2012 Advertising Rate Card

Page 1

display advertising | Sizes & Rates | february 1, 2012 Color Display Rates Full Color Display Rates Ad Size

FullFull Page Page is considered: 125 inches 125 inches is considered:

Open Rate

$1500 - $2,999

$3,000 - $4,900

$5,000 - $9,999

$10,000 - $24,000

$25,000+

Open or Freq contract

Open or Freq contract

Open or Freq contract

Open or Freq contract

26 week | 6 x Rate

52 week | 12 x Rate

Full Page

$4,330.00

$4,070.20

$3,750.00

$3,572.00

$2,816.00

$2,060.00

Jr Page

$2,500.00

$2,350.00

$2,175.00

$2,070.00

$1,630.00

$1,195.00

1/2 Page

$2,164.00

$2,034.16

$1,875.00

$1,783.00

$1,408.00

$1,030.00

3/8 Page

$1,650.00

$1,551.00

$1,425.00

$1,365.00

$1,074.00

$780.00

1/4 Page

$1,100.00

$1,034.00

$955.00

$910.00

$715.00

$525.00

3/16 Page

$825.00

$775.50

$705.00

$675.00

$540.00

$390.00

1/8 Page

$550.00

$517.00

$475.00

$455.00

$358.00

$260.00

1/16 Page

$275.00

$258.50

$235.00

$225.00

$180.00

$130.00

1/32 Page

$137.50

$129.25

$120.00

$113.50

$90.00

$65.00

Price/inch:

$36.67

$34.47

$31.83

$30.33

$23.87

$17.50

Monday and Tuesday advertisements will all be priced at the $25,000 level unless it is lower due to a pickup discount. Non-profit/religious rates will all be rated at the $5- $9,999 level or $25+ level if placed on Mondays or Tuesdays. Food and beverage rates available upon request. Black and White Rates: 5% discount Pick-up Discounts: Any advertisement that runs any day of the week at regular rate may be repeated at the following discounts off the original costs. The following conditions apply. 1. 2. 3. 4. 5.

All advertisements must be completed during a seven consecutive day period. Sunday advertisements receive no discounts. Monday, Tuesday receive 50% off. Pickup one additional insertion on a Wednesday, Thursday, Friday, or a Saturday and receive 15% off the second advertisement. Pickup a second additional insertion on a Wednesday, Thursday, Friday, or Saturday and receive 50% off the third advertisement.

Broadsheet AD Size Ad Sizes Inches Inches

Double Truck

21.25" x 20.833"

Full page

10.25" x 20.833"

JR page

8.5208" x 14.5"

1/2 page h

10.25" x 10"

1/2 page v

5.0625" x 20.833"

1/4 page h

10.25" x 5"

1/4 page v

5.0625" x 10"

3/8 page

5.0625" x 15"

1/8 page

5.0625" x 5"

1/16 page

3.333" x 4"

1/32 page h

3.3333" x 2"

1/32 page v

1.6042" x 4"

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


specialty print products | Sizes & Rates | february 1, 2012 Spadea

9 column page is considered: 375

Monday – Saturday

Sundays and Holidays

$5,000.00 – $13.33/inch

$6,000.00 – $16.00/inch

Spadea Sports Pickup Monday – Saturday

Sundays and Holidays

$3,000.00 – $8.00/inch

$3,500.00 – $9.33/inch

Spadea is a wrap around the outside of the newspaper. One half page color advertisement wraps the front page, there is a full color advertising back page and one and a half black & white pages inside. This is available with 14 day advance notification. Please inquire for sizing pdf’s and templates.

Crave Full Color Display Rates Ad Size

Full page is considered: 125 inches

Crave

Wednesday Food Crave & Food

Open

Open

Combo

Full Page

$656.25

$2,163.00

$2,625.00

Jr Page

$393.75

$1,254.75

$1,548.75

1/2 Page

$341.25

$1,081.50

$1,338.75

3/8 Page

$262.50

$824.25

$1,023.75

1/4 Page

$173.25

$551.25

$682.50

3/16 Page

$141.75

$441.00

$535.50

1/8 Page

$89.25

$273.00

$341.25

1/16 Page

$47.25

$147.00

$178.50

1/32 Page

$26.25

$78.75

$99.75

Wine Sponsorship includes color $100.00

$150.00

$200.00

Price/inch:

$19.69

$24.94

$6.56

Sizes are Broadsheet ad sizes

Crave is a broadsheet wrap distributed by mail and driveway delivery to 29,000 non-subscribers on Wednesdays.

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


specialty print products | Sizes & Rates | february 1, 2012 GO! & Sunday Shop Ad Size

Go!

GO!

GO!

Open

$10-$24,999 26 week

$25,000+ 52 week

Full Page

$1030.00

$800.00

$700.00

1/2 Page

$525.00

$400.00

$350.00

3/8 Page

$390.00

$300.00

$260.00

1/4 Page

$260.00

$200.00

$175.00

1/8 Page

$130.00

$100.00

$85.00

Sunday GO! Back Page Only

$125.00

$100.00

$75.00

4 Column price/inch

$23.72

$18.65

$15.97

GO! - Tab is a life style publication. Published on Mondays Clip Color Display Rates Full Ad Size Open

$25,000 + 6 x Rate

$10-$24,999 12 x Rate

24 x Rate

Full Page

$1,500.00

$1,400.00

$1,200.00

$925.00

1/2 Page

$1,100.00

$900.00

$750.00

$585.00

1/4 Page

$725.00

$650.00

$500.00

$375.00

Total Distribution 47,000 = web (Sunday, Shop and full run Crave) Lawrence Journal-World, Crave Tonganoxie Mirrorm Baldwin City Signal

CLIP is a monthly tabloid coupon book.

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


Insert Rates | february 1, 2012 Insert Rates Lawrence Journal-World (LJW) and Crave (TMC product) Full Color Display Rates Preprinted Insert Tab Pages

Std. Pages

Single Sheet

Insert Rates - Zoned Rates Lawrence Journal-World (LJW) and Crave (TMC product)

LJW cpm

Crave cpm

$39.00

$39.00

Zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000

4

2

$42.00

$42.00

Preprinted Insert Tab Pages

8

4

$45.00

$47.00

Single Sheet 4

2

Std. Pages

LJW cpm

Crave cpm

$45.00

$45.00

$48.00

$48.00

12

6

$50.00

$53.00

16

8

$55.00

$58.00

8

4

$51.00

$53.00

6

$56.00

$59.00

20

10

$57.00

$61.00

12

24

12

$62.00

$66.00

16

8

$61.00

$64.00

20

10

$63.00

$67.00

24

12

$68.00

$72.00

28

14

$72.00

$77.00

32

16

$76.00

$81.00

36

18

$80.00

$87.00

40

20

$84.00

$92.00

28

14

$66.00

$71.00

32

16

$70.00

$75.00

36

18

$74.00

$81.00

40

20

$78.00

$86.00

44

22

$82.00

$90.00

48

24

$86.00

$94.00

44

22

$88.00

$96.00

52

26

$90.00

$98.00

48

24

$92.00

$100.00

56

28

$94.00

$102.00

52

26

$96.00

$104.00

56

28

$100.00

$108.00

Contact your Lawrence Journal-World representative for rates on pre-prints larger than 56 tab pages or equivalent. Preprint Requirements • Deadline: Supplements must be delivered to the Lawrence Journal-World no later than 5 business days prior to insertion date.

We Print Inserts-Minimum 10,000 qty, 60# Glossy full color; 2-sided, 8.5”x11”, Create, Print and Deliver $55.00

• Skids or cartons are accepted. • Shipments accepted between 7:30 am and 4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays. • Thanksgiving Day and the first Sunday in December inserts must run at the full run distribution. No zoning will be allowed due to heavy demand.

Sticky Notes

$58.00

$35.00 CPM for requested overrun quantities.

Total Full Coverage

Billed Qty

Required Qty

Lawrence Journal-World, Crave, Comm. papers

72,300

74,000

Lawrence Journal-World, Crave

45,500

46,500

Lawrence Journal-World

18,000

18,500

3” x 3” with .125” margin and .125” bleed

1-2 times

3-6 times

7-12 times

Mon-Sat, 16,500 qty

$1,000.00

$900.00

$800.00

Sunday (or any day that includes “Shop”), 18,000 qty

$1,200.00

$1,000.00

$900.00

• Full run Lawrence Journal-World and all community newspapers: $2,500 • Add on virtual sticky note (Geo targeted to Lawrence) on home page of LJWorld. com $525 if purchased with sticky note in Lawrence Journal-World. Add on virtual sticky notes can run during a 7 day window of the print sticky note and are subject to movement on a different day if a full-priced sticky note or a home page takeover has been purchased on a particular day.

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


64484 644HH 660HH

66002

66016 66060

Atchison

Camd 64098

66077

Weston

66002

the world company | Sizes & Rates | february 1, 2012 66002

66060

66097

Color Display Rates Full Color Display Rates Ad Size

Open Rate 66020

66097

Winchester

66027

$1,500 Easton

$5,000

Non-Profit/Religious

Auto Dealers/Restaurant & Beverage/Political

Platte

Leavenworth $365.00

$622.00

$485.00

$413.00

3/4 Page

$502.00

$407.00

66048 $342.00

$287.00 640HH

1/2 Page

$353.00

$264.00

$231.00

$204.00 660HH

3/8 Page

$295.00

$223.00

$191.00

$169.00

1/4 Page

$182.00

$142.00

$119.00

66043 $104.00

$121.00

$101.00

$80.00

$69.00

$61.00

$40.00

$34.00

$30.00

3/16 Page

1/8 Page Oskaloosa 1/16 Page

$107.00

66054

66054$53.00

McLouth $29.00

1/3266066 Page

$182.00

$142.00

$119.00

Price/inch:

$17.42

$13.21

$12.01

Farley 641HH

Lansing $90.00

Leavenworth $22.00 $20.00

Frnt Pg Banner 4col x 2”

66109

66109 $17.00

$10.21

66007

66109

Black and white rates available; see account representative

Wyan

Basehor Newspaper combination rates available for Bonner Springs Chieftain, 66086 Basehor Sentinel, Tonganoxie MirrorTonganoxie and Shawnee Dispatch. 850 paid distribution on Thursdays

66112

66012

Bonner Springs Edwardsville

66073

66044 deadline: Friday at 4:00 p.m. Space reservation Final ad approval deadline: 3:00 p.m. Wednesday

66111

66012

www.baldwincity.com - Average traffic of 35,000 impressions per month. 66073 66044 66052 660HH See account executive for pricing information.

660HH 66226

20.833" x 14.5"

Full page

9.833" x 14.5"

Shawnee

Banner

66049 66044

660HH

9.833" x 2"

3/4 page

9.833" x 10.833"

2/3 page

7.333" x 10.833"

1/2 page v

4.833" x 14.5"

1/2 page h

9.833" x 7.166"

3/8 page

4.833" x 10.833"

1/4 page v

4.833" x 7.166"

1/4 page h

9.833" x 3.5"

1/8 page v

2.333" x 7.166"

1/8 page h

4.833” x 3.5”

3/16 page

7.333” x 3.5”

1/16 page

2.333” x 3.5”

1/32 page

2.333" x 1.666"

66218

Linwood

Lawrence

660HH

66217

660HH 66227

66018

De Soto

660HH

Lenexa 66220

66219

66019

Eudora 66047

Lake Qu

662HH

66044

Double Truck

64092 640HH 66109

$90.00 (52 times)

66086

Tall tab Ad Sizes Inches AD Size Inches

Platte

64079

$3,000

Full Page 66088

$160.00 Jefferson

Tracy

Full Page is considered: 58 inches

66046

66025

66061

66025

JohnsonOlathe

Douglas

66062 66030Gardner

66006

Baldwin City

66067 66067 66006

Franklin

66021 66092

66021 66083

66092

Edgerton660HH 66021 660HH

Spring Hill 66083

660HH

66083

Baldwin City Signal | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | baldwincity.com


the world company | Sizes & Rates | february 1, 2012 Color Display Rates Full Color Display Rates Ad Size

Full Page is considered: 58 inches

Open Rate

$1,500

$3,000

$5,000

Non-Profit/Religious

Auto Dealers/Restaurant & Beverage/Political

Full Page

$622.00

$485.00

$413.00

$365.00

3/4 Page

$502.00

$407.00

$342.00

$287.00

1/2 Page

$353.00

$264.00

$231.00

$204.00

3/8 Page

$295.00

$223.00

$191.00

$169.00

1/4 Page

$182.00

$142.00

$119.00

$104.00

3/16 Page

$160.00

$121.00

$101.00

$90.00

1/8 Page

$107.00

$80.00

$69.00

$61.00

1/16 Page

$53.00

$40.00

$34.00

$30.00

1/32 Page

$29.00

$22.00

$20.00

$17.00

Frnt Pg Banner 4col x 2”

$182.00

$142.00

$119.00

$90.00 (52 times)

Price/inch:

$17.42

$13.21

$12.01

$10.21

Black and white rates available; see account representative Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Shawnee Dispatch and Baldwin City Signal. 1,500 paid distribution on Wednesdays Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 2:00 p.m. Tuesday www.tonganoxiemirror.com - Average traffic of 80,000 impressions per month. 64492 64484 information. 66002 for pricing See account executive 644HH Camden Point Ridgely

95 18'0"W

95 12'0"W

66016

66060

95 6'0"W

95 0'0"W

Atchison

94 54'0"W

660HH

64018

3/4 page

9.833" x 10.833"

2/3 page

7.333" x 10.833"

1/2 page v

4.833" x 14.5"

1/2 page h

9.833" x 7.166"

3/8 page

4.833" x 10.833"

1/4 page v

4.833" x 7.166"

1/4 page h

9.833" x 3.5"

1/8 page v

2.333" x 7.166"

1/8 page h

4.833” x 3.5”

3/16 page

7.333” x 3.5”

1/16 page 1/32 page

2.333” x 3.5”

Platte

39 24'0"N

660HH

Oskaloosa 66066

Farley

64153

66054 66109

Leavenworth

McLouth

66109

66104

Tonganoxie

Bonner Springs Edwardsville

66073 660HH

66044

660HH 66226

66052

Lake Quivira

662HH

Shawnee

66044

66218

Linwood

66049 66044

Lawrence

660HH

660HH

Eudora

660HH 66018

66217

66216

De Soto

66101 661HH 661186410564106 66102 6611864101 64102 66105 64108 66103

64111

Merriam

66219

66215

64124 64127

66214

66212

64125

6405364054

64126 64052

64130

64129

64133

66208

64113

66206 64114 64131 66207

38 54'0"N

Douglas

JohnsonOlathe

66209

66221

66223

66224

64146 64145

Jack

Lake Ta

64132

64 64139

64138 64192 64137

66211

Independ 64055

64136

Unity Village

66019 66210

64050

Raytown

Kansas City

64134

641HH 66046 Overland Tonganoxie Mirror | 520 E. Fourth Street |66047Tonganoxie, Kansas 66086 66025 | P. 913.845.2222 | F. 913.845.9451 | Park tonganoxiemirror.com Leawood 66061 66213 66025

Sugar Creek

64053

Fairway Mission Hills

Prairie Village

66220

64123

64109 64128

Roeland Park64112 64110

66204

Lenexa

64161

64120

66202 Mission 66203

660HH 66227

641HH

641HH

66106

66111

66012

64157

North Kansas City

66112

66044

64156

64155

66115

66012

66073

Clay

Liberty 64158 Weatherby LakeLake Waukomis 64119 Glenaire 64118 Platte Woods 64151 64118Gladstone Pleasant Valley 64152 Claycomo Oakwood 640HH Houston Lake River Bend Northmoor Parkville 641HH 640HH Riverside 64116 Birmingham 6405 64117 64150 AvondaleRandolph 640HH

Wyandotte

Basehor 66086

64092 640HH 66109

66109

66007

66086

64167

64166

64165

64154

64060

64068

Lansing

66054

64164

641HH

66043

Jefferson

2.333" x 1.666"

64163

Ferrelview

640HH

64048

Kearn

66088

66048

64492

Clinton

64089

Leavenworth

Winchester

39 18'0"N

9.833" x 2"

39 12'0"N

Banner

66020

66097

94 24'0"W

64492

Smithville

64089

Platte City

64079

Easton

64477

640HH

Tracy 66027

9.833" x 14.5"

64444

Weston

20.833" x 14.5"

39 6'0"N

Full page

94 30'0"W

644HH 644HH

64089 644HH

66097

39 0'0"N

Double Truck

94 36'0"W

66002

66002

66060

94 42'0"W

64098

66077

Tall tab Ad Sizes Inches AD Size Inches

94 48'0"W

Lee's Sum

64

64081

Grandview 64030

64147

64082 64149


the world company | Sizes & Rates | february 1, 2012 Color Display Rates Full Color Display Rates Ad Size

95 18'0"W

Full Page is considered: 58 inches

Open Rate

$1,500

$3,000

$5,000

Non-Profit/Religious

Auto Dealers/Restaurant & Beverage/Political

Full Page

$622.00

$485.00

$413.00

$365.00

3/4 Page

$502.00

$407.00

$342.00

$287.00

1/2 Page

$353.00

$264.00

$231.00

$204.00

3/8 Page

$295.00

$223.00

$191.00

$169.00

1/4 Page

$182.00

$142.00

$119.00

$104.00

3/16 Page

$160.00

$121.00

$101.00

$90.00

1/8 Page

$107.00

$80.00

$69.00

$61.00

1/16 Page

$53.00

$40.00

$34.00

$30.00

1/32 Page

$29.00

$22.00

$20.00

$17.00

Frnt Pg Banner 4col x 2”

$182.00

$142.00

$119.00

$90.00

Price/inch: 95 12'0"W

$17.42 95 6'0"W

95 0'0"W

$13.21

$12.01

94 54'0"W

94 48'0"W

Black and white rates available;644HH see64484 account representative 66002 66060

Atchison

39 24'0"N

94 36'0

Ridgely

64018

64444

Weston

1,850 paid distribution66002 on Thursdays 66060

94 42'0"W

Camden Point

660HH

66016 Newspaper combination rates available for Shawnee Dispatch, 64098 Tonganoxie Mirror and Baldwin City Signal. 66077

$10.21

66002

Space reservation deadline: Friday at 4:00 p.m. Final ad approval deadline: 3:00 p.m. Wednesday 66097

Sm

64089

Tracy 66027

64079 Platte City www.bonnersprings.com - Average traffic of 50,000 impressions per month. Easton See account executive for pricing information. 66020

Platte

39 18'0"N

66097

66048

Bonner Springs

Tall tab Ad Sizes Inches AD Size Inches

Double Truck

20.833" x 14.5"

Full page

9.833" x 14.5"

9.833" x 2"Oskaloosa

3/4 page

9.833" x 10.833"

2/3 page

7.333" x 10.833"

1/2 page v

4.833" x 14.5"

1/2 page h

9.833" x 7.166"

3/8 page

4.833" x 10.833"

1/4 page v

4.833" x 7.166"

66066

Basehor

640HH

Leavenworth

McLouth

2.333" x 7.166"

1/8 page h

4.833” x 3.5”

3/16 page

7.333” x 3.5”

1/16 page

2.333” x 3.5”

1/32 page

2.333" x 1.666"

64154

Weatherby LakeLake Wau Platte Woods

64151 6411

64152

Parkville

O Houston Lake Northm Riverside

641HH

64150

66109

66104

66115

Nort

Wyandotte

Tonganoxie

66102

66112

66012

Bonner Springs Edwardsville

66044

66073 660HH

66044

660HH 66226

66052

Lake Quivira

662HH

Shawnee

66044

66218

Linwood

66049 66044

Lawrence

660HH

660HH 66018

66217

66216

66103

Merriam

Fairwa Mission H 66208

66204 66227

Lenexa 66220

66219

66215

66214

66212

66206 6411 66207

4'0"N

66210

66047

66025

641

Prairie Villag

66019

Eudora

64

Roeland Park6

609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | bonnersprings.com | basehorinfo.com 66046

66101 661H 66118641 661186410 64102 66105

66202 Mission 66203

660HH

De Soto

660HH

66106

66111

66012

39 0'0"N

64092 640HH 66109

66109

66007

66086

39 6'0"N

1/8 page v

66109

Basehor

66073

9.833" x 3.5"

64153

641HH

66054

66054

64164

Ferrelview

Farley

Lansing

66086

1/4 page h

660HH

Both

66043

Jefferson

39 12'0"N

Banner

64163

www.basehorinfo.com - Average traffic of 70,000 impressions per month. Leavenworth Winchester 66088 See account executive for pricing information.

Overland Park

66211


the world company | 2012 Sizes & Rates | february 1, 2012 Color Display Rates Full Color Display Rates Ad Size

Open Rate

Full Page is considered: 58 inches

$1,500

$3,000

$5,000

Non-Profit/Religious

Auto Dealers/Restaurant & Beverage/Political

Full Page

$1,144.00

$972.00

$858.00

$744.00

3/4 Page

$855.00

$726.00

$640.00

$555.00

1/2 Page

$616.00

$524.00

$462.00

$419.00

3/8 Page

$546.00

$465.00

$409.50

$355.00

1/4 Page

$337.00

$264.00

$233.00

$219.00

3/16 Page

$276.00

$236.00

$207.00

$180.50

1/8 Page

$182.00

$155.00

$136.50

$118.00

1/16 Page

$92.00

$79.00

$69.25

$60.25

1/32 Page

$50.00

$42.00

$40.50

$34.00

Frnt Pg Banner 4col x 2”

$337.00

$264.00

$233.00

$180.50 (52 times)

Price/inch:

$30.03

$25.23

$24.32

$20.42

Black and white rates available; see account representative Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Tonganoxie Mirror and Baldwin City Signal. 22,600 distribution on Wednesdays Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 12:00 p.m. Tuesday www.shawneedispatch.com - Average traffic of 55,000 impressions per month. See account executive for pricing information.

Tall tab Ad Sizes Inches AD Size Inches

Double Truck

20.833" x 14.5"

Full page

9.833" x 14.5"

Banner

9.833" x 2"

3/4 page

9.833" x 10.833"

2/3 page

7.333" x 10.833"

1/2 page v

4.833" x 14.5"

1/2 page h

9.833" x 7.166"

3/8 page

4.833" x 10.833"

1/4 page v

4.833" x 7.166"

1/4 page h

9.833" x 3.5"

1/8 page v

2.333" x 7.166"

1/8 page h

4.833” x 3.5”

3/16 page

7.333” x 3.5”

1/16 page

2.333” x 3.5”

1/32 page

2.333" x 1.666"

66203

SHAWNEE Lake Quivira

66226

4182

4126

66218

4040

66217

2440

66216

Merriam

6477

66227

1000 66214

255

Lenexa Overland Park

Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com


Insert Rates | february 1, 2012

Insert Rates The Shawnee Full ColorDispatch Display Rates Preprinted Insert Tab Pages

Std. Pages

Single Sheet

Insert Rates - Zoned Rates The Shawnee Dispatch Zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000

CPM

Preprinted Insert Tab Pages

$39.00

4

2

$42.00

8

4

$47.00

12

6

$53.00

16

8

$58.00

20

10

$61.00

24

12

$66.00

28

14

$71.00

32

16

$75.00

36

18

$81.00

40

20

$86.00

44

22

$90.00

48

24

$94.00

52

26

$98.00

56

28

$102.00

Contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.

• Shipments accepted between 7:30 am and 4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.

CPM $45.00

4

2

$48.00

8

4

$53.00

12

6

$59.00

16

8

$64.00

20

10

$67.00

24

12

$72.00

28

14

$77.00

32

16

$81.00

36

18

$87.00

40

20

$92.00

44

22

$96.00

48

24

$100.00

52

26

$104.00

56

28

$108.00

We Print Inserts-Minimum 10,000 qty, 60# Glossy full color; 2-sided, 8.5”x11”, Create, Print and Deliver

Preprint Requirements • Deadline: Supplements must be delivered to the Lawrence Journal-World no later than 5 business days prior to insertion date. • Skids or cartons are accepted.

Std. Pages

Single Sheet

$55.00 $35.00 CPM for requested overrun quantities.

Total Shawnee Coverage

Billed Qty

Required Qty

Shawnee Dispatch

22,600

23,000

Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com


Community

Newspapers Market Insert Rates | february 1, 2012 Insert Rates Baldwin or Bonner/Basehor or Tonganoxie Full Color Display Rates Preprinted Insert Tab Pages

Std. Pages

CPM

Single Sheet

$50.00

4

2

$70.00

8

4

$80.00

12

6

$95.00

16

8

$110.00

20

10

$125.00

24

12

$140.00

28

14

$155.00

32

16

$170.00

36

18

$185.00

40

20

$200.00

44

22

$215.00

48

24

$230.00

52

26

$245.00

56

28

$260.00

We Print Inserts-Minimum 10,000 qty, 60# Glossy full color; 2-sided, 8.5”x11”, Create, Print and Deliver $55.00 $35.00 CPM for requested overrun quantities.

Contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.

Community Papers

Billed Qty

Required Qty

Baldwin

850

900

Basehor

850

900

Bonner

1,000

1,100

Tonganoxie

1,500

1,600

Preprint Requirements • Deadline: Supplements must be delivered to the Lawrence Journal-World no later than 5 business days prior to insertion date. • Skids or cartons are accepted. • Shipments accepted between 7:30 am and 4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.

Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


advertising policies A. The enclosed rates apply if you have a local storefront presence and have not been established as a national or classified rate category.

Space Reservation deadlines Publication

Edition

Advertiser Space Res.

B. All advertising is cash with order except where credit has been approved by the company.

Lawrence Journal-World

Sunday

Wednesday 5:00 p.m.

Lawrence Journal-World

Monday GO!

Tuesday Noon

C. All positions are at the company’s option. No adjustments, reinsertions, or refunds will be made due to position.

Lawrence Journal-World

Monday

Thursday 3:00 p.m.

D. Should any government body levy a tax covered by these rates, such tax will become an additonal charge to the advertiser.

Lawrence Journal-World

Tuesday

Friday 3:00 p.m.

Lawrence Journal-World

Wednesday

Monday 9:00 a.m.

E. The company is not responsible for errors in advertisements or inserts accepted after normal deadlines.

Lawrence Journal-World

Thursday

Tuesday 9:00 a.m.

Lawrence Journal-World

Friday

Wednesday 9:00 a.m.

F. Cancellations and changes in insertion orders will not be accepted after the closing date.

Lawrence Journal-World

Saturday

Wednesday 2:00 p.m.

G. The company reserves the right to revise advertising rates. All mail-related products are subject to postal rate adjustments.

Lawrence Journal-World

Hometown Lawrence

Tuesday 5:00 p.m.

60 & Better

60 & Better

2nd Wednesday Noon

CLIP

CLIP

1st Friday 5:00 p.m.

Crave

Crave

Wednesday 5:00 p.m.

Shawnee Dispatch

Wednesday

Friday 2:00 p.m.

Tonganoxie Mirror

Wednesday

Friday 2:00 p.m.

Baldwin City Signal

Thursday

Friday 4:00 p.m.

Bonner Springs Chieftian

Thursday

Friday 4:00 p.m.

Basehor Sentinel

Thursday

Friday 4:00 p.m.

H. The company may, at it’s sole discretion, edit, reject or cancel any advertising at any time. I. “News style” advertisements must carry the word “Advertisement” at the top of the advertisement. J. All political advertising must be prepaid and carry the words “Paid Political Advertisement” at top of the advertisement.If the advertisement is sponsored by an individual, then the individual’s name and address should be listed in the advertisement. K. Retail rates are non-commissionable.

Community Market Papers

L. All advertisements with a column height of18.5 inches or greater will be considered a full (21”) column. Investment levels indicate annual investments in The World Company products and services. An advertiser has 12 months to fulfill the investment agreement. If an advertiser should not fulfill the investment agreement they have signed, they will be rated at the appropriate earned level. Advertisers on revenue level contracts may run in other community newspapers owned by The World Company without signing a separate agreement. The following products and services count towards investment level fulfillment: • The Lawrence Journal-World • Lawrence.com • The Shawnee Dispatch • Kusports.com • The Baldwin City Signal • Wellcommons.com • The Tonganoxie Mirror • Crave • The Bonner Springs Chieftain • Inserts (preprints and • The Basehor Sentinel print and deliver) • LJWorld.com • Sticky Notes Sunflower Publishing advertising and commercial printing does not count towards revenue fulfillment. Paid Position: Advertisers who request and receive preferred position on Page 3 or in Main News will be charged an additional 15% premium charge. All positions are subject to availability. No guarantees are made for position on a certain page. Also, there is no guarantee that competitive advertisers or merchandise will not appear on the same page or facing page. The Journal-World attempts to maintain equity to all advertisers within the constraints of space and deadline limitations. Advertisers’ volume and consistency are taken into consideration though not exclusively when assigning positions. Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com


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