Thirsty Enough Phase 2: Post Film Launch March 24th – May 15th
Objective: Push viewers to visting Sprite.com/films &vote for Thirsty Enough EVENTS (Outside of School) GREEN- indicates completion DATE
EVENT TITLE
ACTIVATION
RESPONSIBILITY
CONFIRM
3/4/14-5/1 5/2014
One Shot, Open Mic
A weekly event put on by an EMILY Entrepreneurship at Columbia. One Shot, Open Mic will take place every Tuesday at Blackies South Loop. Students 21+ Will receive a burger, fries and a beer for $8 and feature an open mic night. This is an opportunity to promote Sprite Films and Thirsty enough
YES
4/24/14
JAMMIN’ WITH JANE
Special events and promotions JANE CANEPA event with live entertainment and a silent auction. A table will be set up that has flyers, giveaways as well as a place where people can “instant” vote and join the social media outlets with our set up ipads.There will also be TVs in the venue, where pictures and footage from ThirstyEnough can be promoted.
2/28/14
4/24/14
BIGGEST MOUTH
This event shows off talent from TANISHA PINA TBD various backgrounds and is hosted at the Metro. We would be able to get a table that would allow us to bring in flyers and encourage
people to vote for ThirstyEnough as well as join our social media outlets, however, no outside beverages can be included. EVENTS (On Campus) DATE
EVENT TITLE
ACTIVATION
RESPONSIBILITY
CONFIRM
4-8-14
Cupcakes for VOTES
Pass out free cupcakes for INSTANT votes! Provide voter w/ tumblr link Bring iPAD’s & Devices for log-in/ need proof of vote from their device
Natasha/Jan/NYA 3/18/14
4/03/14 - 4/17/14
AFTERNOON FIX
Mixer between students, TANISHA PINA 2/28/14 performers, faculty and people in the community where we will set up a promotional table that will allow us to gain voters as well as show people our social media outlets and gain followers
4/19/14
CG2
This event is a student run event MONICA where student organizations CHAPMAN showcase videography and animation of students. A table would be set up with promotional material promoting Sprite Films and #ThirstyEnough as well as gain voters and likes/followers on social media sites for the directors film.
2/23/14
5/15/14
PRE-MANIFEST
This night showcases the graduate MARK KELLY students at Columbia College and this would be our opportunity to get last minute voters as well as shoutouts and likes/followers on our social media outlets. A table will be set up that will have the voting instructions and other miscellaneous items promoting the film and gaining last minute supporters.
TBD
Event Content Needed: - 8 custom T-Shirts (Monica)(TBD by budget) - Posters per event (Mikayla)
SOCIAL NETWORKS Frequency: Two-four times a day/ at least 4-5 days a week Tracking:https://drive.google.com/a/loop.colum.edu/?tab=mo#folders/0BwkR2D
oyWyXuS1ZUYXpUWVpCSms Personal Network Size: 10,000 ● Facebook Fan Page - facebook.com/thirstyenough ○ Objective: Engage with the fan base- utilize fans to share Thirsty Enough & draw attention over to the tumblr for voting ■ promote events happening off and on campus ■ utilize the FB key facebook pages: ● Rob Forney + key crew members ○ Nathan Salter - facebook.com/nathan.salter.754
- 2255 Friends ○ Blaine Baker- facebook.com/blaine.baker.9 - 775 ●
Natasha Ivanov + Marketing team ○ facebook.com/JannarieG
○ facebook.com/nyajonespr
■ ■ ■ ■ ●
● Khalil Nova- https://www.facebook.com/KHALILNOVA ● Mishka Clothing-https://www.facebook.com/MishkaNYC ● Gamera- https://www.facebook.com/GMRAgamerabeatz Two posts per day Host video links for BTS content Track daily traffic and weekly “LIKE” numbers re-share & post shout outs
Instagram - instagram.com/thirstyenough ○ Objective: gain crowd follows ■ Utilize key crew members & Mrkt team ● Jannarie Gaston ● Natasha Ivanov ● Nathan Salter ● Jon- Paradox28
●
● arrrforney Twitter- @Thirstyenough #thirstyenough #spritefilms ○ Objective: circulate posts from tumblr to twitter ■ Utilize partnerships and celebrities including: ● Gamera (producer) @gamerabeatz ● Mishka Clothing @mishkaNYC ● Khalil Nova @khalilnova ● Dexter’s Waveitory @dex_makina ● Columbia College Chicago @columbiaCHI ● Columbia News @ColumbiaBeat ■ Spiritwave Artists ● Ghost Angel @wavemoreno ● Gamera @gamerabeatz ■ School Pages ● @ColumAlum
● @ColumbiaBEAT ● @ColumbiaChi ● @CCChronicle ● @cccaemm ● @AEMMPHipHop ● @AEMMPRock ● @Studentloop ● @Dance_Center ● @AdclubColumbia ○
BTS content links back to twitter
WEBSITES ●
Official Tumblr Page: www.thirstyenough.com ● the HUB of Thirsty Enough ● Host embedded BTS videos from YOUTUBE to Tumblr ● hosts posts from instagram/twitter/facebook ● hosts Columbia’s homepage story ● Biography of Rob Forney & The film- http://thirstyenough.com/about ● Linked directly to voting page on Sprite.com/films
●
Columbia College Chicago Homepage: http://www.colum.edu/ ● Feature story - http://blogs.colum.edu/press-releases/2014/03/20/columbia-college-dire ctor-a-finalist-in-the-2014-sprite-films-competition/#.UzHCRYXwv1C
●
YOUTUBE: http://www.youtube.com/user/thirstyenough ● Host all Thirsty Enough BTS video content through YouTube page ○ push through Tumblr ■ pushes through to Twitter/Facebook page ● Change #hashtags once a week for SEO reason ○ keeps videos relevant
Hashtag Master List: ● ● ● ● ● ● ● ● ● ● ●
#SpriteFilms- the branding MUST HAVE #ThistyEnough - our MUST HAVE #SpriteFilmsCCC #ColumbiaCollegeChicago #AreYouThirstyEnough #TheThirstIsReal #ThirstGoesHere #getthirstyenough #votethirsty #shortfilms #filmcontest
Content Needed: ● BTS Videos ○ Rob Forney Interview (approved) ○ Mark Winters Interview (approved) ○ Thirsty Enough Trailer (approved) ● Interactive Questions ● Content Photos ● GIFs- Still Needed
CELEBS: Viral & Youtube personalities Marcos Palcios- Producer ● Columbia Alumni ○ Ask to post BTS videos on Social media ○ Responsible: Nya Jones Gamera- Music Producer
●
track used in Thirsty Enough ○ ask for reposts & shout outs via social media ○ Natasha Ivanov / Robert Forney (brought attention)
EMAIL: Outside Mailing List Sources: SOURCE NAME
LIST SIZE
SUBJECT
QT
RESPONSIBILITY
CONFIRM
Uni. Department List
TBD
-Announcing contents -BTS promotion
4x
XX
Mishka NYC
TBD - Voting Promotion
4X
XX
Student Organization Council
TBD
Student Programing Board
TBD
Columbia Marketing Department Email List
TBD -Announcing Social Media Pages to Follow - Feature stories from BTS
Office of Alumni Relations
TBD
Insert social media pages and tumblr post into weekly emails.
Waiting for approval
Student Org: AdClub Columbia
240
Insert social media pages: each week insert stories from Tumblr to emails
Weekly
YES.
Student Org: Muggles Association of Columbia
346
Email on Social Media pages and links to stories from Tumblr
Weekly
Yes
Student Org:
280
Email on Social Media
YES
Columbia Whovians
pages and links to stories from Tumblr
Student Org: Common Ground
TBD
Email on Social Media pages and links to stories on Tumblr.
TBD
Student Org: BSU (Black Students Union)
TBD
Email on Social Media pages and links to stories on Tumblr.
Yes
Student Org: XC3ND Show Choir
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
Student Org: Black Film Society
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
Student Org: PRSSA (Public Relations Student Society of America)
TBD
Email on Social Media pages and links to stories on Tumblr
Student Org: Improv Club
TBD
Introduction of social media pages
Student Org: Intervarsity Christian Fellowship
TBD
Email on Social Media pages and links to stories on Tumblr
Student Org: ASO (Asian Students Organization)
TBD
Email on Social Media pages and links to stories on Tumblr
RHA (Residence Hall Association)
TBD
Email on Social Media pages and links to stories on Tumblr
Student Orgs:
TBD
Email on Social Media
TBD
Hispanic Journalist of Columbia
pages and links to stories on Tumblr
Student Orgs: Latino Alliance
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
Student Orgs: Student Alumni Alliance
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
Student Orgs: Hillel
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
Student Orgs: The F Word
TBD
Email on Social Media pages and links to stories on Tumblr
Student Orgs: ISO (International Students Organizations)
TBD
Email on Social Media pages and links to stories on Tumblr
TBD
YMCA
TBD
Share film for voting on email list
2
Share film for voting on E-mail list and Facebook page
TBD
Chicago International TBD Film Festival
Content Needed: ➔ Link to go vote ➔ Description of what Thirsty Enough is→ Directed by one of Columbia’s own ◆
The Sprite Films™ initiative seeks to provide opportunities for up and coming film students across America, and to showcase their talent while expressing a point of view through short film (sprite). Columbia College Chicago is one of six selected entries to bring its script to life. "Thirsty Enough" is directed by Columbia Grad student, Robert Forney. Its story captures the persistence, determination and dedication one has in order to reach their goals. Be apart of Rob’s goal and vote
“Thirsty Enough” <HERE> to be the Fan Favorite film for the 2014 Sprite films competition!
·∙
➔ Giff or Meme ➔ Links to tumblr - https://www.thirstyenough.com
PARTNERSHIPS NAME
RELEVANCE
ASK/Content
RESPONSIBILITY
CONFIRMATION
Khalil Nova
Music Producer
Promotion/leverage following on Twitter
Natasha
Mishka Clothing
Endorsed Khalil
Promo leverage→ Twitter link to “Vote” for Thirsty Enough
Natasha
YMCA
Started in Chicago- Promo leverage through Twitter. Basketball Hang posters at both locations, email
Nya
Chicago International Film Festival
Chicago based film Promotion leverage through their festival that partners Facebook. up with Columbia for their events
Monica
CIMMfest (Chicago Film and Music Festival)
Chicago Based Film and music festival
Promotion leverage through their Facebook and Twitter.
Monica
Actor: DJ
Gamera
Thirsty Enough Track
Promotional Shout outs/ story about Thirsty Enough
Natasha
Content Needed: ● Links to Tumblr ● Background story on Thirsty Enough & involvement with the short film
ADVERTISING:
● ●
Gorilla- Posters on Campus/ Roosevelt Campus ○ Cupcake Event Posters- check Facebook Paid Promotions ○ $12/day sponsored posts ○ Number of posts- TBD ■ See Budget available ○ push posts about Votes/Viewing Tumblr
Content Needed: ● Money $$$ ● push popular written content through
Viral: IDEA
DESCRIPTION
COST
WHAT IS NEEDED
DATE
RESPONSIBILITY
CONFIRM
Red Line Take Over
Grab attention with odd behaviors to then be directed to vote
TBD
- Costumes - 4x4 promo cards - small video camera -crew
4/16
Coordination: K Camera: casting:
Thirsty Enough “White-Board” Instagram campaign
Instagram campaign, White Board; Photo + white board about what this person is thirsty for. Instant posts to instagram!
0.00
- White Board - Dry erase marker - crew to take photos
SCHOOL SUPPORT:
1. Columbia Home Page- Feature Story - The Columbia College Chicago PR Department will write a Feature story about the director and marketing team for “Thirsty Enough” Interviews will be conducted before the end of phase 1. ● RELEASED: 3/20 ● RE-RELEASED: 3/24 ●
http://blogs.colum.edu/press-releases/2014/03/20/columbia-college-director-afinalist-in-the-2014-sprite-films-competition/#.UzHCRYXwv1C
Media: Public Relations includes of blogs, print, online and radio sources. If you question if something is considered media please contact Aviva Kleiner. All media is handled by R&C. No student is permitted to conduct PR outreach. That said, R&C will work as best as they can to support each team. Here is how you can help.
PR Wish List: Media Outlet
Contacts/Relationship if any
Columbia College Chicago Homepage
Steve Kauffman- D. of PR
Complex Magazine (Online)
Justin Monroe justinm@complex
illRoots (blog)
Mike Waxx info@illroots.com
Splash Sun-times
Molly Each meach@suntimes.com
Chicago Magazine
Elly Fishman efishman@chicagomag.com
RedEye (Daily Newspaper)
Dana Moran damoran@tribune.com
RedEye (Social Media)
Jessica Galliart jgalliart@tribune.com
Crain’s Chicago
Shia Kapos skapos@crain.com
Timeout Chicago
Jessica Johnson jjohnson@timeoutchicago.com
Columbia Chronicle (School Newspaper)
Jeff Lyon jlyon@colum.edu
Internal communications ➔ Internal Mailing List: https://docs.google.com/a/loop.colum.edu/spreadsheet/ccc?key=0AgkR2DoyWyXud HpDYjdwSUVaOWhDczJxUGdzREx1N0E#gid=0 Frequency: Keep in touch on daily basis Key Timing: ❏ Spring Break: March 23-29 ❏ Final Exams: May 5-16
Communications List: ➔ ➔ ➔ ➔
Deadlines Event dates content calendar posts weekly follower updates
MASTER CONTENT LIST: Graphic Design: ❏ Countdown photos (10-1) using bts graphics ❏ 3-5 Different posters/flyers Video: ❏ Individual interviews with Rob, Jeff & Mark ❏ Video of the crew on its way to Vegas for the screening ❏ Documentary style (on the way to the hotel, how it feels to be there, are they excited/nervous, having fun, on the plan, etc) ❏ Individual interviews with each actor on "what makes them thirsty? ❏ Bloopers ❏ Crew members dancing on set ❏ Funny mistakes on set ❏ Crew having lunch (highlighting Sprite) ❏ Footage of Rob directing the actors & crew ❏ Clip of Rob announcing his video as he shoots a basket and DJ knocks it down
❏ ❏ ❏ ❏ ❏
Rob, Jeff, Mark & other crew being asked "What is your thirst?" Crew trying to play basketball Crew doing art- attempting to be artsy Clips of crew members drinking sprite "'busted!'" Mark and crew in huddle- inspirational talk and to get everyone ready for the day Photography: ❏ Photos of the crew at the screening ❏ Photos from the trip in general ❏ Photos from the events the marketing teams goes to ❏ Photos of the cupcake table Budget: Consider costs of materials, etc and estimate your ideal budget. · ESTIMATED BUDGET: $500 · APPROVED BUDGET: $500
TOTAL BUDGET AVAILABLE: $500
ITEM
ESTIMATED COST
ACTUAL COST
Events
$100
Cupcake Ingredients
$80
$20
Social Media
$200
FB Paid Promotions
$12/day- $200
$0
Partnerships
$0
Advertising
$100
Cupcake posters
$20
$24
Viral
TOTALS
$300 (So far)