COMMUNITY SERVICE INITIATIVE [UCM60102U] PROJECT 1: DOG ADOPTION & FUND RAISING LOSS ANIMAL SOULS SHELTER
MEMBERS: TAN KAI CHONG CHEW UNG HENG YAP KAR JUEN TSANG HAO REN CHEAH TECK WEI TING PENG HANG BENARD CHIN TZE YONG KELVIN CHEONG CHENG LEE ERIC LAI YIEW HOW GABRIEL LIEW CHUNG HOOI EDWARD CHENG MUN KIT RICKY WONG YII DANAR JOVIAN ADITYA VADYA PUTRA MAHI ABDUL MUHSIN TE LI THENG OOI ZHI-QIAN GARNETTE ROBERT DAYANG CRYSTALLINA ALECIA KAYA JOLENE HOR WEI FERN NICOLE HOOI YI TIEN TAN JOU WEN EE XIN HUA LIM PUI YEE VICKY LEE WEI KEE NUR SYAZLEEN SIES ZHUANG ZHI JIE
DATE OF SUBMISSION: 8TH JUNE 2016
TUTOR: SUJATAVANI GUNASAGARAN TAMILSALVI
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TABLE OF CONTENTS 1.0 Introduction 2.0 Aim 3.0 Methodology 4.0 Work Distribution 4.1 Delegated Job Scope 4.2 Flyers Timeslot 4.3 Campaign Timeslot 5.0 Design Development 5.1 Shirt 5.2 Flyer 5.3 Poster 6.0 Working Progress 6.1 Proposal 6.2 Minute of Meetings 6.3 Fund Raising 6.3.1 Merchandise 6.3.2 Donation 6.4 Social Media Awareness & Promotion 7.0 Dog Adoption & Fund Raising Campaign 7.1 Timeline 7.2 Preparation 7.3 Agenda 7.4 Summary of the Campaign 7.5 Photographs 8.0 Sponsorship 9.0 Account and Finance 10.0 Conclusion 11.0 Appendix 11.1 Venue Application Proposal 11.2 Sponsorship Letter
1.0 INTRODUCTION This module has been designed to help foster of sense of care and concern among students for their community, environment and the world at large. This module will help develop students’ sense of personal and social responsibility. We will learn through participating in a community service experience and will have the opportunity to use their skills and knowledge in real-life situations. The class has been split into a few teams to conduct various projects to full fill the module brief and requirements. For our group, we have chosen to do a fundraising project to help a dog shelter so that they are able to give the dogs more such as a better home, better medication and sufficient food. In a team of 26 people, we have done we have taken various steps in order to raise funds for the this cause. Stray dogs in our country has been widely abuse. There are many people who look down on these dogs. On top of that, there are also pet dogs that has been let go by owners who do not know how to take care of the dog and give the excuse that the dogs are troubled. Our team have a passion to help these dogs who are also God’s creation. They deserve to have a better life without having to wander at the street in hunger. A lot of dogs that do not find a home or unable to be medicated due to diseases are forced to be put to sleep. Therefore, our team has chosen this cause to raise funds for. We have chosen to help raise funds for Lost Animal Soul Shelter (LASS). LASS is a nonprofit organisation. LASS was established in 2013 to shelter, heal and protect our four-legged friends who are victims of abuse, neglect and lack of love, attention and affection. Since then, they have welcomed over 250 dogs into their hearts and the shelter and have continued to provide them as well as many others a loving, safe environment to live out their tail-wagging days. At LASS, they believe that every dog deserves life under the sunshine.
2.0 AIM The aim of the project is as follows: 1. To raise RM 10,000. After understanding the cause and also understanding the basic needs of the dogs and the expenditure of the shelter, we have decided to set a goal to raise RM10, 000 by selling merchandises, collecting donations and many other methods. The shelter’s average monthly expenditure is about RM 17,000. 2. To find homes for 5 dogs. The shelter is now home to over 250 dogs. Recently, there was a virus that spread at the shelter. It has cause many dogs to be put to sleep and even 4 puppies that we recently visited. We aimed to help 5 dogs to find a new home. 5 healthy dogs went through a check-up and were to be brought to the event to be put up for adoption. 3. Raise awareness about stray dogs. Besides wanting to raise funds and help the shelter, we felt the responsibility to raise awareness amongst the community about the dog abuse and the stray dogs in hope that we will not abandon their pet dogs and add to the problem. Also, we hope that in the future, if they do see a dog being abused, they will help the dogs by taking the dogs in or bring the dog to the shelter.
3.0 Methodology In order to succeed and reach our aim, we have come up with a few methods. 1. Selling Shirts The design team has designed a t-shirt for this cause and the team worked hard on selling the shirt. We set a quota for each team member to sell at least 13 shirts. The team members were to go around trying to sell the shirts in campus and also spread the word to their love ones outside. 2. Having a Dog Campaign Event. To be able to gage more with the community and further explained out cause, we have gotten permission to hold a fundraising / campaign at Central Park, Bandar Utama. Central Park is a well-known dog park other than Desa park City where they are a lot of dog lovers. On top of that, by having the event, the community are able to have contact to the dogs that are up for adoption so that the relationship between the dog and the new owner can be easier built. On top of that, we are able to collect donations and also spread more awareness to the dog lovers at this park 3. Giving out flyers In order to spread the words about our campaign event, we have spilt into smaller groups to give out flyers at the listed areas: Sunway College, SS15 Subang Jaya, Damansara Jaya, Taman Tun, Damansar Uptown. 4. Spreading the word on the social media. We have also created a Facebook page where we posted updates regarding the event and also spread awareness about stray dogs and our cause. 5. Finding sponsorship. We also formed a sponsorship team where to find other companies to sponsor our event and also help to raise funds for the cause.
4.0 WORK DISTRIBUTION 4.1 Delegated Job Scope Marketing Team
Design Team
Event Crew
Sponsorship & Resource Team
Garnette Dayang Robert (L) Ting Peng Hang
Jolene Hor Wei Fern (L) Nicole Hooi
Tan Jou Wen
Zhuang Zhi Jie
Te Li Theng (L) Liew Chung Hooi Yap Kar Juen
Ooi Zhi-Qian (L)
Edward Cheng Mun Kit Nur Syazleen Sies
Vicky Lee Wei Kee Ee Xin Hua
Mahi Abdul Muhsin Ricky Wong Yii
Danar Jovian Aditya Vadya Putra
Kelvin Cheong Cheng Lee Benard Chin Tze Yong Cheah Teck Wei Chew Ung Heng Eric Lai Yiew How
4.2 Flyers Timeslot
Lim Pui Yee
Photographer & Videographer Crystallina Alecia (L) Tsang Hao Ren Tan Kai Chong (mainly video)
4.3 Campaign Timeslot
5.0 DESIGN DEVELOPMENT 5.1 Shirt
‘ADOPT DON’T SHOP’ BASIC EDITION The very first idea for the T-shirt design First design proposal held on 13 May 2016 Design proposed by Ricky Wong Yii
RESULT: FURTHER DEVELOPMENT OF DESIGN.
‘STRAY PRIDE’ GALAXY EDITION The second idea for the T-shirt design Design proposal held on 20 May 2016 Design proposed by Mahi Abdul Muhsin
RESULT: DUE TO HIGH PRINTING COSTS OF THE GALAXY THEMED LOGO, THE DESIGN WAS SIMPLIFIED TO SOLID COLOURED LOGO, WITH VARIOUS BASE COLOURS TO SUIT CUSTOMER PREFERENCES.
‘THUG LIFE’ MINIMALIST AND GRAPHIC EDITIONS The third idea for the T-shirt design Design proposal held on 21 May 2016 Design proposed by Jolene Hor Wei Fern & Ooi Zhi-Qian
RESULT: MAJORITY VOTINGS ON SECOND DESIGN ‘STRAY PRIDE’ AND THIRD DESIGN ‘THUG LIFE’ MINIMALIST EDITION. T-SHIRT DESIGNS ARE FINALISED.
‘STRAY PRIDE’ First stage of design development on ‘STRAY PRIDE’ logo Design proposal held on 23 May 2016 Design proposed by Mahi Abdul Muhsin & Danar Jovian
RESULT: MAJORITY VOTINGS ON RINGLESS ‘STRAY PRIDE’ DOG. LOGO DESIGN FOR THE SHIRT WAS FINALISED.
‘STRAY PRIDE’ COLOUR EDITION Choice of colors for ‘STRAY PRIDE’ T-shirt Design proposal held on 23 May 2016 Design proposed by Mahi Abdul Muhsin and fellow group leaders
RESULT: MAJORITY VOTINGS ON ELECTRIC BLUE/WHITE, LIGHT GREY/WHITE, BLACK/PINK, WHITE/PINK COLOUR CHOICES.
‘STRAY PRIDE’ COLOUR EDITION Final shirt design for dog adoption campaign
Design finalized on 27 May 2016
5.2 Flyer
The initial design for the A5 flyers First design proposal held on 1 May 2016 Design proposed by Vicky Lee Wei Kee and Ricky Wong Yii PROBLEMS/SOLUTIONS: 1) Overall design looks plain and dull, 2) Summarize intentions to present clearer message 3) Reselect pictures to represent the theme – “Stray Pride”
The developed design for the A5 flyers First design proposal held on 13 May 2016 Design proposed by Vicky Lee Wei Kee and Ricky Wong Yii
RESULTS: FLYERS DESIGN FINALISED BY FELLOW GROUP LEADERS.
5.3 Poster
The main design for the A3 posters of the overall program Design proposal held on 13 May 2016 Design done by Ooi Zhi-Qian
The alternative poster design of the dogs choices for adoption Design proposal held on 13 May 2016 Design done by Ooi Zhi-Qian
The alternative poster design of the shirts choices for donation Design proposal held on 13 May 2016 Design done by Ooi Zhi-Qian
6.0 WORKING PROGRESS 6.1 Proposal Event & Activity Ideas “Bringing together people in our community for a good cause!” Adopt-a-pet DAY - Distributing information about adoption. For instance, spreading the awareness about stray dogs as well as informing the public about the shelter, LASS. - Bring along 5 stray dogs from the shelter to allow people to bond with them firstly before adopting them. - Provide an ADOPTION STARTER PACK (we will try to get these from donations from pet stores) which will be given away when one adopts a a dog. Pet Care / Pet Safety Demonstration / or Tricks -
Have Mr Sam (if he’s free) to give short talks or demonstrate on about how to handle dogs or how to just LOVE them! Garnette will bring her own adopted dogs and showing some tricks that they can do! (Maybe some donation from there)
Dog Shows -
Bringing our very own 9 pets and 5 stray dogs from the LASS shelter to mix together and play and show people how lovely they are no matter what breed! Having helium balloons on the stray dogs collar to show that they are up for adoption. Hang small cardboard sign boards (written PLEASE HELP MY FRIEND FIND A BEAUTIFUL HOME) on the necks’ of our own pets to promote the adoption campaign that is being held.
Donations (Fundraisings) -
Getting ADOPTION STARTER PACK from Pet Stores to be given away as well as donations. Making a bank account and giving 100% fully to LASS SHELTHER (By showing them videos and letter from LASS)
6.2 Minute of Meeting
Location: Studio Level 5 Date: 12 – 13 APRIL 2016 Meeting called to order at 6.00 pm by Justine Te Li Theng MEMBERS PRESENT Tan Kai Chong (Leader) Garnette Dayang Robert (Assistant) Crystallina Alecia Kaya Jolene Hor Wei Fern Ooi Zhi-Qian (Jane) Te Li Theng (Justine) Danar Jovian Aditya Vadya Putra Chew Ung Heng Benard Chin Tze Yong Edward Cheng Mun Kit Ee Xin Hua Eric Lai Yiew How Nur Syazleen Sies Nicole Hooi Yi Tien Tan Jou Wen Yap Kar Juen Ting Peng Hang Vicky Lee Wei Kee Ricky Wong Yii Liew Chung Hooi (Gabriel) Lim Pui Yee
MEMBERS NOT PRESENT Mahi Abdul Muhsin Kelvin Cheong Cheng Lee Tsang Hao Ren Cheah Teck Wei
Meeting Agenda: Motion – To prepare proposal to be approved by lecturer. - To delegate jobs to everyone. - To agree on dates, time and place for the event. Resolved – 21st May 2016 (Saturday) or 22nd May 2016 (Sunday) -
Venue : One Utama Park
6.3 Fund Raising 6.3.1 Merchandise
BATCH 1 SHIRT PRE-ORDER LIST
BATCH 2 SHIRT PRE-ORDER LIST
6.3.2 Donation
6.4 Social Media Awareness & Promotion
Promotion Video URL: https://www.youtube.com/watch?v=APA7 -jHVzBA
7.0 DOG ADOPTION & FUND RAISING CAMPAIGN 7.1 Timeline DATES
REASONS
OUTCOME
23RD
1ST
SHARE IN FACEBOOK (SOCIAL MEDIA)
APRIL 2016
25TH APRIL 2016
TEASER – VIDEO
30TH APRIL 2016
FINALIZE DESIGN AND PROPOSALS AMEND FINAL DESIGN AND POSTERS TO BE CONFIRMED FINAL MEETING
21ST MAY 2016 22ND MAY 2016
FIRST EVENT SECOND EVENT
SUBMISSION
GETTING REASY THE STUFF FOR THE EVENTS TARGET – RM 2 000 TARGET – RM 2 000
7.2 Preparation -
SELLING T-SHIRTS (100 pax 1st round of order) from (2 suppliers: Auditra Shirt Printing & Dou Dou’s Friend)
-
1 shirt RM 12-15 (to make) // RM 20-30 (to sell)
Places we are going to ask for our event Taylor’s University Lakeside Campus
One Utama Dog Park (CHOSEN) Desa Park City Dog Park Sunway Pyramid Shopping Mall Puchong Dog Park
7.3 Agenda 1st Event // 21st May 2016 (Saturday) & 2nd Event // 22nd May 2016 (Sunday) 8.00 am
Get ready and set up
9.00 am
Pull people into the event area
12.00 pm
Lunch Break
4.00 pm
Pull people into the event area
7.00 pm
Pack up and Clean up the place
7.4 Summary of the Campaign
On the 21st and 22nd April 2016, our group held a dog adoption event, to aid our dog fund raising campaign. Preparation for the event started many weeks before the event date. We divided ourselves into smaller groups with each group having specific duties and responsibilities. However, some of the activities and proposal that was listed out , we did not managed to fulfill them due to some difficulties that we faced along the project. On account of the recent spread of virus among the stray dogs in the shelter, we were unable to take the dogs to show during the adoption but we managed to only get 4 dogs from another shelter that is fostering a number of stray dogs from LASS. Another activity on the list that was not able to be carried out is the short talks by Mr. Sam as he could not make it for the two days event. Other than that, most of the activities proposed were able to be carried out effectively.
Both days of the event were very successful; there were many people that brought their dogs to the venue, especially between 9am-11am and between 4pm-6.30pm. During these hours, they gathered at our booth and around the stray dogs, playing with them and to listen to further information on what we were having at our booth. Most of them donated money for the dog-shelter accommodating the dogs. One couple even brought some dog food and gave some for us to feed the dogs and also to give back to the shelter.
A positive point was that the weather was very pleasant throughout the whole time, which enabled a large number of people to visit the event. Overall, we and the stray dogs really enjoyed ourselves and had learned a lot from both sides. Families came to see the stray dog, they help supported them too, by playing and donating to them.
These were the other stray dogs that were up for adoption, they were very shy at first. But how we manage to help them to open up is the fun part. We use our own dogs to help they stray ones to open up. It took a while but it was worth it. The dogs manage to play and be with everyone at the end of the day.
This man also loves dogs and help us to manage the stray dogs well too.
7.5 Photographs Workshop visit at Lost Animal Souls Shelter
Stray dogs at LASS, Kuala Selangor
Their favorite time of the day, feeding time!
And the least favorite to some, shower time!
Event day at One Utama’s Central Park
The event day!
Simba and Lady chilling in the park
Waterboy (for adoption) is seeking for treats from the Simba’s owner.
Garnette treating her dog with sausage for successfully doing tricks.
One of the dogs up for adoption and this one is called Liono.
Meet Liono’s sister, Cheetarah (the one is spots) and little Terry
8.0 SPONSORSHIP In order to raise more funds, we have went around to find sponsorships for the project. We seek for help from various pet shops and architecture firm to ask if they were interested in helping to fund for the project. An official sponsorship request letter has been typed out to be circulated to the following companies. 1. 2. 3. 4. 5.
Summers Pet, SS2 Pet Friend, Cheras Pets Lover, SS2 Pets More, Kota Damansara. KSKA Architect Sdn Bhd.
The company that have agreed to sponsor for this event was Pet Friend and KSKA Architect Sdn Bhd. Pet Friend sponsored 10 goodie bags to be given out during the event. In the goody bag, there were dog food, dog treats, dog collars and also dog shampoo. The goody bags were to be given out to those that adopted the dogs so that they would have some basic necessity to care for a dog. Pet friend has also sponsored some coupons that are to be given out to those who have helped donate for the cause. KSKA Architect Sdn Bhd has agree to sponsor the printing for the flyers. We have printed 2000 A5 flyers to be circulated.
9.0 ACCOUNT AND FINANCE
10.0 CONCLUSION All in all, this project was very successful. We were able to reach our goal to raise RM 10,000 by raising a total of RM 10, 818.00. Everyone’s hard work raising funds, going around spreading the word about the event, selling merchandises paid off. We have also develop relevant communication skills for collaborative work with community to work in a career that will make contributions to society. On top of that, we have develop a holistic awareness of the variety of problems. Through this project, we applied information management skills and strengthen their lifelong academic learning. We learnt to be creative in approaching the society to collect donations and also to instil awareness. On top of that, after the event, there were people who contacted us wanting to adopt dogs from the shelter. We are glad that we were able to spread the awareness about dog abuse and stray dog adoption. We have developed ourselves a strong sense of social responsibility and be able to portray leadership qualities and being able to work effectively as a team. In the future, we will be able to use this soft skill to help the community once again.
11.0 APPENDIX 11.1 Venue Application Proposal – One Utama Dog Park
11.2 Sponsorship Letter