Total&Buy&Recap:&KaDee&Ellis Magazine
American&Baby Parents
Total&Insertions
Total&W&18=49 (ooo)
6
4523
&&&&&&&&&&&&CPM $48.74
Total&W18=34 (ooo) 3,272
&&&&&&&&&&&&&CPM
Total&Circulation (ooo)
Total&Cost CPM
67.37
2,004,841
659.69
1,322,580
10
10,009
20
6,009
33
2,213,758
895
1,981,800
Family&Circle
8
6,300
50
1,933
164
4,092,525
619
2,532,800
Women's&Day
5
6,427
73
1,931
244
3,311,803
408
1,351,250
Better&Homes&&&Garden
5
17,866
31
8,046
69
7,615,581
363
2,765,850
Total:&
9,954,280
American)Baby Editoral)Profile:)American)baby)celebrates)the)thrill)of)a)life)time)experience)of)pregnancy)and)new)motherhood)and)helps)moms)approach)the)first)important)years)of)their )baby's)life)with)confideance.)American)baby)surrounds)young)moms)with)smart)advice)and)friendly)support?there're)there)to)answer)a)question,)offer)a)laugh,)and)connect women)mom?to?mom)so)they)can)share)real)world)lessons)and)inspiring)stories.)They)take)the)worry)out)of)parenthood)so)new)moms)can)enjoy)the)fun)of)parenting. Rationale:)2,342,000)readers)have)children)older)than)two.)
Circulation (ooo) 2004841 Cost)per)Insertion 220,430
CPM 659.69
Women)18?49 (ooo) 4523
Total)Insertions 6
CPM 49
Total)Cost
RPC 2.3
Women)18?34 (ooo) 3272
CPM 67
Frequency Contract)Level Unit)Size RPC 1.6 Monthly Page)4/c)Bleed
Total)Circuluation Total)Coverage)W18?49 (ooo) CPM (ooo) CPM) 1322580 2004841 659 4523 48.74
ISSUES:)Requested)ads)run)opposite)favorable)editorial)in)all)issues June:)How)to)treat)eczema July:A)new)mom's)guide)to)summer)fun Aug:)How)to)keep)baby)comfy)in)summer)heat Sep:)Books)for)babies,)how)to)treat Oct:)Best)baby)Awards Nov:)Lessons)your)baby)will)teach)you
Parents Editoral-Profile:-a-print-and-digital-publication,-magazine-helps-parents-understand-the-issues-and-challenges-that-are-important-to-them.We-make-it-a-priority-to-answer-reader-questions,-address-reader-concerns,-advocate-reader-causes,-and-celebrate-the-joys-of-parenthood. -Parents-provides-women-with-the-information-and-advice-they-need-to-raise-happy,-healthy-children-while-helping-moms-maintain-asense-of-self-with-beauty,-fitness-and-nutrition-information. Rationale:-11,005,000-readers-have-kids
Circulation (ooo) CPM 2213758 Cost-per-Insertion 198180
Women-18G49 (ooo) 33 10,009
Total-Insertions 10
Women-18G34 RPC (ooo) 4.5 6009
CPM 20
Total-Cost
Total-Circuluation
1981800
ISSUES:-Requested-ads-run-opposite-favorable-editorial-in-all-issues June:-Protecting-your-kids-from-the-sun July:-Kid's-Health,-Summer-drgustore-shopping-guide August:-Help!-My-kid-has-a-rash September:-Seconde-baby-showers October:-Kids-Safety,-easy-carved-pumpkin Nov:-The-latest-on-preventing-cold Dec:-Gifts-for-everyone,-the-vaccine-conversation
213758
Frequency CPM 33
RPC 2.7 Monthly
Total-Coverage-W18G49 (ooo) CPM 10009 20
Contract-LevelUnit-Size Page-4/c-Bleed
Family'Circle Editoral'Profile:'Family'Circle'celebrates'today's'family'and'champions'the'women'at'its'center.'Every'page'provides'smart,'practical'solutions 'to'help'moms'raise'happy,'healthy'families.'With'a'particular'emphasis'on'the'concerns'and'issues'faced'by'mothers'of'tweens'and'teens, 'Family'Circle'fills'a'void'as'the'only'family'lifestyle'magazine.'Family'Circle'delivers'essential'advice'for'tough'parenting'challenges;'provides 'fun'suggestions'for'family'activities;'offers'healthy'and'delicious'recipes;'and'showcases'projects'to'create'a'comfortable'home.' Family'Circle'helps'readers'look'and'feel'their'best'by'delivering'the'latest'health,'diet,'and'fitness'news,'and'beauty'and'fashion'tips. Rationale:'4,888,000'readers'have'children
Circulation (ooo) 4092525 Cost'per'Insertion 316600
CPM 619
Women'18I49 (ooo) 6300
Total'Insertions 8
CPM 50
Total'Cost 2532800
RPC 1.5
Women'18I34 (ooo) 1933
Total'Circuluation 4092525
ISSUES:'Requested'ads'run'opposite'favorable'editorial'in'all'issues June:'Get'Summer'Ready July:'Best'buys'at'Dollar'Stores,'31'day'health'challenge Aug:'Cool'Looks'for'Hot'Days Sep:'Hair'&'Skin'Refresh Nov:'Skin'Story Dec:'Fashion'&'Beauty
CPM 164
Total'Coverage (ooo) 6300
Frequency RPC 0.5 Monthly
CPM 50
Contract'LevelUnit'Size Page'4/c'Bleed
Woman's(Day Editoral(Profile:(Woman's(Day(is(an(indispensable(resource(to(20(million(readers.(Whether(in=book(or(online, (we(empower(her(with(smart(solutions(for(her(care(concerns
Rationale:(1,961,000(of(their(readers(have(chidren(under(6
Circulation (ooo) 3311803
Women(18=49 CPM (ooo) 408 6427
Cost(per(Insertion Total(Insertions 270250
5
CPM 73
Total(Cost 1351250
Women(18=34 RPC (ooo) 2 1931 Total(Circuluation 3311803
ISSUES:(Requested(ads(run(opposite(favorable(editorial(in(all(issues June July Aug Nov Dec
Frequency CPM 244
Total(Coverage (ooo) 6427
RPC 0.5 Montly
CPM 73
Contract(LevelUnit(Size Page(4/c(Bleed
Better%Homes%&%Gardens Editoral%Profile:%For%the%woman%who%reads%Better%Homes%and%Gardens,%home%is%where%she%creates%her%life%story.%Her%home%is%her%haven,% where%she%raises%her%family,%entertains%friends,%and%celebrates%life's%big%@%and%small%@%accomplishments.%It's%where%she%indulges%her%dreams %and%builds%a%lifestyle%of%her%own.%Home%is%her%emotional%center%@%it's%where%life%happens.%Better%Homes%and%Gardens%recognizes%this%and% inspires%women%with%infinite%possibilities%for%creativity%and%self@expression.%Each%issue%delivers%smart,%approachable%editorial%on%design% and%individual%style,%decorating%and%gardening,%food%and%entertaining,%and%personal%and%family%well@being.%Better%Homes%and%Gardens %helps%women%bridge%the%gap%between%dreaming%and%doing. Rationale:%14,688,000%have%children%living%with%them%under%the%age%of%18
Circulation (ooo) 7615581
CPM 363
Women%18@49 (ooo) 17866
Cost%per%InsertionTotal%Insertions 552970
5
CPM 31
Total%Cost 2765850
RPC
Women%18@34 (ooo) 2 8046
Total%Circuluation 7615581
ISSUES:%Requested%ads%run%opposite%favorable%editorial%in%all%issues June July Aug Nov Dec
Frequency CPM 60
Total%Coverage (ooo) 17866
Contract%LevelUnit%Size
RPC 1 Monthly
CPM 31
Page%4/c%Bleed