Selling and Buying Media Client: Johnson and Johnson Product: Baby Shampoo Flight Dates: 5/12-6/15/14 Station
Market: Chicago Buyer: KaDee Date Submitted: 3/13/14 Weeks: W 18-49 May------- June— RTG IMPS(000) 12 19 02 09
Time
DP
L
Program
UnitRate
WFLD WFLD WFLD WFLD WFLD
Day 16 M-F M-F M-F M-F M-F
4-5P 5-530P 530-6P 630-7P 6-630P
EF EF EF A A
:30 :30 :30 :30 :15
King Hill Simpsons 70s Show Seinfeld Simpson Totals
$600 $2,600 $2,600 $5,000 $2,000 $12,800
2.0 3.5 4.0 3.5 4.4 17.4
44 66 88 66 88 374
3 3 3 2 2
3 3 3 3 3 3 2 2 2 2
WGN WGN WGN
M-F M-F M-F
530-6P 6-630P 630-7P
EF A A
:30 :15 :15
Will & Grace Friends Raymond Totals
$2,600 $1500 $1,500 $5,600
3.0 3.5 3.0 9.5
66 66 66 198
3 3 3
3 3 3 3 3 3 3 3 3 3 3 3
WLS WLS
M-F M-F
330-4P 4-5P
EF EF
:30 :30
Jepoardy Early News Totals
$1,600 $1,000 $2,600
2.6 2.0 4.6
66 44 110
3 3
3 3 3 3 3 3 3 3
WCIU WCIU
M-F M-F
6-630P 630-7P
A A
:30 :30
Parkers Fresh Prince Totals
$1,700 $1,700 $3,400
2.0 2.0 4,0
44 44
3 3 3 3 3 4 4 4 4 4
Totals: CPP/CPM:
$339,500 $674.95
503 30.6
11,066
3 3 3 3 3 3 2 2 2 2
GOAL:____________________________________ W18-49 Daypart Length GRP’S Cost CPP Early Fringe 30 250 175000 700 Early News ---- ---- ---------Access 15 100 11000 550 30 100 22000 1100 450 $340000
ACHIEVED:_________________________________________ W18-49 Total Length GRP’S IMP Cost CPP CPM Spots 30 226.5 514 15,000 $643.27 29.2 75 30 30 660 15,000 $500 22.7 15 15 141.5 622 13,000 $459.36 20.9 17 30 105 462 21,900 $1,042.86 47.4 9 503.0 11,066 $339,500 $674.96 30.7 35
EXCEPTIONS: We upgraded early fringe to early news and purchased four spots in the family friendly Fresh Prince. Thirteen of the early fridge programs did not meet the restrictions. 3 of the access programs did not meet the restrictions. I was $500 under budget and 3 rating points over.