JIN
JUNIOR PORTFOLIO
JIN KYUNGJIN KIL
INTRODUCTION
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JUNIOR PORTFOLIO
JUNIOR PORTFOLIO 2015 This year is my second year as a graphic design major in the School of Visual Arts. I learned a lot and felt more amazing this year than last year. I did not have enough confidence to previously use a good typeface because the English alphabet was not familiar to me. This year, I have stronger typography skills through design classes. In communication design class, I learned insights such as discerning good design from bad. I learned how to brainstorm in digital class, and the instructor helped me give direction when I had trouble thinking of a new idea. My concept for the junior portfolio is ‘identity’, so the background of the cover is a pattern by using ‘JIN,’ my name. The card on the cover is my business card. Thanks to all my instructors for an important lesson. KYUNGJIN KIL
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TABLE OF CONTENTS
TABLE OF CONTENTS
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TYPE DESIGN
COMMUNICATION DESIGN
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Typographic Sculpture
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Bad NYC
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Anatomy of Letterforms
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Miami Basel Poster
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On the Pulse of Morning
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New York Magazine Sex Issue
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Understanding of Typographer
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Create an App
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Redesign Paris Review
102 Simple Super Market
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Shakespeare Sonnets
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Magazine Project
Book Project
JUNIOR PORTFOLIO
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4
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ADVERTISING
INTERACTION
BOOK ART
124 NCAPDA
138 Redesign INCASE
166 Assemblage
126 Carfax
150 Integrated Ad Campaign
170 Vellum
128 Downy
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Repitition
132 Verizon’s Life Saver
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Blue Exam Note
180 0 to 9 Number Book
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TYPE DESIGN Class: Type Design I Instructor: Richard Poulin Class: Type Design II Instructor: Olga Mezhibovskaya
TYPE DESIGN
TYPOGRAPHIC SCULPTURE ABOUT TIME When questioned about my definition of time, I said that time is like waiting. The purpose of waiting can vary from individual to individual, but people are always waiting for something. Time could mean waiting for success or waiting for death. For me, time is waiting for the completion of this writing, but it can mean something totally different the next day. Therefore, the purpose of waiting is very flexible and relative to one’s current situation. INSTRUCTOR: OLGA MEZHIBOVSKAYA
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TYPOGRAPHIC SCULPTURE
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TYPE DESIGN
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TYPOGRAPHIC SCULPTURE
process / material: White paper, Ink / size: 5 x 7 inches
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TYPE DESIGN
“After the beating rain and fierce gusts of wind that had endured through the livelong night, there yet stood out against the brick wall one ivy leaf.” — O Henry, The Last Leaf I was inspired by O Henry’s “The Last Leaf.” The main character Johnsy suffers from pneumonia, and lies down hopelessly sick. She believes that when the last leaf on the tree outside the window falls, she will die and move away from her suffering. Her definition of time is waiting for death along with the fall of the last leaf. On the other hand, Sue’s definition of time is waiting for initiation of Johnsy’s strong will to live. Leaves falling can also mean waiting for the winter or moving on with time.
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TYPOGRAPHIC SCULPTURE
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TYPE DESIGN
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TYPOGRAPHIC SCULPTURE
material: White paper / size: 5 x 7 x 3 inches
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TYPE DESIGN
Exhibition at Art Directors Club / March 17 2015 — March 27 2015
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TYPOGRAPHIC SCULPTURE
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TYPE DESIGN
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ANATOMY OF LETTERFORMS
ANATOMY OF LETTERFORMS This project is about the introduction of the anatomy of letterforms for a specific group using one typeface. The typeface that I chose is Bodoni, the target group is ballet dancers. Bodoni is a well-known classical serif, so I think Bodoni could be in good harmony with classical ballet. I also think the human body is so beautiful. The cover image of this book is only the letter “B� with legs wearing ballet shoes. The colors are black, white, and magenta to suggest a simple and classical mood. Each pages is composed of one letter that offers a possible anatomy letterform on the left and related ballet poses on the right. INSTRUCTOR: RICHARD POULIN
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TYPE DESIGN
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ANATOMY OF LETTERFORMS
Classical ballet is a traditional, formal style of ballet that adheres to classical ballet technique. It is known for its aesthetics and rigorous technique (such as pointe work, turnout of the legs, and high extensions), its flowing, precise movements, and its ethereal qualities. 23
TYPE DESIGN
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ANATOMY OF LETTERFORMS
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TYPE DESIGN
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ANATOMY OF LETTERFORMS
French fold binding / size: 5 in x 5 in
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TYPE DESIGN
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ANATOMY OF LETTERFORMS
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TYPE DESIGN
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ANATOMY OF LETTERFORMS
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TYPE DESIGN
ON THE
PULSE OF 32
ON THE PULSE OF MORNING
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F
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TYPE DESIGN
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ON THE PULSE OF MORNING
materials: Vellum paper, White paper / size: 11 in x 5 in 35
TYPE DESIGN
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ON THE PULSE OF MORNING
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TYPE DESIGN
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ON THE PULSE OF MORNING
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TYPE DESIGN
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TYPE DESIGN
UNDERSTANDING OF TYPOGRAPHER This project is making posters about one of the designers that my professor offered. My designer is Wim Crouwel who is a Dutch graphic designer, type designer, and typographer. I used one of his impressive quotes, “We need the machine since we have no time, but the machine cannot replace the precision of the human eye and human feeling.” Inspired from his quote, I used a big eyeball based on his quote for capturing people’s attention and his design such as three-dimensional letter “C” and a mysterious icon. INSTRUCTOR: RICHARD POULIN
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UNDERSTANDING OF TYPOGRAPHER
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TYPE DESIGN
“WE NEED THE MACHINE SINCE WE HAVE NO TIME BUT THE MACHINE CANNOT REPLACE THE PRECISION OF THE HUMAN EYE AND HUMAN FEELING.” —WIM CROUWEL 46 46
UNDERSTANDING OF TYPOGRAPHER
size: 18 in x 24 in 47
TYPE DESIGN
PARIS REVIEW “Redesign Paris Review project� is about editorial design based on only some grids that I created. I created different numbers of columns for each category such as poetry, fiction, non-fiction, and interview. Therefore, I tried to make a simple design for Paris Review magazine, so the colors that I chose are just black and white. My design suggestion is that it can be easy to know which category is which when people open the magazine. INSTRUCTOR: RICHARD POULIN
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REVIEW
PARIS REVIEW
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the PARIS
TYPE DESIGN
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PARIS REVIEW
size: 6 in x 9.5 in 51
TYPE DESIGN
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PARIS REVIEW
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TYPE DESIGN
SHAKESPEARE’S SONNETS Shakespeare’s sonnets are his most popular works, and a few of them have become the most widely-read poems in all of English literature. Listening to poetry out loud is totally different from normal conversation and varied rhythm and dynamics in each passages. This project is making some variations through visual rhythm and dynamics in each sentence based on the above idea. INSTRUCTOR: OLGA MEZHIBOVSKAYA
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SHAKESPEARE’S SONNETS
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TYPE DESIGN
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SHAKESPEARE’S SONNETS
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TYPE DESIGN
MAGAZINE PROJECT I inspired from “The Last Leaf” by O Henry. Johnsy, who is main character, got pneumonia and laid hopelessly sick. She believed that the fall of the last leaf would bring her the death and her deliverance from the suffering. In other words, in her view, time is waiting for her death as the fall of the las leaf. On the other hand, in Sue’s view, time is waiting for ability about Johnsy’s strong will for alive. In more general terms, the fall of leaves can have meaning of waiting for winter or flow of time. In other words, over time to wait. INSTRUCTOR: OLGA MEZHIBOVSKAYA
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MAGAZINE PROJECT
photograph: Harold Feinstein
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TYPE DESIGN
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MAGAZINE PROJECT
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TYPE DESIGN
size: 10.5 in x 14 in
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MAGAZINE PROJECT
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TYPE DESIGN
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MAGAZINE PROJECT
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TYPE DESIGN
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MAGAZINE PROJECT
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COMM DESIGN Class: Communication Graphic Design I Instructor: Daniel Blackman Class: Communication Graphic Design II Instructor: Daniel Blackman
COMM DESIGN
BAD NYC NYC is the home to some of the best design in the world, and of course some of the worst. This project is about finding bad branding in New York City and redesigning their logo, menu, packages and so on. The location should be my favorite place so I chose one of the restaurants where is close to my house. This restaurant is a Japanese restaurant named ‘Mimi and coco’, and the owners are sisters from Japan. I like this restaurant because it is a real Japanese restaurant, not modified for local taste. Therefore, I focused on this advantage, and I redesigned their characters on their sign board. Their characters seemed too complicated and looked even cheaper. I simplified their images and logo, and I used only three colors such as black, white and red to resemble simple Japanese design. INSTRUCTOR: DANIEL BLACKMAN
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COMM DESIGN
MIMI & COCO NEW YORK, 92 Rivington St, New York, NY 10002
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BAD NYC
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COMM DESIGN
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BAD NYC
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COMM DESIGN
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BAD NYC
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COMM DESIGN
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BAD NYC
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MIAMI BASEL POSTER Miami Basel consists of leading galleries from North America, Latin America, Europe, Asia and Africa that show historical work from the masters of Modern and contemporary art. All works of the highest quality are on display at this exhibition. This project is to simply create a front and back poster for this years’ event. My concept is ‘Melting’ because I think the weather of Miami Beach is hot and burning. Therefore, I made a ‘glitch’ poster by using a picture of a palm tree which is a symbol of tropical areas. INSTRUCTOR: DANIEL BLACKMAN
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COMM DESIGN
front 84
MAIMI BASEL POSTER
back 85
COMM DESIGN
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MAIMI BASEL POSTER
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COMM DESIGN
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MAIMI BASEL POSTER
Souveir Postcard 4 x 6
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COMM DESIGN
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MAIMI BASEL POSTER
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COMM DESIGN
NEW YORK MAGAZINE SEX ISSUE New York Magazine is one of the most popular weekly publications in NYC. One of their most popular recurring issues is their infamous ‘Sex Issue.’ My job would be to create an intriguing cover design for the issue. I wanted to make an awkward image based on sex, so I thought collage could be suitable to express my concept. Therefore, I found three photos of a woman’s body, a hand and a cave, and I combined them to make an awkward cover image. INSTRUCTOR: DANIEL BLACKMAN
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NEW YORK MAGAZINE SEX ISSUE
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COMM DESIGN
Special Double Issue
Sex A Romp Through the Urban Libido
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NEW YORK MAGAZINE SEX ISSUE
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COMM DESIGN
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CREATE AN APP
CREATE AN APP In today’s culture iPhone apps control more and more aspects of peoples’ everyday lives. Therefore, this project is about coming up with a fun and simple idea, and creating an app out of it. My app is about food recipes at late night because I love eating late. Therefore, I thought that this app’s users are worried about calories of foods and cook time, so I tried to make it proceed step-by-step. First, users can pick food types such as savory, spicy, sweet, drinks and random. Second, they can choose calories and cook time. Next, they can see tons of pictures of simple foods, and when they pick one, recipes for it. I made an app logo that is a combination between a cookie and moon. INSTRUCTOR: DANIEL BLACKMAN
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COMM DESIGN
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CREATE AN APP
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COMM DESIGN
Late Nite Bites Manual 1. Open the App 2. Choose the range of calories from 0 kcal to 600 kcal 3. Set you cook time within an hour 4. Pick food types you want such as sweet, spicy, savory, drinks and random
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CREATE AN APP
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COMM DESIGN
Late Nite Bites Manual 5. Scroll down the screen for recommendation 6. Choose cook recipe you want 7. Check information about food such as cook time, calories and ingredients. 8. Make your simple food by using recipes
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CREATE AN APP
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COMM DESIGN
SIMPLE SUPERMARKET This project is about creating a line of ultra-simple type-driven labels for a line of cereal brands that I want. The project has some limitations such as using one of seven typefaces that are professor provided and using just three colors, which are black, white and one that I want. This project is for tumblr, and it could be uploaded at simplesupermarket.tumblr.com. The real brand that I picked is Kellogg’s, and the specific products are Frosted Flakes, Cocoa Krispies and Corn Flakes. I chose three colors —sky blue, chocolate brown and mustard yellow— for each product, respectively. I chose the Akzidenz-Grotesk typeface for modern style. I made two different designs for this project. The First one seems very simple and provides information about the product such as brand name, size, product description and nutrition facts. I also made the same design for milk packages which is an unreal brand, because I thought that cereal and milk make up one set for breakfast. The second one seems like a poster based on Swiss design, so I tried to graft Swiss design upon cereal packaging. INSTRUCTOR: DANIEL BLACKMAN
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SIMPLE SUPERMARKET
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COMM DESIGN
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SIMPLE SUPERMARKET
#2c84c6
#774e2c
#ffc830
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COMM DESIGN
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SIMPLE SUPERMARKET
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COMM DESIGN
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SIMPLE SUPERMARKET
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COMM DESIGN
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SIMPLE SUPERMARKET
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COMM DESIGN
BOOK PROJECT We can find great used books in New York City. This project is about reorganizing the contents from a book that I picked. The project is not only limited to editorial design for the book but is also expanded to range for design such as packaging, branding, motion design, making video and any design that I want to make. The boo I chose is The Good Cook Sauces which contents recipes about tons of sauces. My idea for the book is kit-package design for each sauce with their ingredients and recipes so people can easily make them because they do not need to measure the ingredients. INSTRUCTOR: DANIEL BLACKMAN
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BOOK PROJECT
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COMM DESIGN
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BOOK PROJECT
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COMM DESIGN
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BOOK PROJECT
size: 9 in x 6 in x 4 in
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COMM DESIGN
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BOOK PROJECT
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COMM DESIGN
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BOOK PROJECT
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ADVERTISING Class: Advanced Advertisement I Instructors: Jack Mariucci, Robert MacKall
ADVERTISING
NATIONAL COALITION AGAINST PRESCRIPTION DRUG ABUSE head copy: YOUR KIDS, YOUR FALUT. body copy: 64 percent of teens who abuse drugs get them from medicine cabinets or bedside tables. 126
NCAPDA
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ADVERTISING
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CARFAX
CARFAX head copy: NO TWO USED CARS ARE ALIKE. 129
ADVERTISING
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DOWNY
ULTRA DOWNY head copy: SOFTNESS OF MOUNTAIN AIR.
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ADVERTISING
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DOWNY
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ADVERTISING
VERIZON’S LIFE SAVER Client: Verizon’s life saver Advertising, 2014, 17*11 head copy: VERIZON’S LIFE SAVER: MORE THAN JUST ANOTHER NEW APP. body copy: With life saver, when your phone is paired with your car via bluetooth, you can make and receive hands-free calls or texts as usual. But if you attempt to unlock the phone while driving, you’ll get an immediate audio-visual warning. To the tune of broken glass, the phone screen will “SHATTER” for five seconds — a timely reminder not to text and drive. Please, even if you’re not a customer, visit the verizon.com website to download this new life saver for free. INSTRUCTOR: JACK MARIUCCI, ROBERT MACKALL
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VERIZON’S LIFE SAVER
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VERIZON’S LIFE SAVER
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INTERACTION Class: Digital Design Instructor: Roberto Fara Class: Digital Ecosystem Instructor: Roberto Fara
INTERACION
REDESIGN BRAND This project is redesign mobile web, website, and creating interactive experience retail for actual brand. My brand is ‘INCASE,’ which is a brand centered on protection and mobility to meet the demands of today’s creatives. Their products promote design simplicity and beautiful utility at the convergence of lifestyle and technology. The project has some limitations such as using one typeface, three sizes of font, and three colors, which are black, white and one color that I want. The typeface that I chose is Proxima Nova, which is modern and simple. I used black, white and neon green color for redesign for INCASE. I tried to make simple because INCASE is one of super simple brands. INSTRUCTOR:ROBERTO FARA
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REDESIGN BRAND
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INTERACION
MOBILE WEB 142
REDESIGN BRAND
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INTERACION
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REDESIGN BRAND
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INTERACION
WEBSITE
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INTERACION
INTERACTIVE RETAIL EXPERIENCE
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REDESIGN BRAND
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INTERACION
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REDESIGN BRAND
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INTERACTION
INTEGRATED CAMPAIGN This project is about integrated campaign. I chose ‘Citi bike,’ which is New York’s bike sharing system.My goal of this campaign is that more tourists use Citi bikes. Therefore, it could have positive effects to Citi bank as enterprising image for the bank and could promote an increase in the number of opening accounts for new clients. The target of the campaign is visitors to New York City. They can have a experience in New York City through Citi bike. INSTRUCTOR:ROBERTO FARA
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INTEGRATED CAMPAIGN
Citi bike is New York City’s bike sharing system. Intended to provide New Yorkers and visitors with an additional transportation option for getting around the city, bike sharing is fun, efficient and convenient. 153
INTERACTION
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INTEGRATED CAMPAIGN
New York City Statistics Total visitors to NYC 2004-2013
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(Source: nycgo.com)
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INTEGRATED CAMPAIGN
CITI BIKE WEBSITE When people access this website, they can see beautiful videos New York streets with Citibike. While customers watch the video online, they can have information if they click the screen that they are interested in. Therefore, people can find information easily and quickly.
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INTERACTION
CITI BIKE APP Mobile app offers a lot of good places for tour in New York City. Moreover, this app calculate time and distance from Citibike station closed to current place to another Citibike station near the place they want to go. To find one, explore the map, and also gives bike & dock availability.
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INTEGRATED CAMPAIGN
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INTERACTION
DIGITAL BILLBOARD Citibike offers digital map for tourists so they can find any place they want to visit and calculate time for their tour.
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INTEGRATED CAMPAIGN
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INTERACTION
OLA / BANNER Pop-under 720x300
Square pop-up 250x250
Tourists can see pictures of New York streets with citibike’s handle through banners. There are beautiful places or good places for sightseeing where tourists cannot know well. The pictures could be the bike road on the Williamsburg bridge and West villiage had beautiful street.
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INTEGRATED CAMPAIGN
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INTERACTION
SOCIAL MEDIA Instagram #rideNYciti campaign. Citibike can be based on great New York streets and Citibike’s photos for their #rideNYciti campaign. The campaign urged customers to tag pictures of New York by their bike for a chance to have their image featured on the Citibike’s official Instagram account. Therefore, Citibike can expect to increase their Instagram following.
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INTEGRATED CAMPAIGN
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BOOK ART Class: Book Art Instructor: Cristos Gianakos
BOOK ART
ASSEMBLAGE This project is about making assemblage. Assemblage is an artistic form or medium usually created on a defined substrate that consists of three-dimensional elements projecting out of or from the substrate. It is similar to collage, a two-dimensional medium. It is part of the visual arts, it typically uses found objects, but is not limited to these materials. I remade used bible to assemblage looked like a rest area. Therefore, I built the skeletons of a house, and I made a chair by using pages of the bible for same texture. INSTRUCTOR: CRISTOS GIANAKOS
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ASSEMBLAGE
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BOOK ART
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ASSEMBLAGE
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BOOK ART
VELLUM This project is about making the book by using vellum papers. Vellum is a translucent material produced from the skin, often split, of a young animal. I made a gradient book by using vellum and colored transparent paper. I intened that the book seemed to be the depths of the ocean or the atmospheric layer. INSTRUCTOR: CRISTOS GIANAKOS
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VELLUM
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BOOK ART
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REPITITION
REPITITION This project is making the book concerning ‘repitition.’ I started to brainstorm about repitition of everything such as daily routines, 24 hours a day and seasons. Finally, I thought the moon because the moon’s appearance changes several times within a onemonth period. The moon has a regular cycle, and the appearance repeats. The full moon cycle is a cycle of about 14 lunations over which full moons vary in apparent size and age. INSTRUCTOR: CRISTOS GIANAKOS
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BOOK ART
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REPITITION
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BOOK ART
BLUE BOOK Students should write their essay on blue book while they take an examinations. This project is filling out this blue book instead of writing essay. I used neon-yellow highlights and some of mathematical formula. I started to write math formula, and each page is gradually changing into highlights. INSTRUCTOR: CRISTOS GIANAKOS
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BLUE BOOK
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BOOK ART
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BLUE BOOK
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BOOK ART
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0 TO 9
0 TO 9 ‘0 to 9’ project is making a book by those of number. I used yellow transparent papers, and I cut the shape of number 0 to 9. Next, I made two books by using cut side and negative space, and I overlapped of each page.
INSTRUCTOR: CRISTOS GIANAKOS
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BOOK ART
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0 TO 9
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BOOK ART
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0 TO 9
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