table of contents bassike inspiration brand analysis brand positioning perceptual map target customers marketing strategy marketing message location analysis floor plan process of design space 3D renders magazine ad pinterest gif
bassike was established in 2006 by deborah sams and mary lou ryan in australia. the bassike philosophy centers around high-end design & construction with a commitment to sustainable manufacturing. in 2006, bassike launched the original collection of organic cotton jersey before introducing bassike denim in 2007, and in 2008 seasonal mainline collections became a mainstay of the bassike brand.
previous bassike collections
previous bassike collections
stores
store inspiration
marketing inspiration
swot strengths minimal trend australian company sustainable fabrics + design unique aesthetic unisex socially conscious
opportunities more us stores expand market outside of us + australia more social media exposure (ie snapchat, bloggers) fashion show in the us expand product lines (ie intimates) capsule collections
weaknesses new to us market not a strong online shopping presence price point small selection slow production
threats many us competitors in basics market low socially-responsibly sourced cotton minimal trend goes out of style economy bigger companies can offer similar selections (ie zara)
perceptual map
brand positioning
bassike offers high end design and construction with commitment to sustainable manufacturing. the emphasis of the brand is quality positioning. bassike is for the conscious, discernable consumer who is interested in sustainable manufacturing + high quality basics .
target customers
liam
marine
photographer, 33 loves to surf + skateboard has a dog named, lola loves to cook healthy longtime girlfriend favorite place to travel is thailand fluent in italian
creative consultant, 28 loves fashion vegan practices yoga and barre loves to make her own almond milk has a cat named jack her parents are french
camille
psychologist, 36 loves organic basics for weekend loves to cycle married with 3 kids favorite hobby is SUP loves to make homemade tacos favorite book is anna karenina
marketing message
bassike is a lifestyle brand with an emphasis on quality products and an high end point-of-view the idea of that design and quality should never be sacrificed we don’t wear trends, we wear what we want simplicity is beautiful
location analysis
soho, new york soho is an an area of manhattan, that gets its name from the abreviation south of houston st it is a very trendy area located in lower manhattan by chinatown, it is a shopping destination for manhattan that hosts many trendy and luxurious brands (ie topshop, alexander wang, chanel, the refo mation, lululemon, to name a few) , as well as many art galleries and it is a great area to be in especially to introduce the majority of the american market to bassike because many tastemakers shop in this area and it will be associated with high quality and have a certain cool factor being situated in soho
marketing message
bassike is a lifestyle brand with an emphasis on quality products and an high end point-of-view the idea of that design and quality should never be sacrificed we don’t wear trends, we wear what we want simplicity is beautiful
floor plan
final selection for floor plan
floorplan process
store views
store views
store views
store views
store views
print ad
gif
g’day!