Project Rituals Category Graphic Design RITUALS
THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G
MFA
2014—2018
Degree
School Academy of Ar t University Designer Junyi (Jolena) Yang Years 2014–2018 PROJECT
A collection of selected works
01 02 03 04 05
06 07 08 09 10
10 of 10
Contac t Junyi (Jolena) Yang Telephone +1 415 7 1 2 398 4
J U N Y I ( J O L E N A ) YA N G
Jolenayang.com
THE SELECTED WORKS
Website
RITUALS
y jybaby1 26@gmail.com
2014—2018
PROJECT 01 02 03 04 05
06 07 08 09 10
Rituals Selected work of Junyi (Jolena) Yang 2014-2018 Email
What my design means Design is a per s onal resul t of our ex perience. Every design is k ind of a celebra tion f or s ome special moment s or memories. We can use our prof es sional sk ills t o record and celebra t e t hese impor t ant moment s. A s a designer, I f eel t ha t i t is v i t al t ha t we t rans f er real lif e ex perience int o design. My designs are a collec tion of my pas t learning ex periences, memories, and f eelings. I t showcases all t hese ins t ances as a se t of ri tuals.
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Welcome to Paradise Page 66
J U N Y I ( J O L E N A ) YA N G
Page 42
THE SELECTED WORKS
SA A B
RITUALS
Page 08
2014—2018
Shape Shif ters
PROJECT
Xlab Page 78
01 02 03 04 05
Page 10 4
06 07 08 09 10
Kepler
Greens tree t s Page 1 26
Withpe t s Page 142
Smoke or no t ? Page 166
On the Way Page 1 80
T hesis: TA A D ( Toddler Allergy Appropriate Die t) Page 192
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Projec t Shape Shif t er s Categories Communica tion Design
Ins truc tor Chris t opher Morlan Semes ter
J U N Y I ( J O L E N A ) YA N G
Int egra t ed Communica tions
THE SELECTED WORKS
Course
RITUALS
Packaging Design
2014—2018
A r t Direc tion
Fall 2017
PROJECT 06 07 08 09 10
01 02 03 04 05
A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
01 A f ilm f es ti val celebra ting t he mov ies and musical inf luences of Da v id Cronenberg.
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Objec tive
Keywords
Produce all t he deli verables f or a hypo t he tical f ilm
V iolence
f es ti val celebra ting a direc t or ’s work . Choose a t
Bloodines s
leas t f i ve f ilms f rom t he direc t or and dis cover a com-
Dis t or tion
mon t hread t ha t appear s in each of t he f ilms, and concep tualize a design aes t he tic int o a sys t em t ha t brings t he es sence of t he f ilms t o lif e. T he objec ti ve i s t o c o or dina t e a c omplex s e t o f m a t e r ial s t ha t mus t f unc tion t oge t her as a w hole and also apply mul tiple mes s ages w i t h di vergent f orma t s.
Deliverables Fe s ti val Pos ter s Fes ti val Ca t alogue DV D Packaging T icke t & Schedule Fes ti val Sound t rack
Approach
Busines s Sys t em
Da v id Cronenberg was one of t he principal origina t or s
Ou t door Ad ver tisement s
of w ha t is commonly k now n as t he body horror or v is-
Fe s ti val Website
ceral horror genre. T his s tyle of f ilmmak ing ex plores people’s f ear s of bodily t rans f orma tion and inf ec tion. In his f ilms, t he psychological is typically int er t w ined w i t h t he physical. A common t hread I f ound t hroughou t his mov ies was t ha t unsuspec ting v ic tims are manipula t ed by t he t w is ted t echnology of a s adis tic genius in a surrealistic and t or tured world. T hey obses s over ple a s ur e s o f t he f le s h t o f ill t he e mp t ine s s in t heir hear t , t hough i t’s never enough. T hese dark cau tionary t ales of mad ex periment s and br u t al conf lic t s t ragically end in
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dea t h and des t r uc tion.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A D AV I D C R O N E N B E R G F I L M F E S T I VA L
SHAPE SHIFTERS
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Projec t SA A B Categories Design S t ra t egy
Ins truc tor Hunt er W immer Semes ter
J U N Y I ( J O L E N A ) YA N G
Na ture of Identi ty
THE SELECTED WORKS
Course
RITUALS
UI/ U X
2014—2018
Identi ty Branding
Spring 201 8
PROJECT 06 07 08 09 10
01 02 03 04 05
REBIRTH OF BRAND
SAAB
02 A re-branding book of the new vision of SA AB.
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Objec tive
Keywords
A re -branding projec t t ha t aims t o identif y a dying
Trans cend
or def unc t brand, and t hen rev i ve i t t hrough a new
Saf eguard
s trategic plan. T he objective is to base on it s pas t
Adap t
and mission and create a new brand identity for a f u ture direc tion w hile s t aying t r ue t o i t s s oul. Approach
Deliverables A se t of t hree books Websi t e
SA AB is a defunct manufacturer of automobiles. T he company had been es t ablished f or t he ex pres s purpose of building aircraf t and mili t ary produc t s and ex panded t heir technology and new marke t s t o include au t omobiles during t he development of t he brand. In order t o s t ay relevant in an increasingly di ver se world, my mis sion f or t he new SA A B is t o overcome barrier s f or people w ho like t o push limi t s w hile maint aining conf idence and s t abili ty
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t hroughou t innova tion.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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| 58 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 REBIRTH OF BRAND
SAAB
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Projec t Welcome t o Paradise Categories E x periment al Music Pos ter
Ins truc tor S t an Zienka Semes ter
J U N Y I ( J O L E N A ) YA N G
Type E x periment s
THE SELECTED WORKS
Course
RITUALS
Type E x periment al
2014—2018
Typography Design
Fall 2017
PROJECT 06 07 08 09 10
01 02 03 04 05
A N E X P E R I M E N TA L M U S I C P O S T E R
WELCOME T O PA R A DISE
03 A n ex periment al music pos t er
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Objec tive
Keywords
Use typography, imagery and layou t t o ex pres s a
E x periment
piece of music. In t his musical pos t er, I need t o
Coincidence
ga t her ideas, emo tions and v isuals t ha t would be
A rrangement
as s ocia t ed w i t h t he song. Approach
Deliverable Pos ter
I chose Green Day’s s ong—Welcome t o Paradise because I rela ted t o t he s ong’s background. T he song is based on t he band’s ex perience mov ing ou t of t heir parent s’ houses and int o an abandoned house w here t he band member s li ved w i t hou t paying rent , bu t I t became home. T his sentiment is described in t he s ong. I als o had t he same si tua tion. I chose t wo dif f er-
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ent typef ace s t o repre s ent conf lic ting s entiment s.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R
WELCOME T O PA R A DISE
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R
WELCOME T O PA R A DISE
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R
WELCOME T O PA R A DISE
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 A N E X P E R I M E N TA L M U S I C P O S T E R
WELCOME T O PA R A DISE
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Projec t Xlab Categories Event Branding
Type Sys t ems Ins truc tor John Ne t tle t on
J U N Y I ( J O L E N A ) YA N G
Course
THE SELECTED WORKS
Int egra t ed Design
RITUALS
U X / UI Design
2014—2018
Print Design
Semes ter Spring 2017 PROJECT 06 07 08 09 10
01 02 03 04 05
D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
04 A redesign for actual conference materials.
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Objec tive
Keywords
Design t he conf erence ma t erials f or a hypo t he tical or
Technology
ac tual design conf erence.
Communica tion
Approach
Cohesi ve
I redesigned t he ma t erials f or a design conf erence
Deliverables
called X L A B held in New York . T his conf erence is
Promo tion Pos t er s
abou t using digi t al t echnology t o crea t e ex periences
Signage pos t er
t ha t connec t people t o place.
Schedule
I chose a t echnological s tyle t o redesign all ma terials. I als o coordina t ed dif f erent ma t erials as one s tyle. I chose t wo bright color s combined w i t h a dark color t o ex pres s t echnological f eeling. I also design 3D
T icke t Name t age Websi t e A PP
typography t o connec t w i t h conf erence cont ent s in t he v isual sys tem.
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Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 D E S I G N C O N F E R E N C E M AT E R I A L S
XLAB
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Projec t Kepler Categories Print Design RITUALS
THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G
Course
2014—2018
Typography Design
Type Composi tion Ins truc tor Da v id Hake Semes ter Spring 2016
PROJECT 06 07 08 09 10
01 02 03 04 05
TYPE SPECIMEN BOOKLET
KEPLER
05 A type specimen book for Kepler
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Objec tive
Keywords
A type specimen book designed t o promo t e one
Technology
typef ace. Highlighting i t s his t ory, s t r uc tural charac t eris tic s, weight s and us age, t he book le t a t t emp t s t o help designer s use t he typef ace be t t er and t o t each t he people w ho want t o k now abou t t his typef ace.
Communica tion Cohesi ve Deliverable Book le t
Approach Kepler is a t radi tional and clas sic typef ace crea t ed by Adobe type designer Rober t Slimbach. T his book le t present s t he typef ace as a elegant
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and warm per sonali ty.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 TYPE SPECIMEN BOOKLET
KEPLER
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Projec t Greens t ree t s Categories Communica tion Design
Ins truc tor Hunt er W immer Semes ter
J U N Y I ( J O L E N A ) YA N G
V isual Li t eracy
THE SELECTED WORKS
Course
RITUALS
UI/ U X
2014—2018
Print Design
Spring 2016
PROJECT 06 07 08 09 10
01 02 03 04 05
BRAND DEVELOPMENT
GREENSTREET
06 A new brand identity for the local business—Greenstreets
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Objec tive
Keywords
Find a sign f or a local busines s. Based on t he
Fresh
original inf orma tion, redesign a new brand identi ty
Cus t omizing
f or t he busines s.
Di ver si ty
Approach
Deliverable
T he busines s I chose was Greens t ree t s. I t is a
Promo tion Pos t er s
laundry ser v ice. I f ound a sign w i t h poor design
Brochure
and unclear inf orma tion.
A PP
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Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
GREENSTREET
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
GREENSTREET
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
GREENSTREET
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
GREENSTREET
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Projec t W i t hpe t s Categories Logo & Identi ty Design
V isual T hink ing Ins truc tor Da v id Hake
J U N Y I ( J O L E N A ) YA N G
Course
THE SELECTED WORKS
Packaging Design
RITUALS
UI/ U X
2014—2018
Communica tion Design
Semes ter Summer 2016 PROJECT 06 07 08 09 10
01 02 03 04 05
BRAND DEVELOPMENT
WITHPETS
07 A brand identity about pregnant women continuing to take care of pets.
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Objec tive
Keywords
Identif y a problem around us and crea t e deli verables
Energy
t o help sol ve t his problem. T hrough research t o def ine
Positi ve
a brand, use s t rong s t ra t egies t o crea te an identi ty.
Love
At t he end of t he design proces s, summarize and document all ma t erials in a proces s book .
Deliverables Promo tion Pos t er s
Approach
Brochure
T he t opic I chose t o ex plore t hroughou t t his cour se
Websi t e
was pregnant woman continuing t o t ake care of t heir
Package
pe t s. I decided t o do t his t opic because I was pregnant a t t ha t time. I had s ome considera tions abou t w ha t I should do. I did a lo t of research t o f ind a s olu tion. A s a graphic designer, I want t o use my prof es sional sk ill t o help more pregnant woman and convey more posi ti ve mes sages t o o t her f amilies w ho ha ve pe t s and appeal t o pregnant woman no t t o
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abandon t heir pe t s.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
WITHPETS
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
WITHPETS
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2014—2018
RITUALS
THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT
DIRECTIONS: Wet dog’s entire coat with warm water. Apply shampoo over entire coat. Be extra careful around the face. Let sit in coat for up to 5 minutes. Rinse entire coat completely. You may repeat the process for best results.
For external use only. Keep out of reach from children. INGREDIENTS: Coconut shampoo base, aloe vera gel, essence of lavender, essence of mint, chamomile extract, sage extract, nettle extract, rosemary extract, wheat protein extract (natural deodorizing agent), tea tree oil, vitamin E, vitamin C, EGDS, EDTA, proprietary blend of coat conditioners and skin moisturizers, DMHS hydantoin, yellow #5.
WITHPETS
Coconut base with light lavender scent
BRAND DEVELOPMENT
Withpets all natural 2 in 1 Shampoo & conditioner is a great combination to not only clean the coat of your dog, but to give it that soft puppy feel. Made from the greatest natural ingredients, we used lavender lanol extracts to help give it that extra luster on all types of dog coats. This product is pH balanced for dogs and can be used as needed without drying the coat. Soap and detergent free.
01 02 03 04 05
2 IN 1 SHAMPOO & CONDITIONER
06 07 08 09 10
WithPets
www.withpets.com Tel: 415 987 7483 17 OZ. (503ML)
WithPets
145 Chester Street, San Francisco, CA
Withpets all natural 2 in 1 Shampoo & conditioner is a great combination to not only clean the coat of your dog, but to give it that soft puppy feel. Made from the greatest natural ingredients, we used lavender lanol extracts to help give it that extra luster on all types of dog coats. This product is pH balanced for dogs and can be used as needed without drying the coat. Soap and detergent free.
2 IN 1 SHAMPOO & CONDITIONER
Coconut base with light lavender scent
DIRECTIONS: Wet dog’s entire coat with warm water. Apply shampoo over entire coat. Be extra careful around the face. Let sit in coat for up to 5 minutes. Rinse entire coat completely. You may repeat the process for best results.
For external use only. Keep out of reach from children. INGREDIENTS: Coconut shampoo base, aloe vera gel, essence of lavender, essence of mint, chamomile extract, sage extract, nettle extract, rosemary extract, wheat protein extract (natural deodorizing agent), tea tree oil, vitamin E, vitamin C, EGDS, EDTA, proprietary blend of coat conditioners and skin moisturizers, DMHS hydantoin, yellow #5.
www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA
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17 OZ. (503ML)
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You c
High quality and leakproof Rolls fit into standard leash dispensers Lightly scented with lavender Pack of 8 rolls - 15 bags per roll Recycled cardboard packaging, convenient box dispenser
Extra strong for poops of all sizes. Extra long 9*13 inch bags. Unscented for a pleasant pickup.
01 02 03 04 05
BRAND DEVELOPMENT WITHPETS
Month supply
06 07 08 09 10
re. he
2
Did you know cleaning up after your pet helps prevent the spread of disease? Yep. It really does! Every time you make it your priority to clean up #2s, you’re preventing someone from stepping in it and spreading it, or it washing away in the rain and contaminating a local water source. Plus, pet clean up is a great way to be a good neighbor, keep dog- friendly parks a little cleaner, and well, you catch our drift. Now that’s a breath of fresh air.
WithPets
unscented PROJECT
This package is make of recycled content.
120
J U N Y I ( J O L E N A ) YA N G
2 Month supply
THE SELECTED WORKS
l out bags pul in an
RITUALS
Standard bags unscented 8 rolls - 15 bags per roll
2014—2018
120
Poopbags Dog Waste Bag Dispenser, Pack of 8 rolls, 15 bags per roll
www.withpets.com
Tel: 415 987 7483
145 Chester Street, San Francisco, CA
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CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.
WithPets
CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter. SIFTING LITTER SCOOP
WORKS WITH MOST TYPES OF LITTER
DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬
www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA
CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.
WithPets
CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter. SIFTING LITTER SCOOP
WORKS WITH MOST TYPES OF LITTER
DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬
www.withpets.com Tel: 415 987 7483 145 Chester Street, San Francisco, CA
CARE INSTUCTIONS: Clean regularly with sponge, warm water and gentle detergent. Scrub thoroughly to remove dried debris and odor. Rinse and air dry.
WithPets
CAUTION: NOT SUITABLE FOR CHILDREN. Maintain a healthy environment by changing litter and accessories regularly. Do not use harsh chemicals to wash out box as they leave behind an odor that repels cats. Keep box away from food preparation areas. A parasite found in cat feces may cause toxoplasmosis, especially in pregnant, nursing or immunosuppressed persons. Consult your physician for more information. Wash hands well, after handing soiled litter. SIFTING LITTER SCOOP
WORKS WITH MOST TYPES OF LITTER
DISTRIBUTED BY: International Pet Supplies and Distribution, Inc.¬
www.withpets.com Tel: 415 987 7483
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145 Chester Street, San Francisco, CA
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 BRAND DEVELOPMENT
WITHPETS
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Projec t Smoke Or No t ? Categories Print Design RITUALS
THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G
Course
2014—2018
Pho t ography
Type E x periment s Ins truc tor S t anley Zienka Semes ter Summer 2016
PROJECT 06 07 08 09 10
01 02 03 04 05
E X P E R I M E N TA L B O O K
SMOKE OR NOT?
08 A book about the disadvantage of secondhand smoke.
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Objec tive
Keywords
Identif y a problem around us and crea t e a book t o
E x pos e
help s ol ve t his problem.
Serious
Approach
Cont ras t
T he t opic I chose t o ex plore t hroughou t t his cour se is
Deliverable
t he dis ad vant age of secondhand smoke. My husband
Book
is a smoker. I am dis gus ted w i t h smoke in our house. I am t rying t o help him gi ve up smok ing af t er we ha ve our baby. I t ook a lo t of pho t os w hen he is smok ing and used t hem in t his book . I use bright color s w i t h a
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dark background t o ex pres s t he t opic.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 E X P E R I M E N TA L B O O K
SMOKE OR NOT?
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 E X P E R I M E N TA L B O O K
SMOKE OR NOT?
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2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 E X P E R I M E N TA L B O O K
SMOKE OR NOT?
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| 174 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 E X P E R I M E N TA L B O O K
SMOKE OR NOT?
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| 176 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 E X P E R I M E N TA L B O O K
SMOKE OR NOT?
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Projec t On T he Way Categories UI/ U X
Semes ter Spring 2017
J U N Y I ( J O L E N A ) YA N G
Bob Slo t e
THE SELECTED WORKS
Ins truc tor
RITUALS
Digi t al Design S tudio
2014—2018
Course
PROJECT 06 07 08 09 10
01 02 03 04 05
AN APP DESIGN
O N T H E WAY
09 A n A pp design abou t educa ting people planning f or t ra vel.
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Objec tive
Keywords
Crea t e an applica tion based on an area of interes t ,
A rrangement
and apply UI/ U X design and user ex perience prin-
Simple
ciples and me t hodologies. Approach
Deliverable A pp
T he t opic of int eres t selec t ed f or t he applica tion I decided t o f ocus on t ra vel. I decided upon t his t opic because I love t ra vel and I al ways doing research and plan f or t rips. I want t o share my per s onal ex perience w i t h o t her s. T he applica tion allow s user s t o ha ve be t t er plans f or t heir f u ture t rips and also t eaches
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t hem how t o pack t heir luggage.
Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 AN APP DESIGN
O N T H E WAY
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| 184 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 AN APP DESIGN
O N T H E WAY
| 185 |
| 186 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 AN APP DESIGN
O N T H E WAY
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MFA Thesis Pro ject
Projec t TA A D Categories Logo & Identi ty Design
Course T hesis 1 ,2,3 Ins truc tor Phil Hamle t t
J U N Y I ( J O L E N A ) YA N G
Mo tion Graphic
THE SELECTED WORKS
UI/ U X
RITUALS
Print Design
2014—2018
Communica tion Design
Da v id Sco t t PROJECT
Semes ter Spring 2017–Fall 201 8
MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
how t o f eed babies w ho ha ve f ood allergies.
01 02 03 04 05
A Brand educa ting parent s and communi ty member s abou t
06 07 08 09 10
10
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MFA Thesis Pro ject
Objec tive
Keywords
A n MFA t hesis projec t is t wo year s-long ex plora tion of
Lovely
a chosen t opic t ha t identif ies a problem around us
Color f ul
and uses design t hink ing t o f ind a pos sible s olu tion.
Rela xed
T his includes a varie ty of in- dep t h research t echniques, s t ra t egies, development and execu tion of deli verables, all w hile keeping t he ul tima t e ou t come in mind.
Deliverables TA A D Identi ty TA A D Book Pop -up TA A D Event
Approach
TA A D Websi t e
TA A D is a hypo t he tical brand t ha t f ocuses on raising
TA A D A pp
a warenes s abou t f ood allergies, educa ting parent s
TA A D Guide Books
and appealing t o communi ty member s t o t ake care
TA A D Commercial V ideo
of babies s af ely. TA A D’s goal is t o educa t e parent s
TA A D Package
and communi ty member s abou t how t o f eed babies w ho ha ve f ood allergies appropria t ely.
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Color pale t te
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 195 |
| 196 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 197 |
| 198 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 199 |
| 200 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 201 |
| 202 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 203 |
| 204 |
| 206 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 207 |
| 210 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 211 |
| 216 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
| 217 |
| 218 |
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G PROJECT 06 07 08 09 10
01 02 03 04 05 MFA THESIS PROJECT
TA A D ( T O D D L E R A L L E R GY A P P R O P R I AT E D I E T )
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Thank You
To my f amily To my f amily, t hank you f or ins tilling s o much love, de termina tion, hard work , and dedica tion in me. To Mom and Dad; I could ha ve never done t his w i t hou t your guidance, suppor t , love and reminder s t o keep a balanced lif e. To my prof es sors T hrough your guidance I ha ve learned t ha t I can achieve any t hing w hen I push myself. For t ha t , t hank you—Phil Hamle t t , Mary Sco t t , Hunt er W immer, Bob Slo t e, Da v id Hake, Da v id Sco t t , Chris t opher Morlan, S t an Zienka, A ries Nunez and Michael K ilgore. To my friends To my f riends, t hank you f or check ing up on me, caring f or me and inspiring me. You guys kep t me s ane t hrough t ough times and made me realize I was never
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alone in t his journey.
2014—2018
RITUALS THE SELECTED WORKS
J U N Y I ( J O L E N A ) YA N G
Thank You
PROJECT
01 02 03 04 05 06 07 08 09 10
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Contac t Junyi (Jolena) Yang Telephone +1 415 7 1 2 398 4 Email y jybaby1 26@gmail.com Website Jolenayang.com
School Academy of A r t Uni ver si ty, Gradua t e School of Graphic Design Ins truc tor Mary Sco t t
Book Bindery Blurb.com Pho tography Junyi (Jolena) Yang T itle of Book Ri tuals Cover S tock Image Wrap Ma t t e Finish Tex t S tock Proline Uncoa t ed #100 Font s Adelle PE, Neus a Nex t Sof t ware Adobe Crea ti ve Cloud
Copyright @ 201 8 A ll Right Reser ved No par t of t his publica tion can be reproduced w i t hou t
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ex pres sed permis sion f rom Junyi (Jolena) Yang.
Graphic Designer Phone +1 415 7 1 2 398 4 Email y jybaby1 26@gmail.com Website jolenayang.com