Independent Business Network Inc. Your business growth and support system
Summer 2014
Managing Your Social Media over the Holiday Period Inbox “Zero” Your New Year’s Resolution Summer Opportunities are Everywhere How to Save Money When Travelling Device Friendly Website? Sink or Swim Superannuation for the Self Employed
Not Being Investment Ready may Cost You Interior Designer and the Perfect Space – A Necessity not a Luxury How to Save Money When Travelling? Travelling to Christmas - A Bit of Light Reading
Contents
Business Managing Your Social Media over the Holiday Period Julie Warner
Editor’s Letter Christmas decorations have been appearing over the past month in all the stores (they get earlier every year I think) and the shelves are filled with all the seasonal paraphernalia that comes with the festive season. Are you Christmas ready?
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Make “Inbox Zero” Your New Year’s Resolution Igor Couta
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Summer, and Opportunities are Everywhere Robert Cole
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To help you survive the “Silly Season” and get prepared for the Christmas rush, I am pleased to present the Independent Business Network Inc (IBNInc) summer edition e-magazine. Our talented members have once again produced a range of articles sharing their tips and knowledge for the home and office to help you through the festive season and into the New Year.
Device Friendly Website? Sink or Swim
2014 has gone past quickly as we have enjoyed a hugely successful year for our network group with many new local business owners joining and our regular members continuing their commitment. Once again, The Hills Shire Council have continued their ongoing support which allows affordable access to our supportive group for small business owners.
Superannuation for the Self-Employed
IBNInc is a true testament as to what “Networking” is all about – developing good, solid relationships initially and the business opportunities will come followed in many cases with lasting friendships. I hope that you all get to take some time out with your family and friends over the Christmas break and allow yourself to reflect on the year that was. Spend some time looking back over your successes and challenges faced this past year. Once you are rested, set some goals and determine where your business focus needs to be going forward so you are ready to hit the ground running in 2015. Until next edition – season’s greetings and happy reading!
President www.independentbusinessnetworkinc.com
Angela Mitchell
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Finance Janice Pavey
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Not Being Investment Ready may Cost You Renee Marzinger 9
Design Interior Designer and the Perfect Space – a Necessity not a Luxury Robyn Hawke
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Travel How to Save Money When Travelling? Julie Warner Travelling to Christmas
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Pamela Hoy
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Council FREE ENTERTAINMENT Castle Hill
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Business Managing Your Social Media over the Holiday Period With the Christmas break almost upon us, it is that time of the year when many businesses close down for a few weeks, or run at minimal capacity, while employees take time off to enjoy the holidays with their families, friends, and loved ones. However, there is no “break” with our on-line activity, social media is always ‘on’ it is 24/7, 365 days a year. Even though you and your employees are on holidays; your customers and online audience don’t stop checking their social media accounts. In fact, it has been proven that during the holiday season they will check it more as they have more free time. So, it’s crucial that you remain active online throughout the entire holiday period.
image source
benefit your brand, your audience or your business. Schedule Posts – However often you post, tweet etc, you should maintain this frequency whilst away. Schedule this number of posts at the same day and time you usually post.
Involve Audience – Post questions or run survey questions to encourage your followers to contribute and keep the activity alive on your pages. You can monitor this without needing to be creating the content to post regularly. Customers First
Notifications - If you have limited availability to log onto your social networks, then you need to set up ‘notifications’ on your phone. Then, whenever you get a comment, like, share, follow, tweet, private message etc., you are notified immediately and you can respond if necessary.
response over holiday period and clearly state when you will return to work or who they can contact.
Outsource
If you truly want to take a complete break, then consider outsourcing your social media while you are away. This could be as simple as making an employee an Admin of your account or taking on a contractor/social media manager. Over the holiday season it’s important to always remember your brand voice and business objectives so that you maximise engagement, sales, and brand awareness throughout this period. Remember, these general rules for managing your social media during the holiday season can be adapted to fit any holiday or long break. However, the Christmas/ school holiday period is quickly approaching so now would be a good time to begin devising your social media strategy for this time.
Here’s a few tips to help you manage your Social Media Auto Responders - If you can’t presence over the festive be in regular contact, ensure that your customers have been advised season: Share Social Activity
Celebrate - This is the busiest time of the year for annual business parties and events so make the most of this activity, personalise your brand and take a few happy snaps of staff enjoying themselves with clients and share it with your online followers.
of this. Change settings so people can’t post to your pages, or send messages that go unanswered for days. Set up auto responders where possible explaining limited
How will you be managing your social networking over the festive period?
Plan Ahead
Research – give yourself enough time before you go on leave to research relevant content that will
image source
Julie Warner image source
www.facebook.com/YourBusinessHelper
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Make “Inbox Zero” Your New Year Resolution
Do you drown in emails when you return from the holidays? Is your day taken up with reading, answering and sieving through your messages? Perhaps these tips will help turn your inbox chaos into “Inbox Zero”! Most of our business communications nowadays happen via email. Indeed, emailing is quick, and convenient. That is, until you start handling dozens, or even hundreds, of messages a day. Amazingly, most of us process 50-150 email messages daily, on average. Count the spam, messages from social networks, mailing lists, chats with friends and family, plus your business correspondence.
How can we tame our inbox, and make email manageable again? The answer: classify each message you receive into “not essential”, “vital”, or “pending” — and immediately act on it.
Step Two:
Immediately Save “Vital” Messages There are messages you must keep: bank statements, bills, business contracts, etc. But let’s be clear about this: the place to keep this vital information is not in your email program — it is not a proper database. It was not designed to hold all your correspondence, forever. If you have 10,000 messages in your Inbox, you’re using your email program as an archive — you’re doing it wrong, and putting your important info at risk. When a message is “vital”, immediately print it, export it, save it somewhere else safely in your hard drive. Archive your bills and bank statements in folders. Setup a database for your business communications. Compile granny’s favourite recipes into a book. Get those “vital” messages out of your email program, and into a proper place immediately.
Delete it.
Remember: the aim of a to-do list is for us to eventually cross out and delete all items. Review the “pending” messages constantly, and get rid of them quickly. Obviously, no “pending” message should stay “pending” for longer than a reasonably short time — say, 3 months.
Finally:
Accept that “Inbox Zero” Is a Myth If you are active and social, you will never have zero messages in your Inbox - you’ll always have pending messages and things to do!
Step One: Immediately Delete “Not Essential” Messages Well over half of all email most people receive can be safely deleted without having any impact or consequence to their lives. At all. Notifications from social networks, mailing list discussions, sales brochures, chain letters, spam. That touching PowerPoint slideshow from Gemma in Accounts should be enjoyed, and deleted. You know you will never make that avocado fondue recipe granny sent you.
becoming “not essential” or “vital”. An invitation to a concert, when you’re not yet sure you can make it. An inquiry from a client which requires some research before you can answer. Each one of these “pending” messages, therefore, is an item in a ‘to-do list’, which must be done.
Step 3:
Messages Left “Pending” Are a To Do List By now you already got rid of most messages in your inbox. There will be, however, a few left over, usually requiring further action before
Following these 3 steps, however, can help you slim down your Inbox, and keep it manageable. Most importantly, your vital information will be safer, and emailing perhaps will be a slightly smaller and more pleasant part of your day! Igor Couto www.macservery.com .
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Summer, and Opportunities are everywhere. Summer’s here and it’s time to enjoy life with friends and family, and spend more time at BBQs or social or sporting events (or even at a networking meeting!) where you will may meet people who don’t know you – and what is one of the first questions everyone asks when meeting someone new…
“So what do you do?” And your response is…. ‘I’m an accountant’ (bookkeeper, chiropractor, doctor, lawyer, etc) – in other words – your ‘job’. And then afterwards you have the usual regrets when you realise the person you spoke to could be a potential client, lead source or even a potential business partner and you know just how bland your answer sounded.
So what to do?
Well, if you haven’t already (or have not refreshed it recently) how about crafting your own ‘elevator pitch’ (i.e. a succinct speech – less than 30 seconds - that generates interest in what you do) so that you have a prepared answer (but practised so it doesn’t sound too formulaic!!) to respond naturally and leave the other person interested in knowing more?
A good ‘elevator pitch’ should * Communicate your USP (what makes you unique – e.g. ‘We answer four basic questions:1. What do you do (e.g. ‘We provide tailored business advise’) 2. Who do you do it for (e.g. ‘For small to medium sized businesses’) 3. Why should they care – ‘What’s In It For Them’ (e.g. ‘who we help get sustainable and profitable growth’) 4. Why is your company different (e.g. ‘Unlike others we take time to understand the owners needs before recommending actions’)
Follow these steps to create your elevator pitch * Identify your goal (e.g. do you want to weed out those not good potential clients – ‘We work with small business owners who are committed to growth’). * Explain what you do (but focus on how you help people – e.g. ‘We help business owners clarify their goals and then achieve them’).
use structured diagnostic processes and analytical tools to ensure the business owner’s key goals are clearly understood, before addressing the optimal solutions’).
* Engage with a question (have open-ended questions ready – e.g. ‘How does your company find prospective clients?’). * Put it all together (short, 20-30 seconds). * Practice (once you have it crafted, read it out load for yourself over and over until it becomes second nature). So bringing this all together could be ‘We work with small business owners who are committed to sustainable and profitable growth, to help clarify their direction, and then using our structured diagnostic tools ensure the best solution is implemented to achieve their goals. How are you progressing to your financial freedom?’ Have a great summer and create a fantastic 2015 for yourself. www.thesmallbusinesswizard.com
Robert Cole
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Device Friendly Websites- Sink or Swim? Having attended a number of workshops this year, it has become apparent that the necessity of having a mobile friendly website is of paramount importance. Given that a very large proportion of Australians now own a smartphone AND use it to access the internet daily, ignoring current advice to make sure that your website is responsive is at your own peril!
quickly see that they have to troll through a lot of info to get the result they are looking for and will probably go elsewhere! How do to address this problem? 1. Talk to your Web-master or Web Designer and ask them to update your site and to make it responsive
2. Cull your information to the bare necessities to suit viewing on a mobile
“Responsive website” means 3. For the tablet, you can have a a website that responds to a bit more information or make device being used by adapting it image rich the information that the 4. For the mobile phone the font person might be requiring. needs to be enlarged! Google is ‘smiling’ upon websites that they deem responsive. This means that whatever device a person is using, be it a smartphone, tablet or desktop, that website will adapt to suit the size of that device!
So what is different?
5. Ensure that you include your mobile number so that your potential client can reach you easily
6. If you want to be found, include a ‘Google map’ that clearly shows your location.
In the not so distant past a website was designed to look good on any screen or monitor, no matter the size. Different Browsers i.e. Explorer, Mozilla, Safari to name a few would ‘read’ html (the basic code that is required to view content of a Website), the webmaster or designer had to be able to address these issues. With the rapid changes in Technology, you the small business owner need to be aware of how your customers are becoming more and more ‘on the move’, and could decide they need something that you have to offer, and do a quick search for a local that can provide that service. If they stumble on to a website that is designed to be viewed on a desktop, they will
Meam Design - Above-before As you can see the font is too small to read Below-after mobile friendly
Google is constantly changing the rules for assessing the ranking of your website, so if you cannot yet afford a professional team to manage your SEO know that addressing these issues yourself, will go a long way to improving your website’s ranking! Angela Mitchell Above - Pam Hoy’s website
www.meamdesign.com.au
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Finance Superannuation for Self-Employed People
“If you’re a sole trader or a partner in a partnership, you don’t have to make super contributions to a super fund for yourself”. The tax office says this because it recognizes that small business owners sometimes barely cover their costs and would be unable to contribute to super. However, super is a good way of saving for your retirement and super contributions can also reduce tax payable. As a self-employed person you can usually claim a full deduction for super contributions until age 75. Beware; contributions in excess of the thresholds may be subject to extra tax.
Your contribution could also attract the super co-contribution payment. This super co-contribution helps eligible low- to middle-income earners save for their retirement. If you’re eligible and you make personal super contributions, the government matches your contribution with a co-contribution up to certain limits. If your super fund does not have your TFN,: * your super contributions will be taxed an additional 31.5% instead of 15%
* your fund won’t be able to accept personal contributions from you, which means you may miss out on any super cocontribution you’re eligible for * it will be harder to keep track of your super.
There are two types of superannuation contributions that can be made.
Concessional contributions These include: * e m p l o y e r c o n t r i b u t i o n s (including contributions made under a salary sacrifice arrangement) * personal contributions claimed as a tax deduction by a selfemployed person. If you have more than one fund, all concessional contributions made to all your funds are added together and counted towards the cap. Non-concessional contributions These are personal contributions for which you do not claim an income tax deduction. If you have more than one fund, all non-concessional contributions made to all your funds are added together and counted towards the cap. How much you can contribute to your super before having to pay extra tax depends on your age at the end of the financial year. Although, as a self-employed person it is not compulsory for you to contribute money to super it is a useful tool to use for reducing tax and saving for your future so it should not be neglected. Note: this information is available on the Australian Taxation Office website, I have used the tax office content with additions and comments of my own.
www.sydneytaxationservices.com.au
Janice Pavey
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Not being Investment Ready may cost you.. Have you ever heard someone say “I wish I’d never bought that Investment Property” because it’s costing me money not making me money!” Everybody’s finances are different but there is one critical factor in Property Investment. It’s making sure you are Investment Ready before you buy a property. The risk is that if you don’t understand your own financial position or what I call your “financial fingerprint” then you will most likely buy the wrong property for your own individual circumstances.
2. Have a strategy to get their all their expenses for 6 months if something goes wrong before there People have many ideas what they want but don’t sit down and work out a financial strategy to achieve their goals and dreams. This is important to understand so you can know you are heading in the right direction to reach your ultimate destination and also have wins on the way.
they invest. That takes the pressure off by creating a safety net. After that you can look at insurances that can cover other unforeseen circumstances.
3. Know where your money disappears to – the “B” word
That’s right – you need to have a budget. A budget is not a restriction, it’s your friend in achieving your goals. Some people will say to us that they never have enough money to pay the bills, or they’re paying too much tax. In most cases they are spending money in areas that they are not really aware of or they have too many credit cards that have a hidden cost. Tracking what you earn and spend via a budget is essential in getting investment ready.
Follow these five steps and understand your financial fingerprint, then you will be “Investment Ready” to find the ideal property to match your financial fingerprint.
That means you won’t ever 4. Develop good money have to tell your friends “I habits wish I’d never bought that Most financial frustrations come Investment Property because from bad finance habits. These 1. Work out where do you include not knowing were your it’s costing me money not want to be and what money goes and working very making me money!” could stop you inefficiently with money by paying If you would like to learn more So how do you go about understanding your “financial fingerprint”? Here’s an easy 5-step process to follow:
You need to know what your goal, dreams are. Where do you want to be in 2, 5, 10 years time and what amount of money will you need? Next make sure you understand your current financial position (your assets and liabilities) so you know where you are stating from and what you will need to get there. Finally, what are your existing money frustrations otherwise these will stop you from reaching your goals.
too much in interest. This means you actually increase your debt your debt instead of growing you net worth. It’s scary but a lot of people in Australia are virtually one to two months away from bankruptcy.
about getting Investor Ready, we have a Free Financial Freedom Calculator you can download along with other great resources to help you safely invest in property
5. Make sure you have a Renee Marzinger buffer We insist that clients aim to have at least a 6 months buffer to cover
www.mirren.com.au
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Design Interior Designer and the Perfect Space – a Necessity not a Luxury Ok, so this is really not a Christmas topic per se however it is a perfect opportunity to show how you can make your home more appealing to live in and if you like for those Christmas decorations by using the expertise of an interior designer. I am motivated to write this after receiving a phone call from a potential client asking if I did more than organise cushions as she was having an argument with her husband re using my services to assess the possibilities of a potential home they are considering buying.
So what do I do apart from place cushions? The best way to describe it is to follow through on the process once you have engaged my services. Unfortunately the interior design industry is unregulated and anyone can call themselves one, without qualifications or experience. Before you employ a designer, check their qualifications, work, and insurances and ask for referees. Do this and put your trust in them and the end result is a perfect space.
It is in a great area, fantastic gardens and pool, close to children’s schools but was very dated and they could not envisage how it could possibly be made to look part of the current decade. I am pleased to say I now have a new client and the respect of her husband who now understands a qualified interior designer does just not throw cushions around. initial meeting
• clarify brief • determine needs, likes and dislikes • determine budget and time frame
space analysis
• measure the space • determine the good, the bad and the ugly • stock take existing items that will stay or can be repurposed
concept
• create preliminary design -‐ includes ;loor plan, elevations and perspective drawings • suggest colours and ;inishes, furniture , window treatments etc
Above top-the Plan mid- perspective left -the brief Top left-elevation
• amend plans as per feedback and evaluation
• present new elevations, plans and perspectives for approval design modi;ication • all plans and documentation ;inalised ready for quoting by builders and relevant stakeholders
;inalisation of • includes a demolition plan design
quotes
build
enjoy
• at this stage I can organise quotes for you or you can use your own builder • always on site to brief builder/trades in • the existyng stage when it all begins • I visit a min of once a week to ensure all going to plan and that the design is not compromised with shortcuts • on call to solve any issue that arises
www.inspiredspaces.com.au
• sit back and relax in your new space
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Before - above left - entrance, right - view of lounge/dining below- the kitchen area
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After - Above - top-entrance, the back wall is now solid, left- the view of the entrance looking out the front door. right- a different angle
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After - Above - Top -the dining area, left - view of part of kitchen, dining and lounge -right - lounge area
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After - Above -modern kitchen - left and right view of the kitchen and Alfresco dining
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COMING SOON FREE ENTERTAINMENT - Nightly Christmas Carols on Castle Hill Main Street underneath 400 sqm LED light show - Get in the Christmas Spirit and come and see something no where else seen in Sydney. The Hills Shire Council
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Travel How to Save Money When Travelling?
You have spent a large chunk of money just getting to your holiday destination and sometimes there is just not a lot left over for excursions and day to day living expenses. Finding economical ways to make your remaining dollars stretch for the length of the holiday and allowing everyone to still have a good time is often a difficult task. No matter what your holiday budget is, there is also always a great sense of satisfaction in getting a bargain or something for “Free”
Meals Here are a few things to consider to save some dollars when on * Buy ingredients at a local your next vacation: Accommodation * Book accommodation that includes breakfast – this could save at least $50/day for a family of four, * Check if the hotel offers free shuttle transfers from the airport or to and from popular sites – transfers are costly! * Consider an apartment, this way you can prepare some of your own meals or have space to eat takeaway meals that cost less than eating at a restaurant.
supermarket to make sandwiches/rolls for a quick and cost effective lunch, * Avoid the expensive breakfast buffets and buy some pastries at a local bakery (also good for low cost lunch with pies, sausage rolls etc), * Take Away eaten on the beach, at the park or in view of a scenic monument is more affordable than a restaurant and comes with a free view! * Food Samples – wandering amongst the local markets or department and grocery stores there are often free samples of food and produce on offer.
La Paz
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Sight Seeing * Use public transport to get around, look for multi-journey tickets to save, * Museums and Art galleries – check to see when they have their “Free” visit days, * Changing of the Guards ceremonies - for any of those countries that have Royalty, this is usually quite a performance and usually “Free”
* Wineries – although not “Free” in every country, in many the entrance and tastings have no charge, * Botanical Gardens, Parks and Lakes – these areas of any city are often “Free” to wander through and provide a tranquil escape from the city hustle and bustle, * Cemeteries – whilst a little on the morbid side of a holiday, these are usually “Free” to enter and walk around with many destinations having a claim to fame of certain famous people being buried there, * Window Shopping – obviously this is available in any destination, but particularly rewarding in places where holiday seasons are elaborately celebrated.
* Walking Tours – many cities offer “Free” walking tours, and * Churches and Castles – often you can wander into many churches at no cost, they may charge for tours of specific areas such as catacombs or crypts. Many castles in Europe will allow entrance to their grounds for “Free”, only charging to view inside the buildings.
Above-La Paz -Christmas
Top - Sacred Heart Basilica of Montmartre (Sacre-Coeur)
Hopefully the next time you travel you can include some of these money saving tips to help stretch your holiday budget that bit further and extend your holiday or just save up to splurge on a special meal out, a bucket list activity or just a little extra retail therapy.
Happy Travels
www.juliewarnertravelplans.com
Julie Warner Colchagua Valley
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Travelling to Christmas.
We were cramped and tired, but we enjoyed MOST of the car trip until I would be car sick. Does that bring back some fond memories for you, when you were a child travelling to your Christmas destination? For many years when I was a child my Mum, Dad, brother and I lived interstate from the rest of our family. Christmas was the only time of year I could play with my cousins and get reacquainted with my grandparents, aunts and uncles. I loved Christmas and the holidays spent with our extended family. Dad would attach a luggage rack to the roof of our tiny red car. He would hurl the bags with our clothes onto the rack and tie a tarp around the bags in case it rained. As a child I thought the mountain of bags was almost as big as the little red car. Pillows, blankets and other paraphernalia were neatly stacked into the miniscule boot. Then Christmas gifts and other “essential gear” would be squeezed and shoved into any remaining dark nook or cranny. Dad would have to tie the boot shut with rope as it wouldn`t close properly with all
the treasures wanting to spring out. Mum and Dad shared the cars` front bench seat with Herbie the galah in a cage between them. Herbie loved being in the car and he talked and screeched with no consideration for our tender ears. He also had the disgusting habit of throwing his seed out of his cage, poor Mum was usually the unlucky recipient. Terry the cocker spaniel and Sebbie the cat who thought he was a dog, were relegated to the back. Sebbie would often sleep on the back tray of the car or on the floor around my feet. Not so comfy on a long trip. Terry would either hang his head out the window chomping at the air with slobber freely flowing from his mouth, or sit on my brother or I. His flatulence was frequent, overwhelming and inescapable.
I recall on one trip we pulled into a garage, when some rough looking bikies pulled up near us and Herbie called out “What are you looking at?” A bikie came over to Dad and demanded to know what he said. Dad assured him he didn`t say anything, that it was the bird. As Murphy`s law would have it, Herbie sat quietly on his perch and wouldn`t even look at the man standing too close to Dad. The bikie grunted and strode away. Dad was not so fond of Herbie after that. Just prior to Christmas the following year, Dad decided to paint the car seats bright red. Mum was furious ……… but that is a story for another article. I hope you have some memorable travel experiences that made Christmas more fun for you when you were a child. When I think back, there are many times that even if I didn`t laugh about them then, I certainly do now. Merry Christmas and Best Wishes for a happy and healthy 2015. www.hypnotherapyandcounselling.com
Pam Hoy
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Front cover and this image courtesy Julie Warner Merry Christmas!
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Heal with Hypnotherapy Divine touch Massage Therapy M 0410 584 591 E vickibon@bigpond.net.au www.healwithhypnotherapy.com.au
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