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Texas A&M Crisis Case By: KaDee Ellis, Maranda Gorr-Diaz, Rachel Carter, Brandon Castro
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Prodromes
1957-
structure falls while students lunching
1981-
Aggie student killed after falling off of tractor
1994-
Rain causes bonfire to fall
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Timeline
Oct. 30- Went up
Nov. 6th- Bonfire is anchored
Nov. 18- Bonfire collapses at 2:42 am
Nov. 18th 1999- Lawson gets a call at 2:50 am
Nov. 23- Information about injured, dead, and current state is released to the public.
President Bowen resigns
Feb. 5th 2002- President Bowen dismisses tradition on the school’s campus
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Stakeholders
Top School Management
Take majority of the responsibility with the crisis and also represent the school within the public eye
Victims & their families
Most directly involved with the crisis, testimony of the victims as well as their families could impact the reputation of Texas A&M.
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Stakeholders Continued
Students/A&M Community
Media
Texas A&M directly influence the surrounding community on a economic and social level. Long standing tradition. Students are directly tied to the University because they attend there.
They have a large influence over the public opinion. They are the liaison between the University and the public.
Government Officials
Responsible for safety and security. Tax payers money goes to the state school.
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Wants & Needs
Victims/Families:
Wants: That this will never happen again.
Needs: That there are new safety and advising regulations
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Wants & Needs Continued
Students/ A&M Community:
Wants: The tradition will keep going but in a safe manner.
Needs: The school will take responsibility and advise regulations for all student activities.
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Message to victims & the families. ď Ž
“We are very sorry for the victims, the families, and all that involved for the recent events that have occurred. We take full responsibility and are main concern lies with the victims and their families. We are currently offering full support and consoling services for those affected by this tragedy. We are currently suspending future bonfires and related activities as we create new safety regulations to protect current and future A&M students.�- Texas A&M President Ray Bowen
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The 4 R’s
Regret: “We
are very sorry for the victims, the families, and all that are involved…” Responsibility: “We
take full responsibility and are main concern lies with the victims and their families.” Reform: “We
are currently suspending future bonfires and related activities as we create new safety regulations…” Recovery: “We
are currently offering full support and consoling services for those affected by this tragedy.”
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Satisficing
We believe that Texas A&M satisficed their stakeholders.
Bare minimum.
They could have done more:
Paid for funerals and medical bills.
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Sources Used
Source one:
Source two: