DESIGN SALARY
YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD
INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
[IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
MOOD BOARD [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
COMPETITIVE ANALYSIS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
BACKGROUND
OBSTACLES
TCG is a staffing agency for creative designers. One of the main services they provide is a salary center. Salary center provides a great data source of salary based on TCG survey of 500 advertising and marketing executives in the United States and useful information about hiring. Based on their trustful research data, I would like to create a designer salary info graphic with different categories, job positions, and cities comparison. I will add some useful and fun design facts on the side to create interesting look and feel.
Find an accurate data of salaries by various job titles Incorporate a massive data with interesting facts about designers
CLIENT
TONE
TCG
Clean, Bright, Solid, Colorful
TARGET AUDIENCE
MEDIA
Current designers and students who want to be a designer
Website and print poster (Tabloid)
KEY BENEFIT Visualized data will provide clear sense of understanding Easy to find the information for each audience Interesting facts to bring up interest from audience
OBJECTIVES To provide a handful information with visual illustration To simplify massive data with visual graph and chart To create eye catch visual information To unify all the information in a theme
CREATIVE BRIEF [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
FONTS
COLORS
TradeGothic LT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
R:63 G:49 B:49 #3F3131
R:243 G:244 B:237 #F3F4ED
R:219 G:55 B:122 #DB377A
R:140 G:206 B:62 #8CCE3E
Nexa Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 R:64 G:114 B:204 #4072CC
STYLE GUIDE [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
SKETCHES [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
MAP TEMPLATE
HUE VARIATION
Seattle Tacoma
Seattle
Spokane
WA
WA
Portland
Helena
Salem
Butte
Eugene
MT Bismarck
ME
ND
Duluth
Fargo
Billings
OR
Boise
D
SD
Sheridan
Rapid City
daho Falls
WY Reno
St. Paul
San Francisco
Omaha
Davenport
Denver Fresno
Colorado Springs
T
CA Bakersfield
CO
Topeka
ndianapolis
N
St. Louis
MO
E. St. Louis
A Phoenix
Tucson
Albuquerque
Amarillo
OK Oklahoma City
NM Roswell
Memphis
AR
MS
Shreveport
El Paso San Angelo
Frankfort
Jackson
LA
TX Austin Houston
Baton Rouge
SC
Charlotte
VA Raleigh
NC
Columbia Charleston
Augusta
AL
GA Albany
Tallahassee
New Orleans
San Antonio
Bismarck
Providence
CT R
Rapid City
Reno
Cheyenne
NV
Topeka
Detroit
Gary Ft. Wayne ndianapolis
L Kansas City
N
St. Louis
MO
A Phoenix
OK
Albuquerque
Oklahoma City
NM Roswell
Memphis
AR
Shreveport
Houston
Orlando
AL Montgomery
Jackson
LA
TX
TN
Birmingham
MS Greenville
Dallas
Ft. Worth
WV Charleston
Mobile
Baton Rouge New Orleans
Providence
CT R
Philadelphia
New York City Trenton
Richmond Roanoke
Asheville
Charlotte
VA
Norfolk
Raleigh
NC Wilmington
Greenville
SC
Atlanta
Columbia Charleston
Augusta
GA Albany
Tallahassee
Savannah
Jacksonville
FL
Orlando
San Antonio
Tampa
St. Petersburg W. PalmBeach
St. Petersburg W. PalmBeach
Laredo Miami Brownsville
Hartford
Newark
Durham Knoxville
Little Rock Wichita Falls
Cincinnati
NH Concord Boston
MA
NJ Atlantic City MD Dover DC DE Annapolis Washington DC
OH
KY Nashville
Fort Smith
PA
Columbus
Frankfort
Springfield
Tulsa
Santa Fe
Los Angeles
Cleveland
Louisville
Wichita
Austin
FL Tampa
Davenport
Des Moines
KS
CO
San Angelo
Jacksonville
Milwaukee
Lincoln
Las Vegas
NY
Chicago
Denver
CA
M
Madison Waterloo
Omaha
Boulder
San Francisco
W
A
NE
Salt Lake City
Montpelier
St. Paul
Sioux Falls
Portland
VT
Minneapolis
Pierre
T Norfolk
Duluth
Fargo
SD
Sheridan
WY
Tucson
Savannah
ME
ND
MN
Boise
Richmond
Wilmington Greenville
Montgomery Mobile
Philadelphia
Roanoke
Asheville
Atlanta
OR
D
New York City Trenton
NJ Atlantic City MD Dover DC DE Annapolis Washington DC
WV Charleston
NH
MT Billings
Newark
Durham
TN
Birmingham
Greenville
Dallas
Ft. Worth
Cincinnati
Butte
Eugene
Concord Boston
MA
Hartford
Helena
Salem
Harrisburg
Pittsburgh
Knoxville
Little Rock Wichita Falls
OH
Columbus
PA
KY Nashville
Fort Smith
Cleveland
Louisville
Springfield
Tulsa
Santa Fe
Los Angeles Long Beach
Gary Ft. Wayne
Wichita
Santa Barbara
San Diego
Detroit
Springfield
Kansas City
KS
Pueblo
Las Vegas
L
Peoria
NY
Buffalo
Lansing
Chicago
Des Moines
Lincoln
Boulder
Provo
M
Milwaukee
Waterloo
A
NE
Salt Lake City
Albany
W Madison
Sioux Falls
Cheyenne
NV
Montpelier
Minneapolis
Pierre
Ogden
Sacramento Oakland
VT
MN
Portland
Augusta
Miami
Key West
Key West
CONVERTING SALARIES FOR U.S. CITIES
82
100 110 120 141
(The average salary index is 100)
PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
DESIGN SALARY
DESIGN SALARY
YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD
YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD Seattle
WA Portland
Helena
Salem
MT
Butte
Eugene
Bismarck
ME
ND
Duluth
Fargo
Billings
OR
ID
SD
Sheridan
Rapid City
WY Reno
NV
Minneapolis
Omaha
Davenport
Gary Ft. Wayne
Des Moines
Topeka
Kansas City
IN
St. Louis
KS
Las Vegas
Indianapolis
IL
Denver
CO
MO
AZ
OK
Albuquerque
Phoenix
Tucson
Oklahoma City
NM Roswell
Memphis
AR
MS
Wichita Falls
Shreveport
Jackson
LA
Austin Houston
Birmingham
AL
Greenville
Dallas
Ft. Worth
TX
TN
Montgomery Mobile
Baton Rouge New Orleans
San Antonio
Concord Boston
MA Hartford
Philadelphia
Charlotte
VA Raleigh
NC Wilmington
Greenville
SC
Columbia
Tallahassee
NJ
Norfolk
CONVERTING SALARIES FOR U.S. CITIES
CONVERTING SALARIES FOR U.S. CITIES
Charleston
Augusta
GA Albany
New York City Trenton
Richmond
Durham
Atlanta
Providence
CT RI
Newark
Roanoke
Asheville
Knoxville
Little Rock
San Angelo
WV Charleston
NH
Atlantic City MD Dover DC DE Annapolis Washington DC
Columbus Cincinnati
KY Nashville
Fort Smith
PA
OH
Frankfort
Springfield
Tulsa
Cleveland
Louisville
Wichita Santa Fe
Los Angeles
NY
Detroit
Chicago
Lincoln
Boulder
UT CA
MI
Milwaukee
Waterloo
IA
NE
Salt Lake City
San Francisco
WI Madison
Sioux Falls
Cheyenne
Montpelier
St. Paul
Pierre
Portland
VT
MN
Boise
Savannah
Jacksonville
FL
Orlando
Tampa St. Petersburg W. PalmBeach Miami
82
82
100 110 120 141
100 110 120 141
(The average salary index is 100)
(The average salary index is 100)
Key West
GRAPHIC DESIGN
WEB DESIGN
UX DESIGN
GRAPHIC DESIGN
WEB DESIGN
UX DESIGN
PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
HOW TO CALCULATE THE LOCAL SALARY RANGE Example: UX Designer in Los Angeles
INTERACTIVE LOW
HIGH
Interactive Creative Director
$ 95,000
$160,000
Information Architect
$ 80,500
$120,750
Interactive Art Director
$ 80,750
$112,500
UX Designer
$ 73,750
$110,500
Interactive Designer (5+ yrs)
$ 75,500
$108,500
Web Designer
$ 74,750
$103,750
Mobile Designer
$ 63,000
$ 96,000
Front-End Web Developer
$ 61,000
$ 87,000
Interactive Designer (1-5 yrs)
$ 52,250 $ 77,500
(5+ yrs)
5 LOS ANGELES
125
APPROXIMATE STARTING SALARY RANGE
$73,750
1.25
LOW LOW
CITY AVG AVG ==125 125 CITY
$92,187
$110,500
1.25
HIGH HIGH
CITY AVG == 125 125
$138,125
PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO
2013 DESIGN SALARY
YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD 1
6
NEW YORK
CHICAGO
123
2
3
141
BOSTON
133
SAN FRANCISCO
135.5
4 WASHINGTON DC
130
CONVERTING SALARIES FOR U.S. CITIES
5 LOS ANGELES
125
82
100 110 120 141
(The average salary index is 100)
NATIONAL STARTING SALARY RANGE DESIGN & PRODUCTION LOW
INTERACTIVE
HIGH
LOW
CONTENT DEVELOPMENT HIGH
LOW
HIGH
Creative Director (8+ yrs)
$ 97,250 $169,500
Interactive Creative Director
$ 95,000
$160,000
Media Writer (5+ yrs)
$ 81,000
$110,750
Art Director (5+ yrs)
$ 68,750 $ 97,500
Information Architect
$ 80,500
$120,750
Instructional System Designer $ 68,500
$104,500
Technical Illustrator
$ 65,550 $ 89,750
Interactive Art Director
$ 80,750
$112,500
Copywriter (5+ yrs)
$ 72,750
$102,750
Package Designer
$ 56,000 $ 84,250
UX Designer
$ 73,750
$110,500
Curriculum Developer/Writer
$ 67,000
$ 92,000
3D Animator
$ 59,000 $ 84,250
Interactive Designer (5+ yrs)
$ 75,500
$108,500
Web Content Writer (5+ yrs)
$ 60,500
$ 90,750
Graphic Designer (5+ yrs)
$ 61,000 $ 83,250
Web Designer
$ 74,750
$103,750
Proposal Writer
$ 60,000
$ 82,500
Infographics Designer
$ 52,500 $ 70,250
Mobile Designer
$ 63,000
$ 96,000
Content Manager
$ 60,500
$ 80,000
Graphic Designer (1-3 yrs)
$ 37,250 $ 53,000
Front-End Web Developer
$ 61,000
$ 87,000
Copywriter (1-3 yrs)
$ 40,000
$ 55,000
Production Artist (1-3 yrs)
$ 35,000 $ 49,000
Interactive Designer (1-5 yrs)
$ 52,250 $ 77,500
Code Editor (1-3 yrs)
$ 37,500
$ 51,500
(5+ yrs)
HOW TO CALCULATE THE LOCAL SALARY RANGE Example: UX Designer in Los Angeles
$73,750
1.25
LOW
CITY AVG = 125
APPROXIMATE STARTING SALARY RANGE
$92,187
$110,500
1.25
HIGH
CITY AVG = 125
$138,125
FINAL [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO