Woman's Day Editoral Profile: Woman's Day is an indispensable resource to 20 million readers. Whether in-‐book or online, we empower her with smart solutions for her care concerns
Rationale: 1,961,000 of their readers have chidren under 6
Circulation (ooo) 3311803
CPM 408
Women 18-‐49 (ooo) 6427
Cost per Insertion Total Insertions 270250
5
CPM 73
Total Cost 1351250
RPC
Women 18-‐34 (ooo) 2 1931
Total Circuluation 3311803
ISSUES: Requested ads run opposite favorable editorial in all issues June July Aug Nov Dec
CPM 244
Total Coverage (ooo) 6427
Frequency RPC 0.5 Montly
CPM 73
Contract LevelUnit Size Page 4/c Bleed