t radi tional and clas sic typef ace crea t ed by Adobe type designer Rober t Slimbach.

T his book le t present s t he typef ace as a elegant

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and warm per sonali ty.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 TYPE SPECIMEN BOOKLET

KEPLER

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Projec t Greens t ree t s Categories Communica tion Design

Ins truc tor Hunt er W immer Semes ter

J U N Y I ( J O L E N A ) YA N G

V isual Li t eracy

THE SELECTED WORKS

Course

RITUALS

UI/ U X

2014—2018

Print Design

Spring 2016

PROJECT 06 07 08 09 10

01 02 03 04 05

BRAND DEVELOPMENT

GREENSTREET

06 A new brand identity for the local business—Greenstreets

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Objec tive

Keywords

Find a sign f or a local busines s. Based on t he

Fresh

original inf orma tion, redesign a new brand identi ty

Cus t omizing

f or t he busines s.

Di ver si ty

Approach

Deliverable

T he busines s I chose was Greens t ree t s. I t is a

Promo tion Pos t er s

laundry ser v ice. I f ound a sign w i t h poor design

Brochure

and unclear inf orma tion.

A PP

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Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

GREENSTREET

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

GREENSTREET

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

GREENSTREET

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

GREENSTREET

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Projec t W i t hpe t s Categories Logo & Identi ty Design

V isual T hink ing Ins truc tor Da v id Hake

J U N Y I ( J O L E N A ) YA N G

Course

THE SELECTED WORKS

Packaging Design

RITUALS

UI/ U X

2014—2018

Communica tion Design

Semes ter Summer 2016 PROJECT 06 07 08 09 10

01 02 03 04 05

BRAND DEVELOPMENT

WITHPETS

07 A brand identity about pregnant women continuing to take care of pets.

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Objec tive

Keywords

Identif y a problem around us and crea t e deli verables

Energy

t o help sol ve t his problem. T hrough research t o def ine

Positi ve

a brand, use s t rong s t ra t egies t o crea te an identi ty.

Love

At t he end of t he design proces s, summarize and document all ma t erials in a proces s book .

Deliverables Promo tion Pos t er s

Approach

Brochure

T he t opic I chose t o ex plore t hroughou t t his cour se

Websi t e

was pregnant woman continuing t o t ake care of t heir

Package

pe t s. I decided t o do t his t opic because I was pregnant a t t ha t time. I had s ome considera tions abou t w ha t I should do. I did a lo t of research t o f ind a s olu tion. A s a graphic designer, I want t o use my prof es sional sk ill t o help more pregnant woman and convey more posi ti ve mes sages t o o t her f amilies w ho ha ve pe t s and appeal t o pregnant woman no t t o

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abandon t heir pe t s.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

WITHPETS

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

WITHPETS

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2014—2018

RITUALS

THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT

DIRECTIONS: Wet dog’s entire coat with warm water. Apply shampoo over entire coat. Be extra careful around the face. Let sit in coat for up to 5 minutes. Rinse entire coat completely. You may repeat the process for best results.

For external use only.

Keep out of reach from children.

INGREDIENTS: Coconut shampoo base, aloe vera gel, essence of lavender, essence of mint, chamomile extract, sage extract, nettle extract, rosemary extract, wheat protein extract (natural deodorizing agent), tea tree oil, vitamin E, vitamin C, EGDS, EDTA, proprietary blend of coat conditioners and skin moisturizers, DMHS hydantoin, yellow #5.

WITHPETS

Coconut base with light lavender scent

BRAND DEVELOPMENT

Withpets all natural 2 in 1 Shampoo & conditioner is a great combination to not only clean the coat of your dog, but to give it that soft puppy feel. Made from the greatest natural ingredients, we used lavender lanol extracts to help give it that extra luster on all types of dog coats. This product is pH balanced for dogs and can be used as needed without drying the coat.

Soap and detergent free.

01 02 03 04 05

2 IN 1 SHAMPOO & CONDITIONER

06 07 08 09 10

WithPets

www.withpets.com Tel: 415 987 7483 17 OZ. (503ML)

WithPets

145 Chester Street, San Francisco, CA

Withpets all natural 2 in 1 Shampoo & conditioner is a great combination to not only clean the coat of your dog, but to give it that soft puppy feel. Made from the greatest natural ingredients, we used lavender lanol extracts to help give it that extra luster on all types of dog coats. This product is pH balanced for dogs and can be used as needed without drying the coat.

Soap and detergent free.

2 IN 1 SHAMPOO & CONDITIONER

Coconut base with light lavender scent

DIRECTIONS: Wet dog’s entire coat with warm water. Apply shampoo over entire coat. Be extra careful around the face. Let sit in coat for up to 5 minutes. Rinse entire coat completely. You may repeat the process for best results.

For external use only.

Keep out of reach from children.

INGREDIENTS: Coconut shampoo base, aloe vera gel, essence of lavender, essence of mint, chamomile extract, sage extract, nettle extract, rosemary extract, wheat protein extract (natural deodorizing agent), tea tree oil, vitamin E, vitamin C, EGDS, EDTA, proprietary blend of coat conditioners and skin moisturizers, DMHS hydantoin, yellow #5.

www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA

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17 OZ. (503ML)

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You c

High quality and leakproof Rolls fit into standard leash dispensers Lightly scented with lavender Pack of 8 rolls - 15 bags per roll Recycled cardboard packaging, convenient box dispenser

Extra strong for poops of all sizes.

Extra long 9*13 inch bags.

Unscented for a pleasant pickup.

01 02 03 04 05

BRAND DEVELOPMENT WITHPETS

Month supply

06 07 08 09 10

re. he

2

Did you know cleaning up after your pet helps prevent the spread of disease? Yep. It really does! Every time you make it your priority to clean up #2s, you’re preventing someone from stepping in it and spreading it, or it washing away in the rain and contaminating a local water source. Plus, pet clean up is a great way to be a good neighbor, keep dog- friendly parks a little cleaner, and well, you catch our drift. Now that’s a breath of fresh air.

WithPets

unscented PROJECT

This package is make of recycled content.

120

J U N Y I ( J O L E N A ) YA N G

2 Month supply

THE SELECTED WORKS

l out bags pul in an

RITUALS

Standard bags unscented 8 rolls - 15 bags per roll

2014—2018

120

Poopbags Dog Waste Bag Dispenser, Pack of 8 rolls, 15 bags per roll

www.withpets.com

Tel: 415 987 7483

145 Chester Street, San Francisco, CA

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CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.

WithPets

CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter.

SIFTING LITTER SCOOP

WORKS WITH MOST TYPES OF LITTER

DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬

www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA

CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.

WithPets

CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter.

SIFTING LITTER SCOOP

WORKS WITH MOST TYPES OF LITTER

DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬

www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA

CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.

WithPets

CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter.

SIFTING LITTER SCOOP

WORKS WITH MOST TYPES OF LITTER

DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬

www.withpets.com Tel: 415 987 7483

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145 Chester Street, San Francisco, CA

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 BRAND DEVELOPMENT

WITHPETS

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Projec t Smoke Or No t ?

Categories Print Design RITUALS

THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G

Course

2014—2018

Pho t ography

Type E x periment s Ins truc tor S t anley Zienka Semes ter Summer 2016

PROJECT 06 07 08 09 10

01 02 03 04 05

E X P E R I M E N TA L B O O K

SMOKE OR NOT?

08 A book about the disadvantage of secondhand smoke.

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Objec tive

Keywords

Identif y a problem around us and crea t e a book t o

E x pos e

help s ol ve t his problem.

Serious

Approach

Cont ras t

T he t opic I chose t o ex plore t hroughou t t his cour se is

Deliverable

t he dis ad vant age of secondhand smoke. My husband

Book

is a smoker. I am dis gus ted w i t h smoke in our house. I am t rying t o help him gi ve up smok ing af t er we ha ve our baby. I t ook a lo t of pho t os w hen he is smok ing and used t hem in t his book . I use bright color s w i t h a

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dark background t o ex pres s t he t opic.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 E X P E R I M E N TA L B O O K

SMOKE OR NOT?

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 E X P E R I M E N TA L B O O K

SMOKE OR NOT?

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 E X P E R I M E N TA L B O O K

SMOKE OR NOT?

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2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 E X P E R I M E N TA L B O O K

SMOKE OR NOT?

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| 176 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 E X P E R I M E N TA L B O O K

SMOKE OR NOT?

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Projec t On T he Way Categories UI/ U X

Semes ter Spring 2017

J U N Y I ( J O L E N A ) YA N G

Bob Slo t e

THE SELECTED WORKS

Ins truc tor

RITUALS

Digi t al Design S tudio

2014—2018

Course

PROJECT 06 07 08 09 10

01 02 03 04 05

AN APP DESIGN

O N T H E WAY

09 A n A pp design abou t educa ting people planning f or t ra vel.

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Objec tive

Keywords

Crea t e an applica tion based on an area of interes t ,

A rrangement

and apply UI/ U X design and user ex perience prin-

Simple

ciples and me t hodologies.

Approach

Deliverable A pp

T he t opic of int eres t selec t ed f or t he applica tion I decided t o f ocus on t ra vel. I decided upon t his t opic because I love t ra vel and I al ways doing research and plan f or t rips. I want t o share my per s onal ex perience w i t h o t her s. T he applica tion allow s user s t o ha ve be t t er plans f or t heir f u ture t rips and also t eaches

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t hem how t o pack t heir luggage.

Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 AN APP DESIGN

O N T H E WAY

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| 184 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 AN APP DESIGN

O N T H E WAY

| 185 |

| 186 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 AN APP DESIGN

O N T H E WAY

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MFA Thesis Pro ject

Projec t TA A D Categories Logo & Identi ty Design

Course T hesis 1 ,2,3 Ins truc tor Phil Hamle t t

J U N Y I ( J O L E N A ) YA N G

Mo tion Graphic

THE SELECTED WORKS

UI/ U X

RITUALS

Print Design

2014—2018

Communica tion Design

Da v id Sco t t PROJECT

Semes ter Spring 2017–Fall 201 8

MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

how t o f eed babies w ho ha ve f ood allergies.

01 02 03 04 05

A Brand educa ting parent s and communi ty member s abou t

06 07 08 09 10

10

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MFA Thesis Pro ject

Objec tive

Keywords

A n MFA t hesis projec t is t wo year s-long ex plora tion of

Lovely

a chosen t opic t ha t identif ies a problem around us

Color f ul

and uses design t hink ing t o f ind a pos sible s olu tion.

Rela xed

T his includes a varie ty of in- dep t h research t echniques, s t ra t egies, development and execu tion of deli verables, all w hile keeping t he ul tima t e ou t come in mind.

Deliverables TA A D Identi ty TA A D Book Pop -up TA A D Event

Approach

TA A D Websi t e

TA A D is a hypo t he tical brand t ha t f ocuses on raising

TA A D A pp

a warenes s abou t f ood allergies, educa ting parent s

TA A D Guide Books

and appealing t o communi ty member s t o t ake care

TA A D Commercial V ideo

of babies s af ely. TA A D’s goal is t o educa t e parent s

TA A D Package

and communi ty member s abou t how t o f eed babies w ho ha ve f ood allergies appropria t ely.

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Color pale t te

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 195 |

| 196 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 197 |

| 198 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 199 |

| 200 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 201 |

| 202 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 203 |

| 204 |

| 206 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 207 |

| 210 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 211 |

| 216 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

| 217 |

| 218 |

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10

01 02 03 04 05 MFA THESIS PROJECT

TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )

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Thank You

To my f amily To my f amily, t hank you f or ins tilling s o much love, de termina tion, hard work , and dedica tion in me. To Mom and Dad; I could ha ve never done t his w i t hou t your guidance, suppor t , love and reminder s t o keep a balanced lif e.

To my prof es sors T hrough your guidance I ha ve learned t ha t I can achieve any t hing w hen I push myself. For t ha t , t hank you—Phil Hamle t t , Mary Sco t t , Hunt er W immer, Bob Slo t e, Da v id Hake, Da v id Sco t t , Chris t opher Morlan, S t an Zienka, A ries Nunez and Michael K ilgore.

To my friends To my f riends, t hank you f or check ing up on me, caring f or me and inspiring me. You guys kep t me s ane t hrough t ough times and made me realize I was never

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alone in t his journey.

2014—2018

RITUALS THE SELECTED WORKS

J U N Y I ( J O L E N A ) YA N G

Thank You

PROJECT

01 02 03 04 05 06 07 08 09 10

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Contac t Junyi (Jolena) Yang Telephone +1 415 7 1 2 398 4 Email y jybaby1 26@gmail.com Website Jolenayang.com

School Academy of A r t Uni ver si ty, Gradua t e School of Graphic Design Ins truc tor Mary Sco t t

Book Bindery Blurb.com Pho tography Junyi (Jolena) Yang T itle of Book Ri tuals Cover S tock Image Wrap Ma t t e Finish Tex t S tock Proline Uncoa t ed #100 Font s Adelle PE, Neus a Nex t Sof t ware Adobe Crea ti ve Cloud

Copyright @ 201 8 A ll Right Reser ved No par t of t his publica tion can be reproduced w i t hou t

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ex pres sed permis sion f rom Junyi (Jolena) Yang.

Graphic Designer Phone +1 415 7 1 2 398 4 Email y jybaby1 26@gmail.com Website jolenayang.com