Posh Justice Coburn Stores
Vision Statement “Our
Vision focused on providing the everyday women with the ultimate luxury shopping experience. Making women happy through their soles.�
Mission Statement “Our mission is to provide every women with the luxurious shopping experience on a budget. Creating a shopping experience like no other. We believe in providing our clients with the top notch customer service, creating relationships every step of the way.�
Concept Statement Posh is a women’s shoetique and accessories store. Posh caters to trendy women on a budget. The store will provide the everyday women a luxurious shopping experience minus the high prices. Items will be reasonably priced and luxury items will be ordered by special request.
Company Posh is a shoe and accessories boutique offering an collection of products including shoes (boots, heels, pumps, etc.), handbags, eyewear and jewelry (necklaces, earring, rings etc.). Posh is dedicated to providing a classy, opulent and relaxing place where customers enjoy being pampered.
Culture The culture of our boutique is described as modern, classic, and elegant. Our store is one stop shop for trendy accessories. Our environment promote positivity and relaxation.
GEOGRAPHIC SEGMENTATION: REGION: LOS ANGELES CITY SIZE: 3.8 MILLION URBAN/RURAL: PRIMARILY URBAN CLIMATE: MODERATE TO WARM
Customer Profile
DEMOGRAPHIC SEGMENTATION: AGE: 22-35 SEX: FEMALE FAMILY LIFE CYCLE: PRIMARILY INDEPENDENTLY, SINGLE, OR MARRIED WOMEN INCOME: $30,000-75,000 EDUCATION: COLLEGE GRADUATE OCCUPATION: PROFESSIONAL RELIGION: ALL ETHNIC BACKGROUND: ALL PSYCHOGRAPHICS: SOCIAL CLASS: MIDDLE CLASS PERSONALITY: SUCCESSFUL, FASHION-CONSCIOUS LIFESTYLE: STUDENT/ GRADUTE OR PROFESSIONAL WIFE/MOTHER ATTENDING CLASS, LOCAL EVENTS, PICKING UP CHILDREN & GOING TO SPORTING EVENTS DEGREE OF KNOWLEDGE: EXPERT BENEFITS SOUGHT: ECONOMY ATTITUDE: POSITIVE/NEUTRAL CONSUMER BEHAVIOR: BENEFITS DESIRED: QUALITY MERCHANDISE & OUTSTANDING CUSTOMER SERVICE USAGE RATE: ONE VISIT PER 1-2 MONTHS BEHAVIORAL SEGMENTATION: BRAND LOYALTY: UNDIVIDED LOYALTY STORE LOYALTY: DIVIDED/UNDIVIDED LOYALTY USAGE RATE: MODERATE USER STATUS: CURRENT USER PAYMENT METHOD: CREDIT CARD/PERSONAL CHECK/CASH
Our Customer Meet Lea … SEX: FEMALE AGE: 23 LOCACTION: LOS ANGELES, CA BORN: NEW YORK, NEW YORK RACE: HISPANIC HERITAGE: PUERTO RICAN & DOMINICAN FAVORITE BOOKS: GIRLBOSS, The Woman I Wanted to Be & I'll Drink to That: A Life in Style, with a Twist FAVORITE MUSIC: POP, REGGAETON, SALSA, JAZZ, & HIP HOP FAVORITE MOVIES: SEX AND THE CITY, SEX AND CITY 2 & THE DEVIL WEARS PRADA FAVORITE WEBSITES: YOUTUBE, TWITTER, INSTAGRAM, TUMBLR, DULCE CANDY BLOG FAVORITE SHOWS: HOUSE OF DVF, AMERICA’S NEXT TOP MODEL & SEX AND THE CITY FAVORITE SPORTS: SOCCOR EDUCATION: COLLEGE GRADUTE (RECENT) MAJOR: PUBLIC RELATIONS AND COMMUNICATION OCCUPATION: PR MEDIA SPECIALIST
STATUS: ENGAGED FAVORITE FOOD: PINEAPPLE, SALSA & CHIPS, PIZZA & LOBSTER FAVORITE STORES: DVF, NASTY GAL, GILT, RACHEL ZOE, BANANA REPUBLIC & EXPRESS WEEKEND ACTIVITIES: GOING OUT DATES, DANCE CLASS, GIRLS’ NIGHTS, WORK EVENTS TRAVELS: BEEN TO PARIS, ITALY , ALL COUNRTIES IN THE CARRIBEAN & BRAZIL HOBBIES: DANCING, SHOPPING, STYLING, PHOTOGRAPHY & WORKING OUT LIFESTYLE: ENGAGED & PLANNING A WEDDING, WORKING AT PR FIRM, DRIVES A
BLACK NISSAN ALTIMA AND LIVES IN LOS ANGELES
Competition • Steve Madden • Aldo • Nine West • Kate Spade • Coach
Branding
1025 Westwood Blvd Los Angeles, CA 90024 • 661-422-6155• Posh.com
1025 Westwood Blvd Los Angeles, CA 90024 • 661-422-6155
1025 Westwood Blvd Los Angeles, CA 90024 661-422-6155• Posh.com Open 10 am to 7 pm, Mon- Sat 11 am to 5 pm, Sundays
Merchandise Assortment Shoes $ 75-299
Handbags $ 90-350
Eyewear $ 50-200
Jewelry $ 50-250
Location Fact Sheet Store Location : Los Angeles Street: Westwood Blvd Neighborhood: Westwood Village, near University of California, LA Dimensions of Entire Space: 1,504 square feet Total Square Footage Shape of Store: Rectangular Location of Entrances/Exits: Front and Rear Locations of Windows: Five windows Monthly Rent, Rental/Square Foot: $2,500 USD
Terms of Lease: Negotiable/Year Common Area Fees: N/A Maintenance, Marketing, Etc. Security Deposit: N/A Realtor Fees: N/A Expenses Incurred by Lease: Utilities Utilities, Etc. entrance A/C and Heating: Central
Planagram
Store DĂŠcor and Visuals
E-Business Website Our client will able to access or product via our website Posh.com • Clients can create account to track order and join our rewards program • Clients can fill out special request online as well • New Arrivals will be updated weekly
Instagram Our client can follow our Instagram, user name is @poshla • Picture of new arrivals will be updated weekly
• Sales promotional codes • There will be pictures posted daily of products and the brand inspiration
Twitter Our client can follow our Twitter, user name is @poshla • New Arrivals updates tweets
• Sales promotional codes tweets • Fashion tips tweets
Place • Los Angles brick-in mortar store • Online at www.posh.com
Price • Targets women with middle to upper middle class income • Price reflect the quality for the merchandise • Premium priced retailer • Price points: $50.00-350.00 depending on merchandise
Promotion • Social media post • Gifts with first purchases such as 25 % coupons, Loyalty program and more
• Press Releases about major events • E-mail blasts about new arrivals, sale promotions and events • Special events: Trunk Shows, Fashion shows, Semi Annual Sale Events, fundraisers and more
Advertising • Distribute business cards and flyers to local events and shops • Ads in magazines • Website Ads • Brand Ambassadors
Marketing
Marketing Publicity
Marketing and Advertising Calendar
Management & Leadership Style We combine the management styles of directing and coaching to lead our associates. Directing uses a combination of goal setting, problem identification & solutions, providing specific directions while coaching also includes goal setting and problem identification. Coaching involves plan development for problem solving and employee consulting, final decision making regarding procedures or solution based on employees’ input and employees’ praise for work accomplishments. We have a democratic work environment, encouraging employees to part take in important decision making while balancing delegation.
Management & Leadership Style
Management & Leadership Style Selling Programs
Employee Bonuses & Incentives
• Employee of the month will be rewarded extra 20% off discount on merchandise based on sells
• Managers and Assistant managers receive 50% discount on all merchandise.
• Employee who improves the most in sales will be rewarded with a extra 10% off on merchandise based on sells • Bonus to the employee who consistently exceeds sales goal, at the end quarter
• Sale associates raffle, at the end of each month employee’s name will be pull for a chance to win a gift card (Starbucks, Amazon, etc.)
• Sale Associates receive 30% discount on merchandise • Positive feedback and incentives for sale goals • Commission bonuses during slower retail seasons
Organizational Culture The organizational culture of Posh is overall a free. We allow our employees to have their own styles of dealing with clients and one another. We do provide incentives for our staff. • Manager receive 50% discount of on all merchandise • Sale Associates receive 30% discount on all merchandise • Celebrate every employee who hits their monthly goal • Commission bonuses twice a year
Organizational Management Owner
Manager
Assistant Manager Sales Associate
Sales Associate
Sales Associate
Sales Associate
Sales Associate
Human Resources Ethics As a company we truth, honesty, integrity and trustworthiness in the highest regard. There is no kind of theft will be tolerated. In the best interest of customers, all will be treated with respect and fairness. We honor these types of qualities and seek them in all employees.
Human Resources
Hourly Rates
Discounts
• Managers: $17.00 per hour • Assistant Manager: $ 15.00 per hour • Sales Associates: $12.00 per hour
• Managers and Assistant managers receive 50% discount on all merchandise. • Sale Associates receive 30% discount on merchandise
Human Resources Training Orientation • Company History and Policies • Product Knowledge • Ethics and Sales • Theft and Loss prevention • Customer Service Etiquette
Floor Training • Register Training -Returns -Exchanges • Inventory replenishment • Visual Merchandising • Styling
Human Resources
Employee Manual • Company‘s Standard guidelines • Customer Service and Sales Duties • Dress Code • Safety Procedures • HR Policies and Payroll • Signature page (agreeing to all policies)
Employee Manual Effective December 2016
Human Resources
Financials
Financials
Financials
Operations Hours of Operation • Open 10 am to 7 pm, Monday- Saturday • 11 am to 5 pm, Sundays
Loss Prevention and Security • Security System • Check inventory twice a month • Only Managers check out all associates transactions • Check associates bags at end of shift • Leave backlight on at close
Services Levels Our Services include: • Merchandise holding –max 24 hours • Styling • Personal Shopping • Luxury brand items can be ordered by special request • Returns on purchases with tags within 90 days • Exchanges on purchase with receipt with 180 days