JIN
TABLE OF CONTENTS 1 DESIGN
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Basic Design Basic Type Computer Studio
2 ADVERTISING
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3 VISUAL LITERACY
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DESIGN
DESIGN Class: Basic Design Instructors: Albert J. Ignacio, Yaeger M. Moravia Class: Basic Type Instructor: Douglas Riccardi Class: Computer Studio Instructor: Daniel Allegrucci
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Project: Business Card Class: Basic Design 2
This business card is also the cover of my portfolio. Both business card and book cover are not only information delivery, but also the best tool for expression of personality. In terms of the importance of people’s first impression, I think the business card and book cover are the face of designers.
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Project: Record Packaging Class: Basic Design 1
Teardrop - Massive Attack When I listened to the song, the rhythm of the song is very similar to heartbeat. I also felt this song was dreamlike, and like someone threw me alone to the vast universe. Therefore, I used the universe photo inside the human heart. And I made some abstract lines for harmony of heart and universe.
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Project: Design Elements & Design Principles Class: Basic Design 1
If you imagine visual design as a body, the design elements represent individual body parts, and the design principles are what activates them. The design elements can be composed in different combinations using the design principles. These principles are all the ways you can express the parts of the body in motion. Running, jumping, squatting, dancing. The moving and changing of the body’s parts (elements) into different action positions (principles) will make a more whole composition (visual design.) Using the analog qualities of the Xerox machine, we were able to create our won definitive compositions using our understanding of the elements and principles of design.
Xerox Copy Machine
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Desig Eleme Princ
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Desig Eleme Princ
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Project: Personal Logo Class: Basic Design 1
Visual Name Star+Crown My first name is KyungJin. ‘Kyung’ means high government position such as king and queen. ‘Jin’ means bright star like Venus. So I made logo combined star and crown shape that mean queen of the stars.
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Project: Personal Logo Class: Basic Design 1
Idiosyncrasy Balloonlike Body My body is like a balloon because my body is easy to gain or lose weight. When I was high school student, I put on weight from 40kg (88Ib) to 50kg (110Ib) in three weeks before important exams. And after the exams, I took off weight again.
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Project: Perpetua Class: Basic Type 1
Personal Description of Perpetua It is a classic serif typeface that show the characteristics of the inscription on a stone. It was made by Eric Gill in 1928. I could feel the modern sensibility from this classic typeface -for example, ‘b’ and ‘d’ of the lower case form show a very concise shape and it has a more modern feel to it.
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Project: Sochi Olympic Logo Class: Basic Type 2
This project was about redesign 2014 Sochi Olympic logo. I was inspired by the Olympic torch, and then, I redesigned Sochi logo. I made T-shirts and 2014 Sochi Olympic poster used by redesigned logo.
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Sochi Olympic T-shirt
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Sochi Olympic Poster
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Project: Hand Drawn Typography Class: Basic Type 2
This project was about hand-drawn typography that I took the messages from the signboards we can see easily in New York City. I picked up ‘Open cover pull handle down’ among 20 messages. I drawn this message several times, and I made more refined work used by Photoshop and Illustrator program.
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Project: Pasta Packaging Class: Basic Type 2
This project was package design used by only type. The typeface is Proxima Nova, and I focused on composition as three-dimentional and visual impact of brand name.
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Project: Rubber Prints Class: Personal Project I am very much interested in the human brain. I think of the human brain as an imagination factory. A great number of artists are inspired by the human brain that creates a lot of imagination and fantasy, and designers gain many ideas from the brain. With the concept of ‘Brain is imagination factory’, I tried the print. Like an undulate brain, the font of imagination factory was created in an undulate style. The brain and the typo were colored differently and printed in a gradation style.
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Rubber Engraving Process
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Project: Frankenstien Book Class: Computer Studio 1
Frankenstein Design Book by Pictogram Frankenstein is scary story, but I wanted to make simple and cute, not just the scary images. So I made characters by using pictogram. You may think this book is for kids, but I don’t think so. It is just kinds of design books, not for particular groups. So I hope you enjoy my design book.
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Project: Redesign Flyers Class: Basic Type 2
We can easily see a lot of flyers in New York City. This project was about redesign flyers from original one. I focused on the important messages and tried to emphasize those messages in the ways as that color, composition and photos.
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Project: Branding ‘EVERYDAY’ Class: Personal Project Based on the concept of ‘(Blank) is with us everyday’, EVERYDAY, a virtual company, is established. In the blank, it is possible to put a great deal of words, such as coffee, books, gallery, and design, and to create relevant brands limitlessly. Among them, I created three virtual brands: Coffee Everyday, Design Everyday, and Denim Everyday. I also produced their relevant products on my own.
Coffee EVERYDAY Today, a lot of people enjoy coffee every day. Accordingly, Coffee Everyday is a cafe with the concept of ‘Coffee is always with us.’
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Design EVERYDAY Design Everyday, which has the concept of ‘Design is always with us’, is a brand that sells stationery and properties with sensuous designs.
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Denim EVERYDAY Denim Everyday is a place that sells all products made of denim. I have always thought of denim as an attractive material, because it goes well with other kinds of materials. Therefore, I created it as a brand.
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Project: MoMA Project Class: Basic Design 2
Josef Albers x El Lissitzky This project is Collaboration between famous artist and designer. My artist is Josef Albers, and designer is El Lissitzky. My concept for my exhibition is ‘Albers is around us’ that means translating flatness to real life. We can easily find color relationships related to Albers’ theories called ‘Interaction of Colors’ in our life. On the other hand, Designer El Lissitzky developed shapes from abstract geometric shapes to a three-dimensional space. I focused on translating Albers’ flatness to real life in 3D of Lissitzky. I integrated with Albers’ artworks into our daily lives, especially into food that is closely connected us.
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ADS
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ADVERTISING Class: Basic Advertising Instructor: Earl Carter
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Client: The Container Store Main Copy: Be Organized.
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Client: The Ex.Lax Main Copy: Feel Better.
Client: INTELIUS 82 / 83
Client: 3M Scotch Double Sided Tapes Main Copy: Instead of Nails.
Client: Heinz The Slow Ketchup Main Copy: Most good things in Life are worth waiting for. 84 / 85
Client: Caterpillar Boots For Women Main Copy: No Better Protection in Size 6.
Client: 1-800-GOT-JUNK?
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Client: Tide-to-Go Main Copy: Check For Spots Here. Media: Bus Shelter
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VISUAL LITERACY
VISUAL LITERACY Class: Visual Literacy Instructor: Richard Wilde
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Project: Cloud Project
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Project:
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Project: The Notebook Problem
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Project: Visual Diary
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