Marketer / Graphic Designer Address + 55 Charles St W, Toronto, ON, M5S 2W9
Contact + 416 305 7886 + jusmdesigns@gmail.com + ca.linkedin.com/in/maguirejustin
Justin
Maguire
+ justinmaguire.wordpress.com
Profile I am a marketing and graphic design professional with over four years of experience redesigning the marketing strategies at a diverse selection of Australian organizations. I have recently immigrated to Toronto from Australia on a working visa. I graduated with a B.Comm from the University of Western Australia. My key strengths are digital marketing strategy development, social media engagement, event management and marketing collateral design. I use my expertise in social media and digital marketing to build lasting client relationships. In my previous marketing roles I achieved significant revenue increases and improved the social engagement within each businesses target market. I continue to learn about all things relating to marketing, advertising, social media and graphic design to keep my knowledge and skills up to date.
Work Experience Marketing & Brand Manager (April 2013 - March 2014) Alumbra & Ms Collins (two of australia’s premier nightclub & function venues) • • • • • •
Complete project management of a team of 40 staff responsible for delivering three special events, which numbered over 7500 attendees. Revenue from the three events increased by over 45% for FY 2013 Rebranded various components of the business and modified the marketing strategy in order to target new market segments resulting in beverage revenue growing by 105% and function revenue increasing by 55% in FY 2013 Through a cross platform promotional strategy both venues social media presence increased by 27,000 people to over 47,000 people within a 12 month period Developed new branding, venue concept creation and managed the launch party for 5000 VIP’s for new function venue, Ms Collins Managed the redesign, implementation, and content creation for two new websites and CMS systems. This resulted in online traffic increasing by 200%, new user ratio increasing by over 70%, and the average session duration increasing by 115% Oversaw eDM client database increase of 230% in FY 2013
Corporate Marketing Coordinator (Nov 2010 - March 2013) ERGT Australia (australia’s largest oil & gas safety training organization) • • • •
Through a revised marketing strategy targeting new college graduates and mining industry personnel, ERGT Australia increased annual trainee attendance figures from 12,000 to over 30,000 between 2010 and 2013. As a result training revenue increased by 160% in FY 2010, 220% in FY 2011, 180% in FY 2012 and 90% in FY 2013 Managed the grand opening of new $18 million state of the art training facility attended by clients, government officials and the media. Partnered with key industry figures and government departments to set new minimum safety measures for Oil & Gas workers and worksites Coordinated all major events including conferences and online training workshops
WA Communications Support Officer (Dec 2011 - Dec 2012) The Oaktree Foundation (non-profit organization raising funds for education initiatives in south east asia - volunteer position) • •
Increased campaign reach by over 300% to reach over 120,000 people aged 18 - 25 Creation and implementation of unique strategies to reach new audiences
Education Bachelor of Commerce University of Western Australia (ranked 84th in the World University Rankings 2013) Majors: Marketing and Entrepreneurship
References Simon Digby Director at Alumbra
Certificate III in Graphic Design (C833) Central Tafe of Western Australia
+61 411 105 452
Mass Communications Curtin University
Shane Addis
Majors: Journalism and Photography
Director at ERGT Australia +61 419 948 805
Alumbra’s New Website
Analysis
of
Events
Ms Collins (new
venue)
Welcome Summer & Passport
Social Media Management
to
New York
Targeted Marketing
Rebranding
Weekly Artwork
S implic ity
Flyers
1 4 0 0
4 3 5 0 0
{
3 1 0 0
C o rpo ra te E ve nts
Nig htlife
Stationary
Reports
Company Overview 2013
Core Safety /// Applied Safety /// Incident Response /// Incident Management
Australia’s national oil & gas safety training specialist
PositionMEonline
Corporate Incident Management
Alex Fernando
General Manager Incident Management Training Centre
ERGT Australia 919 Hay Street, Perth WA 6000 Australia T: +61 8 9322 7900 | M: 0402 034 358 E: a.fernando@ergt.com.au
Call 1300 ERGT AU (1300 3748 28) or email info@ergt.com.au www.ergt.com.au
Western Australia Corporate Incident Management Centre 919 Hay St Perth WA 6000
Western Australia The Oil & Gas Safety Training Centre 7 Compass Road Jandakot WA 6164
Victoria Industrial Emergency Training Centre Tramway Road Morwell VIC 3840
Summary: ERGT Australia’s online presence is in need of attention. The company and courses need to be easier to find online for certain keywords and to compete effectively with online competitors. PositionMEonline are a web marketing company with 10 years experience. They offer fast turn around times, access to specific technologies and good communication grounds to continually monitor the progress of the site and search rankings.
• •
ERGT provides essential capability development and advisory services for all levels of Corporate Incident Management IM
• • > ERGT has 18 years of globally recognised expertise in Corporate Incident management as well as Emergency Response capability development within high reliability industries including Major Hazard Facilities and the Oil and Gas sector. > ERGT is highly regarded in its ability to develop the critical decision making capability required of high performance teams during an incident and reinforce this through experiential learning within a simulated environment.
Alternate Crisis Management Centre
> The Alternate Crisis Management Centre is a purpose built facility for use ondemand during a real crisis or can be used to enable a client’s team to apply their knowledge, skills and abilities to effectively manage a major incident.
Incident Management Training Centre 919 Hay Street Perth WA 6000 Australia
Oil & Gas Safety Training Centre 7 Compass Road Jandakot WA 6164 Australia
1300 ERGT AU
ergt.com.au
Australia’s national oil and gas safety training specialist
Western Australia Incident Management Training Centre 919 Hay St Perth WA 6000 Call (08) 9322 7900
IM www.ergt.com.au
Event Management
Website Management
2013
company overview COURSES And SERviCES
There are two key services PositionMEonline would implement to meet the objectives.
ii. Call (08) 9322 7900 or email info@ergt.com.au
Switch current CMS system to a more effective and efficient platform Increase online presence o Higher positioning in Google for certain key words o Easier for customers to find o Increase number of online course bookings o Increase social media reach Keep competitive with the online safety training competitors Establish a long-‐term relationship with a web-‐marketing provider.
Meeting these objectives:
i.
With Compliments
AUSTRAliA’S nATiOnAl Oil & GAS SAfETy TRAininG SpECiAliST
Objectives:
Website development This involves switching from the Sitefinity CMS to the Mysuperweb platform. This will resolve issues with editing the website internally. The Mysuperweb platform is a low-‐risk alternative to Open Source website management platforms, such as Wordpress, with lower maintenance and customization costs. See www.positionmeonline.com/mysuperweb. The physical layout of the website would not be altered in any major way. Online marketing This involves developing a high-‐performance online marketing strategy, the key focus of which is to ensure ERGT Australia is prominently positioned online. There are three key components of this strategy: • Search Engine Optimization (SEO) • Social Media • Pay-‐per-‐click Advertising
Client Relations
e r g t .c o m .a u 1300 ERGT AU
i
Company Overview 2012
Australia’s national Oil & Gas safety training specialist
ConocoPhillips
2012 COMPANY OVERVIEw COURSES AND SERVICES
PTTEP ergt.com.au 1300 ERGT AU