Research Based Infographic

DESIGN SALARY

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD

INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

[IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

MOOD BOARD [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

COMPETITIVE ANALYSIS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

BACKGROUND

OBSTACLES

TCG is a staffing agency for creative designers. One of the main services they provide is a salary center. Salary center provides a great data source of salary based on TCG survey of 500 advertising and marketing executives in the United States and useful information about hiring. Based on their trustful research data, I would like to create a designer salary info graphic with different categories, job positions, and cities comparison. I will add some useful and fun design facts on the side to create interesting look and feel.

Find an accurate data of salaries by various job titles Incorporate a massive data with interesting facts about designers

CLIENT

TONE

TCG

Clean, Bright, Solid, Colorful

TARGET AUDIENCE

MEDIA

Current designers and students who want to be a designer

Website and print poster (Tabloid)

KEY BENEFIT Visualized data will provide clear sense of understanding Easy to find the information for each audience Interesting facts to bring up interest from audience

OBJECTIVES To provide a handful information with visual illustration To simplify massive data with visual graph and chart To create eye catch visual information To unify all the information in a theme

CREATIVE BRIEF [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

FONTS

COLORS

TradeGothic LT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

R:63 G:49 B:49 #3F3131

R:243 G:244 B:237 #F3F4ED

R:219 G:55 B:122 #DB377A

R:140 G:206 B:62 #8CCE3E

Nexa Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 R:64 G:114 B:204 #4072CC

STYLE GUIDE [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

SKETCHES [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

MAP TEMPLATE

HUE VARIATION

Seattle Tacoma

Seattle

Spokane

WA

WA

Portland

Helena

Salem

Butte

Eugene

MT Bismarck

ME

ND

Duluth

Fargo

Billings

OR

Boise

D

SD

Sheridan

Rapid City

daho Falls

WY Reno

St. Paul

San Francisco

Omaha

Davenport

Denver Fresno

Colorado Springs

T

CA Bakersfield

CO

Topeka

ndianapolis

N

St. Louis

MO

E. St. Louis

A Phoenix

Tucson

Albuquerque

Amarillo

OK Oklahoma City

NM Roswell

Memphis

AR

MS

Shreveport

El Paso San Angelo

Frankfort

Jackson

LA

TX Austin Houston

Baton Rouge

SC

Charlotte

VA Raleigh

NC

Columbia Charleston

Augusta

AL

GA Albany

Tallahassee

New Orleans

San Antonio

Bismarck

Providence

CT R

Rapid City

Reno

Cheyenne

NV

Topeka

Detroit

Gary Ft. Wayne ndianapolis

L Kansas City

N

St. Louis

MO

A Phoenix

OK

Albuquerque

Oklahoma City

NM Roswell

Memphis

AR

Shreveport

Houston

Orlando

AL Montgomery

Jackson

LA

TX

TN

Birmingham

MS Greenville

Dallas

Ft. Worth

WV Charleston

Mobile

Baton Rouge New Orleans

Providence

CT R

Philadelphia

New York City Trenton

Richmond Roanoke

Asheville

Charlotte

VA

Norfolk

Raleigh

NC Wilmington

Greenville

SC

Atlanta

Columbia Charleston

Augusta

GA Albany

Tallahassee

Savannah

Jacksonville

FL

Orlando

San Antonio

Tampa

St. Petersburg W. PalmBeach

St. Petersburg W. PalmBeach

Laredo Miami Brownsville

Hartford

Newark

Durham Knoxville

Little Rock Wichita Falls

Cincinnati

NH Concord Boston

MA

NJ Atlantic City MD Dover DC DE Annapolis Washington DC

OH

KY Nashville

Fort Smith

PA

Columbus

Frankfort

Springfield

Tulsa

Santa Fe

Los Angeles

Cleveland

Louisville

Wichita

Austin

FL Tampa

Davenport

Des Moines

KS

CO

San Angelo

Jacksonville

Milwaukee

Lincoln

Las Vegas

NY

Chicago

Denver

CA

M

Madison Waterloo

Omaha

Boulder

San Francisco

W

A

NE

Salt Lake City

Montpelier

St. Paul

Sioux Falls

Portland

VT

Minneapolis

Pierre

T Norfolk

Duluth

Fargo

SD

Sheridan

WY

Tucson

Savannah

ME

ND

MN

Boise

Richmond

Wilmington Greenville

Montgomery Mobile

Philadelphia

Roanoke

Asheville

Atlanta

OR

D

New York City Trenton

NJ Atlantic City MD Dover DC DE Annapolis Washington DC

WV Charleston

NH

MT Billings

Newark

Durham

TN

Birmingham

Greenville

Dallas

Ft. Worth

Cincinnati

Butte

Eugene

Concord Boston

MA

Hartford

Helena

Salem

Harrisburg

Pittsburgh

Knoxville

Little Rock Wichita Falls

OH

Columbus

PA

KY Nashville

Fort Smith

Cleveland

Louisville

Springfield

Tulsa

Santa Fe

Los Angeles Long Beach

Gary Ft. Wayne

Wichita

Santa Barbara

San Diego

Detroit

Springfield

Kansas City

KS

Pueblo

Las Vegas

L

Peoria

NY

Buffalo

Lansing

Chicago

Des Moines

Lincoln

Boulder

Provo

M

Milwaukee

Waterloo

A

NE

Salt Lake City

Albany

W Madison

Sioux Falls

Cheyenne

NV

Montpelier

Minneapolis

Pierre

Ogden

Sacramento Oakland

VT

MN

Portland

Augusta

Miami

Key West

Key West

CONVERTING SALARIES FOR U.S. CITIES

82

100 110 120 141

(The average salary index is 100)

PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

DESIGN SALARY

DESIGN SALARY

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD Seattle

WA Portland

Helena

Salem

MT

Butte

Eugene

Bismarck

ME

ND

Duluth

Fargo

Billings

OR

ID

SD

Sheridan

Rapid City

WY Reno

NV

Minneapolis

Omaha

Davenport

Gary Ft. Wayne

Des Moines

Topeka

Kansas City

IN

St. Louis

KS

Las Vegas

Indianapolis

IL

Denver

CO

MO

AZ

OK

Albuquerque

Phoenix

Tucson

Oklahoma City

NM Roswell

Memphis

AR

MS

Wichita Falls

Shreveport

Jackson

LA

Austin Houston

Birmingham

AL

Greenville

Dallas

Ft. Worth

TX

TN

Montgomery Mobile

Baton Rouge New Orleans

San Antonio

Concord Boston

MA Hartford

Philadelphia

Charlotte

VA Raleigh

NC Wilmington

Greenville

SC

Columbia

Tallahassee

NJ

Norfolk

CONVERTING SALARIES FOR U.S. CITIES

CONVERTING SALARIES FOR U.S. CITIES

Charleston

Augusta

GA Albany

New York City Trenton

Richmond

Durham

Atlanta

Providence

CT RI

Newark

Roanoke

Asheville

Knoxville

Little Rock

San Angelo

WV Charleston

NH

Atlantic City MD Dover DC DE Annapolis Washington DC

Columbus Cincinnati

KY Nashville

Fort Smith

PA

OH

Frankfort

Springfield

Tulsa

Cleveland

Louisville

Wichita Santa Fe

Los Angeles

NY

Detroit

Chicago

Lincoln

Boulder

UT CA

MI

Milwaukee

Waterloo

IA

NE

Salt Lake City

San Francisco

WI Madison

Sioux Falls

Cheyenne

Montpelier

St. Paul

Pierre

Portland

VT

MN

Boise

Savannah

Jacksonville

FL

Orlando

Tampa St. Petersburg W. PalmBeach Miami

82

82

100 110 120 141

100 110 120 141

(The average salary index is 100)

(The average salary index is 100)

Key West

GRAPHIC DESIGN

WEB DESIGN

UX DESIGN

GRAPHIC DESIGN

WEB DESIGN

UX DESIGN

PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

HOW TO CALCULATE THE LOCAL SALARY RANGE Example: UX Designer in Los Angeles

INTERACTIVE LOW

HIGH

Interactive Creative Director

$ 95,000

$160,000

Information Architect

$ 80,500

$120,750

Interactive Art Director

$ 80,750

$112,500

UX Designer

$ 73,750

$110,500

Interactive Designer (5+ yrs)

$ 75,500

$108,500

Web Designer

$ 74,750

$103,750

Mobile Designer

$ 63,000

$ 96,000

Front-End Web Developer

$ 61,000

$ 87,000

Interactive Designer (1-5 yrs)

$ 52,250 $ 77,500

(5+ yrs)

5 LOS ANGELES

125

APPROXIMATE STARTING SALARY RANGE

$73,750

1.25

LOW LOW

CITY AVG AVG ==125 125 CITY

$92,187

$110,500

1.25

HIGH HIGH

CITY AVG == 125 125

$138,125

PROCESS [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO

2013 DESIGN SALARY

YOUR DESTINATION FOR SALARIES IN THE CREATIVE FIELD 1

6

NEW YORK

CHICAGO

123

2

3

141

BOSTON

133

SAN FRANCISCO

135.5

4 WASHINGTON DC

130

CONVERTING SALARIES FOR U.S. CITIES

5 LOS ANGELES

125

82

100 110 120 141

(The average salary index is 100)

NATIONAL STARTING SALARY RANGE DESIGN & PRODUCTION LOW

INTERACTIVE

HIGH

LOW

CONTENT DEVELOPMENT HIGH

LOW

HIGH

Creative Director (8+ yrs)

$ 97,250 $169,500

Interactive Creative Director

$ 95,000

$160,000

Media Writer (5+ yrs)

$ 81,000

$110,750

Art Director (5+ yrs)

$ 68,750 $ 97,500

Information Architect

$ 80,500

$120,750

Instructional System Designer $ 68,500

$104,500

Technical Illustrator

$ 65,550 $ 89,750

Interactive Art Director

$ 80,750

$112,500

Copywriter (5+ yrs)

$ 72,750

$102,750

Package Designer

$ 56,000 $ 84,250

UX Designer

$ 73,750

$110,500

Curriculum Developer/Writer

$ 67,000

$ 92,000

3D Animator

$ 59,000 $ 84,250

Interactive Designer (5+ yrs)

$ 75,500

$108,500

Web Content Writer (5+ yrs)

$ 60,500

$ 90,750

Graphic Designer (5+ yrs)

$ 61,000 $ 83,250

Web Designer

$ 74,750

$103,750

Proposal Writer

$ 60,000

$ 82,500

Infographics Designer

$ 52,500 $ 70,250

Mobile Designer

$ 63,000

$ 96,000

Content Manager

$ 60,500

$ 80,000

Graphic Designer (1-3 yrs)

$ 37,250 $ 53,000

Front-End Web Developer

$ 61,000

$ 87,000

Copywriter (1-3 yrs)

$ 40,000

$ 55,000

Production Artist (1-3 yrs)

$ 35,000 $ 49,000

Interactive Designer (1-5 yrs)

$ 52,250 $ 77,500

Code Editor (1-3 yrs)

$ 37,500

$ 51,500

(5+ yrs)

HOW TO CALCULATE THE LOCAL SALARY RANGE Example: UX Designer in Los Angeles

$73,750

1.25

LOW

CITY AVG = 125

APPROXIMATE STARTING SALARY RANGE

$92,187

$110,500

1.25

HIGH

CITY AVG = 125

$138,125

FINAL [IM241] INTEGRATED INFORMATION DESIGN NOVEMBER 14, 2012 JURI SEO