[IM241] INTEGRATED INFORMATION DESIGN
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MOOD BOARD
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CREATIVE BRIEF Background
Objectives
Fortnum&Mason is located in London since 1707 and it is very famous tea shop in England. One of their services in the Piccadilly store is called the diamond jubilee tea salon. Basically, tea salon serves high end afternoon tea. The main goal for this project is illustrating an visual information of the tea menu. Fortnum&Mason have various tea menu in certain categories and it is very hard to understand for most of people at the first time. This illustration will be given a handful information in quick and easy way
To provide visual illustration of the tea menu to help the customers understand easily To provide different color of brew tea to sort types of the tea To unify the design using by branding color and theme
Client
Obstacles Create tasteful illustration and unified look and feel of the branding. Sorting various tea types, colors, and tastes and illustrate that information to understand easier.
Fortnum&Mason
Tone
Target audience
Royal, Elegant, Special, Tasty, Bright.
Customer/potential customer at the diamond jubilee tea salon.
Key benefit
Media Print Brochure and Web Menu.
Visual illustration can help customers to choose the tea menu in short time. Provide more detailed information than the previous menu. [IM241] INTEGRATED INFORMATION DESIGN
JURI SEO
style guide Fonts
Corlors
Trajan Pro
#80715D
Mural Script #84C7B9
#BBE2DD
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SKETCHES
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process Tea Cups
Black Teas
Oolong Teas
Green Teas
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White Teas
process
Oolong Teas
Green Teas
White Teas
Single Estate Teas
Black Teas
[IM241] INTEGRATED INFORMATION DESIGN
JURI SEO