Marketing Hype
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Below is a transcription of this video – I want to put this message out to anyone who is doing affiliate marketing and promotion. There is a product that was launched. This is not a sales for a product and I am not introducing a product here, so don’t worry about that, but there is a product called Easy Video Suite. It was launched a couple weeks ago and I looked at it because it looked interesting and especially since I am creating a lot of videos and challenges getting these things uploaded and shared.
I looked at it and according to the sales letter, the future benefits didn’t speak to me specifically. I reached out to a guy named Vic on the Warrior forum and he got back to me today. I asked him some questions and he reintroduced me to the product and explained why it actually met the specific needs that I have. It was interesting because I recorded a three-minute video of what I am trying to accomplish and the first thing he did was he reinterpreted back to me what I am trying to accomplish. He summarized what I had to say and what I am trying to accomplish. So I am shaking my head yes, he gets it. He then reintroduced me to Easy Video Suite right after that. He wasn’t trying to hit me with a bunch of bonuses and a bunch of products that didn’t serve my needs. He actually addressed my specific needs and questions and because of that, I am going to buy from him a product that I just discounted because of the way it was over-hyped and over-promoted. That was cool. People should really get to know the product you are promoting and more importantly, get to know your customers. I really do believe he wasn’t trying to push the product from the start. What he was doing was diagnosing my problem, diagnosing my challenge, and proposing a solution and because of that I am going to buy it. Well, I may buy it. I am still going to look into some other things and if I do buy it, it’s going to be through him.