TF by Tom Ford project 2016

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Justice Coburn Merchandising: Concept to Consumer


Company Bio The Tom Ford brand was founded by world-renowned designer Tom Ford in 2004. He created his own label after designing for luxury brands Gucci (1990-2004) and YSL (1999-2004).


Brand Mission Statement Tom Ford‘s mission is to deliver quality product and the greatest standard of service.


Brand Extension TF by Tom Ford is the new label extended from the Tom Ford luxury brand. TF by Tom Ford Fall 2017 accessories collection will be exclusively sold in Macy’s stores, releasing in September 2017.


Customer Profile


Mood Board


Mission Statement TF by Tom Ford‘s mission is to deliver quality product and the greatest standard of service at reasonable prices for our customer.


Model Line Sheets: Handbags Item: Tote Handbag Style Number: 1A1278D

Color/ Fabric: Olive( Black, White, Cream & Tan)/ Leather (Suede) Size Range: OS Price: $295.00


Model Line Sheets: Handbags Item: Clutch Handbag Style Number: 1A1468D

Color/ Fabric: Cream (Black, White, Olive & Tan)/ Leather (Suede) Size Range: OS Price: $198.00


Model Line Sheets: Footwear Item: Over the Knee Boots Style Number: 1A21891

Color/ Fabric: Brown (Olive, Black, White, Cream & Tan)/ Suede Size Range: 5.5- 10 in Women’s Price: $300.00


Model Line Sheets: Footwear Item: Pumps Style Number: 1A22582

Color/ Fabric: Tan (Brown, Olive, Black, White, Cream & Tan)/ Faux Gator Size Range: 5.5- 10 in Women’s Price: $200.00


Model Line Sheets: Eyewear Item: Aviators Style Number: 1A311AD

Color/ Fabric: Gold (Sliver)/ Metal Size Range: OS Price: $170.00


Model Line Sheets: Eyewear Item: Round Sunglasses Style Number: 1A1278D

Color/ Fabric: Brown (Cream, Tan & Black)/ Plastic Size Range: OS Price: $150.00


Cost Sheet


Philosophy Our Philosophy is to sell quality product and the greatest standard of service at reasonable prices for our customer. Our better collection of accessories is an extension of our luxury Tom Ford label to appeal to the masses. TF by Tom Ford will be in select Macy’s stores, coming Fall 2017.






Introductory Beginning on Hand: 1495 Sales:500 Ending on Hand:995


Fixture Worksheet: Display Unit • Double sided display unit with 4 shelves • Fixture: A • Unit Capacity: 24 units


Fixture Worksheet: Shelf Unit • Composite with a black laminated surface with 4 levels • Fixture: B • Unit Capacity: 20 units


Fixture Worksheet: Glass Case • Laminate base with glass selves • Fixture: C • Unit Capacity: 12 Units


Fixture Worksheet: Round Table • Lamanite Surface;20″ diameter x 10″h • Fixtures: D,E,F


Fixture Worksheet: Glass Table • Glass Table with metal frame finished in brilliant chrome; Sturdy table consists of a curved "X“ • Fixture G • Unit capacity: 4 units


Fixture Worksheet: Tall Shelf Unit • Composite with a black laminated surface with 12 compartments • Fixture: H • Unit Capacity: 12 units


Fixture Worksheet: Dresser Display • Finch 6-Drawer Chest with Laminate surface with metal finish • Fixtures: I • Unit Capacity: 50 units


Fixture Worksheet: Round Glass Table • Glass surface with aluminum stand • Fixtures: J,K • Unit Capacity: 4 units •


Budget


Objective #1


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